Fantastic Tool for Authors: Promotion Service Reviews.
Ever wondered where to advertise your KDP free days or any other book promotion? John Doppler from SelfPublishingAdvice compared mailing lists, readership numbers, and the cost for e-book discovery services: “Free and discounted e-books can be a powerful tool for increasing sales, but only if readers know about the deal. We have gathered the data on eight popular services so you can compare pricing, audience, and features to find the right platform for promoting your free and discounted books.”
The mailing lists of ebook discovery services can (not necessarily always will) place free or discounted books (or those at regular prices) in front of thousands of interested readers, potential book purchasers and reviewers.
How to Use this Tool:
First, choose your category and sub-category and click on the price button (free and up to $2.99 and over). You will be provided with a list of the services from best to worst value, determined by the cost to reach 1,000 subscribers (CPM). The higher on the list an option is, the better its value.
For example in the thriller category “Fussy Librarian” offers the best value at only $0.17 to reach 1,000 subscribers, while BookBub is at the lowest ranking with $0.69 to reach 1,000 readers.
Here is a random example from the category Mystery, sub genre Thriller for books $2.99 and over:
$2.99 Books (and over)
Service Category Reach Cost CPM (cost to reach 1.000 subscribers)
Fussy Librarian Thrillers 96,109 $ 16.00 $ 0.17
Bargain Booksy Thriller 124,200 $ 50.00 $ 0.40
BookGorilla Thrillers 185,500 $ 100.00 $ 0.54
BookBub Thrillers 2,760,000 $ 1,900.00 $ 0.69
Conclusion by SelfPublishingAdvice:
“Books priced at $2.99 and over, the clear champion is The Fussy Librarian. Fussy Librarian has a smaller membership, but their correspondingly lower fees do not vary with the price of the book. Fussy Librarian has approximately 121,000 subscribers. Authors can promote their book to a second genre list at half price! With superior CPM for higher-priced books and the best CPM across nearly every fiction category, Fussy Librarian presents an outstanding value for a surprisingly low price.”
“Bargain Booksy ranks moderately well in fiction genres, particularly in the higher price brackets. However, Bargain Booksy really shines in nonfiction categories, where it sits at the top of most rankings.
Freebooksy does not fare quite as well as its sister site, generally resting in the lower half of its genres. The popular categories of Mystery, Cozy Mystery, and Thrillers are a notable exception.
Almost all these services are affiliated with online book retailers and receive a tiny percentage (around 4 per cent) of each book sale, unless it is free. If you are an affiliate yourself, the percentage will go to the book promoter, not to your account. But this is a negligible detail, just wanted to let you know.
The only service who is not disclosing their affiliate connection is BookBub. In their very detailed privacy page, they disclose: “We may share some or all of your personal information in connection with or during negotiation of any merger, financing, acquisition or dissolution transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets….”
SelfPublishingAdvice Provided a Great Free Service.
Thanks to John Doppler, who analyzed the strength and weakness of each promotion service in this review, lists the requirements (mostly at least ten! book reviews, better than 4-Stars), the most popular categories, and lots of other important information, such as the return on investment (ROI), including the websites of the promo services.
Don’t miss to bookmark this terrific resource and work with the information, provided by John Doppler.