When browsing in bookstores, potential buyers of your book do not only see the cover, but also editorial reviews on the book’s back matter and they can even read a bit to find out if the book is worthwhile to buy – unlike at some online bookstores. However, to give online shoppers almost the same experience, Amazon Kindle titles are automatically added to the program within a week of the on-sale date and need no additional sign up or any content submission.
Print Books are a Different Matter.
To submit books to be included into the LOOK INSIDE program, you must hold the merchandising rights for the book(s) you wish to submit in the region (country) you’re submitting for.
“Sign up for Look Inside, go to Look Inside! Publisher Sign-up.
Look Inside will be activated on your book’s main detail page within 7 to 10 days if there are no errors in your files.”
One More Reason to Have Your OWN ISBN.
“Any books you submit for LOOK INSIDE must have a valid ISBN and be listed in the Amazon catalog with that ISBN. We cannot process books with an s(typically starting with a “B”). If you have large files or if you submit high volumes of titles, we do offer an FTP upload option. For details, contact your Look Inside representative or email firstname.lastname@example.org.”
“Note: The files you submit must correspond to books already in the Amazon catalog, though you can submit the file before the publication or on-sale date and request the book to not go onsite prior to that on sale date.”
LOOK INSIDE on Facebook.
Find a quick tutorial on how to add an Amazon Look-Inside for your book to your Facebook Author page using Static Html app. This will allow people to read the first 10% of your book directly on your Facebook page and they can also click through to buy on Amazon.
When it comes to book marketing, authors benefit from the Amazon program, due to the increased visibility of their books. According to Amazon, books with the LOOK INSIDE feature sell seven! percent more in average than titles which are not in the program. The more a potential buyer knows about a book, the more likely they are going to buy it and be happy with their purchase.