Archives for March 2015

Photoshop Your Images for FREE?

 

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Lightbulb

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Thanks to Cynthia LaLuna I found the next best thing to my expensive Photoshop program that rests currently on an older computer: During the last years I had changed several models of computers and laptops – not being able to switch this prohibitive expensive Photoshop program to more than three devices.  Sure Adobe wants to sell more of its premium software – but this can also backslash – dozens of new and mostly free programs offer image enhancements.
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Webresizer Tool
“Real” graphic designers need Adobe Photoshop, no question, but when you just need to crop, sharpen or re-size images Web Resizer – the free online photo resizing tool does the job – online and ***without having to download any programs!***  And it does even two functions in one shot: sharpening and re-sizing.

I tried it out, as I needed an image for a website in a certain size – and received amazing results. The image was not only much “sharper”, but also 97% “smaller” (exactly the amount I wanted), with less pixels but with way more contrast.
I only needed to choose the file, upload the image and got it back in a second, ready to download. Everything was done online, I did not need to upload complicated software. I remember very vivid what a hassle this was when I downloaded the Adobe Photoshop program.
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More Success with Enhanced Photos
Which types of image characteristics drive more likes, and are re-pinned or re-tweeted more often?  Curalate  found a few interesting results when their science finding team looked at over 8 million image features on Instagram and Pinterest, such as lightness, color, texture and background ratio.

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Which Images are Most Popular:

  • Images with multiple dominant colors have 3.25 times more re-pins per image than images with a single dominant color.
  • Textured images and close-ups also generated more engagement.
  • Very light and very dark images are not re-pinned as often.  The re-pinning rate for images of medium lightness is 20 times higher than for images that are mostly black, and eight times higher than images that are mostly white.

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How Else Can Webresizer Help
Besides optimizing*  images for fast upload on websites, blogs and your avatar, (and the automatic sharpening) you can choose the image quality, rotate the image, crop to a new width and height. Another feature I like, is changing photos to monochrome colors. Exposure, contrast and color saturation can also be changed and you can add a border and edges.  Click “apply changes”, and on top of it, next to the image, click on “download this image”.  You will see the letters “opt” in your image name, which means optimized.  However, always keep the original image for your files, don’t discard them.  You never know how you might need them one day.
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*Cynthia LaLuna explains this most important feature to have faster websites: “For the best performance, you never want to upload an image to your site that is LARGER than you need it to be and just tell WordPress to make it 70% of its original size.  That puts load on the server to do the math each and every time the image is loaded, and users are actually downloading the oversized image over and over again.”

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If you would like to get a mentor and support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please read also “Book Marketing on a Shoestring” http://www.amazon.com/dp/B00UAVL3LE

 

Book-Marketing

 

Our email newsletters with free insider tips are sent out once a months. To sign up, just go to the form on the right site of each blog post.

 

 

 



5 Published Books – 5 Years – or 10,000 Hours

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10000-Hours

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Building up your readership takes lots of time,  so it is surprising, that some authors dream of their first book as a potential bestseller, and don’t realize that it takes a long time and hard work to get an audience, one reader at a time – especially if they did not do the groundwork to build a huge following on Social Media, and through blogging, as well as in reader forums or in real-life, before they start publishing.
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Bestseller Authors Need Years
Remember the 10,000-hour Rule.  That’s roughly how much work and practice it takes to become accomplished in any field, whether it be sport, arts or at businesses. 10,000 hours is 5 years of full time hard work.  To become a virtuoso, better triple that.
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Author-Publishing is Like a New Profession
And professions need to be trained!  It takes years to become an excellent writer and it also takes years to become an excellent publisher.  And it involves lots of skills and knowledge business-wise, marketing skills, not to mention, learning constantly new internet techniques and get to know the latest changes in publishing.
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It Takes Time…
Many authors have unrealistic expectations when it comes to the time required for effective book promotion and to make meaningful connections with readers.  They expect wonders from a single sales campaign, and don’t understand that under-pricing or “selling” for free is not a marketing strategy.
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Take Advantage of their Knowledge
Book marketing professional have to learn many years.  They have an deep knowledge of the publishing industry. Why, as an author, not take advantage of their knowledge to keep your head free for writing and interacting with readers?  No one would start a catering business without learning to cook, and knowing how to present food or how to find customers.  Writing a book does not make for a publisher.  Take the time to build your author platform and establish a brand, it will eventually give you an advantage in the market, no matter if self-publishing or going with a trade publisher.
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Do You Know Exactly Who Are Your Readers?
It is staggering how few authors think about their future readers – and about their competition.  Authors often do very little research – if any at all – to really understand their audience.  Asking: “Who is your audience and who is your competition?” one might receive only vague answers … Topics, that are not only very important for self- publishers, but also for authors who want to go with a traditional publisher.  They need to proof to the agent or publisher that they have done their homework.
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How Can You Research Your Competition?
First of all make a list with possible keywords that readers might use to find a similar book.  Check out the complete categories / genres at Amazon,Kobo, Apple, Barnes & Noble, Google Books, Waterstone’s etc. and study all the books, that could be similar to your future work.  Visit several public libraries and book stores to find similar books, as the one you want to write, to learn about your competition.  Borrow the most interesting ones, not only to read them, but also to study the book layout and design.  Read the online reviews of their books carefully!
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Can You Answer These Questions?

  • How many books of this topic / keywords have been published already?
  • Where are these books sold and for which price?
  • In which format are they offered: e-book, print, audio-book?
  • Who are the customers of these competing books?
  • How are these books received and which ones are bestselling?
  • Which categories did they choose, and which keywords?
  • In which categories / genres are these competitive books listed?
  • What cover designs have been chosen for these books?
  • Which author represent him/herself and their book the best?
  • Did you study their Amazon and Goodreads author page, their website or blog?

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A Marathon – Not a Sprint:
Becoming an author-publisher is a long-term commitment and requires hundreds of small steps on the path to success!  Before you start writing, create yourself a road map.  Take your time, see your writing & publishing as a long-term project and don’t have unrealistic expectations.  First create a professional looking book, do the groundwork to build up your author platform, and then have fun, winning one reader at a time.
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Becoming an author-publisher is a marathon, not a sprint, and it will require hundreds of small steps on the path to success!  Before you start writing, create yourself a road map.  Bowker explains: “The most successful self-publishers don’t view themselves as writers only, but as business owners.  They invest in their businesses, hiring experts to fill skill gaps and to gain more time for writing.”

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Read More:
http://savvybookwriters.wordpress.com/2013/04/01/writing-is-an-art-publishing-is-a-business/
http://savvybookwriters.wordpress.com/2013/05/12/what-publishers-wont-tell-you/
http://savvybookwriters.wordpress.com/2013/05/11/success-for-your-book-in-non-traditional-markets/

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If you would like to get a mentor and support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please read also “Book Marketing on a Shoestring” http://www.amazon.com/dp/B00UAVL3LE

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20_6000grey copy

Our email newsletters with free insider tips are sent out once a months. To sign up, just go to the form on the right site of each blog post.
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How Much to Charge for Your Book?

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How to Get Book Reviews

How to price your book?

 

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Once your book is created and ready to upload onto Amazon, pricing will quickly became an issue. You don’t want the price be too high and loose sales, but you also don’t want to go too low and wait forever until your editing, formatting, and book cover design cost are covered – not even to speak of your writing time, possible copyright and lSBN fees, and certainly the online retailers cut.

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Lots of Considerations…
There are so many facts that can influence how to set book prices, here are just a few examples:

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Countries in which books and ebooks are sold.
Study the local book prices for your genre. Price books for Germany differently from those for Italy or Spain.
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Requirements of online retailers.
To receive a certain revenue for your books, online retailers set a lower and upper price limit, such as $2.99 or the equivalent for ca. 70% and under or over ca. 35%.
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Exclusivity at KDP Select.
Selling exclusive with Amazon means you don’t need to worry about book price matches. And you can use 99cents prices or even free for a couple of days as teaser, e.g. before launch of a new book. Prime Members and …. can lend your book and you get paid. However they choose mostly higher-priced books!
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Book production cost (POD or print run).
The mostly higher printing and binding quality requires a slightly higher price in most cases.
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Price Matching of online retailers.
Especially Amazon and Kobo are infamous for matching author’s book prices in order to offer it lower than the competition. (It’s in the contract and you can’t object it).
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Charm prices for books.
Michelle Demers wrote a great chapter about charm prices in her book The Global Indie Author 
about this topic. Read the book or at least study a shorter version on her blog.
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Sales tax in a various countries.
In (mostly) European countries sales tax is included, while in North America the sales tax will be added. Check out my recent blog post Tax for Books Sold in Europe.

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Retailer contracts that dictate price endings.
The Apple contract for example requires f the use of price endings at .99 (or .49) contractually.
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Fiction or non-fiction book.
Useful information-based non-fiction books (guide books) that require lots of research are almost always higher priced than novels.
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Certain numbers are considered bad numbers, such as 4 or 13.
In Japan, the number 4 and the number 9 have a bad image, in Europe and North America the number 13 and in China it’s also the number 4 for bad luck. So better avoid these numbers there.
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Prices for bestselling, comparable books in the same category.
As always: study your competition, find out the average price for quality books in your category, and also consider other factors too: the number of book reviews, the cover design and other professional attributes of a book.
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Is it your first book? Or the third or fifth?
Maybe you better start with $2.99 and then, after having an audience and maybe even writer books with more pages, slowly raise the price? Experiment with different prices. You don’t have to stick with the first one, theoretically you can change them every week.
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Do you have room for promotions?
With a book priced at $4.99 you have room for sales campaigns, such as “countdown deals”, with a $0.99 you are stuck.  You will earn royalties based on your regular royalty rate and the promotional price. As a result, if you are using the 70% royalty option, you’ll earn 70% even if the price is below $2.99.

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You as an author, you think about the price, however your customer, the reader, thinks about value. “Is this book worth the price?” Before setting a book price, make sure you it gives the impression of value, via a great cover, title, blurb and lots of reviews. And certainly through “Look Inside” where you can proof great content before the reader hits the order button.

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Here are more price opinions:
http://www.standoutbooks.com/how-to-price-your-ebook/
http://www.molly-greene.com/ebook-pricing/
https://savvybookwriters.wordpress.com/2012/07/05/no-more-99cent-books-decent-pay-for-decent-work/

 

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If you would like to get a mentor and support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Read also “Book Marketing on a Shoestring” http://www.amazon.com/dp/B00UAVL3LE
Our email newsletters with free insider tips are sent out once a months. To sign up, just go to the form on the right site of each blog post.
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Part 2 of “How to Get More Visitors to Your Website or Blog”

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Traffic-San-Francisco

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You don’t need to be a web designer or Search Engine Optimization (SEO) specialist in order to implement these steps without any problem.  There is no magic way to rank your website in the first page of Google, Bing or Yahoo.  Search engines have complex algorithms and it takes some effort to show them that your web site or page deserves one of the top spots.
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Add a Privacy Policy Page.
A website’s privacy policy page is a must!  Adding privacy policy, terms of use, and disclaimer pages to your website may help your site become more trusted – which ultimately can help your web site’s search engine optimization.  If Google shows in its search results that your website is trusted, there is a better chance that users will click on your site.


Don’t Overuse Keywords.
I once got a guest blog offered which contained 35 times! the same word in a 500 word text.  Don’t try to stuff the content of your website with keywords. It won’t work.  Search engines look at how many times a term is in your content and if it is abnormally high, it will count this against you rather than for you.
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Keyword Planner.
There are many tools on the web to help with basic keyword research, for example the Google Keyword Planner tool and “Best SEO Tools“.   
Google’s Keyword Planner is for building new Search Network campaigns or expanding existing ones.  You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by adding several lists of keywords together.
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Social Media Means Be Social.
Interact with the people who engage with you and your content on social media. Interact with them, such as giving thanks or leaving comments on your content that they shared.  This conversation marketing helps you get closer to your audience/readers and creates relationships with book reviewers too. It also improves engagements in your content on social media.
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Write “Top List” Articles.
To receive high-quality backlinks, you need to get the attention not only of your readers, book bloggers, reviewers, but also of influencers in book publishing.  Create a blog post similar to the top 20 blogs in your niche.  With this kind of article, you are giving a recommendation of blogs to read. It should invite some of the bloggers in your list to blog about it and link back to your article.  To ensure that your article will get their attention, you can for example send them an email or mention them in your tweets about your blog post.
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Install Sharing Buttons
Encourage your visitors to share your content on social media.  Would you like to have SEVEN times! more people read your blog or visit your website? The make it easy for your readers to share what you have written with their own social networks, so that others can discover your content too – and forward it to their followers and friends, and these also forward it to their friends and followers …. You get the idea!   The more shares your content has, the more social authority signal it will signal to search engines to rank your business higher on search engines.
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Write Credible Content.
Don’t miss to mention reliable references or outbound links in order to give your content more credibility.  Remember that SEO isn’t only about what you show to the search engines but also what you show and prove to your users.  When you link to high-authority and relevant sites, you are also connecting to those sites, giving search engines a signal that your site is related to them.
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Create a Site Map
Having a site map is a great help to your visitors.  Google needs links to find and help categorize your pages.  Submit your site to Google, Yahoo and Bing Webmaster Tools.  This will help to ensure that your web pages are all indexed by search engines. Webmaster Tools will also help you monitor the health of your website and identify errors so you can fix them easily.
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Comment on High-Authority Sites.
Do it to build relationships with other bloggers, not just to earn back links.  Though you may not earn a do-follow link, having conversation with other bloggers through commenting will give you benefits such as driving traffic, improving your author brand, and even making some friends with book bloggers and reviewers that could lead to natural inbound links and book reviews or mentions.
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Write Guest Blog Posts
Offer high-quality guest posts for the most excellent publishing and book blogging sites.  It gives you relevant traffic and new loyal readers.  In your bio on guest blogs you can link to your author page or your own blog, or book sales page.
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Website Architectural Structure.
Remove redundant banners or excessive advertisements that may ruin users’ great experience. Improve your site’s speed.  See a recent blog article here on this site: 5 Tips to Make Your Website Faster.  Create useful call-to action that will convince your visitors what’s the best thing to do next.

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Google’s Search Engine algorithms are raising the “quality bar”, ensuring a higher level of quality on page content, website architecture, usability, and promotion.  Most important is to add quality and a great user experience to your website and make your readers happy.

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If you would like to get a mentor and support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,200 of them : ) and read “Book Marketing on a Shoestring” http://www.amazon.com/dp/B00UAVL3LE    Free insider tips are sent out once a months by email.  To sign up, just go to the form on the right site of each blog post.

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How to Get More Visitors to Your Website / Blog

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Visitors

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On Google alone over 110 billion average searches  are conducted per month. How will potential readers find your blog article, your website or even your books?  To increase traffic to your website, reader loyalty and publishing revenues, SEO (Search Engine Optimization) is very important.
I ask clients always how they found us, and from their answers I can determine that the majority found us through “googling”.  With just a couple of small steps, blog and website owners can already do a lot to improve their search engine ranking – without having to pay a specialist – and Google is even helping you with their free webmaster tools.  

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First Task: Fix Errors
With Google Webmaster Tools you can identify broken links, 404 errors, re-directs, or site-map errors that could affect your search engine rankings.  Let someone go page for page through your website, read and critique it.  It can be an average person, no IT specialist necessary as you want to hear about a user’s experience.

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Update Your Copyright Year
Some website owners do not automatically update the copyright year – and it shows on every page of your website, search engines might interpret your entire website as out of date.

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Make Your Site Mobile-friendly.
We wrote a full article  “5 Tips How to Create Mobile-Friendly Blogs and Websites” about this important topic recently.  Search your own website with your mobile phone.  If your website is easy to mobile users, Google will indicate it as mobile-friendly.  According to Forbes, “87% of connected devices sales by 2017 will be tablets and smartphones.”  Whether it’s creating an alternate mobile version of a website or utilizing responsive web design, important is to provide a positive experience to users that are browsing via a mobile device.  Otherwise, you will lose customers to competitors who have adapted to this trend.

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Choose the Right Keywords
Use whole sentences instead of only words and include a location and your target readers.  For example:  Instead of “how to publish a book” you could write:  “how to publish a book and find UK readers who like non-fiction e-books from Amazon”.  Don’t stick only to titles and meta descriptions that match the exact keywords, use more engaging ones. Be ensured Google will find them!  Their algorithms have the ability to recognize different words or search terms with the same meaning.

You can also work with SimilarSiteSearch, a mixture of keyword based searches and directory listings. Type in a URL, topic keyword or modifiers such as “in the UK” or “for business”.  The results are filtered by country, language, or tagged topic.  Understanding their website’s SEO strength/weaknesses, quality of content etc.  Learn about keywords, back links, rankings, and even domain/page authority via alexa.com.

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Advance Search
Before writing a book, article or a blog post, search first its title or headline on Google’s search engine to learn about similar blog posts or content that were already indexed. Read them to assess their quality. Create a blog post that is superior to all the texts that are currently indexed by Google.  Research your competition, always check out other writers, publishers, and their website, not only before you write an article or while you market your book.  Google helps you a lot to do this.

For example, if you are planning to write an article titled “7 Marketing Tips for Non-Fiction Writers”, search it first on Google to check previously published articles with the same topic. If you find an article,  titled “15 Marketing Tips for Non-Fiction Writers”, then write “25 Top Effective Digital Marketing Tips for Non-Fiction Writers”.  You want to be on top and to deliver to readers and the search engines richer, fresher, and better content than everyone else.

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Use Attractive Images.
To increase your search engine visibility, improve your visibility in the search engine’s image results. Use relevant images with the right title tags, alt-texts, and meta descriptions on your pages or blog posts.  Attractive images on book covers or posts are more interesting to view, read, and share and increase credibility.

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Use Book Trailers / Video Marketing.
Increase your search engine ranking by improving your visibility on search engine video results pages. An effective tactic is to produce useful videos and upload them to YouTube (the 800 pound Gorilla and owned by Google) but as well on other video sharing sites.  Don’t forget to mention in the description your website. Create slide shows from your video and post it on your Slideshare.net and Scribd.com accounts.

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Write Guest Blogs
This way you cannot only increase the numbers of your followers, but also link back to your own website or blog and thus increase your visibility in search engine news results. Reach out to news publications and websites to write about your book. If you’re blogging about the latest news and trends in your publishing or writing, submit your blog to Google News and Yahoo News.

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Be on Google+ and Verify Your Social Media Accounts.
Get your social media accounts verified to increase customers’ trust and distinguish it from fake accounts. Furthermore, verify your website that is linked to your social media accounts, so that search engines will know that your website is the official site associated with those accounts.

Google+ is the only Social Media site where your posts, comments and likes are directly transferred to their search engines. That’s not the only reason Google+ is the number one networking site, writers and publishers should choose and participate in. Read in this article about another new, great benefit of using Google+ and how it can improve your online visibility and credibility and maybe let your posts go viral.

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Web Page Speed
The many benefits of improved page speed make it very easy to justify small changes. Take the time to analyze your page speed scores. The faster a web page loads, the more satisfied your visitors will be.  Show your webmaster the results of these (free) tests for your website and let him / her fix it.  Get a better Search Engine ranking and more traffic!  Check out a recent blog “5 Tips to Make Your Website Faster & Get More Visitors”.

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Get more tips on how to improve your Search Engine ranking in the next blog post!

Being on the first page on Search Engines not only helps users to associate your brand, but it creates trust, since sites on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and find your books.

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If you would like to get a mentor and support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out the latest title: “Book Marketing on a Shoestring” chock full of tips for authors – if you haven’t already. Why not sign up to receive them regularly by email? There is also the “SHARE” button for easy sharing at Pinterest, Google+, Twitter, LinkedIn etc.

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Fantasy Lovers: The Ghostcrow

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Ghostcrow.

Today’s interview guest is Kay Theodoratus, a prolific Fantasy writer who published almost a dozen short stories.   She welcomes readers to her magical, paranormal world and describes it: “Fantasy, a wonderful way to run away from mundane annoyances.”

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Kay, thanks a lot for taking the time for your readers, Fantasy lovers and fans.  
How would you describe your book to someone who has not yet read it?
The Ghostcrow is a supernatural fantasy where Dumdie Swartz learns there are worse things in life than seeing ghosts; a demon might decide it wants to possess you.

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Is there a message in your book that you want your readers to grasp?
Things aren’t always as bad as you think they are; they could be worse.

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What inspired you to start writing?
I have always told stories, ever since an imaginary friend started coming to play with me when I was about three.  Writing stories didn’t occur to me until the sixth grade when a teacher assigned the class a short story.  Everyone did their three-five pages. I wrote 25 pages of an incomplete story Nancy Drew pastiche, and got a “C”, but finished a full-length middle-grade novel the next summer.  I’ve been writing something, more or less, ever since.  Selling what I wrote is another story, but I’ve done that fairly often when I tried.

One of the reasons I like writing Fantasy is that I can design the rules which my characters play with.  It’s a way to leave the mundane world behind and ask “what if?” and then, follow the consequences wherever they take me.  The big difference now is that I am more willing to share my pretend worlds.

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Is there a book review that you especially remember?
One review of Showdown at Crossings, also set in my world of Andor, sticks in my mind, though: “This is a fantasy fiction story that was so innovative.  There’s magic, a world that is different from what we know, and plenty of suspense.  The main character isn’t your usual strapping young man; in fact, he’s older and yet we love the hero he strives to become to protect his town.
If you love Fantasy then this is the tale for you.  It is so different from what I have read before and that’s a good thing.  Too many fantasy stories seem to start out the same way or strive to be like the others and this did not – it’s innovative and excellent.”

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Thinking way back to the beginning, what’s the most important thing you have learned as a writer from then to now?
The most important thing a writer can do is to get an ending on their stories, whether short or novel length.  Once they are written you can always revise and polish.  While I’ve always written something or other over the years, most of my fiction languished for lack of an ending.  Now almost all my new writing gets endings.  It’s finding the time to do the revisions and polishing that causes me problems now.
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What’s the most challenging part of being a writer?
Finishing what you start.
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What is ONE thing that you have done that brought you more readers?
I started self-publishing Fantasy.  I find it must be more interesting than the magazine articles I used to write where thousands potentially read what I said.

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Kay-Theodoratus
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The Ghostcrow is available at:
Amazon – http://www.amazon.com/dp/B00U5RTMC0
Amazon Author Page — http://www.amazon.com/M.-K.-Theodoratus/e/B0055EBKVE/
Smashwords — https://www.smashwords.com/books/view/524046
ITunes — https://itunes.apple.com/us/book/the-ghostcrow-a-tale-of-andor/id973215103?mt=11
IBookstore — http://www.ibookstore.com/products.php?i=B00U5RTMC0

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Visit Kay Theodoratus’ Online Presence

Blog – http://kaytheod.blogspot.com
Author Website – http://www.mktheodoratus.com
YouTube — https://www.youtube.com/channel/UCdjWx7V6i04lHyTABHzqVrA
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Meet Kay Theodoratus on Social Media:

Twitter – https://twitter.com/kaytheod
Google+ — https://plus.google.com/114959381917569899950
Goodreads – http://www.goodreads.com/user/show/5478544-m-k-theodoratus
Facebook – https://www.facebook.com/pages/M-K-Theodoratus/235376633158175?ref=hl
Pinterest – http://www.pinterest.com/kkaytheod/

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4 Ways to Set up Your Online Bookstore

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Online-Sales

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Most authors are pointing from their website or blog to their book’s sales pages at different retailers.  And hopefully they are in an affiliate program with these large retailers, in order to receive four percent revenue additionally for their titles.  But why not sell directly from the website?  These days authors can choose from several well established and easy to integrate shopping systems for websites.
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What are the Benefits for Authors?
Take advantage of these fantastic benefits of selling your books from your own webpage:
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  • You will have higher revenues
  • You will know your readers
  • It drives more traffic to your website
  • Immediate payment

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One of the most convincing advantages is that you get to know your readers – which is absolutely not possible when you sell through Amazon, Kobo, Apple or Barnes&Noble.
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Higher Revenues.
Directly selling means you earn around 85% to 95% from your retail price, way more than the not even 70% you receive from Amazon, and on a 99 cent book or one that is priced above 9.99 you get nearly double the amount you would receive from Amazon.  It also helps your readers who live in areas where Amazon requests a surcharge, e.g. in parts of Asia, Africa and Middle East – and sometimes even when customers want to order books from other countries.  A while ago I ordered a 99-cent book from Germany, which was not available on Amazon.com, only through Amazon.de and in the end I paid almost US $4.00.  I certainly was not happy about this surcharge.
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Who are Your Readers?
Having your book solely on Amazon, Kobo, Barnes & Noble, Apple etc., you will never know who orders and reads your books, no matter how many are sold.  These are not your customers anymore, but the retailer’s and they won’t let you know any details about your customers.  The only way to maybe get in touch with them: ALWAYS include your website, blog and all your social media information, your About.me site, maybe even your email address in your titles, no matter if e-book (where readers can have a direct link to your sites) or in your print book.
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Website Traffic Increase.
In social media posts or blog articles don’t set only links to your retailers, but mainly to your own website where you sell your book.  This way more traffic is directed to your website / blog and you will receive many more visitors, which in turn helps your sites ranking, which means more visibility … you get the idea. It also helps to build the author platform and brand in short time.
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Faster Payments.
You get paid before your customers downloads your books. Unlike with online book retailers, you don’t have to wait until you receive a statement several months after your book was sold.  The money for your books is right away in your account. You retain control of the sale price – without the discounts applied by retailers or the upper limits some retailers have on the book sales price.

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4 Ways to Set up an Online Bookstore

1. There are dozens of ready-to-go online stores available, called “e-commerce” which can be installed in your existing website or blog – relatively easy and quick. You need to have your own (hosted) website or blog, the paid versions – not a free website!  Almost all e-commerce shops work with PayPal systems for secure and easy payments. Some e-commerce shops take a small fee every month – some are free for small publishers with few transactions.  Check out Shopify’s website how to build your own e-shop.  They offer 70+ international payment gateways.

Ecwid for example is free if you have less than 10 books to offer.

E-Junkie provides a shopping cart and buy now buttons to let you sell book downloads. They offer one week trials and their fees start with $5/month for less than 10 downloads. They also offer lots of features, such as tax and shipping calculators, discount management, affiliate management etc.

2. Another option is to install your own custom-made online store, if you are an IT / software professional or have one (can be virtual, e.g. through Elance.com) on hand, to help with the technical aspect.  However, your “online shop” has to be monitored and you have to choose a very reliable hosting company (such as Blue-Host), as every down-time on their servers can mean lost sales for you.

3. You can even sell “by hand” over your computer: Customers pay with PayPal and you deliver your files for your e-book via email, or ship your print book via regular mail.  This is the most labor-intensive way and you are required to deliver almost around the clock, as customers expect to receive your book immediately after their payment goes through.

4. The very best option however, is Gumroad.com, a company who charges just 5% + 25¢ per transaction. They are specialists on sales items for download, such as e-books, music, software etc. Working with them means: there are no hosting fees, no monthly fees, no bandwidth fees, no refund fee. You just give a link on your website to potential customers and all the transaction go through their website – but you will get and keep all your customer’s data.
.

So, with all these options, you have plenty of reasons to sell your book directly from your website – additionally to your sales via online retailers. Put your eggs in several baskets! And it’s good to have access to your readers, knowing who is buying and reading your books, in order to communicate with them and inform them about your next works.

However, it is important for your author website to have a large outreach, which can be addressed with solid marketing to your target audience, adding regularly lots of content to your website, to write many guest blogs and short stories, and link from everywhere to your sales page.  And each book should have a search-engine-optimized web page of its own.  This can be an entire web or blog site, devoted just to your book, or a page on your web site for each of your books.
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Read also: Successful Book Selling – the Non-Traditional Way
https://savvybookwriters.wordpress.com/2013/12/03/successful-selling-books-the-non-traditional-way/

More e-book sales programs and pros/cons for beginners
http://www.sellbox.com/pros-cons-8-options-sell-ebooks-direct-website/

https://selz.com/blog/7-steps-create-sell-ebook-website/

http://inkwelleditorial.com/how-to-sell-ebooks-online-as-instant-digital-downloads

http://www.shopify.com/sell/ebooks

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If you would like to get a mentor and support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,200 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? There is also the “SHARE” button for easy sharing at Pinterest, Google+, Twitter, LinkedIn etc.

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Hyper Smash

Pingate



Book Marketing on a Shoestring

Valuable Tips for Authors – Don’t Miss This

.

.

How Authors Can Promote their Books Without Spending a Lot of Money 
Book Marketing on a Shoestring is  available: 
http://www.amazon.com/dp/B00UAVL3LE
on Amazon Kindle for only $3.99.

.
OVERVIEW OF THE CHAPTERS:
.
PART ONE
Why Book Marketing is Important – and Rewarding.
How Readers Will Find Your Book.
Author/Entrepreneur – Do You Have What it Takes?
Marketing Possibilities Seem to Be Overwhelming!
The Internet is Full of Bogus Stories.
What’s the Difference Between Marketing and Selling?
.
PART TWO
Evaluate Your Current Publishing Situation.
Let’s Start With the Basic Tasks.
Get a Professional Author Portrait.
Create Your Avatar.
Use Your E-mail Signature.
Join the Most Effective Social Media Sites.
Join Reader/Writer Communities — Online and in Person.
Start a Website and/or Blog.
Sell Your Books from Your Website/Blog.
Create a Business Card, or Bookmarks.
Outline an “Elevator” Pitch.
Start a Newsletter E-mail List.
Write Blog Articles as a “Guest Blogger”.
Write Prequels for Your Future Novel.
Contribute Content to Article Directories.
.
PART THREE
You Never Get a Second Chance …
Write a Compelling Blurb.
Edit, Edit, and Edit Even More!
Increase Readership: Create an Audio Book.
Will Print Copies Sell More Books?
Get an ISBN Number.
Why do you Need a Copyright Registration?
List Your Book Worldwide.
Create Excitement with a Book Cover Poll.
Gather as Many Early Reviews as Possible.
Get Advance Book Reviews from Magazines and Newspapers.
Get Pre-Orders for Your New Book.
How to Deal With the Media and Book Bloggers.
Submit Photos of Your Book Cover.
Sign up on HelpaReporter.com. 
Create a Media Kit.
.
PART FOUR
Marketing Steps Within Your Book’s Content. 
Choose the Correct Category/Genre.
Let Your Readers Pay With a Tweet.
Press Releases for a Review—are They Worth the Effort?
Create a Separate BOOK PAGE or AUTHOR PAGE.
Organize Your Book Launch Party.
There are at least 17 Online Book Retailers.
With a Little Help from Your Friends…
Get More Book Reviews.
Cross Promotions and Blog Tours.
Create a Slideshow for Your Book.
The Power of Book Trailers.
.
PART FIVE
Book Marketing Strategies
Selling Books and e-Books to Libraries
Offer Your Book to Book Discussion Clubs.
How to Profit from an Award
Get Interviews on Radio and TV Shows.
Improve Visibility for Your Books.
Connect All Your Social Networking Sites.
Read from Your Books at Libraries.
Book Signings at Local Bookstores
Get Your Book Translated Into World Languages.
Sell Your Foreign Rights.
How About a Movie Deal for Your Book?
How Else Can You Leverage Your Manuscript?
Bestseller Tips from Trade Publishers.
Checklist for Your Book Marketing (Timeline)
.
.
Book Marketing on a Shoestring  contains 103 pages, chock full of valuable tips for authors, and will be very affordable priced at US$3.99.  If you are a frequent reader of our blogs, you can already imagine how useful this new ebook will be for your own book marketing!
.

Thanks for writing a review after reading it  : )
.
<><><><><>
.

Tagged: @111publishing, Amazon Kindle, Book Deal, Book Marketing on a Shoestring, e-book, Publishing business


Book Marketing on a Shoestring

Valuable Tips for Authors – Don’t Miss This

.

.

How Authors Can Promote their Books Without Spending a Lot of Money 
Book Marketing on a Shoestring is  available: 
http://www.amazon.com/dp/B00UAVL3LE
on Amazon Kindle for only $3.99.

.
OVERVIEW OF THE CHAPTERS:
.
PART ONE
Why Book Marketing is Important – and Rewarding.
How Readers Will Find Your Book.
Author/Entrepreneur – Do You Have What it Takes?
Marketing Possibilities Seem to Be Overwhelming!
The Internet is Full of Bogus Stories.
What’s the Difference Between Marketing and Selling?
.
PART TWO
Evaluate Your Current Publishing Situation.
Let’s Start With the Basic Tasks.
Get a Professional Author Portrait.
Create Your Avatar.
Use Your E-mail Signature.
Join the Most Effective Social Media Sites.
Join Reader/Writer Communities — Online and in Person.
Start a Website and/or Blog.
Sell Your Books from Your Website/Blog.
Create a Business Card, or Bookmarks.
Outline an “Elevator” Pitch.
Start a Newsletter E-mail List.
Write Blog Articles as a “Guest Blogger”.
Write Prequels for Your Future Novel.
Contribute Content to Article Directories.
.
PART THREE
You Never Get a Second Chance …
Write a Compelling Blurb.
Edit, Edit, and Edit Even More!
Increase Readership: Create an Audio Book.
Will Print Copies Sell More Books?
Get an ISBN Number.
Why do you Need a Copyright Registration?
List Your Book Worldwide.
Create Excitement with a Book Cover Poll.
Gather as Many Early Reviews as Possible.
Get Advance Book Reviews from Magazines and Newspapers.
Get Pre-Orders for Your New Book.
How to Deal With the Media and Book Bloggers.
Submit Photos of Your Book Cover.
Sign up on HelpaReporter.com. 
Create a Media Kit.
.
PART FOUR
Marketing Steps Within Your Book’s Content. 
Choose the Correct Category/Genre.
Let Your Readers Pay With a Tweet.
Press Releases for a Review—are They Worth the Effort?
Create a Separate BOOK PAGE or AUTHOR PAGE.
Organize Your Book Launch Party.
There are at least 17 Online Book Retailers.
With a Little Help from Your Friends…
Get More Book Reviews.
Cross Promotions and Blog Tours.
Create a Slideshow for Your Book.
The Power of Book Trailers.
.
PART FIVE
Book Marketing Strategies
Selling Books and e-Books to Libraries
Offer Your Book to Book Discussion Clubs.
How to Profit from an Award
Get Interviews on Radio and TV Shows.
Improve Visibility for Your Books.
Connect All Your Social Networking Sites.
Read from Your Books at Libraries.
Book Signings at Local Bookstores
Get Your Book Translated Into World Languages.
Sell Your Foreign Rights.
How About a Movie Deal for Your Book?
How Else Can You Leverage Your Manuscript?
Bestseller Tips from Trade Publishers.
Checklist for Your Book Marketing (Timeline)
.
.
Book Marketing on a Shoestring  contains 103 pages, chock full of valuable tips for authors, and will be very affordable priced at US$3.99.  If you are a frequent reader of our blogs, you can already imagine how useful this new ebook will be for your own book marketing!
.

Thanks for writing a review after reading it  : )
.
<><><><><>
.

Tagged: @111publishing, Amazon Kindle, Book Deal, Book Marketing on a Shoestring, e-book, Publishing business


Book Marketing on a Shoestring

. How Authors Can Promote their Books Without Spending a Lot of Money. Comprehensive Book Marketing Guide for all Steps of the Publishing Process.
.
.
Book Marketing on a Shoestring is  available:  http://www.amazon.com/dp/B00UAVL3LE at Amazon for only $3.99 .
OVERVIEW OF THE CHAPTERS: .
PART ONE
Why Book Marketing is Important – and Rewarding.
How Readers Will Find Your Book.
Author/Entrepreneur – Do You Have What it Takes?
Marketing Possibilities Seem to Be Overwhelming!
The Internet is Full of Bogus Stories.
What’s the Difference Between Marketing and Selling?
.
PART TWO
Evaluate Your Current Publishing Situation.
Let’s Start With the Basic Tasks.
Get a Professional Author Portrait.
Create Your Avatar.
Use Your E-mail Signature.
Join the Most Effective Social Media Sites.
Join Reader/Writer Communities — Online and in Person.
Start a Website and/or Blog.
Sell Your Books from Your Website/Blog.
Create a Business Card, or Bookmarks.
Outline an “Elevator” Pitch.
Start a Newsletter E-mail List.
Write Blog Articles as a “Guest Blogger”.
Write Prequels for Your Future Novel.
Contribute Content to Article Directories.
.
PART THREE
You Never Get a Second Chance …
Write a Compelling Blurb.
Edit, Edit, and Edit Even More!
Increase Readership: Create an Audio Book.
Will Print Copies Sell More Books?
Get an ISBN Number.
Why do you Need a Copyright Registration?
List Your Book Worldwide.
Create Excitement with a Book Cover Poll.
Gather as Many Early Reviews as Possible.
Get Advance Book Reviews from Magazines and Newspapers.
Get Pre-Orders for Your New Book.
How to Deal With the Media and Book Bloggers.
Submit Photos of Your Book Cover.
Sign up on HelpaReporter.com. 
Create a Media Kit.
.
PART FOUR
Marketing Steps Within Your Book’s Content. 
Choose the Correct Category/Genre.
Let Your Readers Pay With a Tweet.
Press Releases for a Review—are They Worth the Effort?
Create a Separate BOOK PAGE or AUTHOR PAGE.
Organize Your Book Launch Party.
There are at least 17 Online Book Retailers.
With a Little Help from Your Friends…
Get More Book Reviews.
Cross Promotions and Blog Tours.
Create a Slideshow for Your Book.
The Power of Book Trailers.
.
PART FIVE
Book Marketing Strategies
Selling Books and e-Books to Libraries
Offer Your Book to Book Discussion Clubs.
How to Profit from an Award
Get Interviews on Radio and TV Shows.
Improve Visibility for Your Books.
Connect All Your Social Networking Sites.
Read from Your Books at Libraries.
Book Signings at Local Bookstores
Get Your Book Translated Into World Languages.
Sell Your Foreign Rights.
How About a Movie Deal for Your Book?
How Else Can You Leverage Your Manuscript?
Bestseller Tips from Trade Publishers.
Checklist for Your Book Marketing (Timeline)
.
Book Marketing on a Shoestring  contains 103 pages, chock full of valuable tips for authors, and will be very affordable priced US$3.99.  If you are a frequent reader of our blogs, you can already imagine how useful this new ebook will be for your own book marketing!  
Tweet: Book Marketing on a Shoestring:  Learn How to Publish and Promote Your Books Professionally  http://ctt.ec/U9y7l+
.
Thanks for writing a review after reading it  : )
.
<><><><><>
.
Tagged: @111publishing, Amazon Kindle, Book Deal, Book Marketing on a Shoestring, e-book, Publishing business


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