During the past four years I have written more than 1,500 blog posts at SavvyBookWriters, which have been read by over a Million people. These posts are submitted regularly – often several times a day – to Google+, Twitter, Pinterest, LinkedIn, Tumblr, a dozen Google+ Communities, Goodreads etc..
However, this blog would benefit from time to time by a variety of voices, additional advice and different points of views. So, I am now inviting guest posts on our successful blog.
You might have read a blog post or in my publishing guide books, how authors can get publicity for their titles by writing content. Blog guest posting is one of the possibilities!
Guest posting is a great way for your blog and your book to get some fantastic exposure. You certainly can add links from your guest blog to your website, your own blog or the online retailer where your book is sold. .
At the same time you will be helping readers of this blog by providing them with useful and relevant information. I welcome posts from writers or bloggers and others in the publishing industry, who know from their own experience what they are writing about.
Here are some Guidelines for you:
Before you start writing, check out the table of contents from earlier blogs, in order to avoid duplicated articles – unless you write from a different and new angle.
Your Guest Post must be original. It should be a new, original post, written entirely by you. No articles from article directories.
Topics: should be relating to writing, publishing and book marketing. It doesn’t have to be specific to e-books. Articles about print or audio-books are very welcomed.
Length: somewhere between 500 words to 750 words. Longer posts if the subject requires it.
Exclusivity: for 30 Days. By submitting a guest post to me, you agree not to post it anywhere else online for a period of 30 days after it first appears on this blog.
Don’t query. Just send your entire post to 111publishing *at* gmail . com – directly into the email-body.
NO ATTACHMENTS will be opened!!!
Subject: Guest Post
Please include a short “About the Author” bio of approximately 80 words – not including the link to your Web site. Add your Twitter, Google+ and Goodreads link to the post, so that I can follow, re-tweet and re-post your article.
The link back to your blog should be in the Author Bio, not within the article itself. Your bio link must link to your own author site, writing- or publishing-related web site or book. No affiliate links and no links to unrelated sites.
Writing a book and writing an online article are two different things. Check a former post that describes how to write for the web before submitting.
Please send a polished and edited post that you would be proud to have published!
You will be contacted within 3 working days.
Thank you for your interest and I do look forward to hearing from you!
Making a list and checking it twice … still sounds in your ears. Not only Santa made his list in December, you did too. More writing this year? And more marketing? How went your first month of 2016?
. What’s in Your List for 2016? Did you divide your writing and marketing plans in small, easy-to-manage steps? Not to be overwhelmed by a huge mountain of tasks?
Have you included e-Newsletters and mobile-friendly email in your plan?
Have you designed your online marketing plan to deliver a clear call to action?
. Your Author Website:
Is your website turning casual readers into subscribers to your blog or newsletter, and do they opt-in for your email lists?
Is your website mobile-friendly, or have you deployed a mobile website?
Do you frequently add new content, and do you have a content marketing calendar in place for at least the first quarter of 2016?
. Social Media and YourBlog.
How many new posts are you planning each week? Did you connect your Goodreads and other sites with your blog to have the content showing up on these sites automatically after you post it?
What keywords are you going to optimize in your blog post for better search engine optimization?
How to Measure the Success of Your Blog:
Google Analytics page views, clicks on links embedded in blog posts, referrals to your blog from other blogs and social networks, mentions or pick-ups in other blogs/media, comments, and likes? Hopefully you are on Google+ and leverage the fact that your blog posts on your timeline is picked up immediately by the Google’s Search Engines.
Is your Google+ profile optimized for SEO?
Do you share engaging content, videos, images, and relevant links from across the company’s digital media to Google+?
Key measurement criteria for Google+: SEO and page rank, click-through on links shared in Google+, referred traffic to other company sites/links, Google+ Circle adds/followers, Google+ mentions.
Is your LinkedIn page up to date? Did you list all your books? Are you posting blog articles on LinkedIn?
What LinkedIn groups do you follow and participate in?
How many LinkedIn connections do you have? Are you inviting regularly new followers?
How many boards did you create on Pinterest? Boards for authors could be for example:
Books Worth Reading
Book of the Week
Gifts for Writers
Success criteria for Pinterest: Pinterest followers, Pinterest pins and follows, Pinterest as a referral site to other sites via link click-through (for example to your blog or book sales page.
Build reputation and follow customers, writers, designers, book bloggers, book reviewers, and interact with them regularly via retweets, likes, and replies.
Increase your Twitter quality follower numbers regularly.
. One Step per Day.
There are certainly other online marketing tools that might be part of your New Year’s checklist, such as email newsletters, content marketing outreach, blog tours. Not to mention small steps to connect all your online marketing, and the use of “click-to-tweet”, sharing buttons on your blogs and website, book “bundling”, videos and book trailers, book giveaways, a perfect author page at your online retailers and at reader communities – and many more daily steps to future publishing success.
. Where did the Blog Traffic come from?
90% of the traffic to our blog came mostly from search engines, where people looked for advice and typed in certain keywords (see how important hashtags and keywords are!). Research also shows that readers are fifteen times more likely to seek out and purchase a book from an author with a recognizable brand. And these authors can also charge more for their books. If a writer is trying to build a career as an author, this becomes crucial to success.
The top three social media networks that send readers our way:
Also Google+ is mainly responsible for the overwhelming success of search engine traffic. And the Independent Publisher blog who had just mentioned SavvyBookWriters in one single sentence, sent almost 900 readers to our blog.
What surprised me was the fact that Pinterest brought more referrals than LinkedIn, even though only images were posted there, while on the other hand many useful articles went to LinkedIn. The reason might be the number of followers on Pinterest are double than those at LinkedIn? Resolution for 2016: Being more active on Linkedin, following more people there. Did you know: every article one writes on LinkedIn is emailed to all followers’ mailbox there. It makes all the difference if 200 people receive a message or 2.000 get it…
Blog posts on SavvyBookwriters contain usually between three and ten links. The most-clicked and followed links in our blogs came from readers at Wattpad.com, Booktalk.org and Goodreads.com.
Last, but not least the countries where the most readers came from: USA (over 60%), United Kingdom, Canada, India, Australia, Philippines, South Africa, Germany, Singapore and Ireland. And amazingly even from countries such as Micronesia, Bhutan, Solomon Islands, Angola, Moldova, Paraguay, Uzbekistan, Cayman Islands, Burundi, Fidji and Cuba. It’s just amazing how the Internet connects the world…
. Well, and 5,000 more readers TODAY, the first day of 2016, would make the 1.000.000 mark – please use the share buttons : ) and invite all your friends and followers to visit our blog. THANKS and HAPPY NEW YEAR!
Readers of our latest will be provided with 111 tips, (plus almost 600 links to book marketing topics) on how to successfully marketing their books for free – in an “organic” way. Successful publishing can not only done through content writing, networking, but through many other small, savvy steps during the writing, publishing and book-layout process.
Now Available on Amazon Kindle.
Content marketing secrets and the latest social media tips will enable authors to capitalize on their writing competence and to increase their readership tremendously. 111 tips and explanations and almost 600 links will help every self-publisher to find and implement numerous “passive” book marketing steps – in detail explained throughout this how-to book with almost 200 pages – leading the way to publishing success.
. Becoming a truly successful self-published author is not easy. If you are a writer looking to increase book sales, get a cornucopia of detailed introductions to book marketing. Both, publishing novices and experienced authors will find these 111 Tips on How to Market Your Book for Free informative and helpful. And if you follow this book’s advice you WILL be successful.
Chapter 1 – Content Book Marketing
Chapter 2 – How to Create Your Author Platform
Chapter 3 – BOOK REVIEWS – and how to get them
Chapter 4 – Networking: Social Media and Offline Networking
Chapter 5 – “Passive” Book Marketing
Chapter 6 – Even More Marketing Possibilities
One of the best motivations to write is simply the love of writing!
If you learn the steps to successfully market your books, you will be comfortable in book marketing as well, especially when using a lot of content writing. Remember, it takes five years, 10,000 hours, or five books until you are really known in reader circles. This is about the same amount of time as artists in other professions, or athletes, need to establish themselves in their field. So, there is no need to implement all these tips in a week or a month.
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Your Benefit for 3 months and beyond:
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We have almost 1 Million Readers so far on our SavvyBookWriter blogs: SavvyBookWriters’ ranking is in the top 5% of American websites. But your book will be introduced and promoted on three more websites! Your Book will be Shown to our 60,000+ Social Media Followers
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How many readers are finding your book is not only determined by your Amazon ranking, but also by the amount of visitors to your website and blog, and effective search engine results – something that can easily influenced directly by you with minimal effort!
Key Factors and Ranking Highly in Google’s – and other – Search Engines as shown in the Infographic below:
Some of the Key Findings. Matthew Peters, the in-house scientist at SEOMoz listed the ranking factors:
Page Authority correlates higher than any other metric.
Social signals, especially Google +1s are highly correlated.
Anchor text correlations remain as strong as ever.
Regularly listed in the top 100 (and often top 50) best-selling authors on Amazon, Russell Blake is a thriller writer who has written twenty-eight novels and who has mastered the art of great writing and great sales. . Short Snippets of his Advice for Fellow Writers: “Pick one genre that’s popular and with which you are extremely familiar, and then write in that genre. Stick to it. Don’t hop around. It confuses your potential readers and muddies who you are in their minds, and will hurt your sales. If you want to write different genres, use a pseudonym, and if you like, let your readers know that moniker is you. But stick to one name, one genre, because you are building your brand, and brand building is a function of clarity – clearly communicating what you do, and what your product is.”
“Write a series. Why? Because readers like series, and you want to give readers what they like. Or you won’t sell as much. You can try stand-alone – I have – but my series outsell my stand-alone books 4 to 1. Once you have at least three books in the series, make the first one free. Earn your income from the rest, but give readers a whole novel to decide whether they like your writing or not.”
“Write a lot. By that I mean try to write at least three novels a year. Write 60-90K installments in your series, and release them AT MINIMUM every four months. Every three months would be better. Every two, better still. Momentum breeds success, and readers have short memories.”
“Allocate time every day to write, and be disciplined. I suggest a minimum of one hour per day, or 1000 words. I actually ignore that and shoot for 5000-7000 a day when writing a novel, but that’s just my approach, and it’s not for everyone. If you don’t make it a habit, you will not write enough to put out one novel every four months.”
. More of Russell Blake’s Advice:
“Stay off the internet when you’re writing.”
“Allocate time every day to market your books.”
“Get professional help.”
“Know your audience.”
“Make sure your cover and product description rocks.”
“You have five pages to hook the reader.” The first five. Make those amazing pages that demand the reader continues.”
Read a lot. To write well, you need to read things that are well-written.”
. Read all of Russell Blake’s tips and more details in his blog. Featured in The Wall Street Journal, The Times, and The Chicago Tribune, Russell Blake is the USA Today bestselling author of twenty-eight books – and for sure a great role model for other writers.
The author’s experiences as acquisitions editor, marketing copywriter, and literary agent uniquely qualify him to write on this topic. He is also the author of more than 40 books and has personally received more than 2,000 book rejections during his writing career!
The book is divided into three sections: Editorial, Marketing and Sales Reasons for Rejection. Starting with: “It takes less than a minute to reject your book” (by big publishers that is). Mike Nappa goes on with all the legitimate and also the silliest reasons your manuscript or book idea might be rejected. Many reasons have nothing to do with the quality of your writing. .
An editor is going to look at your proposal – and if it doesn’t meet certain editorial standards, it will go no farther. If it passes basic editorial scrutiny, an editor will then consider whether you have done your “marketing” homework — analyzed and defined your audience, established a platform, shown that you know how and why this book will sell. From there, the editor will need to convince the publisher that they can sell this book, and sell enough to merit the investment in its publication.
Perhaps the clearest message that emerges from this book is that getting published is a lot of work. The job doesn’t end when you finish writing the last chapter. Publishers are in the business of selling a product, and it’s your job to convince them that your book will sell, to proof them your author platform and explain how you will market your book.
Or maybe you will decide to author publish. After all you have to do your book marketing anyway, even if your book is accepted by a commercial publisher. “Success is the best revenge”
If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $2 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar
Blog tours are a fantastic way to get more exposure and to promote your books – if your target blogs’ audience has avid readers in your genre. Each blog tour will be completely different in both, style and reach and it offers unique and interesting content.
While you can hire professionals to help set up your book blog tour, you can also do it alone. But it will take time, planning, research, and a lot of patience, and it is only advisable only if you have connections to many book bloggers!
Many book promotion sites require at least a handful of reviews for your book, blog tours usually don’t, which means they are ideal for new authors. Blog tour organizers require a fee, but it’s worth it as you will usually get your book in front of targeted readers for your genre. More benefits for you, especially increased online book visibility, more Twitter and Google+ followers, Facebook “likes”, more followers on your own website or blog, more book reviews, and eventually in the future more book sales.
Carefully Choose the Blog Tour Organizer
You may already follow the most influential bloggers in your genre. If not, research those focused on your genre with professionally presented websites/blogs, recent blog tours, blog posts, and an active social media presence. Check how well these book bloggers promote participating authors. Find out where fellow authors in your genre have participated in blog tours. Ask your writer buddies and your writing communities for recommendations or readers for book bloggers they follow. Study not only the blog tour web site, but also each of their social media presence and find out how popular the blog really is: use Alexa.com to learn about their ranking worldwide and national. Carefully read submission guidelines and follow them.
What You Can Expect
Blog tour packages can include a variety of content types ranging from guest posts, author interviews to contests, spotlights, book excerpts, or a high-traffic email newsletter to readers. The tour organizer will pair you with blogs they know would work best for your books.
It’s always a bonus when the book blogger and participating blogs review your book as well. Offer free book review copies, and maybe a couple more as prizes during the blog tour. Book bloggers often place reviews on both, Amazon and Goodreads, and certainly on their own website or blog. Popular prizes during a blog tour are also gift cards from online retailers, such as Amazon or Barnes & Noble.
Traditional book blogs, can also be excellent places to contact regarding their participation – if they post articles, relating to the content of your title. For example, if you wrote a thriller that takes place in New York City, find blogs that are related to travel and tourism, ethnic restaurants, gun shops, fashion boutiques, aviation… and so forth. If you write non-fiction, you will even find more blogs to pitch to.
What You Should Offer
During your blog tour you exclusively “stop by” at one blog per day and you want to prepare and offer unique content to each blogger (kind of guest blog about your book and yourself as a writer). Offer different content on each blog a week in advance of the publication date. You may have fans following you to each blog tour location and you need to share something different at each stop. Plan your tour at least eight to ten weeks! ahead of the actual tour dates, which should ideally be soon after the launch of your book so readers can easily buy it after hearing about it on the tour. Avoid any time short before or during holidays. Each book blog tour length is different, ranging from one to four weeks.
Offer each blogger exclusive content, that their readers will not find anywhere else. Send them unique interview and blog ideas, based on their audience. Research their tours in the past – and which authors/books have been the most popular. Ideas for book blog content include author interviews, Questions & Answers, observations, backstories, personal observations, character interviews, related recipes, and book excerpts tailored to the book blogger’s demographics, maybe advice, expert opinion or how-to’s for non-fiction.
. How to Contact Book Bloggers
After reading carefully their submission policy, write them a friendly email, commenting on their blog, or a favorite author in common. Describe your book title, the genre, a brief summary, a short bio, your social media presences, and links to your sales pages and Goodreads page as well as your own website or blog. Describe your ideas for blogs and how you will promote the blog tour, including any freebies. Offer a free review copy of your book and don’t forget your contact information besides your idea how long you would like the tour to last.
. Create Valuable Original Content
Each stop on your blog tour is a great opportunity to win new readers and reviewers. Each of your articles can be later used on your own site, so, preparing the content for your blog tour is not an additional work. Edit each of your posts for perfect content. Include photos of your book cover and an author photo for use on their site. Every part of your blog tour should be promoted through your newsletter, blog, website, social media – including the free event announcements on Google+ and Goodreads.
Write a separate event invitation for every day where you appear on a book blog site. Don’t forget to do the same on LinkedIn, where each of your followers will receive an email notification. Include also the blogger’s social media and blog links in your promotion. After the event, respond friendly and quickly to encourage additional interaction.
Part of the Success is up to YOU
As better you plan your the timing and the right content mix and as more you promote the blog tour – as better the book promotion works. Give readers and bloggers value! Don’t forget to thank the blogger personally and publicly. You will likely be contacting them again for your next book. Once you have a relationship started with bloggers, continue with commenting on their other posts, retweeting or sharing Google+ posts, etc.
. Find more Book Blog Tours in author Greg Stranberg’s article for The Book Designer.
He even wrote a very detailed, helpful book about this topic, where he describes in detail 50 ebook blog tours.
Including blog tours into your book marketing mix, is great for boosting your book’s visibility as well as for getting reviews, and to introduce your writing to new audiences. For even more success, it is important to promote the blog tour before and after the date.
Blog tours are all about exposure, to become introduced to new readers, so don’t get discouraged if you don’t see an immediate spike in sales. It all takes time until you have a solid platform, and blog tours are a great tool to achieve this.
This spring we received much praise to be one of the best resources and received the “IndiesUnlimited Best Resource Award”. Thanks to all who voted. It’s indeed one of the main reasons for our blog to provide authors with publishing and book marketing resources and tips, and we strive to accomplish just that.
. For the first half of the year 2015 we listed the most popular blog articles below. How we found them? Well, statistics on Bit.ly and the website’s WordPress statistics helped us to figure out the total numbers.
. Most of our blog readers are coming from the USA (85%), UK (10%) and Canada, the rest is from Australia, Brazil, South Africa and then India and Germany. We are very grateful for so many readers, subscribers and comments at our blog.
What is your favoured blog article in this list? Which one do you find most useful?
If you would like to get a mentor and our support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day! Learn more about this customized Online Seminar / Consulting / Book Marketing for your success: http://www.111Publishing.com/Seminars
111Publishing was named after a series of guidebooks, who's titles are all starting with "111 Tips" and is a sequel of a book and magazine publishing company, founded in the 1980's in Europe. At that time the focus was on technical manuals, guide books and magazines in the aviation and travel sector, and expanded now into a wide variety of non-fiction books, travel guides and short stories. Our publishing company is located in Nova Scotia, Canada. We are committed to publish & market books and to help authors on their way to success.
“Nobody ever made money writing a book – only by selling it”. Are you one of those writers, hiding behind your laptop, terrified at the thought of “marketing”, because your skill is writing – not marketing? Authors need BOOK PROMOTION, but don’t want to appear like a “used car salesman”. Even if you are signed up with an international publishing house: You have to do your own book marketing and run a viable social media presence! We can help: Individual training and customized marketing consultations for your book and your author platform. Register for the online consultations and start your road to success!