Author Platform / Brand

How to Create Your Free D2D Author Page

Author-Page

Are you selling your ebook novels on Amazon?  Did you create an Amazon author page?  And you also let your book distribute via Draft2Digital (D2D) to iBooks, Kobo, Barnes&Noble, Thalia, Weltbild, Waterstones, Inktera, Hugendubel, Playster, Scribd, Chapters-Indigo, Tolino, 24Symbols, and the library wholesaler OverDrive?
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Very few of the retailers from this listing offer an author page.  A single website where readers cannot only find all the books but the author’s portrait, bio, links to the author’s social media and his/her web presence, book trailer video and even a “Buy Now” button.  Thanks to this international link, readers all over the world will be able to find your books at the retailer of their choice.
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The Good News?
D2D Author Pages are now available!
They created a central place for authors to send their readers, where they can learn more about the author and find all of their work.  Book Tabs will give your readers a place to find out everything they need to know to make the decision to buy and read your book.
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Your very own author page is a critical part of any author marketing strategy. D2D Author Pages will give you a single platform, where readers can find out more about you, and find all of your books. D2D crafted a beautifully designed layout that includes:
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  • Your book and series titles
  • Your name as the author, with a link for readers to find more books by you
  • Links to your social media accounts
  • The cover image of your book
  • A customizable book description
  • Customizable page elements to help promote your book to readers
  • A Buy Now button that uses our UBL’s (Univeral Book Links)
  • Thumbnails of other books in the same series
  • Your author photo and bio, along with links and buttons for readers to follow you on social media, and to either sign up for your mailing list or notified when you have new releases.
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How to Find Your Author Page on D2D
I must admit, it took me a while to discover my own author page on Draft2Digital.  It has a hidden entrance… and after I couldn’t find it on D2D’s website, I viewed their YouTube video.  At 2:30 minutes I reached the “aha” point:

The first step is to create universal links for each of your books – if you haven’t done already.  This is the key!  When you look at your book listing you discover next to your name a tiny little icon – a square with an arrow which points to the right upper corner of this square.  Clicking this icon brings you to your own author page which is thanks to D2D already filled with all your ebooks.
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How to Edit Your Author Page
Click on “Enter Edit Mode” on top of your author page and edit or add one item at a time. Save the changes or editions after each step!  Then click again on “Enter Edit Mode” and do the next step.  Add an image of yourself, add your social media links and your website link, check and edit the description of each of your books and your author bio (use paragraphs, bold, italic etc. to make the text more pleasantly readable).
After each edit and save, you will need to click again on “Enter Edit Mode” to continue to the next step.

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Customizable Page Elements
A button that readers will be itching to click, to follow you for new release notifications or to join your mailing list, pointing to the list signup tool of your choice (such as AWeber, MailChimp or ConstantContact).  For a video introduction to D2D Author Pages click on:
https://www.youtube.com/watch?v=oW1cE_ETJWg&t=893s

More details can be found here:

– Universal Book Links:
https://youtu.be/oW1cE_ETJWg?t19s

– Reader View:
https://youtu.be/oW1cE_ETJWg?t3m55s

– Edit Mode:
https://youtu.be/oW1cE_ETJWg?t4m55s

– Inviting Readers to your Mailing List:
https://youtu.be/oW1cE_ETJWg?t6m44s

– Saving Changes:
https://youtu.be/oW1cE_ETJWg?t7m43s

– Adding an Author Photo:
https://youtu.be/oW1cE_ETJWg?t8m16s

– Adding Social Media Links:
https://youtu.be/oW1cE_ETJWg?t9m36s

– Changing Your Hero Image/Featured Book and Using the Promo Tag:
https://youtu.be/oW1cE_ETJWg?t11m25s

– Editing Hero Book’s 40-Word Description:
https://youtu.be/oW1cE_ETJWg?t13m42s

– Editing Buy Now Button:
https://youtu.be/oW1cE_ETJWg?t16m03s

– Including an Author Bio:
https://youtu.be/oW1cE_ETJWg?t17m09s

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Best of all: There is no advertising on your D2D author page, only your books!  All readers and potential purchasers at the websites of Apple iBooks, Kobo, Barnes & Noble, Thalia, Weltbild, Waterstones, Hugendubel, Inktera, Playster, Scribd, Tolino, Chapters-Indigo, or 24Symbols will see your books only.  One more reason to use D2D for the worldwide distribution of your book.

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Books by Doris-Maria Heilmann:

111 Tips to Create Impressive Videos:
How to Plan, Create, Upload and Market Videos
https://www.amazon.com/dp/B07BYDH41S/

111 Tips To Make Money With Writing
The Art of Making a Living Full-time Writing
An Essential Guide for More Income as Freelancer
https://books2read.com/u/bWZMjz

111 Tips on How to Market Your Book for Free:
Detailed Plans and Smart Strategies for Your Book’s Success
https://books2read.com/u/bMre1a

111 Tips to Get Free Book Reviews:
Best Strategies for Getting Lots of Great Reviews
plus 1,200+ reviewer contact links
https://books2read.com/u/mZ5nx5

111 Tips to Create Your Book Trailer
How to Create, Where to Upload and How to Market Your Videos
https://books2read.com/u/mVZkjr

Book Marketing on a Shoestring:
How Authors Can Promote their Books Without Spending a Lot of Money 
https://books2read.com/u/mZ5gdp

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How to Improve Your Amazon Author Page

Author-Page

I recently went through dozens of author pages of bestselling and famous writers to show one of my publishing consulting clients how a professional author page at Amazon should look like.  Boy, was I in for a surprise!
Unfortunately, many authors skip this powerful marketing tool – or don’t know about it.

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Either the author portrait was missing, or the page contained only an article “About the Author” and a listing of the book – but no book trailer, or a video from an interview, no listing of events (such as book readings or upcoming book launches), either no or only one or two photos (seven would be possible), and often no blog articles – also these writers have a blog or website. Not even Stephen King – who has a pretty good website – has a great web presence on Amazon. Just an author bio and listings of his books.
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However, most of the book covers that where shown, were amazing and the book covers showed “corporate identity” with a certain theme or an identical font on the cover. Needless to say, these bestselling authors had mostly a dozen or more books under their belts.
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So, What is Missing?
I assume, these writers earn enough to let a marvelous author page create – which can be done in an hour. Or they have enough influence on their publisher to demand a professional site at Amazon…

If you are an independent author, upload your books directly to Amazon, to avoid any discussions with distributors – who deliver only to sales pages, and are not creating yourAmazon author pages.

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You Never Get a Second Chance…
to make a first good impression!  Readers go to your author page to learn more about their favorite writer and his or her books – and to see more pictures or a book trailer – than just the book cover…
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Why not put a bit of an effort into your author presentation?  After all, Amazon gives you this website for FREE!  No other online retailer offers such a lot of space and features to their author-book-suppliers.
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Improve Your Book’s Sales Page Too!
Before you start setting up or improving your author page, check your book’s sales page and make sure to use all the space (350 characters) for that Amazon gives you for your editorial reviews and testimonials of your book in this paragraph.  Copy the most favorable parts and sentences to stay within the 350 character limit.  Important: Editorial reviews are what potential customers read first as it is “above the fault”, while all reader reviews are way down on the sales page and customers have endlessly to scroll down.

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Here is a quick checklist what should be shown on your author page at Amazon:

– an interesting authors bio
written in the 3rd person

– 7 photos
For example of your book, of your writing desk, elderly people, compassionate scenes
if you don’t have any, check out the pages for FREE photos (below)
Only JPEG (or JPG), GIF, or PNG photos, no other formats
No more than 4MB in size
Between 300 and 8000 pixels in width and height.
To see the dimensions, right-click on your image and select Properties or “View Image” Info

– reader reviews
copy / paste them
Customer reviews are in order from newest to oldest with the exception of “Spotlight Reviews” that are based on how well the review was written and how helpful it was deemed by our customers.”
(Hint: ask your friends to click on “helpful” at the best reviews of your book).

– From the Author – From the Inside Flap – and From the Back Cover—up to 8000 characters

– About the Author—up to 2000 characters

– your book trailer

– interview videos/podcasts of radio shows/videos from book signings
You can share your book trailer, video interviews, book signing videos or the new Google Search Story trailers with readers. Your video should focus on specific features of your book or your experience as an author.

– List events
such as book readings or book launches

– blog post feeds

– Twitter Feeds

A detailed list of how to best set up your author page can be found on Amazon’s Central help site:
https://authorcentral.amazon.com/gp/help?topicID=200649520
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You need separate accounts, for the UK, CA and US versions of Amazon; You have to do the site for each country separately – however, it is just a matter of copy and paste. Try to create your foreign country pages in their language. Either via Google translation or even better, ask a native speaker of the language for which you need the short text.

Use the Amazon Central account separately for each country. For example:

Amazon Author Central UK: http://authorcentral.amazon.co.uk
Amazon Author Central US: http://authorcentral.amazon.com
Amazon Author Central Canada: http://authorcentral.amazon.ca

For other countries, just exchange the .com with .de (for Germany) or .fr (for France) in the Amazon link.

See some examples of author pages (also they are not all perfect):
https://www.amazon.com/Lisa-Wingate/e/B001HCX5WK/
https://www.amazon.com/Jennifer-Niven/e/B001KHAA4S/
https://www.amazon.com/Leigh-Bardugo/e/B005ZZ8XQS/
https://www.amazon.com/Maggie-Stiefvater/e/B001JSBZZ6/

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You might ask why I write here only about Amazon’s author page: But Barnes & Noble and Kobo don’t offer author pages which you can create yourself!
One of the biggest advantages of an Amazon Kindle published Author: it is your own web page, complete with a URL, on a powerful Amazon website just for you!  Use these links for advertising your books or for blog articles.  If you shorten them, using bit.ly for example, you can double the number of links to your posts.

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Why an Appealing Avatar is so Important

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Avatar.

Your Social Media Avatar
Moving my blog to the website, and browsing through the last months’ pages, I was clicking on my followers who “liked” the articles I wrote.  This leads to their avatar. What I saw made me sad: Less than 10% showed a professional presence.  Either a portrait image was missing, or there were no links to author pages, websites, blog or Social Media follow links.  It is a pity that these – otherwise great – authors are not able to reach out to their followers and not successfully expose their work.  It does not cost anything and an appealing avatar is created in minutes!

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AVATAR
What is an avatar?  By registering with a social network, it is one of the first things you will be asked to upload: a picture of yourself. Yet, surprisingly many still do not do this.  Twitter for example shows lots of eggs instead of profiles.  But people don’t want to talk to eggs…
Not having a suitable picture is not really an excuse either, and taking a “selfie” is not the best idea. Almost every large grocery shop or mall offers pass photos for a very low price, if you don’t want to go to a professional photographer.  Decide how you want to be seen by the world and that you can choose for all your Social Media, web and blog avatars.
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Don’t Use a Selfie
Choosing the right image is a vital piece of your branding and identity in the modern online world. Developing your own unique identity is an important part of being online – which we don’t always appreciate when we first start setting up our online accounts.  Having the one online identity across all your accounts makes it easier for others to connect and relate to you.
Best idea would be to register with Gravatar, a free online widget that will ensure that the same profile picture will be pulled in when you comment on others’ posts on certain platforms. This video explains it in detail.  Most social networks are also offering editing tools for your avatar.

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There is More Than Just Your Image:
To introduce yourself on the web or on Social Media, prepare a short text including links to your website or blog, the major Social Media accounts you have, such as Google+, Twitter, Goodreads, Linkedin etc. and a link to your author page on Amazon, where all your books are listed. Here is a good example from Fiza Pathan.

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Difference Between Avatar and Gravatar
A Gravatar is basically just a subset of avatars.  Globally Recognized AVATARS = Gravatars.  It’s sort of the avatar equivalent of a bathroom sign, for the most part you can tell where the bathroom is no matter where you go around the world. Generally they are used for default avatars on sites that allow reader comments / posts, e.g. on blogs.

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Set Up Once – You Can Use it Everywhere 
Set-up your bio with a studio portrait, the same you use in your book(s) and create an inviting avatar. Use keywords that will attract the type of people that you want to connect with.  Your short bio (or an avatar, or “about me”) can be used for all your presences, for your Amazon website, your blog etc. Same as with your photo portrait: once established you can use it everywhere, even if you have to decrease it on some places, such as on Twitter. Use lots of keywords and add abbreviated links to your web site or Amazon page.  And choose your username wisely!
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Don’t Forget:
Many publishers and literary agents, as well as journalists, editors and book bloggers have a Social Media presence too.  They are using Twitter, Google+, Facebook, Goodreads or LinkedIn and mingle on these sites with authors famous and unknown.  If you like to get a name in the world of books and establish a successful career with your self-published work: create a professional online presence everywhere.

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THANK YOU

A note to readers, subscribers and followers:

I am very thankful for over 710,000 visitors, thousands of followers and subscribers on SavvyBookWriters.wordpress.com.  This site will be available in the future under:

http://SavvyBookWriters.com/blog

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How Much Traffic Get Your Website / Blog?

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Via: growtraffic.com

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Do you want to be on Google’s first page improve your search engine optimization?  Using Google+ should be on your main effort on the list of activities. Make sure that your Google+ usage will help with your search rankings.

  1. Priority is to get lots of followers, to make sure that your posts are read by as many people as possible and that they get a chance to go viral.
  2. Link your Google+ page to your own website. Get more recommendations for your site in Google search and grow your audience on Google+.
  3. Fill in the information for your profile and pages completely.  Google prioritizes different areas of the profile for both on-page optimization and in search results: the first 55 characters of your Introduction are important for search results within Google+.
  4. Encourage +1′s. Do you have a +1 button (Google+ Sharing Button) on your website? The +1 button is Google’s much more powerful answer to the Facebook Like button.  The number of +1′s your page gets will show up in search results, even if a searcher is not logged into Google+.

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Last but not least:  

Create constantly quality content that readers want to share on Google+.  More tips in a fantastic, useful article by Mary Ellen Slayter: 20 Ways to Get More Website Traffic This Year (Ethically!)

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,130 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? There is also the “SHARE” button for easy sharing at Pinterest, Google+, Twitter, Facebook etc.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Hyper Smash


Tagged: 111Publishing.com, Google+, growtraffic.com, Link your Google+ page to your website, Search Engine Ranking, SEO, Traffic to your website

How to Get Individual Publishing / BookMarketing Consultation

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Publishing-Advice

Get Publishing and Book Marketing Advice

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THE most often asked question by writers and would-be self-publishers in Google searches: “How to publish a book”.  This prompts to show up 288 Million answers – many from Vanity Publishers, who lay out their traps… but also useful tips.  However not every advice is suitable for every book and author.  Only the manuscript, the authors goals, their marketing knowledge (often zero) and the potential readership for the upcoming book is known, publishing advice can be customized – not one size fits all.

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Over the Phone / Skype Consultation
It’s a budget-friendly way to get started with your publishing process, building your platform and marketing your book(s). Consider discussing your book with an experienced (30+ years) publishing and book marketing professional, in a personalized conversation. This package includes a meeting of up to 3 hours – or two meetings of 1,5 hours via phone in North America or Skype (worldwide).

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Great Benefit for You:

  • Are you thinking about publishing your own book?
  • Do you have a book you think will sell but don’t know how to market it?
  • Do you want to start seriously publishing in POD (Print-on-Demand)?
  • Do you want to learn all the in-and-outs of navigating Social Media?
  • Do you want to avoid costly mistakes and time-consuming “trial and errors”?
  • Do you want to do it right from the beginning, publishing in a professional way?

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How it Works:
As better you are prepared as more you will get out of our “meeting”.  Write down all your questions you might have in regards of publishing and book marketing.  Prior to our conversation, you’ll fill out a comprehensive questionnaire, designed to familiarize us with your opportunities and audience.  We will buy and read your e-book or go through parts of your manuscript if it is a print book only and study / evaluate the questionnaire, once it is filled out and returned to us.
After the consultation session you will get an analysis of your book or your concept

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Practical, Results-Driven Steps
Your consultation will focus on your most effective strategies for your book marketing and will help you prioritize practical, results-driven steps to best promote you and your book.  If you haven’t published before we will help you to become familiar with all the possibilities available and their pro’s and con’s, so that you can make an informed decision.

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Topics We Will Discuss
We will provide a comprehensive introduction to book marketing as well as more targeted feedback on specific concerns and questions, including but not limited to:

  • Evaluating your cover art, cover copy, author bio, and pricing strategy
  • Ensuring that your book looks professional, not self-published
  • Having your book in print, e-book and audio format
  • Building your platform and author brand
  • Social media opportunities such as Google+, Goodreads, Twitter, FB, Pinterest etc.)
  • Working with a traditional publisher or POD
  • Where to get an ISBN, find editors, e-book formatters, lay-outers, cover artists
  • Selling through Amazon and other online retailers
  • How to get book reviews – before and after your book launch
  • Book Distribution and direct book sales
  • Public Relation and media campaigns
  • Possibilities of translations or foreign right sales
  • Getting bookstores and libraries to carry your book – worldwide
  • How to avoid traps at “self publishing” and “vanity publishers”

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After your consultation, we’ll send you a follow-up guide with hundreds of tips and links as a guide for your future publishing and book marketing activities. This way you don’t have to get distracted by taking notes while we are talking, and you will always have a “blue print” for future book publishing.

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Our publishing and book marketing consultation and coaching is appropriate for and can be tailored to writers who are going the traditionally or the self-publishing route.  A very affordable fee of only $79 allows every author to get professional advice and help.
To get started go to http://www.111publishing.com/consultation-via-phone-or-skype/

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Tagged: book marketing tips, customized publishing advice for your book, how to publish a book, over the phone consultation, publishing consultation via Skype, tips on publishing

How to Get Help for Successful Holiday Book Sales

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Fall

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The coming weeks will be a very busy time for authors: they might even participate in NaNoWriMo, creating 50,000-word novels, spending long hours of writing and editing, or tinkering about self-publishing, starting pre-sales for their upcoming book on Amazon, or have finally their first book launch. Writing books and then self-publishing can turn into a full-time job – a business or profession that very few authors studied before. So how can we help writers and self-publishers with publishing consulting and promoting their books?
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Take Advantage of Our Knowledge
Our experience in publishing spans more than 30 years, including e-publishing and writing for magazines. During our popular 3-month Online Seminar you will learn everything to build your platform and your author brand – and at the same time promote your books in a couple of weeks.
If you would study and research everything necessary to become a successful self-publisher it would take you years…
This is the most successful marketing service we offer, combining all the information and support an author needs to plan for a successful book release, or to boost the exposure of an already published book – helpful to boost sales for the upcoming holiday season. We certainly help you to promote your book during this time through our Social Media accounts and blogs. The author interview and articles about your book will stay at our high-ranking blogs and websites forever.

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Individual Consulting – Tailored to Your Book
The first step at the Online Seminar will be for us to read your book to understand your writing and your potential audience, while you will fill out a detailed questionnaire. This gives us an overview, identifying your specific strengths and opportunities. One size does not fit all with book marketing, so each marketing plan is different, based on the project’s needs and timing. We will thoroughly analyse your target audience and for example will help you to:

  • professionally write jacket copy, author bio, and tag lines
  • create your author pages, e.g. on Amazon, Goodreads, Google+
  • personalize guidelines for your marketing strategy
  • specify steps and projects for your book launch
  • create publicity angles and press release topics,
  • show you how to pitch bookstores and libraries
  • learn how to find book bloggers and book reviewers
  • organise book giveaways, online campaigns, contests
  • use successfully social media networking and marketing and how to save time at your online activities

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One-on-One Crash Course
Not every channel is appropriate for every book marketing project, so we’ll recommend what will work best for you.  And: None of these activities we suggest for your book marketing will cost you an extra dime.  Important for your success at this Online Seminar is your willingness to learn and to work actively on your platform.
The package includes at least 3 hours of phone or Skype consultation to discuss the plan, answer questions, and help you determine your next steps. Call it a one-on-one crash course in book marketing, targeted for your title and audience.

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That’s Not All…
There is way more what you get out of this Online Seminar: Exposure to hundred-thousands of readers on our online presentations, unlimited book marketing consultations by email for up to three months, an article / author-interview to introduce you and your book to readers, instructions / checklist / links for you to use for your book promotions.  Did I mention that this 3-months Online Seminar will be very affordable, less than $2 a day.  All in all only US $179.
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There is another way to get help with publishing and book marketing: our phone / Skype consultations, which we will introduce in the next blog article. Stay tuned!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article for easy sharing at Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Hyper Smash

Pingate


Tagged: book launch, Book Marketing, book sales campaign, consulting over the phone or Skype, how to publish a book, Online Marketing Seminar, Online retailers, publishing consulting

How are You Using LinkedIn as a Writer?

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It took me years until I finally engaged on LinkedIn.  The main reason was, I assumed only business people, job searchers and hiring executives are on this platform.  How wrong I was!  It is a fantastic tool for writers to connect in many groups, posting and participating there, learning from their peers and to publish articles or blog posts.  Only when I learned that almost 95 per cent of all editors and journalists are on LinkedIn, I finally got in full swing.
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Linkedin Infographic
Via: PowerFormula for Linkedin Success

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Wayne Breitbarth, successful author of the LINKEDIN BOOK: POWER FORMULA FOR LINKEDIN SUCCESS managed to get answers from over 900 LinkedIn users in a survey about their habits on this popular Social Media Networking site. The info graphic shown above is about his findings.
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Aimed at the experienced business professional who is either skeptical about LinkedIn or looking for ways to more effectively use this cutting-edge tool, Wayne Breitbarth’s simple, user-friendly guide explains how to access the full power of LinkedIn—including advice on making lasting business connections, building a unique personal brand, and generating significant business opportunities.  Get more of his valuable tips here: http://www.powerformula.net/blog/.  Some of his advice:

  • Filling out a summary of your LinkedIn profile is crucial if you want to pop up in search results.
  • Blogging on LinkedIn:  Use this new, free feature to get more exposure for your writing and your books.
  • Developing a strategy for finding the right people on LinkedIn will be your ticket to success.

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Alex Pirouz
advises on his helpful blog

  • Update or edit your skills regularly on your LinkedIn – visible for others
  • Move your Skills and Expertise Section to the Top of Your Profile
  • Arrange Your “Skills” in order of importance to you, dragging them up (only 10 top skills are shown).  Once your connections start endorsing your skills, then the number of endorsements will dictate the rank of each of your skills. This also makes it important to eliminate any skills for which you don’t want to be ranked highly. The *best* you can do is ask your very best friends connected to you for “Endorsements” on specific “skills”.  Of course, it helps when you also give “Endorsements” to your connections.
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Kim Brownassistant director for Syracuse University’s Career Services department spends a good portion of her day looking over LinkedIn profiles for job seekers and students.  Some of her tips for LinkedIn users include:

  • Adding a picture to your LinkedIn profile can make a world of difference. Studies have shown that profiles with pictures are much more likely to get clicked on LinkedIn than those without.
  • Keep your Facebook and your professional LinkedIn profile separate, and don’t link to Facebook from your professional LinkedIn page.

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With well over 300 million members and two people joining per second, LinkedIn is becoming more and more important as a professional networking and is by far the most dominant professional networking site.  Join any or all of the best groups for writers on LinkedIn.  Read also the descriptions of the best 20 groups for writers.  What about you, are you on LinkedIn?  And which groups did you join? 

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already.  Why not sign up to receive them regularly by email?  Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Hyper Smash

Pingate


Tagged: Alex Pirouz, How many users are on LinkedIn, Kim Brown, LinkedIn Groups, LinkedIn tips, Publish Articles on LinkedIn, Wayne Breitbarth, why writers should be on LinkedIn

7 Tips to Promote Your Book for FREE

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Book-Marketing-on-a-Shoestring

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Do you want more readers for your books and articles?  There is a cornucopia of free and effective promotion tools for writers on the Internet. You can achieve these marketing goals through online activities in a fun way, as most writers already like to hang out in cyberspace, networking and blogging.

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1. Join Book Communities

As an author it is a MUST to be a member of these communities and a free (other than your time) way to introduce your book(s) and show your book titles. Join GoodreadsWattpadScribdBookMoch or Shelfari. More on my blog about book communities and for direct links. Post snippets (or chapters) of your book to excite potential readers at Wattpad – see my blog about Wattpad: 15 million readers before the book was even published.
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2. Use Your Signature
Never send out an email without your author’s signature. You have probably heard this advice before, but: do you use the gains of e-mail signatures to market and promote your books?
Every day you send out emails to friends, business colleagues, your lawyer or accountant, potential clients, potential readers … If you have an email signature, you are constantly sending people “passive” marketing, spreading the word about you, your brand and your books. Create your email signature right now!
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3. Involve Social Networks
Show up on Google+, Twitter, Pinterest, Tumblr, Facebook and Linkedin (be at least on Google+ and one more of these networking sites).  Click on “public” when posting on Google+ and your content will be immediately picked up by Google’s search engines. If you share interesting links (and your blog posts), and offer great free information, you will quickly become a favorite in these social networks. Your followers and connections on Social Media will later become your fan base, read and subscribe to your blog posts and newsletters and read / buy your books.
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4. Comment on Other Blogs
Take the time to find bloggers who write about topics similar to those you write about. When they have something good to say or you can add something to what they have written, leave a comment on their blog. Each time you do so, you leave behind a link to yourself, your website, or your blog. If people who read your comment find what you have written interesting, they will click on the link to find out more about you. They may then decide to become regular blog readers or subscribers, newsletter subscribers, or book buyers.
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5. Start and Maintain a Blog Yourself
Blogs serve as the best tool for increasing online visibility as these are constantly updated and thus attractive for search engines. The more visible you, your book, your website, and your blog become, the more traffic (readers) your blog will attract. This means more buyers for your book now or when it is released. To create a successful blog, write about something you feel passionate about and do so often and consistently. That’s all it takes.
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6. Contribute Content to e-Zine Article Directories
Recycle parts of your blogged book manuscript or blog posts into short articles you can post in content farms or e-zine article directories, such as Ezinearticles.com, Amazines.com, or Blogs of the Week and many more.  Almost all have a resource box for a short bio and a link back to your website, book, blog, or subscription form. These articles are picked up by other bloggers, newsletter editors, e-zine editors, etc., and each time your resource box is featured. Readers click on your links to find out more about you, subscribe to your blog and newsletter or purchase your book.  You can even use an e-zine article distribution services, such as http://www.submityourarticle.com, and get your articles distributed to hundreds of e-zine directories at once, making it available to hundred- thousands of new readers and possible book fans.
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7. Optimize your Amazon Page
The first step of all you can do to climb up to bestseller status:

- “autograph” Kindle books
– choose the best categories for your books and update them regularely
– add tags/keywords/subjects to your book listing for more exposure
– add lots of reviews, “About the Author” and additional information to your Amazon sales page
– get the most out of your Amazon Central account, create a brilliant authors page
– find out which part of your books your customers highlight the most on the Kindle and post it on your website or blog.
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No Money? No Problem!
Success in social media book marketing, using the tools described here, doesn’t require any financial investment. Depending on your level of involvement, it may demand a strong time commitment, at least in the beginning.  Yet, as more you use these marketing tools, as faster you can handle them and as more visitors and buyers you will get.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following our list of Social Networks:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Tagged: Alexa Ranking, Book Marketing, book promotion, e-Zines, free e-zines, submit to blog directories, Tips for e-Zine submissions

The Best Reasons to Be on Google+

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Recently I typed in Google+ in order to explain something to a client and we were both thrilled to discover a 111Publishing.com article appearing on #3 at Google+ search.  The same happened with another clients’ post that appeared on #3 too, when I typed in the word “Amazon” on Google.   Wouldn’t you like a great ranking on Google’s Search engines too?  As more people find you there, as more exposure for you books and articles…  What else does it mean for your writing success?  Not only writing great posts and having lots of followers on Google+ and other Social Media sites, but also improve your SEO, especially your keywords, time of posting and current topics, among other facts.

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Why it is so Important to Be on Google’s Page 1:

  • 75% of all Google Search Engine users never scroll past the first page of search results
  • 60% of clicks go to the Top 3 of the search results
  • 42% of all people on the Internet click on the top-ranked result and only 23% of them on ads

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Think Seo Doesn

Search Engine Optimization, short SEO, is not about tricks or manipulating algorithms.  It’s about understanding the online landscape and evolving to meet your customers where they are.  It is essential to establish and/or increase your web presence as a writer.Explore more infographics like this one on the web’s largest information design community – Visually.
Source: http://www.y2m.ae/blog/the-importance-of-seo-an-infographic/

Sources:
http://www.hubspot.com
http://www.resolutionmedia.comragan.com
http://www.ragan.com
http://www.y2m.ae

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 179 for 3 months. Learn more about this individual book marketing help:  http://www.111Publishing.com/Seminars
Or visit http://www.e-Book-PR.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are 1,110+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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Tagged: Google Search Engine, Google+, GooglePlus, Search Engine Optimization, SEO, Social Media Networking

Why Follow these 3 Top Rules on Social Media?

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No one joins Twitter, FB, Google+ or Pinterest to constantly read about your book. That’s not very entertaining or interesting at all. Some writers don’t buy books from other writers, they want to sell their own. If ALL writers are doing on Twitter, Google+ or FB is self-promoting they are not only NOT attracting readers, but turning potential book buyers away.

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Yes, famous writers may attract attention for what they have to say – not normally related to their books – but rather to their writer’s life or ideas – and they are often interesting or funny. It’s called social networks not selling pages… Authors should rather focus their promotional efforts on trying to get people to talk about things and yes, even about their fellow writer’s books:

  • by reviewing them,
  • reading and recommending them,
  • taking them to their book groups,
  • writing articles or blog posts about their friends books

instead of constantly trying to get people to sell their own books.  Great places to do this is on some of the hundreds (if not thousands) of reader forums for each type of literature can be found, such as Goodreads, Shelfari, Bibliophil, Biblio Connection, BookTalk and the like.

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1. Choose your following carefully:
You want to interact mainly with READERS, NOT writers. The question is: How to find readers?  All Social Media sites have a search function on top of the page. Type in: book bloggers, read, reading, book lovers, book club, love reading, book worm, love to read, mystery book reader, science fiction reader, or YA readers, YA book bloggers, readers, word nerd, non-fiction book blogger, reading books, reviewing book… and even librarian.  Click on “people” or scroll down a lot, as the first names that appear are often publishers and other commercial accounts. How to get more (reader) followers on Social Media sites is also explained in another blog post.

You can also type in the names of very successful books in your genre and find readers there, talking about this very book. Follow those readers that you feel belong to your book genre, based on what they say in their tweets.  Re-tweet their posts, engage in meaningful conversation, be funny or refer to blog posts you wrote, but don’t mention your book. They will find out about it soon enough. A subtle way to build your network and to promote your book…
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2. Be professional
Set-up your bio with a studio portrait, the same you use in your book(s) and create an inviting avatar. Use key words that will attract the type of people that you want to connect with. This bio (or an avatar, or “about me”) can be used for all your presences, for your Amazon website, your blog etc. Same as with your photograph: once established you can use it everywhere, even if you have to shorten it on some places, such as on Twitter. Use lots of keywords and add abbreviated links to your web site or Amazon page. And choose your username wisely!  More tips how to act like a professional are explained in a former article.
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3. Understand the meaning of Social Media
Being SOCIAL and NOT constantly talking about your book!
I noticed one writer on Twitter who writes 100% only and only about his book. He seems to use automatic tweets, as he never, ever engaged in any conversation with others. Kind of autistic … For sure, I was not the only one who un-followed him.

  • Write about interesting things that are happening
  • Give valuable advice
  • Engage in a humorous way with your readers

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Following these three basic rules for your online platform: Finding the right followers “readers”, be “social” and have a professional appearance on Social Media is the key to successful promoting your books.

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To get more book marketing help, see what we can do for you in individual sessions. If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 179 for 3 months of one-on-one instructions. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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Tagged: 111Publishing.com/Seminars, author bio, Boosting Your Books Success, Get Book Marketing help, how to choose the right followers, how to find followers on social media, meaning of social media, professional avatar, social networks