Audio Books

Creating an Audiobook on a Shoestring

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by Patrick Jones, Author of The Wolf’s Moon

Audio-Book

http://www.audible.com/pd/Mysteries-Thrillers/The-Wolfs-Moon-Audiobook/B013TNC3H2
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The Wolf’s Moon has been on the market for the past three years and is still holding its own.  I sent copies to my brothers only to find out unless there are pictures with the words, well… you can imagine the rest.  Then, I met a fourth-grade teacher who told me she no longer had time to read novels anymore. Rachel said she did miss that part of her life, but her kids came first – as well they should.

My plight was how to reach people who just did not read for whatever the reason. After spending some hours talking with my wife, she suggested that we again look into an audio book.
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Creating an audiobook takes a rather long-term commitment to follow-through with the project.  It requires due diligence in learning everything you can about the world of audiobook publishing and it has the same learning curve as print or eBook author publishing.  Anyone who dives headfirst into this career choice is committed to a lifetime of learning about the publishing industry.
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In the following article, I will touch on important points to consider during your path how to create your audiobook masterpiece.
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Is your book ready for audio?
Remember, the book itself must be well on its way to popularity by the use of various marketing techniques. Branding is a critical technique so that your followers recognize all of your works.
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Are you ready for audio?
This project takes time and a lot of critical thinking about bringing the book to life. For example, one must choose the narrator who is capable of transforming the written words from reading to listening pleasure, an entirely different platform altogether.
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You now have a new audience to court in addition to everything else!
Do readers necessarily like to listen to audiobooks? Some yes, some no. Audiobook lovers have their very own niche! It is critical to read everything you can get your hands on in order to understand the audio niche.
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How do you choose the right narrator?
This is critical in the creation of the story you wish to tell.  Storytelling is the most important function you will provide to the reader.  Please refer to my post about Storytelling by Sarah-Jane Murray (used by permission).
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Thus, the narrator that you choose must be exactly what you are looking for. You are prompted to describe what you are looking for insofar as the accent, a regional accent, language, man, woman and so on. It is actually a fun process to begin to hear your book come to life. ACX Audible has a wealth of narrators from which you can interview. They direct you how to upload a sample reading for the narrator. At that point, you can accept or reject that audition and move on to the next narrator. Please note…this is NOT an easy task and takes quite some time to choose the right fit for your book. Luckily, we auditioned two excellent narrators that ACX selected from our specifications.

We chose Mark Westfield with Westfield Audio Arts.  He is an independent contractor that owns his own business. To read about Mark Westfield, please refer to this SNEAK PEAK blog post.

If you would like to contact Mark Westfield to produce your audiobook you can contact him at Mark@WestfieldAudioArts.com

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The Wolf’s Moon by Patrick Jones is exclusive on Amazon, thus available on KDP.  We have 114 reviews with a rating of 4.3 at Amazon.  We published in 2012 and it is now 2015… so we weren’t ready to consider audiobooks for 3 years.
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However, in which stage of book publishing you are in, you must consider the possibility early on so as to capitalize on every piece of information you can gather.  We began the audiobook publishing process at the beginning of 2015.  We had previously entertained looking at other audiobook production vendors, thus having a rudimentary idea of what we were looking at.
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We ultimately chose ACX Audible as the vendor of choice.  Why, you ask?

  • Vendor recognition and popularity in the industry
  • An Amazon subsidiary
  • Education and literature accessibility
  • Prompt response
  • Phone support
  • A wealth of narrators to choose from
  • And last, but not least, the cost.  Audiobooks can be a very expensive proposition.  At ACX Audible, we created an audiobook for no initial outlay of funds.  However, we do share the rights for 7 years with Amazon on a 60/40 proposition…the 60% royalty goes to Amazon; the 40% royalty is split between the author and the narrator.  There is also a $50 “bounty” program for attracting new audiobook listeners to Audible (also split between the author and the narrator).  Make sure to study your contract before you sign on the dotted line. There are also other packages at ACX Audible to produce your audiobook, all differing in cost to the author. The Wolf’s Moon chose to share the royalties for 7 years. Please refer to the article on the ACX blog for further information:
    http://blog.acx.com/2015/07/14/you-kept-your-audiobook-rights-now-what/
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    Now, you may ask yourself: “Why in the world would someone want to give up 80% of their royalties in order to produce an audiobook?”
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  • The audiobook royalties are just that – only applying to the audiobook itself, not your original book royalties.  The production cost of an audiobook can run into the thousands of dollars on other platforms.
  • The audiobook is available on 3 platforms, ACX Audible, Amazon, iTunes for better market penetration. In other words, this ALSO markets your book
  • SEO (Search Engine Optimization) – Now your “buzz” is logarithmic
  • Support narrators worldwide…they are very special because they have the talent to “become” the book and bring it to life…plus, they have to work directly with you which is not always easy!
  • Amazon is still the largest book dealer and owns virtually everything with Jeff Bezos as the CEO
  • Exclusivity with ACX Audible as well as Amazon
  • More books, more audiobooks, more “buzz” for SEO (Search Engine Optimization)
  • A wonderful gift to leave to other generations when you are gone
  • Bringing your book to life is the most indescribable feeling when you hear it
  • PLUS…when you produce the audiobook, the narrator also finds errors in your book because they have to read it thoroughly and create the atmosphere, thus another edit per se, although then you have to go back and re-Kindle the book for the errors
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A new adventure begins…

For more information about audio-book production, links and addresses, please see the following blog post: http://savvybookwriters.wordpress.com/2013/09/30/how-else-can-you-leverage-your-manuscript/

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Thank you for taking the time to digest all of the information above!
The Linden Chronicles is the home of The Wolf’s Moon by Patrick Jones. We have reached this point in our adventure and will periodically update you on the progress as we make it.  We also thought we would never get to this point, but the release is this week in August 2015!  How exciting is that?

If you would like to purchase this brand new audiobook at
http://www.audible.com/pd/Mysteries-Thrillers/The-Wolfs-Moon-Audiobook/B013TNC3H2
and if you wish to write a review, I would be most humbled.

For assistance with writing audiobook reviews:
http://blog.acx.com/2014/12/17/the-elements-of-a-well-reviewed-audiobook/

 

Authors: never, ever give up!
Pat Jones

Copyright © 2015 Patrick Jones

 



eBook or Print Book? Short Answer: All Three

Not only eBook AND print, but ALSO audio!

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eBook-PrintBook

A survey of book-buying behavior from Nielsen “Books & Consumers”, listed sales of books from January through September 2014:

  • eBooks accounted for 32 per cent of book unit sales
  • Paperback books made up 43 per cent of book unit sales
  • Hardcover books were 25 per cent of book unit sales

Surveys measured ONLY trade publishers who delivered to bookstores and large online retailers. Numbers of author-publishers (often without an ISBN) are different, but one can see that print books are still relevant.
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eBook Sales by Online Retailer
Amazon continues to be the leader with 57 per cent of readers reporting buying e-books through this retailer in 2014.  Amazon’s closest competitor is Barnes & Noble, where 14 per cent of reader purchased ebooks via the Nook store in 2014, and 6 per cent of readers reported buying e-books through the Apple store.
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Selling both print and digital copies of your books, you have your basis covered for maximizing book sales.
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eBooks vs Print Books – Some Things To Consider
Obviously eBooks are easier and cheaper to publish, whereas there are more costs associated with a print book. With a digital version, you can get your book out quickly and offer it at a lower price, which in turn means they can publish books more frequently.
The growth of e-book sales is increasing in other parts of the world.  This will especially be seen in all developing countries where the use of smartphones is growing, allowing readers easy access to digital books.  So make sure that your e-books are available for sale worldwide and tap into this growing e-book market.

When weighing the decision between e-books vs print books, determine which book version your audience usually purchases.  For example romance and erotic books are usually only read as e-books.  But for all other genres are other reasons why you should have both:

  • You can give out review copies to newspaper/magazine or book blog reviewers
  • To be hosted at local media / TV interviewers who want to see/show a copy of your book
  • To sell your book easier to libraries
  • To participate in a Goodreads Giveaway
  • To sell your book to those who really don’t want an e-Reader or just love paper books
  • If you write non-fiction it is almost a MUST to have it in print
  • You have an ISBN number and can get listed with Bowker at WORLDWIDE bookstores
  • Physical books are just nicer to give on Christmas – unless you put an e-book on a new e-Reader and wrap it
  • To sell more e-books!  Yes – because they seem to cost so much less in comparison to your print book
  • To list your book in more categories / genres on Amazon: per book type you are allowed to choose two categories / genres.  Two print and two digital versions – which increases your book’s visibility and also shows you exactly in which genre you have the most success.

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Why an Audio-Book?
Stephen King just released a new short story as an AUDIO-BOOK exclusive!
And Bob Mayer, successful author of more than 50 books, explains: “Initially, as I learned how to use ACX, (Amazons Audio Book Company) I moved slowly, with only one other title going live that month. Since then, though, as I saw sales accelerate, I began putting multiple titles into production. Just recently, my 27th title went live.”
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There are so Many Benefits of Audio-Books:
Listening let’s you multitask while driving long distance, walking the dog, or laying on the beach. And certainly a wonderful way for blind people to easily enjoy books. Audio-books can be listened to on an iPod or iPhone / SmartPhone or MP3 player, even on most e-readers such as Kindle and Nook.
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Each Book Format has its Advantages:
Readers might prefer physical books when it’s something that they need to reference; or just for the pleasure of holding a book in their hands.  With
e-books you’re buying the license, not the actual books. What if you install the Kindle application on a lot of devices, but the book you buy only allows 4 devices? Often readers prefer e-books with fiction, and print with non-fiction.  While traveling or jogging they might enjoy audio-book.  It might be really smart to offer books in a variety of formats: print, digital and audio.

 

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All-You-Can-Read Kindle E-book Subscriptions

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Kindle-Unlimited

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Just hours after I wrote about an upcoming rental service it is now officially announced by Amazon…
Amazon is offering an e-book rental service: “Kindle Unlimited”. The “all-you-can-read” book service will cost $9.99 per month. Amazon’s big advantage here: they are offering nearly 8,000 titles in Audio-book format and over 600,000 book titles. The current Kindle Owner’s Lending Library has a one-book-per-month cap, so this could be an option for Prime users who want more access.

Lots of Competition Already 
Amazon certainly enters a crowded field and will have to compete with Scribd and Oyster. Scribd, which launched a book subscription service last October, charges $8.99 for access to best-sellers, classic books and new releases from bigger trade publishers. They have 80 million users and offer works from 900 publishers. They allow users to contribute works.
Oyster boasts access for $9.95 to more than 500,000 books, but the majority of those titles come from self-publishing service companies, such as Smashwords.

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How Much will Authors Receive?
Amazon’s official announcement for writers/publishers:  “KDP authors and publishers who enroll their books with U.S. rights in KDP Select are automatically enrolled in Kindle Unlimited. Inclusion in Kindle Unlimited can help drive discovery of your book, and when your book is accessed and read past 10% you will earn a share of the KDP Select global fund. For the month of July we have added $800,000 to the KDP Select global fund bringing the total to $2 million.

KDP Select is an optional program that makes your book exclusive to Kindle and eligible for the following benefits:

  • Reach more readers – With each 90-day enrollment period, your book will appear in Kindle Unlimited in the U.S. and the Kindle Owners’ Lending Library (KOLL) in the U.S, U.K., Germany, France, and Japan which can help readers discover your book.
  • Earn more money – When your book is selected and read past 10% from Kindle Unlimited or borrowed from KOLL, you’ll earn your share of the monthly KDP Select Global Fund. You can also earn a 70% royalty for sales to customers in Japan, Brazil, India, and Mexico.
  • Maximize your sales potential – Choose from two promotional tools including: Kindle Countdown Deals, time-bound promotional discounts for your book, available on Amazon.com and Amazon.co.uk, while earning royalties; or Free Book Promotion, where readers can get your book free for a limited time.

Gigaom.com explains:  “If you’re a self-published author participating in KDP Select, however, it looks as if your book can be included without your explicit permission simply under the terms and conditions you already agreed to: According to one poster on the Kindle Boards, “Books in Select will automatically be enrolled. Like the KOLL you won’t be able to opt-out if you’re in Select.  You will be payed [sic] if you someone reads 10% or more of your book. The payment will come out of the same KOLL fund, just as if it was a borrow.” That “same KOLL fund” is a set pool of money from which self-published authors are paid each time their book is borrowed.”

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Author-publishers have an advantage: Amazon doesn’t have any books from the so-called “Big Five” publishers: Penguin Random House, Simon & Schuster, HarperCollins, Macmillan, and Hatchette. Some of these big houses have agreements with Oyster, as well as Scribd, and are likely not cooperating with Amazon’s new service.  Read also Joe Wikerts‘ commenting blog post on this.
Amazon seems to become the 21st century’s digital library.  “Kindle Unlimited” could completely change the market.  Why purchase individual e-Books or bulky physical copies when you can read hundreds of thousands of books for just $9.99?

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Also Available: “Kindle FreeTime Unlimited” for Children
Amazon already offers a and-curated subscription of kid-safe apps, books and videos. They explain on their website:
“Kindle ‘FreeTime Unlimited’ is the first-ever all-in-one subscription that brings together all the types of content that kids and parents love – books, games, educational apps, movies and TV shows. With unlimited access to thousands of hand-picked titles for kids ages 3-8, parents don’t have to spend time (and money) guessing what their kids will enjoy, and kids can explore a world of age-appropriate content on their own – NO ads, NO in-app purchases.”
“Kindle FreeTime Unlimited gives kids the freedom to choose from thousands of the most popular books, games, apps, and shows for hours of fun and learning. Unlimited access starts at just $4.99 per month, with special pricing for Amazon Prime members from $2.99 per month.”

Screen Limits
“Many parents choose to limit their child’s screen time, but doing so without the proper tools is difficult. With Kindle FreeTime, parents can set daily limits, or restrict certain categories – like games and video – while leaving unlimited time for reading. In Kindle “FreeTime” mode, web browsing and purchasing content are also disabled.”
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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
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Tagged: Amazon Kindle Unlimited, audio-book lending, e-book lending, Kindle FreeTime Unlimited for Children, Oyster, Scribd, Spotify, unlimited book lending for $9.99 per month


Selling Audio-Books and E-books to Libraries

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Sarasota-Library

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How Do Libraries Get Their e-Books?
OverDrive, the main distributor to libraries has more than 1,000,000 e-book titles available and growing. They were the early pioneers in the digital lending space and developed the e-book lending systems used by most libraries today. Overdrive uses the same Adobe DRM (Digital Rights Management) system as Kobo, Sony, B & N and Google Books to protect files from piracy and manage the lending period of library e-books. Overdrive also offers a program called “Advantage” where individual libraries and library systems buy extra titles or copies to fill local demand.
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Audio-Book and e-Book Lending Exploded
In these statistics you can see the tremendous growth in circulation numbers from just one library during the last years. In the meantime the numbers are much higher!

Audio-books
August 2005 – 231
August 2009 – 16,680
Ebook
Nov. 2009 – 17,521 ——— 776
Jan. 2014 – 57,672 —– 191,303

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Technology Challenges
Libraries face many challenges from setting up their internet infrastructure to the actual ebook license acquisitions. In regards to e-Books the initial problems were: staff training and learning how to use and upload e-Books to different devices. Integrating the titles into the library system’s online catalog took some time. Getting a download link from the catalog took even more time.
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Trade Publishers are the Problem
Acquiring the ebooks, is a problem for most libraries because e-book licensing from trade publishers can cost as much as or more than a print book. Several publishers still refuse to sell to the library market. Other publishers are taking advantage on cost and “metering.” Random House will charge $83 for an eBook and Harper Collins has a 26-time checkout limit. Libraries “buy” the books, but ownership is determined by the vendor/publisher agreements. If a contract is not renewed will the library still own the titles?

The e-book library market is split between vendors and devices. Costs of content and administrative fees are increasing which can make e-books more expensive than print. Library users persevere because the rewards of checking out e-books from a library are tremendous with the ever-growing inventory of e-books. Yet there are usually a couple extra steps between checking the item out and loading it onto a device. Using an app does seem to solve a lot of this trouble.
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Selling e-Books to Libraries
The Washington County Library System in Minnesota, United States, has been growing their e-book collection in the last few years. Their entire system is using an innovative method to develop their ebook portfolio. Local authors are encouraged to submit their own novels in electronic format to add to the existing library system using “Library Local Connect.”. A similar initiative is currently in place in Douglas County, Colorado, USA. This helps libraries to increase their online e-book portfolio and gives exposure to local authors.  Ask your library if they have a similar program.
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Small Publishers
Overdrive downloads into the library catalog. However, as an author, if you’re interested in getting your ebooks into libraries, you have limited choices. They are explaining on their website:  “OverDrive delivers BEST-SELLING digital audio-books, eBooks, music, and video for download directly from a custom-built ‘Virtual Branch’ website. The world’s leading libraries, including New York Public Library, Toronto Public Library, and Singapore National Library, use OverDrive to deliver content to their patrons.” 

Which means dealing with the wholesaler/distributor OverDrive works only for authors who can proof great sales numbers. Hopefully sales to libraries will one day be commonplace.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,050 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

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Tagged: ebook and audiobook lending, how to get your ebook into libraries, libraries, OverDrive, selling ebooks to libraries, trade publishers block ebook lending, Virtual Branch


Treasure of Saint-Lazare, a Novel About Paris

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Treasure-of-Saint-LazareSharon Fawley for Readers’ Favorite:

Treasure of Saint-Lazare“, by John Pearce, is a mystery about events far distant in time and
space that profoundly affect the peaceful life of a wealthy American businessman living in Paris.”

“… Pearce weaves richly textured descriptions of life in Paris through an intricate plot with believable, well-drawn characters.”

“Overall, this is a satisfying mystery, a surprising love story, and an up close look into the dark days of Europe as WWII drew to a close.”

Reviewer:
“One thing I loved about this book is that the author beautifully describes Paris in a very romantic way, and its description appears seamless within the story.”

About the Novel:
An older lover brings a cryptic letter to Paris, pulling Eddie Grant reluctantly into a treacherous web of intrigue and death — but giving him a slim chance to find the terrorists who murdered his family seven years before.
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It launches him on a dangerous quest through Paris and the Loire Valley for the most valuable piece of Nazi loot that remains missing, a famous Raphael self-portrait from the early 16th century, along with the crates of Nazi bullion that accompanied it — all intended to finance the Fourth Reich.

Jen Wetzmuller, daughter of his father”s World War II colleague in Army Intelligence, arrives in Paris, bearing a letter she found after

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her father was run down by a car on the streets of Sarasota. Its clues take Eddie from his Paris home to Florida, where he works to solve the mystery, barely escaping with his life. Then it”s back home to burrow into the darkest reaches of the German occupation in search of the treasure. Along the way he and Jen restart the brief, fiercely passionate affair that he abandoned, to his regret, 20 years before Sarasota. Most of all, Treasure of Saint-Lazare is a novel about Paris.
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John Pearce:
Treasure of Saint-Lazare is based on fact, the theft in 1939 of the priceless Raphael painting “Portrait of a Young Man,” which disappeared in 1945. Even though it covers much ground — from my current home of Sarasota, FL, to my part-time home of Paris, to Poland during the war, it is at heart a novel of Paris.”
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About the Author
John Pearce is a part-time Parisian, but lives quite happily most of the the year in Sarasota, Florida. He worked as a journalist in Washington and Europe, where he covered economics for the International Herald Tribune and edited a business magazine. After a business career in Sarasota, he spends his days working on his future books – a sequel he expects to publish later in 2014 and a prequel after that. For several months each year, he and his wife Jan live in Paris, walking its streets, and chase down interesting settings for future books and his blog, JohnPearceAuthor.com. They lived earlier in Frankfurt, Germany, which gave him valuable insights for several of the scenes in his sequel, whose working title is Last Stop: Paris.
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Treasure of Saint-Lazare: Kindle Countdown Deal, starting January 24

Paperback, 296 pages, 115 customer reviews, $13.46
http://www.amazon.com/Treasure-Saint-Lazare-John-Pearce/dp/0985962615

Kindle e-Book, Countdown Deal, from $0.99 Regular $3.99
http://www.amazon.com/Treasure-Saint-Lazare-John-Pearce-ebook/dp/B009MD6EM4

The audio version of Treasure of Saint-Lazare has been released on Audible.com and
Amazon.com, $17.95. You can hear a sample and order it at http://j.mp/12mxGb2

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 980 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

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http://bit.ly/VmtVAS 111Publishing @ Google+

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Tagged: Nazi Loot, Novel About Paris, Rafael Painting, Resistance France, Sarasota FL, Treasure of Saint-Lazare, WWII


How Can Bookstores Survive?

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Bookstore
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Carmen Amato asked me the other day what I think, how bookstores could survive. And yes, we all want them to survive, both, independent local bookstore and even big chains. It’s not an easy task for brick&mortar booksellers. However, it’s the growing popularity of the “shopping local” movement, in which booksellers were at the forefront.” And further: “many consumers across the country find the grassroots accessibility of indies appealing”, wrote The Atlantic.
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My “wishlist” and ideas how bookstores could strive:

1. e-Book Order Feature
Since years I was wondering why bookstores did not offer their customers devices where they could order the e-book version if they liked what they found in print in the store. Or at least “bundle” print books with an e-book version. Amazon now tries to partner with bookstores (which might meet some resistance…) to offer exactly what I had envisioned.
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2. Carrying Author-Published Books
Trade-published books do not automatically mean quality. There are so many wonderful books from independent authors out there – and it would be a smart move to offer them as well. Readers don’t care who publishes a book, they just want a good read.
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3. Order Directly from Author-Publishers
This way, bookstores could circum-navigate the wholesalers and increase their profit quite a bit! As these connections are mostly with local authors, the bookstores could play the “local” aspect into their promotions to the communities around. Most people like to “know” the author who’s books they buy.
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4. Offer Book-Layout, Cover-Image and Editing
Why not band together with professionals and offer authors these services to make sure the books’ content and layout gets a great start and is prepared for the Espresso Book Machine. Many authors would be happy to get technical help in the book production and publishing process.
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5. Set up an Espresso Book Machine
Many authors (professional and hobbyists) struggle to create very small numbers of print books, e.g. for book signings, Goodreads Giveaways or as gifts. Bookstores would be the ideal place to offer this inventive book printing device. Motto: “Get your book printed while having your Java”, which brings me to the next suggestion:
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6. COFFEE!
Most chain stores, such as B&N or Chapters have a Starbucks in a designated area, but very few

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bookstores offer this pleasure. Independent bookstores need to give customers more reasons to come in!
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7. More Space and PR for Author Readings
Supporting events such as readings and book signings should be a priority of bookstores – and organizing these professionally, including PR, should be a no-brain-er. After all it is a promotion for the store as well.
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8. Providing Space for Author Meetings
Charging a small fee (as libraries do) and renting meeting space for authors or even organize a writers conference could be profitable and at the same time a good PR for bookstores if they have the space.
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What is YOUR view, how do you think, bookstores can survive and even strive?

Check out what writers and author-publishers suggested on Carmen Amato’s website.
Who else wrote about survival of bookstores?
Can traditional bookstores survive the digital marketplace?
Barnes & Noble’s troubles don’t show why bookstores are doomed.
The Man Who Took on Amazon and Saved a Bookstore
How ‘Indie’ Bookstores Survived (and Thrived)

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Tagged: Author Readings, Barnes&Noble, Bookstores, Carmen Amato, Espresso Book Machine, how bookstores could strive, The Atlantic, Trade-published books


10 Tips: How to Sell Your Books to Libraries

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LibraryDecator Georgia

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US Libraries purchase books for nearly $2 billion per year. But not only books, also audio books and other forms of publications, such as e-books.  How can authors reach out to this lucrative market? And what about the distribution channels?

Ask the Library:
Ask if the library needs a purchase order for every book it purchases. Many libraries are publicly funded, and a purchase order, or PO, helps them keep track of their budget.
Ask for a current list of books the library needs to acquire. Most libraries put an emphasis on acquiring very new books; however, they may also be in need of replacements for lost or stolen copies. Find out whether they prefer hardcover, paperback or library bound books. Most libraries prefer library-bound or hardcover books.
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Distributor to Libraries
Quality Books Inc.  provides libraries with small press books that are not widely available through other
distributors. Their inventory is devoted ONLY to libraries.They explain:
“For the small publisher, getting noticed, by the appropriate librarian can present an
overwhelming challenge.  Since the vast majority of books and non-print resources produced annually never reach a professional review page, Quality Books Inc. has a stringent review process for all of the
titles we distribute. Our Title Selection Committee is made up of two MLS-degreed librarians and three publishing professionals. The committee uses more than 20 criteria with which to evaluate every title submitted to QBI for possible distribution.”  They give very detailed info what they are looking for at Quality Books’ webpage. They also state clearly how to submit your book, audio-book, CD etc.

Another major distributor to libraries is UniqueBooksInc  and specialist in non-fiction books and DVD’s. “We are a full service library resource providing our customers with newly copyrighted titles. Unique Books Inc. solves the small press dilemma of reaching the elusive, high maintenance library market profitably.”
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How Else Can You Promote Your Book in the Library Market?

  • Offer a free (1-2 hour) class in local libraries, where you can certainly mention your book and maybe even sell it.
  • Most online retailers, bookstores, and libraries find books through purchasing relationships with large distributors.
  • Find out the dates of library trade shows and exhibit through co-operative exhibit programs such as those offered through IBPA, the Independent Book Publishers Association.
  • Authors with several books, or those who can join with another small publishers, might try to get a booth at the ALA (American Library Association) Annual Conference in June 14, in Las Vegas, or at their other conferences, to show your books.  See a video about the Publisher halls at the Conference.
  • However, such conferences are not a place to sell hundreds of books, it is a place to introduce and take orders or hand out business card and ask librarians for theirs (maybe an iPad as drawing price, when people give their card into a fishbowl.)  It’s more of a PR stunt, than big sales.

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When is the Best Time?
Many libraries make the majority of their acquisitions at the beginning of their fiscal year, whatever this might be. This is a good time to buy books. If you want to approach Libraries directly: The best time to approach libraries might be in early December and early June (also mostly quiet months there) – as this is when they typically do their purchases.

More tips

http://savvybookwriters.wordpress.com/2013/11/19/myths-and-truth-about-selling-to-libraries/http://savvybookwriters.wordpress.com/2013/04/05/how-to-sell-your-book-to-libraries/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Tagged: Book Listing worldwide, Bowker, How and When Do Libraries Buy, Ingram Distriburion, Library, Library of Congress Catalog in Publication, Quality Books, Unique Books


Audio-Book: Rabbit in the Jungle

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Audio-Book-Rabbit-in-the-Jungle.

MERRY CHRISTMAS TO ALL OUR READERS – ENJOY THE HOLIDAYS

Rabbit in the Jungle tells a classically American story of second chances, hard work and hope. Sometimes raw and gritty, the book traces Anthony Alegrete’s rise from the streets of Los Angeles, through the penal system, to the halls of academia and the competitive business world of Las Vegas.  Along the way he had a lot of fun, a little trouble and learned some lessons.  This book shares his story in a way meant to be cautionary and inspiring.

With more tricks than Bugs Bunny and more charm than Roger Rabbit he navigated the street culture of Los Angeles during the heyday of West Coast hip hop; navigated safely through prison politics; built a reputation for himself at University of Nevada – Las Vegas and partnered up with local fitness experts to bring a trendy gym to the downtown area of Vegas.

Price:  $14.95, or FREE with Audible.com 30-day free trial membership
Listen while you drive: “Rabbit in the Jungle”, now as an AUDIO-BOOK too!

http://www.audible.com/pd?asin=B00EDRW1OE

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From a Book Review:
“Alegrete describes in his book the rough neighborhoods of Los Angeles, interactions with gang violence, police chases, prison riots, drug dealing and repercussions of street snitches. He met rap artists, criminals, celebrities, CEO’s, academics, people dedicated to good causes in non-profit organizations and everyone in between. His book describes a life, no thriller author could have come up with. Most important of all, he shows that there is always a way out, how he learned to make better decisions, into a life with a cause and how important family and friends are. His book is meant to be motivation and encouragement.

He tells them that struggles are never excuses to be complacent and not to do anything about circumstances, not to sit idle, hoping for change. And that’s exactly what he did, he survived and in this book he gives a kind of road map how someone can turn negatives into a positive way of life.”  Price:  $14.95, or FREE with Audible.com 30-day free trial membership


Get a Sample of “Rabbit in the Jungle” audio-book here:

http://www.amazon.com/dp/B00EEAVS4E

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Short excerpt from the audio-book:

“The first time I went to prison was in 2004. They charged me with conspiracy to commit access device fraud. I wasn’t creating the documents or using them for criminal purposes myself. My job was distribution. In the eyes of the law this is viewed as conspiracy because of the set-up required to produce and distribute the IDs and other items, which are then further used. Another participant in the scam got caught, and to protect himself he wore a wire and set me up.

My personal sense of honor prevented me from accepting a similar offer. I did it, I was caught, no point in taking anybody else down with me. Besides, I ain’t a snitch. Never have been, and never will be. It’s not worth it. Where I come from, a snitch is the lowest kind of maggot.

Guests of the federal prison system frequently get shuffled around, and I made stops in California, Oklahoma, and Texas. The constant moving sharpened my powers of observation and forced me to adapt. Boredom and loneliness were also constant challenges. The established routines for each day only fill so much time. The rest of the day feels very empty.

One of the main things I did was reading.
I remember reading is The 48 Laws of Power by Robert Green. Like Machiavelli and Sun-tsu before him, Green adopts a very ruthless, martial view of leadership and power. Over the course of 452 pages, he not only made history real he gave me the outline of a plan for my future. Prisons are essentially military systems. Just as Green used moments in history to illustrate the ways power is gained and manipulated, I used his work to negotiate my way through the minefield I had landed in.  Green’s confrontational, militant, almost malicious style seemed tailor made for my surroundings. I couldn’t soak it in fast enough.

Anthony-AlegreteUp to that point my reading experience consisted of thumbing through magazines and completing school assignments. The idea that I could read something in a book and immediately apply it to improve my own position revolutionized my thinking. My encounter with that book was a defining moment.

It’s kind of a no-brainer that a majority of the gentlemen in the pen are not too fond of the government. As a result, conspiracy-theory books are fairly popular. The one I picked up was called Behold the Pale Horse by Bill Cooper. I decided that type of reading wasn’t really my thing. People connected with the anger and suspicion that goes into that kind of literature. I guess if you have trust issues it kind of plays into your mindset to read about things like the Roswell cover-up, secret societies and the new world order. If you travel too far down that road it’s hard to find your way back to a place in the real world. It’s not that I didn’t believe some of what was in those books, but that’s not a healthy, helpful way to think considering my circumstances at the time.

I looked at reading as a way to build myself up so I only read enough of that dark stuff to see what it was about and then moved on to things that helped me to move forward. I read nonfiction to fuel my ambition and shape my world view, but fiction had a place in my plan, too. Novels were a great way to escape and distract myself, but beyond that I could have vicarious experiences and get important insights into human nature. James Patterson, who wrote the Alex Cross series, and David Baldacci, who authored The Winner, tell compelling stories that held my interest. In prison you should read every single piece of writing that you can get your hands on. Beyond that though, you have to learn what to do with what you read.

Reading kept my mind occupied, it kept me out of trouble, and it provided peace in the midst of chaos. Everyone in prison reads, but not everyone is reading the right stuff and not everyone is taking the knowledge and using it.”

TV-Interview: Anthony Alegrete, author of “Rabbit in the Jungle” talks about his book – From Bars to Books – http://youtu.be/sypbPoE7lRs

Rabbit in the Jungle by Anthony Alegrete is certainly available as paperback and as an e-book

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help:  http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Tagged: Anthony Alegrete, Audible.com 30-day free trial membership, audio-book by Anthony Alegrete, justice system, Las Vegas, Los Angeles, Rabbit in the Jungle


Successful Book Selling – The Non-Traditional Way

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Store
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Bookstores, brick-and-mortar or online, are wonderful places to buy books – and for authors to sell books, but they aren’t the only places.  Do you know that more than half of all books are not sold in bookstores?  If you really want to take your business to a higher level, there are so many other venues for selling your books.
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Your Own Webpage
David Gaughran wrote: “
The first obvious advantage is higher royalty rates. You can earn a lot more than 70% if you sell direct. I’m making $3.49 on my $3.99 titles (as opposed to $2.70 from Amazon) and I’m getting nearly double the royalties on 99c titles.  On top of that, I can now directly serve readers who face higher charges internationally (such as readers in Amazon’s surcharge zone) and those readers who can’t buy from the major retailers (e.g. Barnes & Noble only serve the US, and Amazon don’t serve much of Asia, most of the Middle East, and nearly all of Africa).”  David gives in his article detailed information to pro’s and con’s of selling directly, payment options etc.

Gift shops
Many books fit well in the gift or souvenir market. The price for your book should be under $15, the cover bright and the book a good impulse item. If you offer your book in person, bring a display for dominantly presentation at the cash counter. A good place too is a hospital’s gift shop: visitors and patients need something to occupy their time at the hospital, right?
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Local Festivals
Build your local brand and get recognized by your community and sell your book at local festivals and fairs. Contact festival organizers in your area and ask them how you can set up a booth at the next festival. It may surprise you just how much traffic your booth could attract. Bring a fish bowl and initiate a raffle, and get names and email addresses to invite for your next book launch.  A side effect might be that people demand your book at the local library and even in local bookstores.
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Retail outlets
Some golf club shops, gourmet shops, sporting goods stores, home improvement stores, museum stores, wineries or children’s shops sell books as sidelines, items that complement their other merchandise. Offer the outlet ten copies on consignment, plus a free display to get the ball rolling. For example: if there is an exhibition about the Victorian era announced, and your book takes place there, offer a limited time consignment of your book. Or an ice wine festival at a winery: offer your gourmet book to them.  Golf tournament: show your mystery that happens on a gold course.
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Corporate gifts
A book is the ideal goodwill builder because people value books. Most corporations have marketing budgets for creating goodwill and turning prospects into clients or say thank you to customers. Do you have a guide on personal finance that you could sell to a bank or investment brokerage? Could your health-oriented book interest a pharmaceutical company or hospital?
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Book-Signings
Unless you’re a celebrity, don’t expect book signings to sell a ton of books for you; look at them as building brand awareness, the true power of a book signing is in its promotion. Get lots of tips for book signings on Writing-World’s blog post.

Catalogs
There are thousands of consumer and business-to-business catalogs that cover every imaginable subject. Find the ones that already have your customer base and convince them about the value of carrying your book. You can do this online or via a major library that has various directories. Catalogs have three great advantages: No book returns, they usually pay promptly and they order frequently and for a long time.
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Local mall
Contact the mall in your area and speak with the person in charge of leasing tables. Ask them how much it costs to lease a space in the mall, as well as the best locations to sell books and the best month, other than December: Easter or Back-to-School might be a good time too.
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E-books & audio-books
Make sure to sell it to e-book vendors all over the internet – not only to Amazon. There is Kobo, Apple, Barnes&Noble, Waterstones, Google, Gardners, Sony, Powell’s etc.  If you don’t want to deal with each of them on a direct basis, there is BookBaby, who submits your e-book for a flat fee and you keep all your net-earning royalties.
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FuturePerfectPublishing wrote:  ”Non-bookstore retail venues use different selling models.  For example, Starbucks sells only one book at a time in its stores, featuring a title for several months. Costco, Walmart and other big box retailers carry bestsellers as well as a selection of lesser known titles.   A recent New York Times article on non-reported sales of consumer books sold through such non-traditional outlets grew by more than $260 million.” 

“Publishers have many book-selling options today and may continue to migrate away from bookstore retailers – as long as their outdated and onerous returns and payment policies remain in effect.”

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Tagged: audio books, book signings, Bookstores, corporate gifts, Non-traditional book markets, retail outlets, sell books in gift shops, sell your book on your own webpage


Top Languages and Top Social Media Networks

Top Languages on the Internet
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OK, you transferred your book into print, digital and into an audio book. Now, how else can you leverage your hard work? Let it translate into other languages, or sell foreign rights of your book. Sell your rights separately and if you still own all the rights for your book, also consider to split it apart, in order to sell it in single articles, especially if it is a non-fiction book.

The reason to show you this info graphic is to point out the possibilities for writers to either translate (let translate) their work into foreign languages, such as Mandarin, Spanish, Portuguese, German etc. - or to sell the foreign rights to their books.

The info graphic lists the top languages on the Internet, countries highlighted are chosen due to the official status of a listed language in the country. Also included are tables on internet penetration by language and world population of language. Another consideration is which Social Networks to use to market your books worldwide. Let the person who translated your book also translate short articles for Google+, Facebook, Pinterest and Twitter. This enables you to get the attention of potential readers for your translated book.
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Jeff Bullas, Social Media & Blogging
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Guru wrote:

“Twitter with its short and snappy messaging is very dependent on mobile usage and smart phones. The rise of the visual web is making Pinterest and Tumblr the fastest growing social networks on the planet. Facebook is where we share with friends and family. Google+ is embedded in Google’s web assets including Gmail, local check-ins and the mobile Android ecosystems. Google is getting the data it wants from Google+. Demographics, usage and content popularity. Meaning into it’s RANKING of SEARCH RESULTS and much more.”Here are the latest social media facts and statistics provided by the latest study by GlobalWebIndex for the second quarter of 2013. It shows clearly:

  • Google+ is catching up to Facebook
  • Google+ dominates on monthly visits
  • Active usage is highest on FB, then Google+ and Twitter
  • Pinterest is the fastest growing social network
  • LinkedIn is the most popular for older users

Don’t forget that on Google+ you can show cover images of your book as often as you want – contrary to other Social Media where it is only possible once a day!
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Matterhorn-Switzerland.

Foreign Right Sales
It is not that easy to sell your foreign rights without an agent or a publisher, but it’s not impossible. Women’s fiction author Kay Raymer did the whole agent query routine in 2000, but nobody would look at her novel, Hannah Street. So she sent the manuscript to her attorney, who happened to know someone at Bertelsmann / Germany. Bertelsmann made an offer on the book, and her lawyer helped arrange the contract. As a result, Raymer’s first novel appeared in Germany in 2001, a paperback original called Das Rosenhaus.
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Choose your foreign rights agent carefully!
Most agents charge 20% (or sometimes even 25%) on foreign sales (including British and translations). This 20% rate is justified because normally two agents are involved (the second one being in the foreign country), and they end up splitting the commission. If you are not represented already, why not try to find agents or even publishers yourself in other countries, especially if you speak more than one language? I just found a blog post from a successful writer, who did just that: searched the internet, found contact addresses of agents in other countries and contacted them. He wrote. Read more here. and here. How you can sell your rights or split your book in single articles can be found in this blog post: http://savvybookwriters.wordpress.com/2012/04/02/why-you-should-split-your-book-apart/

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-Book-PR.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are 890+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

.

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Tagged: ACX.com, audible.com, audio books, Audiobook Creation Exchange, create your own audio book, Foreign Book Rights, Foreign Right Sales, foreign rights agent, foreign rights lawyer, publishing overseas


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