Beekeepers Digest

5 Website Tips from a Professional: Bestselling Author Deborah Dolen

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Deborah-Dolen-Website

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An appealing website is pivotal for any author who wants to establish themselves in a particular genre. Websites are low overhead and an impressive web page can allow new or up and coming authors to compete on the same level as Bestseller icons, such as Stephen King or J.K. Rowling.

A fabulous website also can be a central location for the variety of social media readers expect to find their favorite author on. Beyond offering a distinctive central presence, a good website can be a great contact area for readers to communicate with their favorite author.
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Website Features
Bestselling DIY Author Deborah Dolen created an excellent example of a model author website. Her author website conveys a sense of excitement to the viewer for the “do-it-yourself’ type of writing and genre. Beyond having links to her Facebook Fan Page, impressive Twitter presence, and links to her Pinterest board, her most powerful relationships are displayed at the top of her website.
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Deborah-Dolen-Bestselling-Author

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Deborah Dolen’s most important associates are Amazon Kindle, Barnes and Noble Nook as well as Goodreads and Amazon Instant.  Deborah’s Amazon Instant is interesting, because she found a way to make matching one hour films with seven of her 29 DIY type books.
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Deborah-Dolen-Social-Media
Mobile Page
Even more fascinating in considering a well built author website was her “mobile” page that can sense if a visitor to her dot com is beaming in from a mobile device.

In that case her site will automatically redirect to Deborah Dolen’s mobile page, which highlights her top five most powerful links.
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QR – Code
And the bestselling author also has a QR Code which she personally designed from a simple black and white QR Code image.

This QR-Code image directs a person, scanning it in their iPhone, to her top URL’s which include a link to DeborahDolen.com and several other important links, such as her work (books and videos) on both, Amazon.com and Barnes and Noble.

Deborah-Dolen-QR-Code


Also notable is her use of attractive images and enchanting cover art for her books, always properly keyword-titled so as to be easily found in web searches.

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Short Interview With the Bestselling Author
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What do you believe, is the most important aspect of marketing a book?
Deborah Dolen:  An interesting cover is usually everything, second only to a good title that is creative and relevant to the contents of the book.  This is where I notice some authors never get off the ground because they may be committed to a book title which is a dud or a cover which may be atrocious.
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deborah-dolen-basic-aroma-therapy

Basic Aromatherapy by Deborah Dolen

 

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What do you think, are other important factors to marketing a book?
Deborah Dolen:  A strong web presence and interaction, naturally on social media sites. But attracting followers who are interested in your genre is as important.  I often hang out on Amazon and leave reviews on similar topics to attract other readers to me.  If I leave a review on a similar book I have read, it will always be positive and thorough.  No one gains respect by putting down another artist’s work, and I see that happen also.  I usually mention in my book review posts that I am an author in a related subject.  I think “association” in good and honest reviews of similar work is the most powerful web marketing tool on the internet.
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deborah-dolen-how-to-make-scented-candles

How to Make Heavily Scented Candles & Soy Candles by Deborah Dolen

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About your website:  How much time did you dedicate to it?
Deborah Dolen:  Not long, as in a few days.  It did not take me vasts amounts of time to isolate my strongest, most important relationships and to express them.  What took time, was making the connecting pages look attractive, such as my Twitter Page and Good Reads presence, to express a little of what I am about.  It took about a month to have my connecting pages really tie in.  Since Bees are my biggest passion, even above flowers, you will see honey bees on my Twitter pages and other social media.  The Beekeeper’s Digest is my favorite book out of 29 books.

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Deborah-Dolen-Beekeepers

Beekeepers Digest by Deborah Dolen

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I was going to ask what your favorite book was.  Since we are there, why is Beekeeper’s Digest your favorite book of all of the books you authored?

Deborah Dolen:  Honey bees have been on this planet a hundred million years.  They have been through every natural disaster imaginable and just now, in our decade, they are dying in droves. Honey bees are responsible for the success of over 30% of our crops and their plight is probably the most underrated catastrophic natural event happening right now.

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Tagged: Aromatherapy, Beekeepers Digest, Deborah Dolen, Deborah Dolen's QR Code, Deborah Dolen's Social Media presence, Deborah Dolen's website, How to make candles


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