Archives for May 2015

The Truth About Being “Published”

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Publishing-Contracts

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In a recent meeting of authors I overheard one of them to talk about his publishing contract, and that he was surprised to find a clause “that the publisher has all the rights for publishing means that come up in the future”.  When asked if he signed this, he affirmed: “Well I wanted to be published, seeing my book in stores, and writing is a hobby for me.”  I have heard and read similar statements before, and I am just wondering if these authors have not more self-respect for their own writing – and why they are signing these adhesion contracts.

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Why Are Writers Signing Just Anything…
The fact that it’s assumed authors understand the contracts just as well as the publishers do shows the fallacy of thinking, “Oh, business is SO complicated! I’ll just sign with a publisher and everything will be taken care of!” WRONG! Publishers are trying to squeeze out every dime of authors. And trade publishing is now in the hands of huge corporations who are reporting to stake holders and are less interested in culture or fair dealings with their suppliers = authors. At a lawyers blog, who is an author himself, one can find lots and lots of info and tips regarding publishing contracts.

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Authors: Why Chase the Wrong Goal? Ego?
Why so eager to see your book in stores when 70% of books are sold online through Amazon, Kobo, Apple etc. Do you want to write and sell books for a career – or do you want only “fame”, selling your book for a couple of weeks at B&N or Chapters or Waterstones and working for glory? Publishers know very well from all the queries they receive, and from agents, how much authors want to be “published”. Publishers are in a position to say: “take it or leave it” – if authors start to negotiate or fight for their rights.

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These are the Main Issues With Trade Publishing:

1. Contract Clauses

In these former blog posts:

we dissected contract clauses – MUST-READ articles for every author!  A warning for those who still want to go with a trade publisher and an affirmation for author-publishers, self-publishers or Indie authors, no matter how you want to call it.
“In fact, some of those provisions would be deemed void and unenforceable. In some cases, they might even constitute consumer fraud and would subject publishers to fines and penalties”, as contract attorney Ivan Hoffman explains in his blog.  The question is: will authors negotiate or fight for their rights?

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2. Royalty Payments Are Often Wrong
Kristine Kathryn Rusch wrote several times about issues with wrong royalty statements of trade publishers, maybe even screw authors out of royalties. Here is just a short excerpt:
“Over a year ago, I wrote a blog post about the fact that my e-book royalties from a couple of my traditional publishers looked wrong. Significantly wrong. After I posted that blog, dozens of writers contacted me with similar information. More disturbingly, some of these writers had evidence that their paper book royalties were also significantly wrong.
The reason I was so excited about the Department of Justice lawsuit against the five publishers wasn’t because of the anti-trust issues (which do exist on a variety of levels in publishing), but because the DOJ accountants will dig into the records of these traditional publishers, particularly one company named in the suit that’s got truly egregious business practices.”

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3. Almost No Marketing
From a trade publishers advice for authors “how to impress publishers“:

  • “Be humble, appreciative, and a team player.”
  • “Be everywhere online!”
  • “Have an impressive platform”
  • “Know who your target audience is”
  • “Reviews are vital! Make sure you have a substantial amount of reviews”
  • “Watch how your competition promote their works”

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Well, if an author has already an “impressive platform”, knows the target audience and has lots of reviews, they DO NOT NEED A PUBLISHER. Period.

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4. Soon No Editing Anymore.
The same trade publishers advice talks about editing:

  • “Have at least one other professional person edit the entire work”
  • “Know what CMOS is and understand the rules” CMOS = Chicago Manual of Style

Employed book editors are a rarity these days due to cost cutting in these large trade publishing corporations, so, as an author you have to deliver your manuscript already edited. Why on earth would you take on the costs and then get only 8 – 15% royalty?  Spend a small sum for a great cover design, then publish the book on your own and receive almost 70% revenue!

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5. No Say in Cover Design, Blurb or Book Title.
Be aware that once you sell your manuscript – for a pittance – to a trade publisher (or even worse to a vanity publisher) you have no say whatsoever how your book will look like, what cover it gets and how it will be sold.
However, in this notorious article “how to impress publishers” the author wrote: publishers want you to “Express gratitude. Be thankful for the publisher’s time”. They don’t have to give you any feedback­—or their time…  Well, that’s not only the attitude of this writer, but that of the entire trade publishing industry.
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Why would any intelligent and self-confident author go with a trade publisher?  Susan Brassfield Cogan summed it up in a comment: “My books are my babies.  This sounds like selling them into slavery” (to a publisher).  And I might add: “People who have no goals work for people who have goals” – or authors who have goals publish books on their own.

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If you would like to get a mentor and our support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day!  Learn more about this customized Online Seminar / Consulting / Book Marketing for your success: http://www.111Publishing.com/Seminars

To learn more about professional book marketing and publishing, please read also
“Book Marketing on a Shoestring”
http://www.amazon.com/dp/B00UAVL3LE

Our email newsletters with free insider tips are sent out once a month. To sign up, just go to the form on the right site of each blog post.



One of the Best Ways to Sell Books!

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Free-Samples.

Almost everyone likes to get free samples.  I love to try out new foods at grocery promotions, and most of the time, I buy the products after sampling.  Same with books:

Readers do “search inside” to find out if they like the story or the tips given in a non-fiction guidebook, before they hit the “Buy” button.  Even more alluring is it, when they find an article or a short story from you on your blog, on your website or a magazine, online or print, such as Salon.com, Huffington PostHubpages.com, or The Atlantic, who have millions of readers.
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Give Readers a Sample of Your Craft
Your novel or your non-fiction book is full of keywords and ideas for blogs, guest blogs and newspaper or magazines. While it takes a long time until you can make money with your books, while you might be paid for your writing within a few weeks or months , and it might turn into a long-term business relation with the editors.
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Not all of the newspapers or magazines pay for guest bloggers, yet only the exposure you get through these publications is priceless – and it also improves your author brand and your recognition as a writer.  An author, who can write a whole book, or several for that matter, can also write lots of short articles!  Just learn how to write for the Internet.
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Benefits of Article Writing 

  • Clever Marketing and reaching millions of people can be done totally free (other than your time).  Just use your creativity and imagination!
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  • Be self-assured and don’t hesitate to pitch international newspapers / blogs. It takes as much time as to pitch your local neighborhood paper.  Learn to proper pitch and always find out the name of the editor.
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  • Write something of value for readers – which is “by chance” part of your book, such as travel tips to the location of your books plot, museums, festivals or public transportation that are mentioned in your book.
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  • You have to do your research anyway, why not use the material you gather and write several articles that you can offer to the media or in guest blogs – always mentioning your book.
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  • As a writer you know how to write, just learn how to write online content by reading lots of online articles and how they are set-up
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Stiff Competition: Many More Books Published!
And competing for shelf space in stores and online …  On the other hand, author-publishers will have more opportunities to engage more deeply with their audiences, expanding efforts to build online communities of interest for their readers.  More authors, meanwhile, will hopefully recognize the value of true fans, and the importance of creating meaningful connections with the right people to rise above the competition.
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Readers want to know more about and interact with their favored author – who’s book they are buying.  They are not eager to see ads with the message: Buy my book, buy my book, buy my book …  Readers rather want to see samples of your writing!  And only the authors who write short stories, prequels, guest blogs or Kindle Shorts will rise above the competition!

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If you would like to get a mentor and our support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day!  Learn more about this customized Online Seminar / Consulting / Book Marketing for your success: http://www.111Publishing.com/Seminars

To learn more about professional book marketing and publishing, please read also
“Book Marketing on a Shoestring”
http://www.amazon.com/dp/B00UAVL3LE

Our email newsletters with free insider tips are sent out once a month. To sign up, just go to the form on the right site of each blog post.

 



How Can You Leverage Your Book Manuscript?

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Leverage-your-Manuscript

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Re-purpose your manuscript and make more out of it than just a book and an e-book: Your book has a secret ingredient that is called “Copyright.” Every story you write, every novel, is a package of copyright.
What else can you do with your manuscript and your copyright?  Split your manuscript into slices and sell each piece separately!

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You can sell parts of your book to:

  • one publisher
  • other parts to another publisher
  • some parts to overseas markets
  • other parts to audio
  • as e-Books or Singles
  • to game companies
  • maybe even to Hollywood’s film industry
  • use parts of it to submit to contests
  • divide it in chapters and sell to magazines
  • or to web publishers …

The list goes on and on and on. But what you need to do:

  • learn all about copyright to really understand this
  • realize that each piece can be a cash stream for you
  • you don’t even have to use your name, get a pen name or even several

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You can sell these manuscript copyrights or uses in several ways:

First Serial Rights
They can be print or electronic and mean that you are selling a publisher the right to publish your article once for the first time. In the case of print rights – you may immediately sell the piece to an e-publisher before print publication and, after the print magazine containing your article hits the newsstand, you are free to sell it again as a reprint to other print markets.

First Serial Right Electronic
Most Canadian and US freelance authors sell North American first serial rights, reserving the right to sell in other world markets (e.g. Great Britain, Australia or Asia). Specify what type of rights you are selling: First North American Electronic Rights Only.

Second Serial Right
These are reprint rights and apply to print and electronic markets. Never sell reprint rights, keep them at all costs. Even you will earn less money for each reprint, yet you can sell your work over and over again.

Subsidiary Rights
Other rights that authors and freelancers hold are subsidiary rights, including, but not limited to movie rights, TV and radio rights, audio and other media rights.

Each story, each novel is a piece of your writing business. If you spread them out over a number of pen names you have a pretty consistent cash flow streams working. You just need to offer them to people who will buy them.

For example: You sold German Translation Rights, and your contract with the German publisher limited your book to trade paper only. Now you can sell:

  • German hardback rights
  • German audio rights
  • German mass market rights
  • German film rights

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Your German publisher will pay advances like your Canadian or American publisher, and there will be royalties (against advances).  And then maybe can sell it to Spanish publishing houses. Or Russian, Italian… Dozens and dozens of pieces of your work can be sold.  Each piece is a cash stream.  You just need to sell it.  You create the inventory, your book, just once, but you can sell it for your entire life and even your heirs can keep selling these pieces.

Wring maximum value out of your “book” by spinning off audios, videos, magazine excerpts, foreign-language editions, and more.  Multipurpose your book into downloadable CD’s and e-book versions.

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Audio Books:
Why not additionally create an audio-book from your novel or even from non-fiction? Audio-books are becoming more and more popular!  Your readers can listen to your audio-books, which can easily double their book consumption because they are using time that previously was not available and turning it into valuable “reading” time.

They can listen in the car, bus, train, plane… while exercising, walking or hiking, on the beach or while doing mundane tasks around the house or yard.
Special needs readers, such as blind ones will have access to your written words in form of an audio-book.
Audio-books can be listened to on an iPod or iPhone/SmartPhone or other MP3 player, even on most e-readers such as Kindle and Nook.
A membership at www.Audible.com (owned by Amazon.com) is a good deal for your readers. They can choose from various plans, and easily download digital audio-books to their preferred device. Or your readers can go to their local public library to get audio-books for free.

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Kindle Singles:
Now it is possible to write 5,000 (better 10,000) to 30,000 word articles, Amazon calls them “Kindle Singles” and sells them online. A prominent author of these Kindle Singles is Stephen King, with his Single “Mile 81” the current top seller (as of this writing). So, instead of submitting your work for free to content farms, you sell those articles at the internet giant Amazon website and receive 70% royalties, even for Singles priced under Dollar 2.99. To be precise for Singles priced between 99 cents and $4.99
Other criteria’s for Amazon Singles are:
• Original work, not previously published in other formats or publications
• Self-contained work, not chapters excerpted from a longer work
• Not published on any public website in its entirety
• But Amazon is are currently not accepting how-to manuals, public domain works, reference books, travel guides, or children’s books!

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Split Your Book in Single Articles
Very few emerging writers realize that they can sell their magazine articles over and over again. As long as the markets don’t overlap, you can sell exactly the same article as many times as you like and, in this globally connected marketplace, it is easier than you think.

However, you can only sell first rights, either print or electronic, once for the same piece. After that, unless you change the article significantly, you must offer it as a reprint for a lower fee. If you change the article, you can sell it again for first rights.

Then tweak it into an 800 word article for a national US daily. Subsequently, you make some minor changes to slant the piece for a travel magazine. Each time, you are able to sell it for first rights. Continue to sell it, however look out for new markets in other English language markets overseas.

This practice should be your standard operating procedure if you write and sell articles to print periodicals and e-zines. Reselling your work makes good business and time management sense – it reduces the energy you expend and increases your revenue. Unless you routinely sell a single article for several thousands of dollars, and even if you do, you should be squeezing every dollar out of every single piece you write.

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Wring maximum value out of your work by creating audiotapes, videotapes, magazine excerpts, foreign language editions and more.

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If you would like to get a mentor and our support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day!  Learn more about this customized Online Seminar / Consulting / Book Marketing for your success: http://www.111Publishing.com/Seminars

To learn more about professional book marketing and publishing, please read also
“Book Marketing on a Shoestring”
http://www.amazon.com/dp/B00UAVL3LE

Our email newsletters with free insider tips are sent out once a month. To sign up, just go to the form on the right site of each blog post.

 



Invitation: Inspirational Talk @ Media Club Ottawa, ON

Ottawa-Canada

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How Magazine and Newspaper Articles Help to Sell Your Book

and How to Leverage Your Manuscript

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Inspirational Talk at the Media Club Ottawa, ON, Canada

May 25, starting at 6pm

Honeywell Room Ottawa City Hall 110 Laurier Ave. West,

Ottawa, ON, Canada

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Living in Ottawa, Canada?  Or visiting this month?  Don’t miss this talk!

Speaker: Doris-Maria Heilmann, author of Book Marketing on a Shoestring
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If you can’t attend and you would like to get a mentor and our support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day!  Learn more about this customized Online Seminar / Consulting / Book Marketing for your success: http://www.111Publishing.com/Seminars

To learn more about professional book marketing and publishing, please read also
“Book Marketing on a Shoestring”
http://www.amazon.com/dp/B00UAVL3LE

Our email newsletters with free insider tips are sent out once a month. To sign up, just go to the form on the right site of each blog post.



7 Writing and Publishing Resources

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Writers-Resources

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If you are sometimes scrambling for phrase or proverb ideas, idioms and expressions, with their meanings and origins explained… or for book marketing tips?  Are you not sure, if your query is proper written or do you want to find out where the next writing contest takes place? All this information and more can be found in the following blogs and websites:

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Book-Writing Tips
Chock-full of tips for aspiring writers and their publishing path. Earma Brown is the author of 12 books including: “eBook It! How to Profit from Your Passion with E-books & More” and “Article Marketing Speedway”: “How to put your article marketing in the fast lane to sales”, as well as other inspirational non-fiction titles.
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Phrase Thesaurus
The Phrase Thesaurus is a writer’s resource that stimulates ideas for headlines, copy, song lyrics, fiction writing etc. Journalists, advertising copywriters, songwriters, or anyone interested in creative writing in English, can benefit from this ideas generator.  Also very interesting: Last words of famous people.

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How to Write and Publish
Amazing and useful blog where author Carol Denbow shares excellent writing, publishing and valuable marketing tips. She gives lots of useful info in each post – tips and expert advice, plus interviews with bestseller authors.

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POD Providers
This comparison chart of print-on-demand provider shows you the basics about each company. Clea Saal who runs the website also wrote a book about the process of finding a reputable POD company, the title: “The Clearly Confusing World of Self-publishing & Print-on-Demand.”

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Writers Resources
Lots and lots of writers resources at the click of a button. No explanations – go directly to the companies or associations. Another site for great links is: http://resourcehelp.com/qserwrit.htm

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10-Step-Guide for Writers
“Becoming a Better Writer: A 10-Step Guide” is a perfect place to start browsing. The author has been helping writers and artists improve and further their careers for ten years. Fiction – What to Leave Out!, I Can’t Put It Down – How to Write Compelling Fiction, Don’t Think, Write! are some of the best blogs. Do sign up for the newsletter.

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The Latest Writing Contests
Find the latest writing contests for all genres.  This invaluable free blog provides news, information and guides to literary magazines, alternative media and more. Also: The best online guide to independent & university book publishers.
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Enjoy browsing through these websites and blogs.  But don’t get yourself lost in it… Your book waits to be finished!

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 If you would like to get a mentor and our support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day!  Learn more about this customized Online Seminar / Consulting / Book Marketing for your success: http://www.111Publishing.com/Seminars

 

To learn more about professional book marketing and publishing, please read also
“Book Marketing on a Shoestring”
http://www.amazon.com/dp/B00UAVL3LE

 

Our email newsletters with free insider tips are sent out once a month. To sign up, just go to the form on the right site of each blog post.

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5 Steps to Writing Success

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Steps-to-Writing-Success

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Even the shyest author, who would never speak at writer conferences or to a group of book lovers at a library, can write his or her way to success. I am not talking about your next book, which is certainly important, as your readers want to get more books from you, once they discovered you as an author.
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So, What Else Can You Write to Become Successful?

  • write short stories that you can sell (or give away) on Amazon
  • write articles for newspapers and magazines
  • write regularly blog articles
  • write guest blogs
  • prequels: a recipe for success
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OMG, I hear you saying, the day has not enough hours… it’s impossible to do all this…
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Write Short Stories
In a former blog post I explained “why you should split your book apart and sell each piece separately” and “divide it in chapters which you can sell to magazines or to web publishers”. To use a chapter or two for a short story means no work at all, but you certainly could change or shorten it a bit. Offer these short stories for download on your website – this way you get the email of your readers. Install an opt-in email form and offer your readers at the same time to sign up in order to get regular info about free stories and new book releases.
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Very important: Don’t just give the story away. Write a short bio or add an about.me link, including your website, info about all your books and their sales link at the end of your short story. This way, readers meet the author (you) and get to know your books and might one order right away with the help of the link they find in the short story.
Upload short stories to Wattpad, Red Room, Goodreads or Booksie.

Why short stories? With all the distractions from other, flashier forms of entertainment it can be a struggle to set aside an hour or two and a find a quiet spot to read a book. Short stories can be read in 20 minutes- while enjoying lunch break, riding the bus or standing in a queue.

Markets for Short Stories: Authors who are aiming to supplement their income have to find markets at magazines, on Duetrope.com or offer their books to Amazon for inclusion into “Kindle Shorts”. Stories between 2,000 and 5,000 words are most market-able, however there is demand for all lengths of copy.  Duetrope is an award-winning, free writers’ resource listing over 4150 current Fiction and Poetry publications, updated almost daily.  Or get a copy of The Writers Market.
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Write Articles for Newspapers and Magazines.
Be smart, and sell your magazine articles over and over again. As long as the markets don’t overlap, you can sell exactly the same article as many times as you like and, in this globally connected marketplace, it is easier than you think. However, you can only sell first rights, either print or electronic, once for the same piece. After that, unless you change the article significantly, you must offer it as a reprint for a lower fee.

If you change the article, you can sell it again for first rights. For example, you can turn a 600 word piece about traveling with a dog (a chapter of your memoir book) for a dog lovers magazine, into a similar length article for a regional newspaper and then a dog food website (e-rights). Then tweak it into an 900 word article for a national newspaper. Make some minor changes and shorten the piece a bit for a travel or and airline magazine. Each time, you are able to sell it for first rights. Continue to sell it, however look also out for new markets in other English language media overseas.
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Steven Raichlen’s brilliant coup: He wrote an article for Huffington Post Foodie Paradise: 10 Great Places to Eat in Martha’s Vineyard. In a salute to some of Steven Raichlen’s favorite local bars, restaurants, coffee shops, lobster shacks, and ice cream parlors on Martha’s Vineyard, he had his characters visit the same places which he usually patronizes with his wife. He writes in this article: “I hope you’ll discover them by reading “Island Apart”. And then he gives even a link to his book on Amazon, explaining that it is now available in paperback.

Writing this article, Steven Raichlen was able to mention his book to a million readership FOR FREE, as the famous Huffington Post is a blog-empire, newspaper and online news aggregator, and is also ranked the most powerful blog in the world by “The Observer”.

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Why Blogging is Great in Gaining New Readers
“Blogging is not only fun and a way to interact with your readers, but it is an important part of your social media presence”, says Edmund S. Lee, a famous content marketing specialist: “The number one reason you need to include blogging as part of your marketing strategy is because it will gain you more readers and also more customers.” He explains further: “There are a number of reasons why blogging brings an increase in website traffic and in customers. The first has to do with the art of search engine optimization, aka SEO, which means a higher ranking on Google”.

I might add: especially if you post your blog headlines regularly on Google+. And your blog gives your readers a reason to come back to your website on a regular basis. They will naturally see you as someone who provides value to their lives, which builds trust between you and your readers.

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Write guest blogs
To get the most of your guest blogging, look for a blog with an audience that’s similar to yours, but preferably with a huge readership. This way you can greatly increase the number of your visitors. A smart move is also to look for book reviewer blogs, as they are mainly read by book lovers. At the same time you make friends with the reviewer and chances are very high to get your own book reviewed. Check out a former post about guest blogging etiquette.

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They Are A Recipe for Success: Prequels
Savvy authors are building excitement and attract readers to their upcoming books. Editor Alan Rinzler describes them: “Back stories for the longer book to come. Others are like outtakes from the novel, standalone narratives that add to our knowledge of the characters, but don’t appear in the books themselves.  Prequels provide readers with the flavor and quality of the forthcoming book in a way that makes them yearn to read more. This technique has had notable successes lately, like propelling a book from obscurity to six-figure advances, and building pre-publication buzz and momentum.
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It’s called content marketing …
Writing articles should become your standard operation procedure, no matter if blogs, articles for print or online – free or paid. Write and sell articles to newspapers, magazines and online. Reselling your work makes good business and time management sense, it cements your brand and gets your name and your books titles to a large audience. And even if you give away your articles (in exchange for email addresses of your readers) you gain something very important: Contact to your readers (and maybe reviewers) and future customers.
If you would like to get a mentor and our support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day!  Learn more about this customized Online Seminar / Consulting / Book Marketing for your success: http://www.111Publishing.com/Seminars

To learn more about professional book marketing and publishing, please read also
“Book Marketing on a Shoestring”
http://www.amazon.com/dp/B00UAVL3LE

Our email newsletters with free insider tips are sent out once a month. To sign up, just go to the form on the right site of each blog post.

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5 Ways How to “Trick” Facebook

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Facebooks-Restrictions

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Many authors used to be on Facebook since years to “meet” with friends and family, and once they became self-publishing authors, to build a following and connect with potential readers.  Most authors have a “private” page and one for their book(s).
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Facebook’s Major Changes in 2015
FB limits numbers of followers who see your post.  Two months ago we wrote already about Facebook’s major changes.  After more than a decade of receiving free content from their users, Facebook grew into a billion dollar business, and leverages this fact, trying to squeeze even more money from users via ads sales.  To reach this goal they try to stop any free promotions, such as announcements of book releases, giveaways and even book signings.

Now it’s impossible to reach more than a tiny fraction of followers for free, as Facebook wants to sell you their expensive ads.  Ellen Meister, bestselling author, teacher and reader, compiled a list of tips how you, as a writer, can circumnavigate Facebook’s algorithm:  The more likes, shares and comments a post generates, the more Facebook delivers it.
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Post in the Evening
Authors will get the most engagement if they post when the greatest number of followers are on Facebook – late afternoon, early evening. Second best time is between 8-9 in the morning and around noon time.

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More Likes and More Comments
Include a question or a request, and many responses will help your post get delivered.  Don’t hesitate to answer comments – and give lots of likes to others’ posts (and your own from your additional FB pages).  Your engagement counts, too, and followers enjoy the give-and-take.
However, Ellen Meister cautions: ‘Facebook has been upfront about the fact that they consider asking for likes and comments gaming the system, and they have rigged their algorithm to watch out for this language—even embedded in images—so they can quash delivery (and sell their ads).”

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Post Images First, then Text
After you post an image, write an extended description.  Experiment with your language to see what works and what doesn’t. “Content is King”:  The more engaging your posts are, the more likes, shares and comments you will receive.

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Share Good News
Ellen Meister advices:  “Facebook’s algorithm has a soft spot for good news, so if your followers comment with words like “congratulations” and “great news,” your delivery will be even greater.  This is probably obvious, but it ‘s important to remember that the more engaging your posts are, the more likes, shares and comments you will receive.”

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Promote Where Book Buyers are Searching
My own advice:  Don’t rely on Facebook.  A reader who looks for a new book to read or as a gift for friends or family is for sure NOT searching Facebook for great literature.  They either go to Amazon’s site, or they google a topic or book category or they search on Goodreads.  If an author really wants to spend advertisement dollars, they can better do it where people are looking for books: Amazon,  Goodreads or Google.

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If you would like to get a mentor and our support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day!  Learn more about this customized Online Seminar / Consulting / Book Marketing for your success: http://www.111Publishing.com/Seminars

To learn more about professional book marketing and publishing, please read also
“Book Marketing on a Shoestring”
http://www.amazon.com/dp/B00UAVL3LE

Our email newsletters with free insider tips are sent out once a month. To sign up, just go to the form on the right site of each blog post.

 



Did You Know: Copyright and Illegal Downloads

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You might have read these articles here on our blog:  “What Every Writer Needs to Know About Copyright” and “Re-Blogging vs Copyright Infringement“.  See more of this topic in the following infographic , also about illegal downloads…

copyright vs illegal download
By iSkysoft, developer of Free Youtube Downloader
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Prequels: A Recipe for Success!

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Dr. Denis Densley, professor for literature, and author of 53 books, explained in one of his lessons: “Prequels are all the rage these days.  For example, the musical Wicked is, indeed, a prequel to the novel (and movie) The Wizard of Oz.”  One of the most talked about prequels was written by J.K. Rowling, she did it for Harry Potter.  Every writer should create them too: Writing a Prequel for their upcoming book. .
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Promote Your Future Book Through Short Stories. 
Savvy authors are building excitement and attract readers to their upcoming books.  Editor Alan Rinzler describes them: “Back stories for the longer book to come.  Others are like outtakes from the novel, standalone narratives that add to our knowledge of the characters but don’t appear in the books themselves.  Prequels provide readers with the flavor and quality of the forthcoming book in a way that makes them yearn to read more.  This technique has had notable successes lately, like propelling a book from obscurity to six-figure advances, and building pre-publication buzz and momentum.” Rinzler mentions two authors, published by the “Big Five”: Brittany Geragotelis and thriller author Mark Sullivan. 
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It is Never too Early to Write a Prequel.
You might write it even before starting to write your book, using your research, character outlines or your first draft manuscript.  Often your novel has to be shortened to create a faster pace.  Don’t delete these text parts!  Create your prequel out of it.  Or use locations where your novel takes place to elaborate and write in detail about it.  For example: If you write a thriller and your protagonist is an art dealer in Paris, you can write several prequels how and where in Paris your mystery unfolded, a comprehensive description of the main character and his dealings or a pre-story of the events. 
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No Limit on the Number of Prequels The prequel can be one story or a dozen.  However, it should be an irresistible preview of the book itself, short, but with a revealing scene from the draft manuscript of the novel, and a great teaser for the upcoming work.  The author’s goal should be: to make the reader want more…
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Where to Publish a Prequel? There is no limit how you publish a prequel.  It could be a short story in the form of a magazine or website / blog article, a short (free or inexpensive) e-book or a guest blog, and even a video or a slideshow.

Most important  is that you post it in as many venues as possible, including your Social Media sites.  Even better are reader communities or forums, where people tend to spend more time, including sites, such as Google+, Wattpad and Goodreads or FictionPress, and send an invitation to load it down to your readers on your mailing list.
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Show Off the Quality of Your Upcoming Book! 

Build pre-publication buzz and momentum and create backstories for the longer book to come.  Don’t see prequels as a marketing gig, they are valuable parts of your author platform and brand.
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Don’t forget: Promotion of your book must start long before you finish your manuscript if you don’t want to lose sales and success! Competition is growing by the day… Do what you as a writer likes most: WRITE! Not only 90.000-word-manuscripts, but also short stories and blog articles.

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If you would like to get a mentor and our support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day!  Learn more about this customized Online Seminar / Consulting / Book Marketing for your success: http://www.111Publishing.com/Seminars

 

To learn more about professional book marketing and publishing, please read also “Book Marketing on a Shoestring” http://www.amazon.com/dp/B00UAVL3LE

Our email newsletters with free insider tips are sent out once a month. To sign up, just go to the form on the right site of each blog post.    



What’s Better: Networking or Advertising?

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Social Media

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One of our clients recently emailed me: I am following now 300 people on Twitter /GooglePlus / Goodreads and not a single book sold … The author had for months only 35 followers / following and we took great efforts to explain her how important it is to network with her future readers – if she wants to sell her books and does not have ten-thousands of dollars every month to advertise it.  Or if she cannot spend 60,000 to 90,000 dollars to pay an agency, helping her title to get into the New York Times bestseller list.

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Social Media networking sites are part of a LONG-TERM strategy of building your author platform and not an advertisement bulletin – and only one of several places where you can engage with readers and, eventually, possibly, maybe, later, sell books to some of them.  Ideally you meet your future readers in person at book talks, signings, meet-ups, workshops etc.  But who has the time for interacting at events and meetings?
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Social Media is Not for Hard-Selling – period!
It is what the name says: a Social Media place. You don’t go to a party because you want to sell your books there. You go to a party to meet people, to socialize, to have fun. Not all the Social Media places are equaly well situated to meet new people / future readers: Networks like Facebook and LinkedIn, often restrict their connections and information to people you already know. Choosing someone new on LinkedIn requires often that you have to give their email address, and on Facebook you are punished if you choose too many followers when you are not connected previously.  Choose the Right (Twitter) followers: If you want to connect with future readers on Social Media, then choose readers, and book reviewers, book worms, avid readers, book bloggers and the like as followers.
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What Twitter Is:
Twitter is really mobile-friendly.  That’s because Twitter was born as a mobile network, like Instagram was.  Twitter is not meant as a family or friends affair.  On Twitter are no relationship statuses, photo albums, public “likes,” or open forum conversations with easily track-able dialogue, e.g. for potential employers or new relationships.  Facebook in contrast will always appeal to people looking to reconnect with fellow students, old friends and family members.  Twitter is more a professional networking tool – e.g. perfect for writers.  Twitter is meant for tailored follower groups, a world not made up of all of the people you have ever met but rather a community of people you admire or would like to know.  Rachel Sprung listed 11 Guarantied Ways to Get Others to Re-Tweet Your Content:
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Benefits of Twitter:
Tweeting is an easy way for someone to support you. You can even provide pre-written tweet-able messages and a Click to Tweet link, so that all they have to do is one click. You can even use this method on free e-books. Create a nice mixture of your own, really interesting tweets and do some re-tweeting.Follow others, tweet something valuable for others and don’t use Twitter only as a cheap way to advertise!If you want to become popular on Twitter and have your tweets go viral, learn how to use Twitter in a smart and social way, nurse your relationships – that’s what Twitter is there for. Twitter is a tool that creates relationships and conversation – using it only for “advertising” would be devaluing the system. Read more about Social Media mistakes to avoid on Twitter.

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Goodreads: Where Only Readers Meet
Not really considered widely as a Social Media site is Goodreads – even though they have more than 20 million users that chose Goodreads to learn more about books and their authors.  Not to forget the ten-thousands of communities and groups for every kind of literature one can think of.  Smart authors use and benefit from the countless features on Goodreads to connect with readers and reviewers, and to introduce their books to a really wide targeted audience.
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Google+: To Be Discovered on Search Engines
Most books or blogs are found by organic search on Google. Knowing this, would you agree that it is extremely important to be easily found in Search Engines?  What better then to combine Social Media Networking and visibility on the Internet at once! Participating on Google+ – also written GooglePlus – gives you this advantage.  As we receive so many questions how to start with GooglePlus, here is a short introduction how to sign up with Google+, find your followers there, how to post and even connect your Google+ with your Twitter account. Connect your Google+ and Twitter accounts: Using Manage Flitter, you can save lots of time, and have your posts (at least the first 140 letters including a link) transferred to Twitter.
Read: How-to Automatically Post on Twitter from Your Google+ Page. 
Sign up at Google+. Watch this video how to do it:  or this one. Carefully write your introduction and your profile.

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What Else Can You Do to Increase Your Books’ Success?
To make yourself a name as a writer – and more important than to be on Social Media is to WRITE MORE. Your readers want to see content from you. Write your next book! Write blogs, magazine and newspaper articles! Readers want to get more of your writing. And if writing is really what you like to do, then write more!!! Don’t limit yourself only to books!

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– Place your book into the right category / genre and sub-genre (important for its success!)
– Create a second, separate BOOK PAGE on Amazon, Goodreads, Google+ and FB
– Set up a media press kit on your website with a link to your book trailer
– Start a Goodreads Giveaway a month before book launch (print book only)
– Write a blog post about the upcoming launch

– Ask friends to list your book under “Listmania” on Amazon & to LIKE your author page
– Exchange books for book shelves with your friends on Goodreads
– Participate in “Carnival of the Indies” blog carnival to promote your blog URL
– Send your books’ cover to cover contests http://www.thebookdesigner.com
– Submit your blogs including a bio and URL link to even more e-Zines

– Offer interviews at Radio (www.blogtalkradio.com) / local or national TV stations
– Make arrangements for interviews in newspapers or on book blogger’s sites
– Try to set you up to become a desirable guest expert on a talk or morning show
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– Befriend influential book bloggers for even more reviews and articles
– Gather writing friends for cross-promotions and blog tours
– Add press clippings and articles, already published, to your website
– Get a new business card with images of all your books and sales links

– Place the books’ cover image & description daily on your Google+ stream
– Announce your book launch or book signing on Google+ for FREE
– Get even more friends, followers and people in your circles on social media sites
as you need lots of audience to spread the word about your new book!

– Sell your book to libraries (find out how the library orders)
– Let your book translate in other languages or sell foreign rights
– Split your (non-fiction) book in pieces and sell single articles to magazines
– Participate in writing contests and book awards
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As author Tim Grahl wrote in an article: “Social media is not a mass strategy. It’s a 1-to-1 strategy.”   Have fun with Social Media networking and don’t check your, make friends and acquaintances there, write on your next title and don’t stare every day at your book sales statistics.

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If you would like to get a mentor and our support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day!  Learn more about this customized Online Seminar / Consulting / Book Marketing for your success: http://www.111Publishing.com/Seminars

To learn more about professional book marketing and publishing, please read also
“Book Marketing on a Shoestring”
http://www.amazon.com/dp/B00UAVL3LE

Our email newsletters with free insider tips are sent out once a month. To sign up, just go to the form on the right site of each blog post.

 



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