Archives for November 2013

3 Frequently Asked Questions by Writers

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HuntsPoint-Beach

Some author-publishers want to “just write”. Not even write a blog, guest blog, articles for newspapers or God-forbit, “waste time on Social Media”. However, in order to “just write”, and if no money comes in within days or weeks, then you will have to stay at the day job, all week long doing something other than writing. You will only make money by selling books, and the first step in selling a book is to get in contact with potential readers and show that your book exists.  For a self-published author, Social Media is the only gateway to a global audience that doesn’t cost money, only your time and a bit effort to social “network”.

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Question #1: I Follow People on Twitter – But They Don’t Follow Back

Did you just click on “Following” – and nothing else? Or did you frequently re-tweet or engage otherwise with them? They are certainly not obliged to follow, it’s voluntarily, but you have to give them a reason, other than just click on following. Think about your appearance or your tweets:

  • Do you have an appealing avatar (portrait) and introduction, so that people are enticed to follow you?
  • What are you tweeting? Is it newsworthy, funny, useful? Or are you talking only about your book?

If you go to a party and and just say hello or nod at someone, and continue into the room to get a drink, do you expect people to run after you, trying to invite you into a conversation? Social Media is like a big party. As more interesting you are and as more friendly and social, and as more communicative  you are, as more people will want to talk with you.

Replying to someone’s tweet, is a great way to make friends and followers on Twitter. Asking them a question, sharing a success, or otherwise adding value to the conversation will most likely get you a response, and probably a follower.

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Question #2: How Do I Get Followers on Google+

… and also: Why should I be on GooglePlus? It is one of the most important Social Networks for authors – if not THE BEST in terms of your Google Search Engine ranking. Success.com sums it up in an article:
Share good content, people will spread the word, and you’ll get more followers. Add the Google+ badge to your website and blog, help people, make meaningful comments and invite people to join your circles.

Authors can start a main page on GooglePlus and separate sites for each of their books. Google+ allows to create up to 50 pages. Please do read this article by moz.com about Google+ for higher search engine rankings:

How to build your Google+ circles, filled with potential followers, is explained in lots of articles and YouTube videos, just a few links of many:

http://www.wikihow.com/Create-Circles-in-Google%2B

http://websearch.about.com/od/web20/p/Google-Circles.htm

http://www.martinshervington.com/what-are-google-circles/

http://www.youtube.com/watch?v=k7vxTKvi3e0#t=11

http://www.youtube.com/watch?v=Slwgtb803WY

http://www.youtube.com/watch?v=yVrV2-dr3FU

For a FREE PDF book, how to use Google+ get the links here:

http://savvybookwriters.wordpress.com/2013/09/01/15-reasons-to-be-on-google/

http://savvybookwriters.wordpress.com/2013/08/30/how-to-make-use-of-google-as-
an-author/

As an author you want to interact with potential readers, reviewers, book bloggers and book clubs – find these people by using the search function on top of your Google+ site.

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Question #3:  I Had a Radio/TV Interview – But Nothing Came Out of It … 
When I hear this, my first reply is:

  • What did you do with the interview?
  • How did you promote this free promotion?
  • Did you promote your interview that you got on a blog website, podcast, TV show, or radio, before and after the event?

Much like other public appearances, radio interviews are a great way to get attention: AM/FM, satellite, internet, or even Blog Talk Radio, the interviews can be used to gain some positive and popular PR.

There are lots of Possibilities to Promote Your Interview:

  • Before and after, on Social Media: Promote upcoming interviews – “Looking forward to talking with radio host …at 10 a.m. Wednesday. Love his show!” “Like” the interview show on Facebook,follow the host on Twitter, and look for other ways to cross promote. Get busy tweeting after the interview: “Great conversation with …. on Wednesday! If you missed the show, here’s a link.”
  • Get a copy of the taped interview
    Use the link to show the video on your sales pages, e.g. on your Amazon author page, your Goodreads page (or other book lovers sites) and on Google+, where you can post it as many times as you want in your timeline and on all your pages or communities.
  • Re-blog your interview on book blogger sites to your own blog, and promote it heavily on Social Media.
  • Write an article on your own blog about the experience of being interviewed on radio or TV, give fellow authors tips, and promote this blog post.

Last, but not least: Get the next interview booked. Now that you know how it works, try to get as many interviews as possible – which means lots of exposure for your book.
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Read also:

How to Get Radio Interviews
http://www.radiopublicity.net/radiopublicitytips.htm

How to Promote Your Book During your Radio/TV interview
http://emsincorporated.com/promote-product-book-radio-interview/

Preparing for a TV / radio interview
http://www.nrcdv.org/dvam/themes/dvap/PDF/Preparingfor-TV-Radio-Interview.pdf
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Hope these tips help you to successfully promote your book. Let me know about more questions : )
And don’t forget:  an interview is not a book sales event, you cannot expect soaring sales after, it is one little step of building your author brand and reputation and to get your name out there.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Tagged: author interview on blog talk, follow back, how to built circles on Google+, how to contact radio show hosts, how to get followers on Twitter, radio interview, why should they follow you


Special Thanksgiving Book Offer: BREATHLESS

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Take advantage of a special Thanksgiving offer:
3 day Kindle Countdown starting, on Thursday 28th November
– Act quickly for a good deal – and a good cause.

http://www.amazon.com/dp/B00DFOT5VI

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xBreathless
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A novel about a family struggle.
Mike the father has become obsessed with his silver collection and is ignoring important family issues.
Clare the mother is exhausted from coping without his support. She knows she must let her teenage daughter Hannah who has Cystic Fibrosis, take control of her own health, but is finding it hard to let go.
Edward their son is becoming withdrawn, guilt that he is healthier than his sister and the inability to be help her is overwhelming him.
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The reappearance of Clare’s childhood sweetheart brings the marriage to a breaking point.  The big question is, will the family ever be able to restore communication and support each other?
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xCaroAyreAuthor Caro Ayre: “A donation or £1 / $1 is being made to the Cystic Fibrosis Trust for every copy sold. Please help me reach my target of £1,500 to help with research into this genetic disease.”

For more information check out:

Visit Caro Ayre and see our interview with her:

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P.S. Actually it is not a countdown, what Amazon offers with its latest book sales campaigns, but rather a count-up, as the book price starts very low and then goes up to its original price.  See an example of a Kindle Countdown Deal with the clock running on Breathless’ Amazon page:
http://www.amazon.com/dp/B00DFOT5VI

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Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Tagged: Black Friday, BREATHLESS, Caro Ayre, Cystic Fibrosis, Cystic Fibrosis Society, deal, Greenham Hall B&B, Kindle Countdown Deal, Somerset UK, Thanksgiving


Kindle Countdown Deals – How They Work

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Digital.

Kindle Countdown Deals are limited time discounts on Kindle eBooks. A note about the pending price increase tells customers the regular price and the promotional price on the book’s detail page, as well as a countdown clock telling them how much time is left at the promotional price. This Amazon feature is more like a sale that gives authors and publishers another way to push through sales of a Kindle exclusive book. They set incremental pricing which will change at decided intervals.

Kindle Countdown Deals is a new KDP Select benefit that allows authors to run limited-time discount promotions on their books, which can help earn more royalties and reach more readers.

Customers can see the regular price and the promotional price on the book’s detail page, as well as a countdown clock telling them how much time is left at the promotional price. You will also continue to earn your selected royalty rate on each sale during the promotion.
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Actually it is not a countdown, but rather a count-up, as the book price starts very low and then goes up to its original price.  See an example of a Kindle Countdown Deal:
http://www.amazon.com/dp/B00DFOT5VI

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Amazon explains the benefits of Kindle Countdown Deals:

  • They’re time-based: Not only does this give you more control to decide how long the book is discounted, but the time remaining for the promotion is visible to customers to increase excitement for the price discount.
  • Customers see the regular price: It’s easy for customers to see the great deal they’re getting, as the regular price is included on the book’s detail page, right beside the promotional price.
  • Royalty rate is retained at lower prices: You will earn royalties based on your regular royalty rate and the promotional price. As a result, if you are using the 70% royalty option, you’ll earn 70% even if the price is below $2.99.
  • There’s a dedicated website: Customers can easily browse active; Kindle Countdown Deals at www.amazon.com/kindlecountdowndeals, providing yet another way for books to be discovered.
  • You can monitor performance in real-time: A new KDP report displays sales and royalties at each price discount side-by-side with pre-promotion performance, so it’s easy to compare.
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During each promotional day, your book’s detail page will display a counter announcing the promotion, the current price, the time remaining until the price changes, and the next price. If your book, for example, has a list price of $4.99, and you start a promotion on Monday at 8 A.M. your time, with a starting price of $1.99. You set three price increments to run 24 hours each.  To me this new way of building excitement about your book seems to make more sense than the FREE KDP DAYS.  What do YOU think?
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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Tagged: Amazon Kindle, Book Marketing, how can I market my self-published book, how do countdown deals work, How to Market a Book, Kindle Countdown Deals, new KDP Select benefit, promotional price


How to Distribute Your Book to Stores

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Bookstore

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Distribution of your book to stores is one of the toughest nuts to crack when it comes to author- publishing, compared to how easy it is to get your print book into Amazon, Barnes&Noble or Apple. And then there are discounts, returns and commissions… not to speak of waiting times till your invoice is paid. Book distributors & wholesalers take care of all this – for a price.
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POD print and distribution
For small amounts of print books, say less than 2,000 books, an author is better off to have it “printed on demand”, done by CreateSpace or by Lightning Source, who are also the distributors. The printing might be higher priced, but you can decide on discounts and there will not be any returns from book stores for unsold books, which can be costly. POD produces only after receiving orders.
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Distributors
Let’s assume your book sells like hot cakes and you would like to have it distributed to book stores. So, how to find a book distributor? And should you go with a big, national or a smaller distributor?
An advantage to small distributors (often specialized in certain genres) is that they often know their bookstores better than larger distributors. The orders tend to be smaller but more realistic. Returns with larger distributors to bookstore chains can be very high: 30% returns is expected, but it can be as high as 70%.

Another option is to make an arrangement with a medium-size publisher who already has a distribution deal and a sales team. For a percentage of the sale, they could include your book in their catalog, which goes out with the sales reps to book stores across the country, and their sales team will present your book. Some publishers may want all the attention for their own titles, but some may like the idea: there’s no printing cost for them, for instance. Their catalogs are produced 5-6 months in advance.

Many large US book distributors won’t take you on before you have at least five to ten books in print. They might also want you to have a sales team who will present your books to booksellers, to show that you are willing to move those books. They also prefer a contract for a certain number of years. Another issue with full service distribution is that they take a minimum of 20% commission, but it will often be closer to 30% if you’re a small publisher. Check them out before signing with any book distributor. Talk to their customers (both publishers and bookstores) to verify they would be a recommendable company for you to work with.
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Be aware of these book industry distribution arrangements

  1. Discounts: Bookstores get ($8 when a $20 book sells) or in percent, a 40% discount from the distributor, big box stores often get 45%.
  2. Returns: Bookstores can return books back for credit against future orders, on average, about 30% of their initial sales might be returned. Paperbacks are not “stripped” so they can be shipped out again when another bookstore orders them. However, distributors may charge for warehousing of returns.
  3. Commission: Sales reps work on commission and only gets paid when books “sell through” (sold to the consumer). The distribution company also works on commission, which is one of the reasons they are so picky about taking on non-validated clients: if the books don’t sell through, they lose the money they have spent storing and shipping the books, their commission is usually 25-30% ($5-6 on a $20 book).

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Direct Sales via your website
There is an even more lucrative way to sell your print book and distribute it: through your own website. You keep 100% of your revenue, and you know exactly who bought your books. Valuable data that you can use for promotion of your next book releases. The only “work” you have, is to stuff envelopes and ship your books once or twice a week – or more if you sell a lot. Setting up a PayPal account and an ordering form on your website is pretty easy. Direct selling means that you can make almost three times the amount per book than you can make, compared to a sale through traditional bookstore distributors.
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Book Fairs
Comb the Internet and regional newspapers for Book Fairs. Rent a booth or share one with other writers and have fun to meet readers in person, sign your books, maybe even meet library buyers and book store owners – and keep 100% revenue. Authors could even band together and exhibit at national and international book fairs, such as New York, Edinburgh, Leipzig, Bologna or Frankfurt. If ten or more authors for example share the cost for exhibition, travel and accommodation, it seems to be visible.
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Consignment at Bookstores
Some local independent bookstores will take books on consignment. A 60% to you, 40% to them split might seem a bit unfair to the uninitiated, but it’s the standard in the book trade. If sales are really good, some bookstores will offer to buy your book or you offer it to them which saves on paperwork and hassle. In this case you might offer them 50% discount.
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Fazit:
Small publishers and author-publishers with at least 3 books might be better off with Lightning Source / Ingram and CreateSpace combined – until their book sale numbers are into the several thousands – also due to the print on demand possibilities that both companies offer.

Lightning Source connects you with the world’s largest distribution channel of book wholesalers and retailers. In addition to distributing books through their parent company Ingram Books, they print to order, which means, your book is printed and ready for shipment in 12 hours or less. With over 30,000 wholesalers, retailers and booksellers in over 100 countries your titles will gain the maximum exposure.

Lightning Source / Ingram work  with over 28,000 publishers of all sizes around the world. They deliver digital, print, wholesale and distribution services through a single source, and makes it easy for you to reach more customers in more places.

CreateSpace has slightly lower print on demand fees and set up fees per book, but it doesn’t get you into Ingram worldwide distribution. They offer something, called the Expanded Distribution Channel: “the potential to distribute your book to a larger audience through more outlets including: retailers, bookstores, libraries, academic institutions, wholesalers, and distributors.” Well “potential” which means actually nothing! If a bookstore is really willing to order a single book from them, they will deliver…
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Whole Sale and Book Distribution in USA

  • BCH Fulfillment & Distribution – BCH is also a vendor for Ingram, Baker & Taylor, Amazon and Barnes and Noble. BCH offers 24/7 telephone order taking, an on-line catalog, representation at major trade shows, and more.
  • Atlas Books - Distributes online, via wholesalers, and commissioned sales reps. AtlasBooks is the distribution and marketing arm of the BookMasters Group which represents small to mid-size publishers.
  • Midpoint Trade Books – works with small and medium size publishers. No catalogs, so they can take on new titles any time of the year.
  • National Book Network – Distributes for 85 publishers, they offer Print on Demand, starting at 20 books
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Book Whole Sale / Distribution in Canada:

  • North 49 – trade book wholesaler with an inventory of over 3000 bestselling books from more than 500 publishers from Canada, UK and USA
  • Librarybound – a wholesaler delivers Canadian books to libraries (fulfillment orders only, no warehousing)
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More resources:

Distributors and Wholesalers, compiled by IBPA, Independent Book Publishers Association
https://www.ibpa-online.org/resources/distributor-wholesalers/#.UWlwW7VO-So

Create Space Vs Lightning Source
http://write2publish.blogspot.ca/2011/02/why-create-space-is-better-than.html

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With more than 30 years experience in both, print and now e-publishing, we can provide you with many more tips, background information and support – additional to the huge amount of promotion you get in our online and off-line seminars. http://www.111Publishing.com/seminars

 

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Tagged: Book distribution, Book Fairs, book wholesaler, Canadian book wholesaler, CreateSpace, Edinburgh Book Fair, Frankfurt Book Fair 2013, IBPA, Ingram, Lightning Source


Manuscript Finished? Tips for Pre-Book-Production

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Layout-Print

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I saw a brilliant poster at a print shop / book designer, which said:  Pick Any Two, I Pick One
It was a triangle and on each tip had these words:  Money – Quality – Time/Speed

Always keep this in mind when you hire freelancer / employees or subcontractors, such as editors, book and cover designers. You get what you pay for… Don’t shop for the cheapest, rather the best partners.
We give you here just an overview whats involved in book production, there are many other tasks that are covered in a great blue print, compiled in Joel Friedlander’s really helpful blog articles
Start with his article: Why Self-Published Books look Self-Published
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The Editing process:
Even though many authors are talented writers and even spectacular at grammar, they should never be the book editor of their own project. You might have logged long hours going through your manuscript with a fine-tooth comb, read, write, delete, re-write, re-read, delete… Then, after carefully reviewing the spelling and grammar and fact-checking the document, you may have even handed the manuscript over to your your former English teacher and every member of your writing group, however none of this is equal to a professional edit.

Contact editors whose sites inspire confidence and ask about their work process, rates, time frames, and any other information you need to know. Request a sample edit from the respondents you like. Samples are often free, and around five 250-word pages.
The editing process is not meant to offend you or detract from all of the perfecting you have already done. Rather, an edit is meant to increase the quality and success of your book, regardless of subject or genre.
Choose an editor on the basis of compatibility and how well the results of his or her editing appeals to you. ask for references, but learning about the editor’s background shows you how long he or she has been in the business. It also gives an idea of how many and which types of clients have actually trusted him or her to edit.  There are several steps involved in editing and professional trade publishers often employ special editors for each of these steps:

  • Line editing
  • Content Editing
  • Copy Editing
  • Proof Reading
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The Book Cover and Title

The correct title can really help to ensure the success of your project. Or not… A great cover will raise the attention of potential readers.  And yes, books are judged by their covers.

  • It must be easy to understand and speak.
  • It should ideally be less than 32 characters.
  • You must be able to purchase the exact URL for the title.
  • Buy your Author name domain also.
  • The title should clearly demonstrate to readers what they will discover in this eBook.

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Cover Design

  • Keep the design clean.
  • Use a focal point to orient the user
  • Make sure people can read it without glasses.
  • Make the design match the content.

For Print:

  • Use the spine properly.
  • Include a photo of the author.
  • The largest font size is used on the information that is most important

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Joel Friedlander has a great blog post series about book layout 
mistakes to avoidYou can learn almost everything about book design by following Joel Friedlander’s blogs and by reading his books, to be found at www.TheBookDesigner.com.  Technical information can be obtained at Basic Book Design http://en.wikibooks.org/wiki/Basic_Book_Design for answers to your basic book design questions.

Pre-Publishing Services:

Editing:
Suzanne Nussay, M.A., 
Editing, Writing and Constulting Services
snussey@sympatico.ca

Lisa Costantino Editing Services
http://www.lisacostantino.com/

Susan Uttendorfsky Adirondack Editing
www.adirondackediting.com

Daniel Kenyon Editing
http://danielkenyon.wordpress.com

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Cover design inspiration:

http://www.1stwebdesigner.com/inspiration/creative-book-cover-story/
http://faceoutbooks.com/ (print book covers)
http://causticcovercritic.blogspot.ca/
http://www.book-by-its-cover.com/
http://bookdesigner.com/53972/book-covers/
http://bookcovers.creativindie.com/cover-samples/

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Book cover designers I can personally recommend:

Anitra Jay http://www.anitrajay.com/page:designs
Laura Wright LaRoche http://www.llpix.com
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e-Book Formatting

Another important step in creating an e-book that should be done by real professionals,
here are two proven e-book designers:

http://e-bookbuilders.com

http://ebookarchitects.com
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After going through the pre-production stages – the editorial and design part – your next step will be distribution of your new book, covered in the next blog post. However, while your book is at the pre-publishing service providers, don’t forget to actively market your upcoming book! Prepare your author pages on Goodreads and Amazon, starts Goodreads Giveaways, if you have an ISBN and planned a print book.  Get as many pre-orders and reviews as possible, plan and invite all your potential readers to your book launch – virtual and in person.

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With 30 years experience in both, print and now e-publishing, we can provide you with many more tips, background information and support – additional to the huge amount of promotion you get in our online and off-line seminars.  http://www.111Publishing.com/seminars

Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Hyper Smash

Pingate


Tagged: blueprint for book production, book designers, book editing, Book Layout, book production, e-Book-Builders, pre-book-production, self-publishing tips, where to find an editor or book cover designer


All You Need to Know Before Publishing

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Publishing-Successi

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Why should authors sell their manuscripts for a pittance to publishing houses, if these publishers are not doing the marketing part? Only celebrities and star-authors, such as Stephen King or Bill Clinton get publicity from their publishers. 95% of all authors have to do the marketing for their books.
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Authors are smart and able to start their own publishing business, REAL publishing, not POD and not Vanity Publishing: Finding and getting quotes or referrals for an editor, a book lay-out company or book designer, cover artist, e-book formatting company and a printer is not difficult, but one has to do a lot of research – as every new entrepreneur has to do.  Where to find all these start-up publishing business information:

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Setting up a Business
can be done online – in minutes. Find all the necessary information here:

Canada: http://www.cra-arc.gc.ca/tx/bsnss/sm/
USA: http://www.sba.gov/content/follow-these-steps-starting-business
UK: https://www.gov.uk/browse/business/setting-up
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Writing your Business Plan
http://savvybookwriters.wordpress.com/2013/11/20/your-success-plan-to-author-publishing/
is the work of a couple of days, once you have done the researching into all aspects of the publishing enterprise.
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Finding distributors / fulfillment company
for your print-version of the book is not a problem, distributors mostly require just three books to be listed as a publishing business, and if authors have not written three books yet, they can band together with other authors to reach this minimum.
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Books available for future publishers
Aaron Shepard has written two books about the topic of book distribution: POD for Profit and Aiming at Amazon, both contain very detailed information for small publishers.  Another great source is Dan Poynter’s Self-Publishing Manual, a classic publishing guide book.
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Learning how to market your book and getting lots of publicity support
http://savvybookwriters.wordpress.com/2013/03/14/10-reasons-to-get-help-boosting-your-books-success/
is offered in a variety of on- and off-line classes by 111Publishing.com/seminars

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How to create a business plan
for your book publishing company was the topic of our former blog post.
http://savvybookwriters.wordpress.com/2013/04/09/how-to-plan-your-publishing-business/
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Business name
Be careful when choosing a name for your book publishing company. Keep the name neutrally and usable in a variety of languages. Avoid your or your books name and survey several professionals for their input. Last but not least do a name check before your spend money on registering your business.
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Start-up financing and crowd funding
for your book publishing business is preferable through your own savings. Try to find the most economical way to start your publishing business. Don’t order any print runs before you have substantial orders, rather go in the beginning with a recommendable POD, such as CreateSpace. In Canada and several other countries, such as the USA or Germany for example, financing the creation of books has become main stream. KickstarterIndiGoGo or STARTNEXT  (German) are crowd funding sources, writers can use. More tips on crowd-funding can be found in this blog post.
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ISBN and bar codes 
In a former blog post, we explained how to get an International Standard Book Number (ISBN) and bar codes in several countries.
http://savvybookwriters.wordpress.com/2012/01/30/isbn-numbers-and-how-to-get-one/
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How to copyright your books and what’s the benefit can be found in this article
http://savvybookwriters.wordpress.com/2012/01/28/why-should-you-register-the-copyright-of-your-manuscript/

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Most countries require publishers to submit one copy of each book for cataloging in government archives. In the USA for sample it is done by registering with a Library of Congress number: http://www.loc.gov/publish/

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How to get into the “Books in Print”, a worldwide database and to register your book for FREE! with Bowker was the topic of other blog posts. http://savvybookwriters.wordpress.com/2011/08/31/important-expose-your-book-to-the-world/.
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There is no world or national organization that determines a clear-cut genre or category for each book written. http://savvybookwriters.wordpress.com/2013/01/15/how-to-find-your-best-book-category-genre/
However it is extremely important to choose the right genre (or several) in order for your books ranking, e.g. on Amazon.
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Foreign Rights & Literary Agents:
Books you publish, should be available in other countries / languages too!  Not always easy to find a literary agent who is specialized in foreign rights, get lists here:
http://savvybookwriters.wordpress.com/2012/10/10/100s-of-links-to-publishers-and-agents/  or in this article:  http://savvybookwriters.wordpress.com/2011/04/14/foreign-book-rights/
How to work with literary agents is covered in several previous blog posts. http://savvybookwriters.wordpress.com/2011/04/12/how-agents-work-how-to-work-with-agents/

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More Useful Tips and Links for Future Publishers:

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More resources and advice are the topics of blog articles for the next days, when we explain:

  • Pricing your books and standard book industry discounts
  • Advice and useful links for book layout, printing etc.
  • Financial management / accounting for book publishers
  • Finding freelancers for editing, design, proofreading, webdesign etc.
  • Marketing strategies for book publishing companies
  • professional associations for book publishers
  • educational programs in book publishing
  • Information about book awards and contests
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With 30 year experience in both, print and now e-publishing, we can provide you with many more tips, background information and support for setting up your own publishing enterprise – additional to the huge amount of promotion you get in our online and off-line seminars. http://www.111Publishing.com/seminars

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Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+
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Tagged: becoming your own publisher, books in print database, copyright for books, how to publish book, how to register a publishing business, how to start your publishing business, ISBN, where to order an ISBN


The Mesa Refuge for #Writers http://savv

The Mesa Refuge for #Writers
http://savvybookwriters.wordpress.com/2013/11/23/need-time-and-peace-to-write/




Need Time and Peace to Write?

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The Mesa Refuge for Writers
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Mesa-Refuge-California

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Are you wishing sometimes to be in solitude, writing on your manuscript all day long, have no appointments and no distraction from anyone and anything, no emails, no cell phone … If you really want to concentrate on your writing: The Mesa Refuge is a writers’ dream retreat, located in Point Reyes Station, CA, north of San Francisco.  It is one of the few retreats in the United States that supports people writing about nature, economics and social equity.

The Refuge offers two and four-week residencies to writers who need the solitude essential to creative work. Essayists, journalists, economists, naturalists, screenwriters and authors of memoirs — all are welcome.

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Invited are especially people to think and write about the intersections between human activity — capitalism in particular — and the natural world we are obliged to preserve. A Mesa Refuge residency is an opportunity to develop ideas and projects so that they may be published and transformed into practice.  Now Receiving Applications for the Jacob and Valeria Langeloth Foundation Health Writer in Residence Program  -  Complete Applications Due on Monday December 2, 2013.
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California Location
Residents are offered the gift of time and space. There is a settling in, a letting go, a connecting with nature’s muse, and a finding of creative rhythm.  The Mesa Refuge is located on a bluff overlooking Tomales Bay, perched on the edge of the Point Reyes National Seashore, an ideal place for contemplating many things.  See a video about the Mesa Refuge on YouTube.
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Lighthouse

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The Refuge is misty bluffs, hummingbirds and herons, winding paths of lavender and sage, daisies and roses, solitude, the company of other writers, and the blissful absence of noise, demands, and daily chores. Residents are encouraged to enjoy the many attractions of the Point Reyes area. Opportunities include hiking, kayaking, beach-combing, bicycling, bird watching and yoga, as well as gardening, tennis and ping-pong. The town of Point Reyes Station is a 10-minute walk away.

newspaper wrote about the area:  ”If you are looking for heat relief, it would be hard to find a cooler spot in Northern California. The regions famous fog hangs along the Point Reyes shoreline nearly all summer, then miraculously lifts in late summer and early fall.  And whether you want to hike a mountain or walk on a beach, paddle a kayak or pedal a bike, the nearby Point Reyes National Seashore offers an ideal place.”
The Point Reyes Bookstore hosts author talks almost every weekend and publishes an annual literary journal, the West Marin Review. It really reflects the incredible creativity in this community, said bookstore owner Steve Costa. “Not many communities of this size publish their own literary journal.”

The Refuge hosts three residents at a time. Each enjoys a private room in a spacious shared house. A printer is available for common use; however, residents need to bring their own computers and writing supplies. Room and most dinners are provided at no cost, however donations are welcome. Travel to and from Point Reyes is each resident’s responsibility.
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Point-Reyes

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Application Information
Complete application information can be found under: Residency Guidelines.  For more information on availability and rates, please contact Juliet Kirkham at juliet.kirkham@gmail.com

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Spring Session 2014 Residency Dates

  • Session 1: March 28 – April 10
  • Session 2: April 11 – April 24
  • Session 3: April 25 – May 8
  • Session 4: May 9 – May 22

Fall Application Process

Complete Applications Due Monday June 2, 2014

Fall Session 2014 Residency Dates

  • Session 5: September 19 – October 2
  • Session 6: October 3 – October 16
  • Session 7: October 17 – October 30
  • Session 8: October 31 – November 13

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“In order to understand the world, one has to turn away from it on occasion.” – Albert Camus

 

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Tagged: California, Mesa Refuge for Writers, Point Reyes National Seashore, San Francisco area, Tomales Bay, write in solitude and without distraction, Writers residency


Writers Conferences 2014: Meet Publishers, Agents, Editors and Fellow Writers

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One of the main benefits of attending a writers retreat or conference is the opportunity to meet editors, agents, publishers and other writers.  Widening your circle of connections in the literary world can help you mark your own presence as an author, to learn about the publishing industry, and how to get your book published / author-publish.  Learn even more about the craft of writing.

Equally important is gaining understanding of book business realities. For instance, why is the marketing plan so important in your proposal, and what do agents and editors expect to see in yours? Here are just a few of the many writers conferences and retreat offers in the USA for 2014:
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Santa Barbara, CA, June 7 – 12, 2014

http://www.sbwritersconference.com

Program Description
Daily AM & PM concurrent workshops & plenary sessions, evening speakers, panels, Advance
Submission with agents & editors, late-night pirate workshops.
Program Length 6 days
Group Size or S:T Ratio 200
Program Focus:  Autobiography/Memoir, Fiction, Humor, Journalism, Marketing, Mystery, Nature, Non-fiction, Playwriting, Poetry, Publishing, Romance, Science Fiction/Fantasy, Screen-writing, Travel,
Faculty: 30 daily faculty plus evening speakers
Costs   $625 includes barbecue, cocktail reception, awards banquet.
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Santa-Barbara

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Jackson Hole, WY, June 26-28, 2014

http://jacksonholewritersconference.com

Three manuscript critiques with authors & editors. Tracks for fiction, creative nonfiction, magazine, young adult, and poetry; workshops, talks & craft sessions.
Program Length 3 days
Group Size or S:T Ratio 4:1
Program Focus:  Children’s, Fiction, Journalism, Marketing, Mystery, Nature, Non-fiction, Poetry, Publishing, Travel, Young Adult
Costs:   Early bird $365
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Jackson-Hole-Whyoming
Jackson-Hole-Whyoming


Mendocino Coast Writers Conference, July 31 – August 2, 2014

http://www.mcwc.org

Program Description
5 morning workshops with same presenter each day; large forum readings and discussions with editors, agents, & newly published authors; afternoon lecture sessions on craft.
Program Length 3 days
Group Size or S:T Ratio workshops 15:1
Program Focus:  Autobiography/Memoir, Children’s, Fiction, Journalism, Mystery, Non-fiction, Poetry, Publishing, Screenwriting, Young Adult
Faculty 13+ presenters. Includes authors, editors & literary agents.
Costs:   Earlybird $525. $60/consultation. Lodging $55-$250 & camping; hostel-like farmhouse $18-$25/night.
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Mendocino

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Squaw Valley, California  July, August 2014

http://www.squawvalleywriters.org

Morning workshops, afternoon panel discussions, individual conferences, craft lectures, staff readings
Program Length 7 days  Deadline April 1, 2014
Group Size or S:T Ratio 20-124
Program Focus:  Autobiography/Memoir, Fiction, Mystery, Nature, Non-fiction, Poetry and Screenwriting
Faculty 28 instructors for the Fiction Workshop, 5 for the Poetry Workshop, 8 for the Screenwriting Workshop.
Costs:   $840 includes 6 dinners. Shared (single) lodging in local houses & condos arranged for $350 ($550)/week; inexpensive bunk bed available.
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Corte Madera, CA, August 14 – 17, 2014

http://bookpassage.com/travel-food-photography-conference

Travel Writers & Photographers Conference
(Just across the Golden Gate Bridge from San Francisco)
bpconferences@bookpassage.com

Geared to Food & Travel writers and photographers this Conference has an extraordinary, international reputation among publishers, editors, and writers. This four-day Conference offers an array of writing and photography workshops in the morning, a full afternoon of panels and discussions, and evening faculty presentations.
The faculty includes publishers, magazine editors, photographers, travel essayists, food writers, guidebook writers and more.  Price: $635.00

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Key West, FL, every January

http://www.kwls.org
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Key-West-Beach
Key-West-Beach

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4-day seminar includes readings, conversations, lectures, panel discussions. 4-day writers’ workshops feature AM writing sessions (limit 8-12/instructor) and PM individual consultations, talks, open readings.
Program Length Seminar: 4 days / Workshops: 4 days each
Group Size or S:T Ratio Seminar: 350-400 / Workshops: 12:1
Program Focus
Autobiography/Memoir, Children’s, Fiction, Humor, Journalism, Mystery, Nature, Non-fiction, Playwriting, Poetry, Publishing, Science Fiction/Fantasy, Screenwriting, Travel, Young Adult
Costs   Seminar $495; Workshops $450. The next Writers’ Workshop Program will take place between the two Seminar sessions, January 12-16, 2014.
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Conferences offer valuable education for aspiring writers.  Workshops can help with developing writing skills, everything from crafting better dialogue to making clever use of literary devices. Perhaps the most exciting aspect of a conference is the fact that editors and literary agents are there not only to participate and educate aspiring writers, but also to seek out new talent!
For a full list of writers retreats in the North America please go to:  http://writing.shawguides.com

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help http://www.111Publishing.com/Seminars.
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, 99-cent specials or your KDP Select Free Days on Amazon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

Don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks

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Tagged: Corte Madera travel writers conference, Jackson Hole WY Writers Conference, main benefits of attending a writers conference, Mendocino Coast Writers Conference, Santa Barbara Writers Conference, Squaw Valley Writers, writing workshops


Authors: Which of Your Expenses are Tax-Deductible?

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Tax-Deductions

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Income tax preparation might be months away, but it is never too early to start collecting expense receipts. Many self-published book authors want to make a profit and become a professional author, having writing as their vocation.  Writers are presumed to be a professional if their writing made a profit in at least three out of the last five tax years, including the current year. Which means:  Not more than two years of expenses that are higher than the author income. Profits from your writing cannot be used to offset other income for tax purposes, such as a day job or other means of income, if you have more than two years of losses.

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Considerations of Profitability
There are a couple of other considerations that revenue agencies, such as the IRS, are listing, for example:

  • Have you made a profit in similar activities in the past? If you have a successful book under your belt — or even a series of articles in paid publications, such as newspapers, magazines or online publications, which can be a predictor that you are a professional writer.
  • Do you have the knowledge needed to carry on the activity as a successful business? How much do you know about running that business? Are you running it like a business, keeping records, keeping an eye to profitability? Did you take classes/seminars about the publishing business (e.g. marketing or tax etc.) no matter if online or offline?
  • Have you created a professional book marketing and publicity plan? This might even be shown by including affiliate programs on your website/blog. If there are losses, are they due to circumstances beyond your control or did they occur in the start-up phase of the business?

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Expenses You Can Deduct
Always try to pay from a separate account, set up for your writing business, to make book keeping easier. Keep receipts or / make copies of payments to contractors, freelancers and agency fees for book production, such as:

  • Proofreading
  • Editing
  • Illustrations
  • Photos
  • Graphic Design
  • Book Layout
  • Printing costs
  • eBook Formatting
  • Advanced Copy reviews
  • Book Trailer Design
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Book Promotion Costs, e.g.:

  • Advertisements, online and offline
  • Giveaways (free book review copies, pens etc.)
  • Flyers, brochures, business cards, book marks
  • Book Fair expenses
  • Costs for newsletters (AWeber, MailChimp etc.)
  • Entry fee for writing contests
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Other costs, such as:

  • Transportation costs (note the dates, distance, reason)
  • Rental for book readings
  • Office rental or mortgage, heating, electricity for your home office by square feet
  • Phone / Internet / e-Reader costs
  • Website / blog costs, such as hosting or development
  • Office Supplies
  • Meal expenses: in the USA full for public events you might host, and 50% if it is for a business purpose (interview, writers conference, meeting with book professionals, publishers, agents etc.)
  • Transportation to meetings, events
  • Research costs
  • Copyright registration and ISBN fees
  • your tax preparer or tax lawyer.
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Keep all your expense slips sorted by date and neatly filed to make it easier to find them
If you pay anyone of the above listed more than a couple of hundred dollars, you would need to include the contract and a form (in the United States it is IRS Form 1099-MISC). Note for each meal/entertainment expense the names, number of people participating and reason for meeting)

Further Reading:
http://www.freelancetaxation.com/deductions-writers
http://www.bus.lsu.edu/accounting/faculty/lcrumbley/tax_aspects.html

Disclaimer: This tips are meant to give general insight into tax information to writers, especially in the USA, and to give you an entry point so you can research further. While every effort was made to ensure the information in this article is accurate at the time it was written, we are not a tax experts. Anyone filing taxes should consult a qualified tax preparer for updated tax laws and further specifics on how these rules might apply to an individual tax situation.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Tagged: deduct even more expenses, deduct them from taxes, did you write more books, how to become a publisher, Income tax, IRS.org, practical tips to set up your own publishing company, Publishing business


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