“At the very least, new authors should be blogging” – that’s what publishers and agents expect. Blogs are an essential tool of any writer. Not only does it get you writing on a regular schedule, it lubricates your writer’s brain, eases that fear of putting yourself out there in the world.
1. Top Authors are Blogging
Top author blogs include those of fantasy authors Neil Gaiman or J.A. Konrath, spirituals Paulo Coelho, Eckhart Tolle and Deepak Chopra, and business authors Tim Ferriss and Malcolm Gladwell. They all have sold millions of copies, yet they still blog for fun and in order to sell their books, then we should definitely do the same!
2. Blogging is Your Exercise in Writing
Every artist needs to practice, practice, practice… Musicians need to play hundreds – if not thousands – of pieces, before they can even think about playing in front of an audience. Same is true for any other kind of art, and also sport. Athletes who want to attend a competition, let alone the Olympics, need to exercise 40 to 80 hours a week (often beside their work or studies). Blogging is an authors “training”, actually an easy one, as the books content or experiences of their writing or new things they learned can go into their articles.
3. A Blog is Not Only Pure Writing
New blog posts do not necessarily be a written articles, as explained in: Why Blogging Sells Your Book.
- Photos, Videos, Podcasts,
- Snippets from your book
- Slide-Shares, Info-Graphics, Lists
- Polls / Surveys
- Re-blogging, Curating other blog articles
- Guest posts
4. Your Blog: A Marketing Essential
Your blog, along with a newsletter and website, are the best ways to build a list of online followers, you can introduce your work to an ever-widening circle of readers. Not only is blogging great for updating contacts about new events and what you are currently writing, but they are also perfect for helping your website rank higher.
5. More Visitors With New Content
With constantly updated content, you will for sure receive more visitors to your blog than a website. These visitors can easily be lead to visit your actual website with a link at the top left “Visit my Author Site”. Blogging increases excitement about your forthcoming books, and enlists “raving fans” to help spread the word.
Last, but not least: Blogging is a huge part of what your posts and tweets on Social Media are. Your blog facilitates networking with your peers and readers, and makes you focus on your author brand and how you want your work to be known.