book marketing tips

Success for Self-Publishing Authors?

If you can IMAGINE it, you can create it” said Napoleon Hill.  “Ideas are the beginning points of all fortunes”  And Jack Canfield (Chicken Soup for the Soul) said:  “People who do not have goals work for people who have goals.”

 

Free-Book-Marketing

Here is the Secret for Writers:
One single step every day and in three months you will have a great author platform, and you will have established your author brand.  111 Tips on How to Market Your Book for Free makes it really easy for you. Just follow the small steps in this guide book, written by an experienced publisher and marketing specialist.  If you follow these steps, you WILL become a successful author.
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The Only Guide Book that Authors will Ever Need.
It might not be that easy to become a truly successful self-published author, when you have to learn everything from scratch.  But there is help: Get a cornucopia of detailed instructions and tips for your book marketing.  Both, publishing novices and experienced authors will find these information immense valuable and helpful.
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Includes Almost 600 Direct Links.
Readers of our latest book will be provided with over 111 tips, (and almost 600 links) on how to successfully promote their books for free – in an “organic” way.  Successful publishing cannot only be done through content writing, networking, but through many other small, savvy steps during the writing, publishing and book-layout process – which are described in detail.
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Detailed Plans and Smart Strategies for Your Book’s Success.
This author guide to free (or very low cost) book marketing and professional publishing, provides authors with valuable tips and hands-on instructions how to connect directly with their readers, how to find lots of bloggers and reviewers, establish a solid platform and strengthen their author brand.
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Content marketing secrets and the latest social media networking tips will enable authors to capitalize on their writing, their competence and to increase their readership tremendously.
111 detailed-explained tips, and hundreds of links will help every self-publisher to find and implement numerous “passive” book marketing steps – in detail explained throughout this how-to-manual, leading the way to publishing success. Here are the chapters:

MORE WRITING = CONTENT BOOK MARKETING
HOW TO CREATE YOUR AUTHOR PLATFORM
BOOK REVIEWS – AND HOW TO GET THEM 
NETWORKING:
SOCIAL MEDIA and OFFLINE MARKETING
“PASSIVE”BOOK MARKETING
MORE BOOK MARKETING POSSIBILITIES
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Long-term Investment:
Using these steps will turn out to a long-term time investment.  They won’t initiate an immediate spike in book sales; rather, they will improve the amount of your readers and the exposure of your books.  Remember: all of your writing is an asset that can keep making you money for decades to come!

A certain time-commitment will be necessary, at least in the beginning, depending on your level of your involvement.  Yet, you will learn how to connect with reader communities, book bloggers, reviewers and social media followers and the more you use these marketing tools, the faster you can handle them.  Which means that your fan and reader base increases.  Some of these tasks are not obvious “book marketing” tasks, but they are essential for your success as an author.
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For Whom is this Book Useful?
Self-Publishers and authors who work with traditional publishers alike will profit from this book marketing and publishing guide. Get inspirations and encouragement from someone who has 35+ years of experience in print and e-book publishing, book marketing, online writing and magazine publishing.

… and WHERE can you get this useful author guide book?
https://www.amazon.com/Tips-Market-Your-Book-Free-ebook/dp/B018RA72LY/

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20 Success Tips from Trade Publishers

Publishing-Tips

Marketing steps by traditional publishers are usually for their bestselling authors only.  This includes for example: Advance Book Reviews, posted on the book’s cover, book tours and signings of celebrity authors, lots of media coverage including reviews, speaking engagements, book signing tours, and placing new books at major bookstores who report to bestseller lists.  How can author-publishers use the methods of global trade publishers to promote their self-published books?
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7 Million Self-Published Titles: Stiff Competition!
Since years, millions of new self-published books appear, and almost all can be found at online retailer’s websites.  These titles will be offered for many years to come, as most of them are in digital format.  The “Gold Rush” seems to be over and self-publishing has been dropping almost fifty percent per year, obviously “separating the wheat from the chaff”.
You might not be yet a New York Times bestselling author.  You don’t have a publicist.  And your Amazon sales numbers are awful.  Should you quit writing books?  No, absolutely not!

For those authors who want to succeed at self-publishing: use also some traditional marketing methods, create a business plan and a budget, including anywhere from 5-10% for your overall book marketing, website / blog hosting, IT help, and graphic designers.

Traditional publishing uses multiple ways to promote their latest books.  Self-published authors attempt to market their books to the entire world via Amazon, social media, and their website, it seems.  Publishers select books in order to stay in business, and also to determine what the publishing house’s identity is.

Here’s how you can copy traditional ways to market your books – adjusted to self-publishing.  One step at a time, but continually every day – split in small tasks.
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1. Start Early!
Market Research – the very first step to do! An editor for a publishing house will need to make a case that the book fills a market need.  And to do that, the publishing house will look carefully at what’s out there.  Has the competition a recent publication in this sub-genre? Does the manuscript have similar scope? Is it widely available?
Authors, and especially self-publishing authors need to study their competition carefully too: Read their books, study book covers, pricing, reviews, and the marketing of competing books.  The most powerful and essential steps you can take toward promoting your book begins long before the actual writing of the book.  At least two years before the book is published, start building a network of supporters and reviewers.
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2. Advance Book Reviews in Magazines and Newspapers.
Did you ever wonder why brand new books had already reviews?  The Amazon-owned Goodreads website noted that some 4,000 (in words: four-thousand) ARC’s, Advance Reader Copies for “The Girl on the Train” were sent out to not only to booksellers, but also readers (including Stephen King) and book critics to build a buzz around the title long before it hit the shelves.

New author-publishers can learn a lot in bookstores: Check out how professionally published books look like: Many of these trade books have either on their back cover (paperback) or on their binding flap (hard cover) several snippets of early book reviews, as well as endorsements from bestselling writers or other professionals, that were already written before the book was printed.
Traditional publishers may budget anywhere from fifty to several hundred “free and review” copies.  Advance Review Copies (ARC’s) are what they send out half a year before book launch date.  How these pre-editions (Galleys) are produced and to whom they should be sent is explained in How to Get Reviews Before Your Books Launch.  Prepare your book review query well in advance and learn what to avoid when pitching to reviewers.
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3. Set up Your Book for Pre-Orders.
Pre-Orders on Apple iBooks can start up to 1 year before book launch, and at Amazon you can start three months before, but calculate at least three weeks for pre-orders at Amazon.  Don’t forget to set up your book also for Giveaways on Goodreads and LibraryThing at the same time.  This will give you plenty of time to promote the book heavily before its launch day, and to gather the first orders from your readers.

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4. Print Format is Essential!
Traditional publishers concentrate on print books, which still make up for about 60% of the book market, depending if you look at book sales numbers or revenue per book. Audio Books: The audio-book market is certainly growing, and Trade Publishers are not only investing in digital (even so it took them a very long time) books, but also in audio-books.

E-book authors might be happy with their sales on Amazon, Apple, Kobo or Barnes & Noble.  They might have even turned it into an audio book. But the questions for a “real” book, paperback or hard-cover copy from conservative friends or elderly family members are nagging…  And wouldn’t it be nice to walk into a Chapters or Baker & Taylor or one of these rare independent book shops and see your book in the shelf? You will not earn a fortune, not even a living, but for a couple of months it is a nice pocket change.  Only months… yes, because longer than this, barely any book will stay in the book store, unless it really is a bestseller and gets re-printed.
If you go the indie route and choose for example the POD services, your book will never get discarded (good: no-return-policy in Print-on-Demand worldwide distribution), however it will not be automatically distributed to bookstores, customers can only order it there.
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5. Audio-Books:
Why not additionally create an audio-book from your novel or even from non-fiction? Audio-books are becoming more and more popular!  Your readers can listen to your audio-books, which can easily double their book consumption because they are using time that previously was not available and turning it into valuable “reading” time.  They can listen in the car, bus, train, plane… while exercising, walking or hiking, on the beach or while doing mundane tasks around the house or yard.  Special needs readers, such as blind ones will have access to your written words in form of an audio-book.
Audio-books can be listened to on an iPod or iPhone/SmartPhone or other MP3 player, even on most e-readers such as Kindle and Nook.

A membership at www.Audible.com (owned by Amazon.com) is a good deal for your readers.  They can choose from various plans, and easily download digital audio-books to their preferred device.  Or your readers can go to their local public library to get audio-books for free.

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6. Book Sales at Several Outlets.
Imagine you could buy all books from Penguin only in one book chain… Publishers distribute their books to as many outlets as possible, to brick-and-mortar stores, independent booksellers, mass markets, online book sellers, even via Affiliate programs.

Authors: Sell your books, e-books and audio-books not only through Amazon, but as well on Barnes & Noble, Apple and Kobo websites, to have your “eggs in more than one basket”.  And don’t forget the potentially huge potential market for hardcover books, selling them to libraries all over the country! However, there are way more online retailers for e-books and books than just Apple, Sony, Diesel, Kobo or Barnes & Noble.  Sign up with a book distributor / fulfillment company for your print-version of the book. Distributors mostly require just three books to be listed as a publishing business, and if authors have not written three books yet, they can band together with other authors to reach this minimum.  Aggregators will distribute also single books.  See a comparison of book distributors here.

Traditional publishers and the books of their authors can be found on Bowker’s global database of books.  How to get into “Books in Print”, a worldwide database and to register your book for FREE! with Bowker is the topic of another blog post.
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A great source is the late Dan Poynter’s Self-Publishing Manual, a classic publishing guide-book, or Joel Friedman’s A Self-Publisher’s Companion.
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7. Set up Your Own Book Sales Page.
Many big publishers and major online retailers sell from their own website print and digital books – and so can you! How?  Get all the information you need to start selling your titles from our former article: How to Sell Your Books From Your Own Website.
Make at least 30% more on your books, compared to selling it on Amazon, B&N, or Kobo – up to 95% of the book’s sales price.  Get your revenue immediately and get to know your readers, a very important point for your future marketing and to keep in contact with your customers.  ALWAYS include your website, blog and social media information in your book, no matter if e-book (where readers can have a direct link to your sites) or print book, so that readers can join / contact you.
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8. Sell Your Books to Libraries.
All traditional publishers sell their books to libraries. According to statistics from the American Library Association and the Book Industry Study Group, libraries yearly purchase books for nearly $2 billion.  But not only books, also audio-books and other forms of publications.  Around 95% from major publishers. Imagine, you sold your $15 book at a 50% discount to only 10% of these libraries, you will earn more than $75,000.  But how can you tap into the lucrative library market?  It is explained in detail, including valuable links of wholesale companies who sell to libraries, in a former blog article at SavvyBookWriters.
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9. Attend Book Shows & Fairs.
Representation at the applicable trade shows includes bookseller trade shows like the Bookseller Expo America (BEA) or one of the regional bookseller shows, such as the New England Booksellers Association, Book Shows for the Library Association (ALA) and certainly the world’s most important, the Frankfurt Book Fair in Germany every October.

Which Book Fairs or other Literary Events will you attend in the coming months to present your work?  How to organize your participation and how to attract visitors is explained in detail in this blog post, pointing out the do’s and don’ts at book fairs.

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10. Offer Book Signings.
An author tour can take various forms. Two weeks of travel, flights from city to city, an author appearance every day, twice a day if possible. Publishers often make their choice on the basis of three factors: if the book can sell in quantity in bookstores; if the book can be reviewed in newspapers, not simply journals; and if the author is presentable.  How you can organize your own book signing is explained in detail, even with a time-table, here on this blog post at SavvyBookWriters.com/blog.
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11. Lobby to Book Clubs.
Traditional Book Publishers sometimes sponsor book clubs, or invite them to participate in a contest, such as the one offered by Random House of Canada “Book Clubs are Beautiful”.  Members suggests four or five books that they must have read and then the voting and lobbying begins until they’ve got their list. member suggests four or five books that they must have read and then the voting and lobbying begins until they’ve got their list.

Authors on the book clubs list have attended a meeting or contacted them by phone or email.  Writers can find easily contact addresses of book clubs via Google Search.  Offer them a free copy of your book, just as big publishers do. Don’t overlook the virtual book clubs at Goodreads, Wattpad, Bibliophile, LibraryThing etc.
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12. Enter Writing Contests.
Many published authors compete in writing contests, and publishing houses sometimes organize contests.  How to Get More Readers from an Award: Publicity around a book award will boost your book sales. Contests are a great way to hone your craft and show the world how much better you are than other writers. Winning a book award for your self-published fiction or nonfiction book is a great way to gain recognition and approval. You will not only see an increase in your book sales – if you market it well – you also can add the award sticker to your cover and mention the achievement on your back cover, in your books’ description, and in all your marketing and promotions – online or offline.  Here is a list of  25 Writing Competitions You Should Enter.
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13. Content Writing for Magazines & Newspapers.
World-famous bestseller writers from big publishing houses, such as Ernest Hemingway, Margaret Atwood, Tom Chiarella, Gloria Steinem and Stephen King did it: Writing occasionally short stories and magazine articles – before blogs became fashionable.

Your book has been launched months ago or even last year. NOW readers need to see something NEW from you. It doesn’t need to be a whole new book:
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The three main assets you have already

  • your writing skills
  • the content you already penned
  • the research you have done for your book(s) can be used to write at least 20 – 30 articles or blog posts – and if regularly posted on Google+ it is raising your Search Engine Ranking (SEO) on Google tremendously

More benefits of writing content:

  • it is a subtle way to promote your book
  • you receive valuable backlinks to your website or blog
  • you will have lots of possibilities to post on Twitter, Google+, Pinterest, Facebook
  • include links to your articles in email newsletter (that you hopefully send out regularly to your readers)

Post these articles on your blog or contribute guest blogs to other sites that are focused on the same topics as your book.
Content is used to draw in your ideal readers / reviewers, it will link to your book sales page or your website and it helps a lot to build a platform. Last but not least it gives you a lot of material to post and to tweet. The result: you will increase your exposure, show your writing skills, grow a loyal following and attract reviewers – in one sentence: you will achieve success with your writing – and in many cases, even get paid for it.
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14. Press Kits on Your Website.
Bestseller authors at traditional publisher have the support of the publisher’s in-house (or out-sourced) publicity department. How much publicity support depends on many factors, but there are the basic elements that a publicity department will likely provide: Book Press Materials.  Near publication date, the book’s publicist will email the electronic version of the press kits to a large number of applicable editors and producers to garner interest in the book. Book Media Follow-Up is the next step.  The book publicist will follow up with any media outlet that responds to the mailings or e-mailings, will mail additional copies of the finished book, and will make additional calls or emails to other outlets to remind them the book is in their in-box.

To get the word out about the upcoming book launch, to receive positive articles in newspapers., magazine, book blogs, or to get interviews, writers should professionally deal with anyone who could tout their book – not only national press or TV.  Don’t make these common errors: Not having a press page on your website for example.
Unfortunately most writers are not aware that journalists, bloggers or radio hosts need a bit more information than what they see on an Amazon page.  And they won’t just copy and paste your “about the author” or the description of your book on the sales page.  Check out Stephen King’s website, see how he organized his page for the media, where journalists can download high-resolution press photos.
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15. Radio Interviews.
Bestseller authors often appear as guest at TV or radio stations. Publicists for major publishing houses have longstanding contacts to their editors and arrange interviews for bestseller authors.

Authors can go the same route, starting with internet radio stations, such as this one: The Book Report.  Don’t forget when you plan the marketing of your public events, to announce it for free on Google+ and on Goodreads, use their free Event pages.

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16. Speaking Engagements.
Keynote Speakers and Motivational Speakers are handsomely paid, often $10.000 to 15,000 for a two-hour speech!  Most celebrity authors, found as speakers, are writing Non-Fiction books.

Speaker agencies, or organizers of Writers Conferences are the best approach if you want to earn more with speaking engagements than with your book. If you are really serious about publicly speaking, join first Toastmasters.com and then the Certified Speaking Professional Association where you can get certifiet in public speaking.

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17. Foreign Rights.
Basic subsidiary rights that publishers contract with their authors include translation into foreign languages, foreign rights, and reprint of selections by other publishers in other countries, just to name a few.  For example: An American publisher may also license a book to a British house for separate English-language publication in the UK and the Commonwealth.

Foreign Rights as well as translations into other languages can be a great way to leverage the value of your manuscript – but don’t expect big numbers right away.  Additionally, it will add an international, professional image to you and your books.  Revenue will be an advance and approximately 6 – 10% royalty of the retail price, minus percentage for the agent.  Try to get the highest advance possible.  It’s also a long-term project as it takes around 18 months until the book is translated and finally available online and in bookstores – and another half year for royalties to arrive. There are platforms on the internet, which enable self-publishers to offer their books or search for foreign publishers.  You might call it DIY Selling of Your Foreign Book Rights, which doesn’t require agents, and their stiff commissions.  To consult a foreign rights contract lawyer before giving the manuscript away, is highly recommended – and certainly a thorough research.
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18. Bookstore Placement.
Placement in bookstores, both chain and local (especially bookstores that report numbers to the Bestsellers List) William Germano explains in his book:
Trade publishers’ marketing departments issue all kinds of catalogs to promote books—ones you see and ones you won’t unless you’re a librarian or a bookseller. The trade catalog is a publisher’s principal tool for making sales to bookstores.  Publishers with two trade catalogs bring out one per publishing season.  The fall season usually begins in September and continues through the winter. The spring season begins in February or March, and continues through the early summer.  Books to be announced in a catalog must be securely in place at the publishing house up to a year ahead.

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19. Placement of Books in Big Box Stores.
Wandering into a Walmart or Shoppers DrugMart outlet, you will most likely find close to the entrance / cashier desk the shelves of magazines and books, often from Bestseller authors.  Big publishing houses sell tons of books to these big box stores – at steep discounts I must add.

If your books are selling like hot cakes, consider selling in bulk too.  Book wholesalers or websites, such as ChainStoreGuide.com and TheSalesmansGuide.com, provide contact information for hundreds of buyers.  You could also visit the websites of your most coveted outlets.  Target even maintains a “vendor hotline” to answer questions by phone.  However, be aware that having at least a dozen books is the minimum before you approach purchaser at big box stores vendor department.  They will not order single titles.  If you have a book that should go into a specific department, for instance Sporting Goods, Electronics, Childrens, etc. contact the local store manager and ask who the purchaser is for that specific department, check out this YouTube video.
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20. Reader Communities.
Not something, where trade publishers have a huge presence, but important for self-publishers: For a book to sell, you need to create the demand.  You need an audience, a platform – which you will get when your book is showing up on many websites and forums, visible to readers, bloggers and to book reviewers.  There are top websites where you can sign up, join the community, show your books or upload parts of your writing.
Start with Wattpad, Goodreads and LibraryThing!  Wattpad has more than 45 million members spending an average 30 minutes on the platform per visit. There are more than 130,000 signups daily.  The service is offered in English, Spanish, Danish, Polish, Italian, Swedish, German, Turkish, Japanese, Chinese, Arabic, Catalan, a total of more than 50 languages.

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Conclusion:
This is just a small selection of the many book marketing activities that authors can copy from major publishers – beside Social Media networking.

“Just Because You Wrote a Book, Readers Won’t Line Up To Buy It!”  
Authors who take their publishing endeavour seriously and work as hard on their publishing business & book marketing as they do on their writing, will always succeed!
Find many more detailed tips and links to all aspects of author-publishing and book marketing at SavvyBookWriters, especially how you can act like a professional publisher and take your books to the next level.  Try to wring the maximum value out of your work – by creating magazine and newspaper articles, short ebooks, audio-books, magazine excerpts, foreign language editions and more.  Remember that you don’t have to do all of this at once!  Take one step after the other.

 

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Authors Have Two Jobs

 

2-Jobs
What other important things should authors do besides write? Answer: Get folks to read what they have written! Marketing is the other author’s job. Are you doing it?

An often-visited topic is how to create balance in our lives. Much has been written on this and it isn’t easy to achieve.  Most of us face challenges that overshadow what we would like to be doing versus what we do.  We get lost.  Within the confines of being an author balance is critically important; it’s a must achieve imperative to be successful. You cannot afford to get lost.
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Imagine you are as talented as Mark Twain was, but no one finds your work; what then?  You might achieve self-satisfaction, but not much else.  So is it better to write a mediocre novel and be well read, or a great novel that no one knows about?
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Of course, that’s a false premise although examples of both scenarios are certainly available.  What you need to do is find a balance between writing and marketing.  To be good at one and not the other is to limit your horizons.  The publishing industry today expects authors to pull their weight when it comes to promotion and marketing.  However, you won’t get their attention or your audience’s attention if your novel, short story, poem, or other writing isn’t compelling.
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It’s Tough Out There…
Where does that leave you?  It’s tough out there as anyone who has been in the industry for more than a week can tell you.  There are no silver bullets.  However, pursuing an approach based on achieving balance will make a difference.  Let me explain exactly what I mean when referring to balance.

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Balance is largely the proportioning of your time and talents between creating products and marketing those products.  As a writer, I know it’s generally more fun and rewarding to write than it is to market.  However, you must do both.  In fact, I will go a step further and say you must focus on marketing first!
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Building an audience before you need one is the key. Of course, the task of building an audience never truly ends.  However, it does become easier over time.  It’s like building a snowman.  The small snowball you start out with takes a lot of effort to build into a larger snowball, but as it gains mass it becomes much larger for about the same effort.

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If you have created an audience before you publish your first novel, the work to launch your literary masterpiece successfully will yield a better outcome than if you publish a book and then begin developing an audience. It’s simple mathematics.
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Here are More Suggestions:
  • Create a matrix with three columns: Daily – Weekly – Monthly. The rows are tasks. The first three rows are must-do tasks, the next three rows are if time allows tasks. Then assign a time of day for each task.
  • If you’re like me you are more creative in the morning so do tasks like writing during those hours reserve the more repetitive or mundane tasks for later in the day.  Maximize your time with this approach and don’t be afraid to adjust the matrix as you gain experience using it.
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This won’t solve all your balancing issues, but it is a useful tool and I highly recommend it – or something akin to it.
Author Bio
Carey Azzara has accomplished a number of goals including two graduate degrees, a career in public health, VP of market research, President of a marketing company AtHeath, LLC, raising a family, and rescuing a few dogs.  He has published numerous articles, reports, and books.  Along the way, he has had experiences that have inspired him to author the short stories collection.  They say writers write.  Azzara writes for the joy of sharing his ideas and stories with you.

http://atheath.co/landing/a-writer-writes/

https://www.goodreads.com/author/show/7473663.Carey_V_Azzara

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Great Alternatives to BookBub

 

Alternative
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SelfPublishingReview compiled a great list of alternatives – or better choices to the 800-lb Gorilla in book advertising via email newsletters – also called the “Groupon for ebooks”: Bookbub is very expensive (between $65 and US$2.400 in average) and accepts only 10-20% of book applications to advertise, mostly during free Kindle ebook or reduced-book-campaigns.

Their dreaded email answer looks something like this: “The editorial team reviews all the submissions that meet our minimum guidelines for a certain category and price point, and selects the titles within that group that they believe will perform best with our subscribers. Other titles the editors reviewed were a better fit for our readers’ current tastes, so they have not chosen your book for a feature…”
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Not the Only Game in Town…
SPR (SelfPublishingReview) explains: “The reason their newsletter recommendations are so effective is because they’re very selective. Their reader base knows they’re getting a good deal on a good book, not just another 99 cent book with no track record.”  A more important reason: BookBub entered in affiliate programs, and only commercially successful books makes them money – additionally to the expensive ads.

SPR records sites for paid listings on their blog, not free books, and advertising via newsletter.  Requirements of most sites are: a great book of at least 100 pages, price not higher than $5.99 maximum, a great cover and at least 4-5 reviews from verified purchases – and the book should be discounted.
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SPR Lists the Top 35:

http://booksends.com/
100,000+ subscribers min. 5 reviews cost: $10 – 125

http://bookgorilla.com/
100,000+ subscribers min. 5 reviews cost: $40 – 75

http://thefussylibrarian.com/
100,000+ subscribers min. 10 reviews cost: $5 – 16

http://bargainbooksy.com/
50,000+ subscribers ~ cost: $25 – 50

http://ereadernewstoday.com/
~ ~ cost: $15 – 25

http://kindlenationdaily.com/
167,000+ subscribers ~ cost: $99.99

http://ebooksoda.com/
~ min. 8 reviews cost: $10

http://fkbt.com/
150.000+ subscribers min. 4 reviews cost: $25 – 100

Read More and Get the Whole List Here at SPR
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So, Why Was Your Book Ad Rejected?
Very easy: with new books, even if they have several 5-star reviews they cannot make enough money through BookBub’s affiliate program with Amazon.  Only books that are already bestsellers are accepted by their “editorial staff” (whoever this might be and whoever their qualifications are…).  Maybe not a loss, as we hear from so many writers that the success with them is dwindling rapidly…

During a research of book advertising companies I came over their website, studied it carefully and read several press releases that they had blasted out.
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No Answers to my Questions.
As a trained business and marketing professional, I asked them several questions, e.g.:

1. What are your Nielsen numbers? An industry standard in media…

2. Are your email lists acquired or genuine through many years of reader contacts obtained?

3. How can you proof the subscriber numbers?

4. Are you belonging to an affiliate program with Amazon or other online retailers

Answer for question 1:
Only through persistence and several emails later, I got half-answers:
No, the amount of advertisers is not confirmed by Nielsen stats or any other organization. I also was wondering about their relatively low number of followers on Social Media and very few tweets or posts to promote their customers, considered what these writers pay for.
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Answer for Number 2:
no comment from them, despite several emails.
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Number 3: See number 1:
The amount of email subscribers can and will not be verified.
Their subscriber forms contains a dozen or more categories / genres that people can choose – and if someone is interested in several (or all genres) they get newsletters for all of them. Which means in turn, they might be “counted” as not only one subscriber, but as many as they choose genres.  So much about inflating subscriber numbers… And they don’t work with independent analyzing companies, who rate the amount of advertising / subscribers
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Answer to my Question Number 4:
It took three emails with inquisitive questions, until they confessed to work with affiliate programs.

Until last spring, advertisers who were enrolled in Amazon’s affiliate programs, earned up to 7% for each downloaded book in the KDP Select free book campaigns (maybe even for Prime members lending). Now these commissions are only paid for books that are at least 99cents.

They are obliged by FTC rules to let each customer and advertiser know that they make additional commissions, aside from the advertising fees –  without disclosing this!

On March 12, 2015 the Federal Trade Commission (FTC) updated its guidance for advertising disclosures in a guide called .com Disclosures: How to Make Effective Disclosures in Digital Advertising….  Which should be clear and conspicuous. Here are some of the highlights from the guidelines:
Consumer protection laws such as the FTC’s prohibition on unfair or deceptive acts or practices apply to all media, including mobile devices.  Disclosures (for Affiliate programs) must be placed as close as possible to the claims.
To file a complaint or get free information on consumer issues, visit ftc.gov or call toll-free, 1-877-FTC-HELP (1-877-382-4357); TTY: 1-866-653-4261.

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Make the Holidays a Success for Your Book

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Christmas.
Only a very short time until Christmas and Hanukkah… Holiday Gift Campaigns, Book Sales Campaigns, or the launch of a new book: I have seen it too many times, that an author decides one day to have a book sale from the next day on – and then expect it to be successful.  Or they hurry editing, formatting and slap a cover image together, in order to get the book on Amazon’s sales pages before Christmas.

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Always: Plan Well Ahead
You have about three months to promote a new print book (paperback or hardcover) before the bookstores clear their shelves for the next bestseller. Get enough pre-orders BEFORE the pub date, to kickstart your books success.  At Apple iBook, you can now offer pre-orders even 12 months before your book launch.  The more time you give your book to be listed on iBooks or Amazon and other online retailers BEFORE your publication date, the better.
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Write a FREE short e-Book About Your Book
Write several blogs posts, not only for your own website but also as many guest blogs as possible and to post them at e-zines. Include all the sales links and an author biography, and if you will participate in Amazon’s “Matchbox”, bundles of print and e-book, explain your potential readers their benefit of ordering a “bundle“.
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Create a Retweet Button in a Free eBook
Give away the first chapter of your book as an immediately accessible PDF on your web page or on Amazon.  Include a re-tweet button in several strategic locations in the chapter. This allows people who love what they read, to easily share with friends on Twitter.  When someone clicks on this re-tweet button, it shows a pre-crafted tweet that says: “I’m reading @……. new book: … Get the first chapter free here too: http://………” You get the idea?

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Book Sales Campaign Announcement
Cross promote your campaign: Always post and promote your event on your own website, blog and through your email newsletter as well, so that non-Facebook/Twitter/Google+ users can learn about it and share your book sales campaign event without having to use these social media sites.  What’s more: Use Twitter to generate buzz and use LinkedIn to leverage business communities and post the event to LinkedIn.

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Google+ Posts
Add your blogs about your book launch or your book sales campaign – not only on your own Google+ timeline and your author / book page, but also at the dozens of Google+ reader communities where you are (hopefully) a member.

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Tweets
At least one tweet per hour during your sales campaign, each one in a variety of text and accompanied by a cover image photo of your book or photographs from book scenes or areas where it takes place. Sign up to several Twitter accounts.  You can set up a maximum of five accounts. But don’t post the same tweets everywhere!  And schedule well in advance, using Hootsuite or any other free scheduling service to find the best times to post on Twitter.

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Announce the Campaign in Your Newsletter
It’s one of the reasons you ask your blog readers or website visitors to sign up for your newsletter: to inform them about specials and sales campaigns or book launches – beside giving them regularly useful and entertaining content.
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Create Book Bundles
You don’t have to be a multi-book author before you can start “bundling” your book.  One book needs only to be in print and digital format – and voilà! you have a bundle.  At Amazon it’s called “Kindle Match Book”.  Customers will also be able to buy inexpensive e-copies of books they have previously bought in hardcover or paperback. Find all the details here in this former blog post.

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Most Important: Announce Your Event/Campaign on Google+
Google+ offers a great tool to invite people to your upcoming event. Are you still thinking about joining? Or are you one of the more than 900 Million users of Google+ yet?
Announce the event or book sales campaign on Google+ and also on Goodreads at least three weeks before the date.  They both offer a free event function.  A site that is very easy and fast to set up.  Promote this event (can be real life or virtual) heavily on FB, Twitter, Pinterest, Google, your blog and to your email list.  And if your local newspaper, neighborhood paper etc. has an event page, or if they have an online version, get your event in!  Search the internet for events/websites in your area and announce it there too.
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Create a Photo Contest
It can be a fun and friendly competition to get people excited about your book. And there’s no better platform than Social Media sites to do just that.  You can call it the “Know my Book?” photo contest.  All participants need to do, is to take a creative photo with the words “Know my Book?” or “Help Me Launch.” The three best images might receive the book or you can offer an additional first prize for a Kindle or a digital camera.

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Again: Create Your Campaign Well in Advance!
Give your event promotion enough time to spare, this also gives you time to notify / invite the people who you know are most likely to attend.  With so many book sales to choose from, the key is to know your potential customers.  Create your invitations, posts, and tweets so as to reach as many interested readers as possible with your books’ info.

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If you would like to get a mentor and our support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day!  Learn more about this customized Online Seminar / Consulting / Book Marketing for your success: http://www.111Publishing.com/Seminars

To learn more about professional book marketing and publishing, please read also “Book Marketing on a Shoestring
http://www.amazon.com/dp/B00UAVL3LE

Our email newsletters with free insider tips are sent out once a month. To sign up, just go to the form on the right site of each blog post.



More Success for Your Book With Blog Tours

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Book-Blog-Tour.

Blog tours are a fantastic way to get more exposure and to promote your books – if your target blogs’ audience has avid readers in your genre.  Each blog tour will be completely different in both, style and reach and it offers unique and interesting content.
While you can hire professionals to help set up your book blog tour, you can also do it alone.  But it will take time, planning, research, and a lot of patience, and it is only advisable only if you have connections to many book bloggers!

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Many book promotion sites require at least a handful of reviews for your book, blog tours usually don’t, which means they are ideal for new authors.  Blog tour organizers require a fee, but it’s worth it as you will usually get your book in front of targeted readers for your genre.  More benefits for you, especially increased online book visibility, more Twitter and Google+ followers, Facebook “likes”, more followers on your own website or blog, more book reviews, and eventually in the future more book sales.
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Carefully Choose the Blog Tour Organizer
You may already follow the most influential bloggers in your genre.  If not, research those focused on your genre with professionally presented websites/blogs, recent blog tours, blog posts, and an active social media presence.  Check how well these book bloggers promote participating authors.  Find out where fellow authors in your genre have participated in blog tours.  Ask your writer buddies and your writing communities for recommendations or readers for book bloggers they follow.  Study not only the blog tour web site, but also each of their social media presence and find out how popular the blog really is: use Alexa.com to learn about their ranking worldwide and national.   Carefully read submission guidelines and follow them.

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What You Can Expect
Blog tour packages can include a variety of content types ranging from guest posts, author interviews to contests, spotlights, book excerpts, or a high-traffic email newsletter to readers.  The tour organizer will pair you with blogs they know would work best for your books.
It’s always a bonus when the book blogger and participating blogs review your book as well.  Offer free book review copies, and maybe a couple more as prizes during the blog tour.  Book bloggers often place reviews on both, Amazon and Goodreads, and certainly on their own website or blog.  Popular prizes during a blog tour are also gift cards from online retailers, such as Amazon or Barnes & Noble.

Traditional book blogs, can also be excellent places to contact regarding their participation – if they post articles, relating to the content of your title. For example, if you wrote a thriller that takes place in New York City, find blogs that are related to travel and tourism, ethnic restaurants, gun shops, fashion boutiques, aviation… and so forth.  If you write non-fiction, you will even find more blogs to pitch to.
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What You Should Offer
During your blog tour you exclusively “stop by” at one blog per day and you want to prepare and offer unique content to each blogger (kind of guest blog about your book and yourself as a writer).  Offer different content on each blog a week in advance of the publication date.  You may have fans following you to each blog tour location and you need to share something different at each stop.
Plan your tour at least eight to ten weeks! ahead of the actual tour dates, which should ideally be soon after the launch of your book so readers can easily buy it after hearing about it on the tour.  Avoid any time short before or during holidays.  Each book blog tour length is different, ranging from one to four weeks.

Offer each blogger exclusive content, that their readers will not find anywhere else.  Send them unique interview and blog ideas, based on their audience.  Research their tours in the past – and which authors/books have been the most popular.  Ideas for book blog content include author interviews, Questions & Answers, observations, backstories, personal observations, character interviews, related recipes, and book excerpts tailored to the book blogger’s demographics, maybe advice, expert opinion or how-to’s for non-fiction.

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How to Contact Book Bloggers
After reading carefully their submission policy, write them a friendly email, commenting on their blog, or a favorite author in common.  Describe your book title, the genre, a brief summary, a short bio, your social media presences, and links to your sales pages and Goodreads page as well as your own website or blog.  Describe your ideas for blogs and how you will promote the blog tour, including any freebies.  Offer a free review copy of your book and don’t forget your contact information besides your idea how long you would like the tour to last.

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Create Valuable Original Content
Each stop on your blog tour is a great opportunity to win new readers and reviewers.  Each of your articles can be later used on your own site, so, preparing the content for your blog tour is not an additional work.  Edit each of your posts for perfect content.  Include photos of your book cover and an author photo for use on their site.  Every part of your blog tour should be promoted through your newsletter, blog, website, social media – including the free event announcements on Google+ and Goodreads.
Write a separate event invitation for every day where you appear on a book blog site.  Don’t forget to do the same on LinkedIn, where each of your followers will receive an email notification.  Include also the blogger’s social media and blog links in your promotion.  After the event, respond friendly and quickly to encourage additional interaction.

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Part of the Success is up to YOU
As better you plan your the timing and the right content mix and as more you promote the blog tour – as better the book promotion works.  Give readers and bloggers value!  Don’t forget to thank the blogger personally and publicly.  You will likely be contacting them again for your next book. Once you have a relationship started with bloggers, continue with commenting on their other posts, retweeting or sharing Google+ posts, etc.

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Examples of High Rated Blog Tour Offers:

Suspense, Romance, YA, Adult, Paranormal, Fantasy, Science Fiction
http://xpressobooktours.com/services/

Mainly Romance and Fantasy
http://www.enchantedbookpromotions.com/

Romance, Fantasy, Suspense, Paranormal, Historical
http://www.goddessfish.com/services/virtual-book-tours/

Young Adult FREE Blog Tours
http://www.rockstarbooktours.com/p/what-we-do.html

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Find more Book Blog Tours in author Greg Stranberg’s article for The Book Designer.
He even wrote a very detailed, helpful book about this topic, where he describes in detail 50 ebook blog tours.
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Including blog tours into your book marketing mix, is great for boosting your book’s visibility as well as for getting reviews, and to introduce your writing to new audiences.  For even more success, it is important to promote the blog tour before and after the date.
Blog tours are all about exposure, to become introduced to new readers, so don’t get discouraged if you don’t see an immediate spike in sales.  It all takes time until you have a solid platform, and blog tours are a great tool to achieve this.

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Successful Book Giveaways – Print and eBooks

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Reading

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Book giveaways
are a powerful way to get a lot of exposure – and your book in the hands of new readers, who might even write reviews.  The success of your book giveaway depends very much on how you promote this event – and also how you leverage the networking possibilities you gain with new followers and contacts.
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Print Book Giveaways on Goodreads
Goodreads now allows not only paperbacks but also e-books as Giveaways.  They offer all members: “Be the first to read new books!  Pre-release books are listed for giveaway by publishers and authors, and members can enter to win.  Winners are picked randomly at the end of the giveaway.”
As Goodreads belongs to Amazon, they are setting the rules and also send out the ebooks to the chosen readers.  The cost of listing a Kindle book giveaway is $119, which allows you to offer up to 100 Kindle ebooks.  Goodreads print book Giveaway campaigns are still free.
The idea is that many of the people who win a free book will write a review of it on Goodreads (some people are so enthusiastic that they write reviews on Goodreads, Amazon, Shelfari etc). Reviews help book sales, so publishers and authors are keen to do giveaways.  However, if your book is in digital format only: there are ways to print a handful of books, once you have an ISBN.
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There are some competitors to Goodreads, who offer e-Book Giveaways for members, such as BookLikes and LibraryThing, and now even Amazon.com

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Offer e-Book Giveaways
In terms of features and functionality, both, BookLikes and LibraryThing are similar to Goodreads. Of course, they don’t have the user traffic that Goodreads or Amazon have, so you should not expect similar results if you have done a book giveaway on Goodreads in the past.  To list your book giveaway on BookLikes or LibraryThing, sign up for a free account and click on the giveaways link when you are logged in.  On the next page, there should be a tab at the top of the page in the main navigation that says “Create Your Giveaway.”  You will be asked for the same info as the other sites in the form on the following page.  Their rules seem to have been almost copied directly from Goodreads, as they appear to be identical.  For more questions go to their FAQ’s.
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Best of all, on LibraryThing you can choose to pick the winners of the giveaway yourself!  It is certainly less expensive than to donate print books and you can offer easily a dozen or more copies.  You can either send the winners a PDF or you can gift the e-book via Amazon and boost your sales ranking at the same time!
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Print and e-Book Giveaways Through Book Bloggers
Consider offering copies of your book to other bloggers you follow, or you have found through a Google search and have them host a giveaway. Book bloggers often really appreciate being able to do giveaways, and this can extend your reach outside of your previous networking!
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Don’t Forget: a Giveaway on Your Website
Your blog or website are great places too for giveaways, especially if you have thousands of followers / readers there or an extensive newsletter email list. Use the same announcements and promotions as you would do for a Goodreads, LibraryThing or BookLikes giveaway.  And you certainly can choose the winners yourself!
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9 Giveaway Tips for Authors:

  1. Enter your first giveaway 4-6 weeks before your book’s launch (as soon as you have the ISBN in case of a print book) and then periodically every other month.  Schedule your giveaway at least two weeks in advance.
  2. Write a compelling giveaway description with snippets of reviews and mentioning any awards the book won.
  3. Offer always autographed books for print versions.
  4. Follow everyone who applied for the giveaway.  On Goodreads you can follow 25 people/day.  These are the people who are interested in your book. Send a thank-you note to everyone who entered, and offer two or three chapters of your book to the not-so-lucky ones, and invite them to join your email newsletter.
  5. Use the free event-feature at Goodreads and Google+ and invite everyone there to participate in the Giveaway.
  6. Announce the giveaway at least once a day on your Google+ timeline, on Twitter, FB, LinkedIn, Pinterest and share it with: the public, your circles and extended circles – and additionally use the function “Also send email to Your circles” next to the sharing button (for your first post and then towards the end of the giveaway period to remind them).
  7. Post your giveaway article on your website or blog and regularly to all the Social Media sites, don’t forget Pinterest, Instagram or Flickr (use not only your cover photo, but anything that fits to the theme of your book), and maybe create even a short video about this giveaway.
  8. Make arrangements for interviews in local newspapers, mentioning your giveaway (plan well in advance, 2 – 3 months at least).
  9. Announce your Book Blog Giveaways in these listings / blogs too:

http://bookblogs.ning.com/group/bookbloggiveaways

http://cuddlebuggery.com/previous-lbba-giveaways/

http://www.iamareader.com/giveaway-hops

http://bloggiveawaydirectory.com/tag/books/

https://www.facebook.com/freebookgiveaways

http://www.bibliophilicbookblog.com/2014/06/giveaway-book-of-life-by-deborah.html

http://mostlyyabookobsessed.com/2012/09/blog-makeover-and-giveaway.html

http://www.yabookscentral.com/info/10186-ya-and-kids-books-giveaways (YA and Kids)
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IMPORTANT:  Don’t start or end your giveaway on a holiday or the days before. People are busy with other things around this time or they travel.  And don’t limit your giveaways to your own country, offer it worldwide.  It means more exposure and if your giveaway is only one to three copies it’s affordable, especially if you let it send as a gift through Amazon – this way it helps your ranking too. But always include / send a friendly note, even when you gift it via the online retailer.  Don’t delay the delivery to the winner.
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For Readers and Reviewers On LibraryThing:
“The August 2015 batch of Early Reviewer books is up! We’ve got 87 titles this month, and a grand total of 2,716 copies to give out, including a collection of previously unpublished stories and essays by The Haunting of Hill House author Shirley Jackson. Which books are you hoping to get this month? If you haven’t already, sign up for August 2015 Early Reviewers.” http://blog.librarything.com/main/  Lots of books to win and review!

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If you would like to get a mentor and our support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day!  Learn more about this customized Online Seminar / Consulting / Book Marketing for your success: http://www.111Publishing.com/Seminars

To learn more about professional book marketing and publishing, please read also
“Book Marketing on a Shoestring”
http://www.amazon.com/dp/B00UAVL3LE

Our email newsletters with free insider tips are sent out once a month. To sign up, just go to the form on the right site of each blog post.
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3 Tips to Create Excitement for Your New Book

Exitement

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Try to engage your potential readers early on. Create excitement through a book cover or any other kind of poll.  Use polling and surveys to add an element of fun to the conversation. People love to take surveys.  It will build community engagement, real relationships and interest, and will leave readers more receptive to your next book promotion. With simple online surveys you can take your social media networking success to an entirely new level.
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  1. Invite your networks to provide honest and immediate feedback. For example, ask members to choose which of  – at least three –  book covers they like best and let them share their thoughts about the design.
  2. Or you can let them choose the name of your protagonist.  Again give them at least three options, but explain in which time or century the story unfolds and give them a hint what kind of novel you have written.
  3. You can also create a survey which online retailers should carry your book beside Amazon, and give at least five additional company names.
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Include an incentive to encourage your peers to complete your survey. For example: draw a winner of the most popular book cover chosen, the most popular name or the and most chosen online retailer.  Offer a Kindle or a small digital camera as the first prize.
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Free or Very Low Cost
SurveyMonkey has a free, basic poll version, SodaHead as well.  TWTPoll offers  a pay-as-you-go version for $7 per survey.  Get lot’s of practical tips how to incorporate your poll at a variety of Social Media sites on an article by SocialMediaExaminer.

 

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,150 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? There is also the “SHARE” button for easy sharing at Pinterest, Google+, Twitter, LinkedIn etc.

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7 Ways How Readers Can Find Your Book

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Bookstore .

… and How YOU Can Find Your Target Audience.
As an author you need to know the answer how to find your target audience and set up accordingly your professional marketing strategies.

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A Pew Survey Shows How People Find Books – in this Order:

  1. Search on Top 100 Bestseller lists
  2. Shopping for books written by a favorite author
  3. Trustworthy Media Recommendations
  4. Word of mouth – or word of mouse
  5. Book search by genre or keywords
  6. Meeting the author in person (or online)
  7. Deals, discounts or free books

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Bestseller Lists:
The most popular way to browse for books are Amazon 100 Sellers or New York Times Bestseller lists or the Bestseller section in bookstores on- and off-line. Many of these books are traditionally published and are written by popular authors. But more self-publishing authors are starting to show up in these lists, especially on Amazon. If your book can get into their top 100 lists, the exposure can catapult your book even further. However, you have to compete against established and popular authors

Perfect not only your manuscript, but also your books’ cover editing, and formatting. Give your readers a reasons to leave positive reviews and recommend the book to others. Build early buzz for your book with cover reveals, let others know you are writing a book, get feedback on cover, title, blurb, first chapter etc. on different occasions from different groups of readers.  Meet-up groups, book communities, contests, promotions, etc. can help you get people excited about your upcoming book.  Place it on Amazon’s pre-order program three months ahead of your book launch.
Research bestsellers covers in your genre. If you want a top seller, the cover has to proof that it is the kind of book that the reader is looking for. Create a professional-looking and appealing cover that will attract customers, but also a great blurb that will entice interest without giving too much away.
Start early to market your book. Once it is published, it’s almost too late. Find bloggers in your genre who also review books. Start half a year in advance of publishing, bloggers may have hundreds of requests and reading takes time.

What’s More:

– Arrange book signings and readings
– Join a dozen reader communities
– Arrange for pre-sales on Amazon
– Plan a book launch party
– Set up giveaways on Goodreads and LibraryThing
– Create a professional press release package (on your website and in print) and contact local media.

Find many more tips for book marketing and your book launch in former blog posts.

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Shopping for Books Written by a Favorite Author
This will help authors who have written more than one book. When readers like them they will often search for other books written by the same author and frequently sold this way. Write two or even better, more related books, or a whole series in order to benefit from this type of book sales. The first book of yours they read has to be good enough to make your readers want more.
The more followers who read one of your books and love it, the more of your other books will be likely sold. It also improves your sales rank, chances of getting reviews, and prospects for word-of-mouth sales.
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Trustworthy Media recommendations
Editorial reviews from The Guardian, The Globe&Mail, MacLeans, the New York Times, Los Angeles Times or Washington Post can have a positive impact. However it is most unlikely for independent authors to get a review there, also it is not impossible. Check out this article: Prestigious Reviews and How to Get them.
Try to get reviews from bloggers in your genre who review books. Regularly writing a blog and being active in Social Media might help to make valuable connections. But remember that some reviewers and book bloggers receive a very high number of requests and that it takes time to read books.

Another trustworthy source that’s very valuable is the retailer itself. Once a book sells a few times along with another book, it can show up on “Customer Also Bought” lists. The more frequently your book sells – and the more effective your marketing efforts – the more these lists can help give your sales a significant boost.

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Word of Mouth – or Word of Mouse
The easiest book sale is via word-of-mouth sales.  If it’s a great book, a percentage of the customers will recommend it to others, this can generate valuable sales. If only a fraction of those people recommend it to others, sales can really grow in the long-term.
But it might take some time, until it naturally comes up in conversations. They might not buy your book right away. It can take weeks after they hear about your book before they consider buying. It can take several months for word-of-mouth sales to build up. In the meantime you can write more books. And your books have to be good enough to receive those recommendations.
If someone very social (or on Social Media) loves your book, or if people who are really connected in the Social Media world enjoy your book, it will be recommended and sales grow over time.
If a book blogger falls in love with your book, or if a book reviewer for a magazine likes your book, or a customer who often reviews books on Amazon, LibraryThing or Goodreads enjoys your book… all recommendations help, especially when they come from trustworthy sources.

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Book Search by Genre or Keywords
Readers often go to Amazon and other online booksellers to search for books by keywords or just browse page by page through categories or search within a specific category. The problem is that there are tens of millions of books to search for. Books that show up on the first page of one or more keyword searches are much more likely to sell through keyword searches.  However, only a few books show up on the first page of very popular keyword searches.
The better your book is categorized (and sub-categorized) and the better your keywords are, the greater your sales rank and the more reviews you will draw, which in turn can help to improve your book’s visibility.

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Meeting the Author in Person (or online)
Many books sell through personal interactions with the author. It’s amazing to be able to read a book by an author you have personally interacted with. When people meet you and enjoy the interaction, they are much more likely to read your book, enjoy your book and review it.
Especially if you make each person you interact with feel special. Don’t interact with people just because you want to sell them something. Interact with them to get to know them. If you really care, this will show and can make a huge difference.

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Deals, Discounts or Free Books
Consumer love sales. But they have to know about the sale, which means that you have to promote your discount. And they have to want the book, it has to be a good fit for them. That means you have to find your target audience and market your promotion directly toward them!
Time-limited discounts, such as Amazon Kindle “Countdown”entices customers to buy before the sale ends. Contests and giveaways can help stimulate interest, too, such as the Giveaway program at LibraryThing or Goodreads.  How to run successful Giveaways can be found in a former blog post.

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Who is Your Target Audience?
These are the people you want to interact with you personally because they are many times more likely to buy your book than anyone else. If you write steampunk and market it mainly to people who never read books in this genre, your marketing will not be successful.
Think carefully where and how to find your target audience. Don’t go there or contact them just to sell your book. Attract your target audience, and let them discover that you wrote a book that may interest them.
If you have a large Social Media following, you can tap into this for initial sales. You can meet people anytime. If it comes up that you are an author, even if they don’t read that genre, they might have a friend who does.
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Find your target audience well before your write or finish your book. Networking takes time. As earlier you start as better. And later when your book is out, send a thank-you note / email to anyone who recommends or reviews your book. They took time reading and reviewing your work, writing an article and get back to you, so take five minutes and write them a thank-you letter!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,140 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? There is also the “SHARE” button for easy sharing at Pinterest, Google+, Twitter, LinkedIn etc.

 

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9 Steps to Reach More Followers in Less Time

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bridge

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Social Media is meant for networking, not for advertising.  However, sometimes there is an exemption, such as a book launch, pre-sale campaign, Amazon Free Days or a Kindle Count-down sales campaign, that you want to announce as often as possible to reach all your followers.  Here is how you can accomplish this without getting your posts or tweets kicked out due to spamming:

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1. Step:  Connect Your Social Media Accounts

As more writers are engaged in Social Media and as more platforms they use, as easier it gets!  You write the posts – snippets from your blog or short announcements only once, but then you copy and paste them to several of your Social Media sites. Here are some examples:

Goodreads: Import your blog. Authors are the only members of Goodreads who can have blogs, and author blogs are a great place to start a conversation. You can add a link to your personal website or blog.

Google+: Connect your Google+ account with Twitter and everything you post is pinged to Twitter as well. How to set it up via ManageFlitter is explained in this blog post.

Pinterest: Connect with Facebook and Twitter, using their “setting” function.

LinkedIn: Connect your Twitter account with your LinkedIn page

Got Hundreds of LinkedIn Connections?
Circloscope.com is the only tool that allows you to find Google+ users from your long list of email addresses and to transfer them in bulk.
Now you just have to decide if you want to transfer your LinkedIn followers “by hand” into your Google+ circles or if you want to transfer them with one click (paid version of Circloscope.com = $47 for one year). If you have hundreds of followers to transfer, you might choose this small one-time expense to save lots of time.
More on http://www.savvybookwriters.com/how-to-import-your-linkedin-contacts-to-google/

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2. Step:  Add Sharing Buttons to Your Blog

How can you multiply the amount of posts and tweets for your campaign and get folks to share your posts or website content online? Make it easy for them to share what you have written with their social networks – and forward it to their followers and friends, and these also forward it to their friends and followers …. You get the idea!
The best way to start this process is to include click-able buttons to offer the idea of sharing front and center, and make it incredibly simple for your readers to post your link to LinkedIn, Pinterest, Twitter, and most important: to Google+, and many other social networks, such as Tumblr or StumpleUpon.

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3. Step: Join Bit.ly or Any Other Link-Shortener

You might know Bit.ly as a tool to shorten lengthy URL’s, such as this posts’ web address from http://savvybookwriters.wordpress.com/2014/02/06/benefits-of-using-bit-ly-for-social-media/ to http://bit.ly/NbQgkw
When someone clicks on the Bit.ly shortened version, they are then redirected to the original long URL. Best of all: you can post to several Twitter and Facebook accounts with ONE click.

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4. Step: Join as Many Google+ Communities as Possible

Posts within a community are indexed by Google and will be found in organic search results –
which means higher ranking for you on Google’s Search Engine! However, do some networking before you post about your campaign for the first time and don’t spam the communities, rather choose those who allow self-promotions.  Best of all:  you can start your very own community, where you can post at your discretion! Important is only that you have lots of followers there.

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 5. Step:  Write on More than one Blog – plus LinkedIn

Use this new, free feature to get more exposure for your writing and your books.
This is how it works: If you go to your LinkedIn homepage you will need to look for an “share an update” box in the upper part of your page and look for a pencil symbol next to the paper clip. If this is visible, you are ready to publish on Linkedin!  Hover over the symbol and it will show “create a post“. If you click it, you will be taken to a page ready to put your title in, write a new post or paste an article from your blog, website or a previously created content.  It means you can start publishing articles, images and links to potentially 300 million users on LinkedIn.

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6. Step:  Create Author and Fan Pages

Tips for Your Professional Amazon Author Page
Once your book goes live on Amazon you are eligible for an Amazon Author Central Account – and your very own web page on Amazon! Best of all: There is no advertising on your site, just a large image of your book(s), your reviews and your book’s description.  Get more tips here.
Amazon is not the only place where you can have an author page: Google+, Goodreads, Facebook, Pinterest etc., they all offer a second page, dedicated to your book or you as an author.

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7. Step:  Get as Many Quality Followers as Possible

No matter which sites you join, create an attractive profile, complete with an avatar that shows a favorable and professional portrait and an attractive bio.  Display links to your Social Media accounts in your email signature, your blog or website, business cards – just everywhere.
Re-tweeting and re-posting your followers is a non-brainer. Be generous in linking and re-tweeting others. You do not have to sit all day long on your computer to do this.  Check tweets once or twice a day and pack interesting ones into Buffer who will spread them throughout the day.
Share only valuable content.  Be generous, inspiring, entertaining, provide useful links.  Provide content that people are proud to provide to their own followers.
Be selective when choosing followers, avoid commercial account, celebrities and others who will most likely not re-tweet / post your content.  Never buy any followers, these are robots who will not help you.  As an author look for readers, book bloggers, reviewers etc.  and thank everyone who is helping you to get the word out.

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8. Step:  Write Several Blog Posts Ahead of Your Campaign

Write at least three to five articles about your campaign or your book – either on several of your own blogs or as a guest blog.  Use several angles to get the message out, and write about the benefit of the reader / buyer!  Use for each of your blog posts a different image.  Use the headline and link of each of your posts during your campaign, under a variety of links as explained in the first tips of this article. Example:  FREE TODAY: The Wolf’s Moon,  ebook, 408 pages, 99 reviews – get this fascinating suspense #Thriller  Amazon.com/dp/B0077F0DFI

To get more posts / tweets out, you can exchange the main link with the links of every country your e-book is sold in.  E.g. you might create twelve completely new tweets.  And on top of that if you add to each of these tweets a recipient at the end of the message, for example:  @ebookPR or @ebooksIntl, you are able to expand your tweets into hundred or thousands more…

Don’t forget to take advantage of the Buffer function that can spread your blog posts over the day – or Hootsuite.com and Futuretweets.com

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9. Step:  Schedule Your Posts at the Best Times

There are several tools you can use: You can for example schedule on Hootsuite or on Futuretweets, (or both) or on other providers, such as Twitterfeed, Buffer and Twaitter (now Gemln).
Posting links to Twitter between the hours of 12:00 to 1:00 p.m. and 3:00 p.m. Eastern Time will give you the highest click rank, especially early in the week.  Meanwhile, sending a tweet with a link after 8:00 p.m. should be avoided — as should posting links after 3:00 p.m. on Fridays.  My own experience so far with both, Google+ and Twitter is:  8-9 in the morning, 11-12 around noon, 3pm and 5-6pm.  One last tip:  when you post on your Google+ timeline, you can also add a personal email to all your followers – hopefully you have lots of them!

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Take Advantage of these Time Savers – and Reach more Followers

Using all these tactics should allow you to post your campaign at least 15 – 20 times per day, without ever repeating the link to your book or your message.  However, I am sure, as a reader and a subscriber of our blog posts you knew about these tips already  : )

 

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,130 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? There is also the “SHARE” button for easy sharing at Pinterest, Google+, Twitter, Facebook etc.

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@111publishing
http://www.111publishing.com
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