Blogging

How to Market Your Blog or Website

Best Advertising

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You can have the best blog or website in the world, but without effective marketing, no one will know about it. Just because you have launched your website on the Internet doesn’t mean that everyone will come flocking to it. In fact, nobody will know it exists – if you do not get out there and promote it.  Here are a few essential tips:

 

Write valuable content – Quality over quantity

Link to your other websites – And in turn, receive “inbound” links from other sites

• Signature – Apply the blog name as an email signature, include it on business cards, press releases, videos, etc.

Post on Social Media – Recycle a part of your most interesting content and post it on LinkedIn, Twitter, Pinterest, Instagram or eZines – always with a link to your blog.

Refer-a-friend Promotion – Provide a reward for users that gets another person to become a visitor, member or sign up for the email list.

Guest Posting – It posting allows you to attract targeted traffic (readers) that are already interested in your niche plus the guest posters’ own audience.

Blog Comments – Participate in the comments section of other blogger’s posts and on social sites, e.g. LinkedIn or Goodreads.  And don’t forget to answer the commenters on your own blog or website!
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What Else Can You Accomplish With Your Blog’s Content?

Create an eBook – Find a series of articles that have a similar topic and compile them into a marketable format.  Sell it for a low price or give it away for free.

Create a Video Series – Say you have several articles that describe, step by step, how to create (…fill in…), then turn it into videos.

Create an Email List – Don’t wait to start a newsletter email list.  Sign up today with any of the email newsletter services – sometimes for free.  The email newsletter should serve as the voice or spokesperson for your business.  All the exclusive information should be sent via this medium exclusively to your subscription readers.
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Attention to detail and a “quality over quantity” attitude will be one of the best things you can do for your book business in the long run. Using free online promotion methods is a better idea. Better than expensive ads.

Get a checklist of all the elements you need to optimize in order for you to get found at ‘Book Marketing on a Shoestring’ and ‘111 Tips on How to Market Your Book For Free”.  

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Books by Doris-Maria Heilmann:

Audiobooks for Success

Valuable guide book for authors, audiobook publishers, narrators, voice-over artists, and audiobook listeners. Learn how to create, produce, publish, and market your audiobooks.

https://books2read.com/u/bPRRyJ

https://www.amazon.com/dp/B07W81MN2Z

 

111 Tips to Create Impressive Videos
How to Plan, Create, Upload and Market Videos
https://www.books2read.com/u/3GYnpa

https://www.amazon.com/dp/B07BYDH41S/

 

111 Tips To Make (More) Money With Writing
The Art of Making a Living Full-time Writing –
An Essential Guide for More Income as Freelancer
https://books2read.com/u/bWZMjz

https://www.amazon.com/dp/1988664187

 

111 Tips on How to Market Your Book for Free
Detailed Plans and Smart Strategies for Your Book’s Success
https://books2read.com/u/bMre1a

https://www.amazon.com/dp/B018RA72LY

 

111 Tips to Get Free Book Reviews
Best Strategies for Getting Lots of Great Reviews
plus 1,200+ reviewer contact links
https://books2read.com/u/mZ5nx5

https://www.amazon.com/dp/B018RA72LY/

 

111 Tips to Create Your Book Trailer
How to Create, Where to Upload and How to Market Your Videos
https://books2read.com/u/mVZkjr

https://www.amazon.com/dp/B07CHWX6X2/

 

Book Marketing on a Shoestring
How Authors Can Promote their Books

Without Spending a Lot of Money
https://books2read.com/u/mZ5gdp

https://www.amazon.com/dp/1988664225

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Why Add People Into Your Blog Articles?

Followers

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Don’t Just Write Down Dry Facts
Breathing life into a non-fiction article is tough, especially if it doesn’t include a character.  
Sometimes called “literary journalism” or the literature of fact, creative non-fiction merges the boundaries between literary art and research nonfiction – statistical, fact-filled, run of the mill journalism.
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Even in Non-Fiction, You Have to Build a Page-Turner
Non-fiction authors should take a few tips from their sisters and brothers across the aisle.  We must build page-turning non-fiction books too.  Short attention spans are baked-in.  We can blame smartphones, millennials, or the weather, but we’ve got to keep our reader’s attention.  An informing tone, usually overused in non-fiction, will turn off readers if used consistently.  Breathing life into a non-fiction article is tough, especially if it doesn’t include a character.
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Creative Nonfiction Should:

  • Include accurate and well-researched information
  • Hold the interest of the reader
  • Potentially blur the realms of fact and fiction in a pleasing, literary style – while remaining strangely grounded in fact

Nonfiction writers often choose to write about topics or people close to them (including themselves).  As long as the piece deals with something real, or something based on the real, the writer is allowed to take the piece in any direction he or she wishes.
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Your (Non-Fiction) Article Needs a Human Face Too
Marketing Guru Jeff Bullas explains why: “Individuals have emerged as a means to put a human face to the soulless and faceless stats of the demographic data scientist.  The problem is that just considering a demographic profile misses that human element.  So personas were invented to help the new breed of marketer understand the human side of the data.”
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Newspapers: “If it bleeds it leads”
Thumbing through any newspaper or magazine, you will find people in almost any story: mentioning of names, interviewing a person, citing people…
“Newspapers have understood this at a primal layer for a long time in what news they published on the front page.  Editors and journalists have known for a long time that “If it bleeds it leads”.  Fear also sells newspapers.  Personas have personalities, they have fears, wants, and passions.  People in their articles have an age, an assigned gender, and even a college degree.”
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***It does not matter whether you are a blogger, a brand or social media marketer, or a non-fiction writer of books, you need to make your content more human.***
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To Develop a Persona Requires Asking Some Questions – Here Are a Few to Get You Started:

  • What are the biggest problems in their private lives?
  • What are the challenges in their job?
  • Where do they get their information from? Blogs, trade magazines, books?
  • What would stop them changing to your product or service?
  • How do they convince their boss to make a buying decision?
  • Do they print off an ebook and put it on his desk?
  • What media do they consume? YouTube videos, white papers, podcasts?

Knowing the answers to some of these questions will help in creating relevant and appropriate articles – and to add people in your non-fiction writing.
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Personas and Content Marketing
“Creating a persona is both an art and a science.  Contagious and engaging content that touches hearts and minds is your goal as a content marketer.  The content not only needs to answer the questions but also be on the media preference of choice.
That may be a video, a blog post and on Slideshare – or maybe all three. If you can put your content creators in the buyers’ shoes then you are well on your way to content marketing success.”

Read more:
http://www.jeffbullas.com/2014/02/17/is-your-content-created-for-machines-or-humans/
https://thenextscoop.com/blog-readers-marketing-persona-approach/

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19 Top Blogs for Self-Publishers

Blog

 

Book and e-Book authors alike will find lots of valuable tips on these blogs:

http://www.thebookdesigner.com/

https://www.makealivingwriting.com/

https://www.helpingwritersbecomeauthors.com/

https://freelancetofreedomproject.com/blog/

https://writersweekly.com/

http://www.wellfedwriter.com

https://www.savvybookwriters.com/category/blog

http://www.futurebook.net/

http://www.fundsforwriters.com/

http://www.absolutewrite.com

http://www.thepassivevoice.com/

http://theadventurouswriter.com/blogwriting/

http://www.agentquery.com/blog_roll.aspx

https://davidgaughran.com/blog/

https://www.livewritethrive.com/about/

http://terribleminds.com/ramble/blog/

https://www.dailywritingtips.com/about/

https://accrispin.blogspot.com/p/about-writer-beware.html

https://annerallen.com/

Following these blogs will answer you any questions you might have in terms of self-publishing, book promotion, freelance writing, finding book reviewers, dealing with online retailers and book distributors, finding freelance writing assignments, writing contests, and fellowships, even how to avoid vanity presses and publishing fraud. 

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Books by Doris-Maria Heilmann:

111 Tips to Create Impressive Videos:
How to Plan, Create, Upload and Market Videos
https://www.books2read.com/u/3GYnpa

111 Tips To Make Money With Writing
The Art of Making a Living Full-time Writing
An Essential Guide for More Income as Freelancer
https://books2read.com/u/bWZMjz

111 Tips on How to Market Your Book for Free:
Detailed Plans and Smart Strategies for Your Book’s Success
https://books2read.com/u/bMre1a

111 Tips to Get Free Book Reviews:
Best Strategies for Getting Lots of Great Reviews
plus 1,200+ reviewer contact links
https://books2read.com/u/mZ5nx5

111 Tips to Create Your Book Trailer
How to Create, Where to Upload and How to Market Your Videos
https://books2read.com/u/mVZkjr

Book Marketing on a Shoestring:
How Authors Can Promote their Books Without Spending a Lot of Money 
https://books2read.com/u/mZ5gdp

65 Tips How to Write Catchy Blog Titles

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It’s one thing to write great content, but it’s another challenge to get it read and ranked.  If your blog titles are boring your blog post will fail no matter how good your article has been written.  Enticing titles are what sells your content.  To make your headline work, you have to really understand what drives readers to click on, read, share, or interact with your content’s titles or headlines.  Find lots of possible headline starters here:
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The Science behind _________
Everything You Know about _________ is Wrong
Amazing ________ Videos
The Truth about _________
Inspiring Quotes on _________

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_______ Rules You Should Follow
How I Increased My _________ Success by 200%
What _________ can Teach You about _______
Money/Time Saving Tips for ______
Are _____ Worth the Money?

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Everything You Need to Know About Getting _____
Top Tips For Hassle Free ______
Ways to Boost Your ________ Without Spending More _____
Ways to ________ on a Budget
Who Else Wants to ____?

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Now You Can ____ for Free!
How to Get _____ in Half the Time
Stars and their ____
_________ Life Styles of the Rich and Famous
Get More and Better ____ With Less Effort

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______ like a Movie Star
Have a ________You Can Be Proud Of
Top _____ Conversation Tips
Finding Your Perfect _______
Plan a Perfect ______

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The Modern Rules of ______
________ Lessons from History
How to Beat the Fear of _____
__________ Scams and How to Avoid Them
How Secure Are Your __________?

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Beware of ______ and How to Spot them
Good Ways NOT to ______
______ Do’s and Don’ts
___ Ways to Screw Up _____
___ things _________ Should Never Do

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What Everyone Ought to Know about ______
_____ Facts and Myths
_____Secrets the _____ Experts Don’t Want You to Know
Most Popular _____ Myths
______ Facts You Need to Know

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The Secret of Successful _____
Little Known Ways to _____
All You Need to Know about _______
Revealed: Why _____
How to Spot a Fake ______

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Little Known Ways to ________
Reasons it’s Better to ______
How to Plan the Ultimate _____
___ Jobs You Can Do Yourself
Creative Ways to ______

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How to be a _______
____ Surprising Things You Can _____
_____ Like an Expert in 10 Easy Steps
# Reasons You Should ______
The World’s Most Unusual _____

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Funniest ______ Stories
Sexiest _______ in the World
The Top _____ Best and Worst _____ in the World
The Worlds Top _____ Most Important ______
Fast Fixes for ______

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The Worst ______ Mistakes Ever
Beginner’s Guide To ______
What Everybody Ought to Know About ___________
Get Rid of __________ Once and For All
Little Known Ways to ____________

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The Secret of ___________
Who else wants to know how to ________________
How to promote your ____________ for maximum response
___ Ways To ____________ For Guaranteed Success
The Complete Guide to _________________

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The most important rule of titles is to respect the reader experience.  If you set high expectations in your title that you can’t fulfill in the content, you will lose readers’ trust.  Just because you have to be accurate doesn’t mean you can’t find ways to make your title pop. 

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Focus on the word “who”: Headlines including the word “who” generated a 22% higher click-through rate than headlines without it.  And headlines with eight words had a 21% higher click-through rate than the average title.  Keep it short and sweet. Your blog post title will be used as the title tag that appears in the search results.  It’s a good idea to keep it below Google’s display limit of 70 characters so that it will appear in its full glory in the search engine results.

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That’s Not All,  Bonus Tips from Blogging Professionals:

Facts, figures, and statistics …
The Dirty Little Secret About …
Best and the worst
How to Get More Likes on Your Page
Must-Have WordPress Plugins
Significant Social Media Facts, Figures, and Statistics
Fascinating Social Media Marketing Facts and Statistics
20 Ways to Increase Your …
Top 10 Secrets of Book Marketing
5 Things your Publisher Won’t Tell You
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Do You Make These [blank] mistakes?
The Secrets of [blank]
Everything You Know About [blank] Is Wrong.
Little Known Ways To [blank]
Hereís A Quick Way to [blank]
What Everyone Ought To Know About [blank]
The Ultimate Guide To [blank]

A [blank] Masterclass in …
Donít Read This If [blank]
Hereís Why You Should Never [blank]

New Study Reveals [blank]
The Perfect Alternative To [blank]
The Easy Way To …

What the Amish Can Teach You About Social Media Marketing
How Hollywood Got Social Media Marketing All Wrong
How to Build an Empire With Social Media Marketing
Shocking Ways Social Media Marketing Will Make You Better in Bed
Ways Your Mother Lied to You About Social Media Marketing

How to Stay Popular in the Content Marketing World
Why Content Marketing Will Change Your Life
12 Reasons You Should be Talking About Content Marketing
Content Marketing in 16 Easy Steps
How Twitter Could Help You Win the Game of Thrones
How Low Can Twitter Go?
True Facts About Justin Bieberís Love of Twitter
The 15 Best Twitter Feeds to Follow

Find more blogging tips here:

https://savvybookwriters.wordpress.com/2014/03/20/my-own-mistakes-on-blogs/
https://savvybookwriters.wordpress.com/2014/03/12/why-blogging-sells-your-book/
https://savvybookwriters.wordpress.com/2013/11/12/how-to-get-more-readers-to-your-blog/
http://www.jeffbullas.com/2013/08/21/10-awesome-headlines-that-drive-traffic-and-attracts-readers/

5 Tips How to Create Mobile-Friendly Blogs and Websites

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The Art of Making a Living With Full-time Writing

Do you want to use your excellent writing skills and experiences to build the life of your dreams – where you don’t have to report to a boss or commute to an office?  Where you work when you want, from wherever you want, on projects you enjoy?

-111TIPS_makeMoneyWrit_VerB-opt
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Does Writing for a Living Sound too Good to be True?
Why not do your writing work from the comfort of your home or at a favorite cafe, or while vacationing on a sun-filled, breezy island … Discover how to create your own satisfying, well-paid writing career in our new author-guidebook: 111 Tips to Make Money With Writing  –  The Art of Making a Living Full-time Writing.

Writing for a living doesn’t mean you have to wait forever until royalties rolling in. Use your book’s manuscript to extend your revenues, find tons of new freelance writing opportunities in the book, and learn everything about grants, crowd-funding, fellowships, writing contests or writer vacations in free residencies.
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The Possibilities Are Endless…
Learn how to be in charge of your income.  The only “ceilings” are the ones you place on yourself!  You can make an excellent living as a writer.  All you need is someone to show you how to start.

Writing for a living offers lots of advantages – you get to choose when and where you work, and with whom. But it’s not enough to say you want to make a living as a writer; you need to know HOW. You need a concrete plan to bridge the gap between where you are now to where you want to be.
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Double, Triple or Extend Your Writers Income Tenfold
This new book shows you exactly the many possibilities to become a full-time writer – with a lot more than 111 tips – how to make a living from writing.  Available as eBook – (ISBN 978-1-988664-08-8), enabling you to use the many links to freelance writing opportunities – and in print (ISBN 978-1-988664-18-7) mid-January at bookstores and online retailers worldwide.
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Amazon Worldwide  https://www.amazon.com/dp/B078K6W3HL/
as well as on iBooks, Barnes&Noble, Kobo, Chapters, Thalia, Weltbild etc.
via a universal link: books2read.com/u/me21xl

 

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Tagged: authors, Blogging, Books, Freelance Writing, Magazine Writing, short stories

Lots of Benefits for Writing Guest Blogs

Freelance-Writing

If you read enough blogs in the writing and publishing field – which every writer should – you will find the names of successful writers over and over – writing content for others.  Their articles are almost always ending with a short bio and a link to their books or their website.
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While it takes dedication to consistently write great posts, the benefits far outweigh the time investment:  Guest posting means writing articles or blog posts for other websites. There are numerous websites that require authentic and originally written posts on topics which are relevant to their website. At the same time, the guest writer might have a website that has some relevance to the blogging site, thus allowing for a mutual benefit:

  • A great advantage of guest blogging for others increases your exposure to more readers, while at the same time is helping you build your brand.
  • An author who has been published on relevant sites will most likely be seen as more credible than someone who has not written guest posts at all.
  • Increased website traffic is one of the main reasons why many writers choose to begin guest blogging.
  • Many websites allow writers to submit a bio and/or their social media profile URLs to be published at the end of the post. These links drive referral traffic and boost organic search engine rankings
  • Don’t forget the social media exposure from sharing buttons on these blogs
  • Many blog owners allow you to take the guest blog after a month and post it also on your own website.
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Why Would Anyone Write 500 Guest Blog Posts on LinkedIn?
This is just what media specialist Bruce Kasanoff did: Using social media to attract new clients, a highly efficient and effective strategy, but only if your mindset is to help people first and to sell a distant second.

He explains further that engagement matters far more than views, which means Likes, Shares, and Comments.  “On LinkedIn, you can see the identity of everyone who Likes, Shares, or Comments on your articles.  The Internet is plagued by trolls, but LinkedIn has very few of them.  I can’t name another business site that attracts so many smart, perceptive and interactive professionals.  When I pose a question, I get often dozens or even hundreds of thoughtful answers.”

Another benefit: Everything you publish on LinkedIn is seen by your (professional) followers, and you can send it out via Twitter and Facebook to their social media accounts. It certainly helps to have lots of LinkedIn followers in the area of your writing.
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Tips on How to Write Guest Blogs:

Follow the Guidelines
It seems obvious, but too many writers don’t follow the guidelines – at all. Don’t wonder when there is no answer to inquiries. Editors don’t waste their time to email you back with a link to their submission rules. Just as editors vary from one publication to another, so do guidelines.
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Word count matters.
This is usually non-negotiable. Some publications state that any submissions over the word count won’t even be read. Guidelines clarify necessary items, such as a title, a bio, a PayPal account, or links to social media platforms. The guidelines also state whether to submit in the body of an email, as an attachment, or through a special format.
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Study their writing styles, content, and the writer’s voice.
The better you match your pitch to the blog you want to write for, the greater your chances of success.
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Important Reminder: How to Write a Web Guest Blog
Reading from a digital device is different from reading a book – and so is writing! https://www.savvybookwriters.com/reminder-how-to-write-a-blog-internet-content/

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Being a Welcomed Guest Blogger
When you write guest posts for someone else, do the following:

  • Link to the post from your blog (or re-blog)
  • Promote it on Twitter and Facebook – several times per week
  • Thank the blog owner for the opportunity
  • Stick around and respond to comments on the post

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Writer Blogs That Pay for Guest Posts
FundsforWriters: http://fundsforwriters.com/submissions/
Write Naked: http://writenaked.net/guest-blog-writers/
Listverse: http://listverse.com/write-get-paid/
The Dollar Stretcher: http://www.stretcher.com/menu/writers.cfm
Scary Mommy: http://www.scarymomy.com/write-for-scary-mommy/
Make a Living Writing: http://www.makealivingwriting.com/im-starting-pay-guest-posts-blog/

More Listings:
https://www.shoutmeloud.com/list-of-50-best-blogs-that-accept-guest-posts.html

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Write Guest Posts for High-Traffic Blogs
There is a great number of blogs which are almost online magazines, containing generally high-quality posts and are high-traffic with outstanding rankings in search engines.  These blogs may or may not pay contributors.  However, they will provide fantastic visibility for the author and can be used for the writer’s portfolio:

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Writing Blogs
https://www.effectivebusinessideas.com/the-ultimate-list-of-writing-blogs-that-accept-guest-posts/

Freelancing Blogs
https://www.effectivebusinessideas.com/the-ultimate-list-of-freelancing-blogs-that-accept-guest-posts/

Business/Small Business Blogs
https://www.effectivebusinessideas.com/list-of-businesssmall-business-blogs-that-accept-guest-posts/

Freelancing Blogs
https://www.effectivebusinessideas.com/the-ultimate-list-of-freelancing-blogs-that-accept-guest-posts/

Blogging Theme Blogs
https://www.effectivebusinessideas.com/the-ultimate-list-of-blogging-blogs-that-accept-guest-posts/

Travel Blogs
https://www.effectivebusinessideas.com/the-ultimate-list-of-travel-blogs-that-accept-guest-posts/

Book & Literature Blogs
https://www.effectivebusinessideas.com/the-ultimate-list-of-book-blogs-that-accept-guest-posts/

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Position yourself as an authority and well-known name in the literary and publishing industry.  Get lots of reader traffic backlinks to your own website and improve your Search Engine Rankings. Best of all: Have fun writing!
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Excerpt from our upcoming book: How to Make More Money With Writing

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Why Blog as a Writer? And Why Not:

Blogginh

I love blogging, and would like to have a 48-hour-day, so that I can pursue it more often. My blogs include not only publishing and book marketing topics, but aviation topics, gardening, travel in Canada and worldwide.  They are also my basis of posts and tweets on social media – and even for my non-fiction books.

A blog is one of the most valuable tools to show you and your work to readers. Your blog is part of your platform and your author brand.  Your blog has endless benefits, such as higher “Search Engine Ranking” on Google, better visibility, and to separate you from mainstream writers. Several Blog reader surveys found that blogs are building trust, and are influencing buying decisions.
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Blogs are an essential tool of any writer.  Not only does it get you writing on a regular schedule, it lubricates your writer’s brain, eases the fear of putting yourself out there in the world.
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1. Top Authors are Blogging
Top author blogs include those of fantasy authors Neil Gaiman or J.A. Konrath, spirituals Paulo Coelho, Eckhart Tolle and Deepak Chopra, and business authors Tim Ferriss and Malcolm Gladwell.  They all have sold millions of copies, yet they still blog for fun and in order to sell their books, then we should definitely do the same!
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2. Blogging is Your Exercise in Writing
Every artist needs to practice, practice, practice…  Musicians need to play hundreds – if not thousands – of pieces, before they can even think about playing in front of an audience.  Same is true for any other kind of art, and also sport.  Athletes who want to attend a competition, let alone the Olympics, need to exercise 40 to 80 hours a week (often beside their work or studies).  Blogging is an author’s “training”, actually an easy one, as the book’s content or experiences of their writing or new things they learned can go into their articles.
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3. A Blog is Not Only Pure Writing
New blog posts do not necessarily be a written articles, as explained in: Why Blogging Sells Your Book.

  • Photos, Videos, Podcasts,
  • Snippets from your book
  • Slide-Shares, info-Graphics, lists
  • Polls / Surveys
  • Re-blogging, curating other blog posts
  • Introductions or single chapters of your upcoming books
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4. Your Blog: A Marketing Essential
Your blog, along with a newsletter and website, are the best ways to build a list of online followers, you can introduce your work to an ever-widening circle of readers.  Not only is blogging great for updating contacts about new events and what you are currently writing, but they are also perfect for helping your website rank higher.
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5. More Visitors With New Content
With constantly updated content, you will for sure receive more visitors to your blog than a website.  These visitors can easily be lead to visit your actual website with a link at the top left “Visit my Author Site”.  Blogging increases excitement about your future books, and enlists “your fans” to help spread the word.
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6. You Need a Blog to Support Your Book.
Last, but not least: Your blog facilitates networking with your peers and readers, and makes you focus on your author brand and how you want your work to be known.  Blogging is content writing  and content marketing, and much better than advertising.
Why You Should Not Blog:

  • The “make money blogging” dream is one that rarely works out.  Ads and affiliate revenue are not coming easily-  and not fast.  In most cases you need first several hundreds of blog posts and have a name in a niche, and a huge audience that supports you.
  • Don’t expect that writing a blog has a significant immediate impact on your book sales, or your freelancing revenue.

Trust is a rare and valuable commodity on the Internet. You can’t buy trust or a reputation as a writer.  It has to be earned by demonstrating your commitment to your readers – for example by blogging.

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7 Most Popular Blog Posts 2011 – 2014

Globus
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Curious if we had already reached the 1-Million-reader mark, I was browsing through the statistics of our “old” WordPress blog – which has been moved to: http://SavvyBookWriters.com/blog over a year ago – and discovered this list of the seven most popular blog post between 2011 and 2014:
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46 Top Websites to Promote Your Book for FREE
https://savvybookwriters.wordpress.com/2012/03/11/18-top-websites-to-promote-your-book-for-free/

How to Start Your Own Book Publishing Business
https://savvybookwriters.wordpress.com/2013/04/10/how-to-start-your-own-book-publishing-business/

11 Websites to Find Freelance Writing Jobs
https://savvybookwriters.wordpress.com/2013/08/24/9-websites-to-find-freelance-writing-jobs/

50 Web Links to Let Your Book Go Viral!
https://savvybookwriters.wordpress.com/2012/11/03/50-web-links-to-let-your-book-go-viral/

15 Million Reads Before Her Book Was Even Published
https://savvybookwriters.wordpress.com/2012/01/30/15-million-readers-before-her-book-was-even-published/

What is the Salary of an Editor, Reporter or Columnist?
https://savvybookwriters.wordpress.com/2012/03/11/what-is-the-salary-of-an-editor-reporter-or-columnist/

The Traps in Publishing Contracts
https://savvybookwriters.wordpress.com/2013/08/16/the-traps-in-publishing-contracts/

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Where did the Blog Traffic come from?
90% of the traffic to our blog came mostly from search engines, where people looked for advice and typed in certain keywords (see how important hashtags and keywords are!).  Research also shows that readers are fifteen times more likely to seek out and purchase a book from an author with a recognizable brand. And these authors can also charge more for their books. If a writer is trying to build a career as an author, this becomes crucial to success.
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The top three social media networks that send readers our way:
#1 Twitter,
#2 Facebook
#3 Google+

Also Google+ is mainly responsible for the overwhelming success of search engine traffic.   And the Independent Publisher blog who had just mentioned SavvyBookWriters in one single sentence, sent almost 900 readers to our blog.
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What surprised me was the fact that Pinterest brought more referrals than LinkedIn, even though only images were posted there, while on the other hand many useful articles went to LinkedIn. The reason might be the number of followers on Pinterest are double than those at LinkedIn?  Resolution for 2016: Being more active on Linkedin, following more people there.  Did you know: every article one writes on LinkedIn is emailed to all followers’ mailbox there.  It makes all the  difference if 200 people receive a message or 2.000 get it…
Blog posts on SavvyBookwriters contain usually between three and ten links.  The most-clicked and followed links in our blogs came from readers at Wattpad.com, Booktalk.org and Goodreads.com.

Last, but not least the countries where the most readers came from: USA (over 60%), United Kingdom, Canada, India, Australia, Philippines, South Africa, Germany, Singapore and Ireland. And amazingly even from countries such as Micronesia, Bhutan, Solomon Islands, Angola, Moldova, Paraguay, Uzbekistan, Cayman Islands, Burundi, Fidji and Cuba.  It’s just amazing how the Internet connects the world…

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Well, and 5,000 more readers TODAY, the first day of 2016, would make the 1.000.000 mark – please use the share buttons : ) and invite all your friends and followers to visit our blog.  THANKS and HAPPY NEW YEAR!

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More Success for Your Book With Blog Tours

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Book-Blog-Tour.

Blog tours are a fantastic way to get more exposure and to promote your books – if your target blogs’ audience has avid readers in your genre.  Each blog tour will be completely different in both, style and reach and it offers unique and interesting content.
While you can hire professionals to help set up your book blog tour, you can also do it alone.  But it will take time, planning, research, and a lot of patience, and it is only advisable only if you have connections to many book bloggers!

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Many book promotion sites require at least a handful of reviews for your book, blog tours usually don’t, which means they are ideal for new authors.  Blog tour organizers require a fee, but it’s worth it as you will usually get your book in front of targeted readers for your genre.  More benefits for you, especially increased online book visibility, more Twitter and Google+ followers, Facebook “likes”, more followers on your own website or blog, more book reviews, and eventually in the future more book sales.
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Carefully Choose the Blog Tour Organizer
You may already follow the most influential bloggers in your genre.  If not, research those focused on your genre with professionally presented websites/blogs, recent blog tours, blog posts, and an active social media presence.  Check how well these book bloggers promote participating authors.  Find out where fellow authors in your genre have participated in blog tours.  Ask your writer buddies and your writing communities for recommendations or readers for book bloggers they follow.  Study not only the blog tour web site, but also each of their social media presence and find out how popular the blog really is: use Alexa.com to learn about their ranking worldwide and national.   Carefully read submission guidelines and follow them.

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What You Can Expect
Blog tour packages can include a variety of content types ranging from guest posts, author interviews to contests, spotlights, book excerpts, or a high-traffic email newsletter to readers.  The tour organizer will pair you with blogs they know would work best for your books.
It’s always a bonus when the book blogger and participating blogs review your book as well.  Offer free book review copies, and maybe a couple more as prizes during the blog tour.  Book bloggers often place reviews on both, Amazon and Goodreads, and certainly on their own website or blog.  Popular prizes during a blog tour are also gift cards from online retailers, such as Amazon or Barnes & Noble.

Traditional book blogs, can also be excellent places to contact regarding their participation – if they post articles, relating to the content of your title. For example, if you wrote a thriller that takes place in New York City, find blogs that are related to travel and tourism, ethnic restaurants, gun shops, fashion boutiques, aviation… and so forth.  If you write non-fiction, you will even find more blogs to pitch to.
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What You Should Offer
During your blog tour you exclusively “stop by” at one blog per day and you want to prepare and offer unique content to each blogger (kind of guest blog about your book and yourself as a writer).  Offer different content on each blog a week in advance of the publication date.  You may have fans following you to each blog tour location and you need to share something different at each stop.
Plan your tour at least eight to ten weeks! ahead of the actual tour dates, which should ideally be soon after the launch of your book so readers can easily buy it after hearing about it on the tour.  Avoid any time short before or during holidays.  Each book blog tour length is different, ranging from one to four weeks.

Offer each blogger exclusive content, that their readers will not find anywhere else.  Send them unique interview and blog ideas, based on their audience.  Research their tours in the past – and which authors/books have been the most popular.  Ideas for book blog content include author interviews, Questions & Answers, observations, backstories, personal observations, character interviews, related recipes, and book excerpts tailored to the book blogger’s demographics, maybe advice, expert opinion or how-to’s for non-fiction.

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How to Contact Book Bloggers
After reading carefully their submission policy, write them a friendly email, commenting on their blog, or a favorite author in common.  Describe your book title, the genre, a brief summary, a short bio, your social media presences, and links to your sales pages and Goodreads page as well as your own website or blog.  Describe your ideas for blogs and how you will promote the blog tour, including any freebies.  Offer a free review copy of your book and don’t forget your contact information besides your idea how long you would like the tour to last.

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Create Valuable Original Content
Each stop on your blog tour is a great opportunity to win new readers and reviewers.  Each of your articles can be later used on your own site, so, preparing the content for your blog tour is not an additional work.  Edit each of your posts for perfect content.  Include photos of your book cover and an author photo for use on their site.  Every part of your blog tour should be promoted through your newsletter, blog, website, social media – including the free event announcements on Google+ and Goodreads.
Write a separate event invitation for every day where you appear on a book blog site.  Don’t forget to do the same on LinkedIn, where each of your followers will receive an email notification.  Include also the blogger’s social media and blog links in your promotion.  After the event, respond friendly and quickly to encourage additional interaction.

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Part of the Success is up to YOU
As better you plan your the timing and the right content mix and as more you promote the blog tour – as better the book promotion works.  Give readers and bloggers value!  Don’t forget to thank the blogger personally and publicly.  You will likely be contacting them again for your next book. Once you have a relationship started with bloggers, continue with commenting on their other posts, retweeting or sharing Google+ posts, etc.

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Examples of High Rated Blog Tour Offers:

Suspense, Romance, YA, Adult, Paranormal, Fantasy, Science Fiction
http://xpressobooktours.com/services/

Mainly Romance and Fantasy
http://www.enchantedbookpromotions.com/

Romance, Fantasy, Suspense, Paranormal, Historical
http://www.goddessfish.com/services/virtual-book-tours/

Young Adult FREE Blog Tours
http://www.rockstarbooktours.com/p/what-we-do.html

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Find more Book Blog Tours in author Greg Stranberg’s article for The Book Designer.
He even wrote a very detailed, helpful book about this topic, where he describes in detail 50 ebook blog tours.
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Including blog tours into your book marketing mix, is great for boosting your book’s visibility as well as for getting reviews, and to introduce your writing to new audiences.  For even more success, it is important to promote the blog tour before and after the date.
Blog tours are all about exposure, to become introduced to new readers, so don’t get discouraged if you don’t see an immediate spike in sales.  It all takes time until you have a solid platform, and blog tours are a great tool to achieve this.

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