book signings

17 Bestseller Tips – from Trade Publishers

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Bestseller-List

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If you ever see Marketing and Advertising from traditional puplishers, it’s for their Bestseller authors only, such as: Advance Book Reviews, posted on their book’s cover, Book Tours and Signings of celebrity authors, media coverage including reviews, speaking engagements, and placing at major bookstores who report to Bestseller lists.  How can author-publishers use the methods of global trade publishers to promote their self-published books?  You don’t need to travel to the Frankfurt Book Fair in Germany, like Johannes Kepler did in 1620 – yes, self-publishing was en vogue already four hundred years ago!

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7 Million Self-Published Titles:  Stiff Competition
Since 2010 roughly 7 million new self-published books appeared, almost all at online retailer’s websites.  And these titles will be offered for many years to come, as most of them are in digital format. The “gold rush” seems to be over and self-publishing has been dropping almost 50% per year, obviously “separating the wheat from the chaff”.  You’re not a New York Times bestselling author. You don’t have a publicist. And your Amazon sales numbers are awful. Should you quit writing books?  No, absolutely not!

For those of you who want to succeed at self-publishing, use also some traditional marketing methods, create a Business Plan and a Budget, including anywhere from 5-10% for your overall book marketing, including website, paying for IT help, designer, or Google ads.
Traditional publishing uses multiple ways to promote. Self-published authors attempt to market their books to the entire world via Amazon, social media, and their website it seems.  Publishers select books in order to stay in business, and also to determine what the publishing house’s identity is.  Here’s how you can copy traditional ways to market – adjusted to self-publishing.  One step at a time, but continually every day – split in small tasks.
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1. Start Early
Market Research – the very first step to do!  An editor will need to make a case that the book fills a market need. And to do that, the publishing house will look carefully at what’s out there. Has the competition a recent publication in this sub-genre? Does it have similar scope? Is it widely available?

Authors, and especially self-publishing authors need to study their competition carefully too:  Read their books, study book covers, pricing, reviews, and the marketing of competing books. The most powerful and essential steps you can take toward promoting your book begins long before the actual writing of the book. At least two years before the book is published, start building a network of supporters and reviewers.
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2. Print!
Traditional publishers concentrate on print books, which still make up for about 60% of the book market, depending if you look at book sales numbers or revenue per book.  Audio Books: The audio-book market is certainly growing, and Trade Publishers are not only investing in digital (even so it took them a very long time) books, but also in audio-books.

E-book authors might be happy with their sales on Amazon, Apple, Kobo or Barnes & Noble. You might have even turned it into an audio book. But the questions for a “real” book, paper back or hard-cover copy from conservative friends or elderly family members are nagging… And wouldn’t it be nice to walk into a Chapters or Baker & Taylor or one of these rare independent book shops and see your book in the shelf?  You will not earn a fortune, not even a living, but for a couple of months it is a nice pocket change. Only months… yes, because longer than this, barely any book will stay in the book store, unless it really is a bestseller and gets re-printed. If you go the indie route and choose for example the POD services and worldwide distribution through Lightning Source, (provided you have at least 3 books to be considered a small publisher) your book is printed on demand and will never get discarded (good: no-return-policy in POD worldwide distribution). See this article How to Distribute Your Book Worldwide.
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3. Book Sales at many outlets
Imagine you could buy all books from Penguin only in one book chain… Publishers distribute their books to as many outlets as possible, to brick-and-mortar stores, independent book sellers, mass markets, online book sellers, even via Affiliate programs.

Authors: Sell your books, e-books and audio-books not only through Amazon, but as well on Barnes&Noble, Apple and Kobo websites, to have your “eggs in more than one basket”. And don’t forget the potentially huge potential market for hardcover books, selling them to libraries all over the country!  However, there are way more online retailers for e-books and books than just Apple , Sony, Diesel, Kobo or Barnes & Noble.  Sign up with a book distributor / fulfillment company for your print-version of the book. Distributors mostly require just three books to be listed as a publishing business, and if authors have not written three books yet, they can band together with other authors to reach this minimum.  Traditional publishers and the books of their authors can be found on Bowker’s global database of books.  How to get into “Books in Print”, a worldwide database and to register your book for FREE! with Bowker is the topic of another blog posts.

Books available for future publishers:  Aaron Shepard has written two books about the topic of book distribution: POD for Profit and Aiming at Amazon, both contain very detailed information for small publishers. Another great source is Dan Poynter’s Self-Publishing Manual, a classic publishing guide-book.
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4. Sell books to Libraries
All traditional publishers sell their books to libraries.

According to statistics from the American Library Association and the Book Industry Study Group, libraries yearly purchase books for nearly $2 billion. But not only books, also audio-books and other forms of publications. Around 95% from major publishers.  Imagine, you sold your $15 book at a 50% discount to only 10% of these libraries, you will earn more than $75,000. But how can you tap into the lucrative library market?  It is explained in detail, including valuable links of wholesale companies who sell to libraries, on SavvyBookWriters here and here.
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5. Book Shows & Fairs
Representation at the applicable trade shows includes bookseller trade shows like the Bookseller Expo America (BEA) or one of the regional bookseller shows, like the New England Booksellers Association, Book Shows for the Library Association (ALA) and certainly the world’s most important, the Frankfurt Book Fair in Germany every October.

Which Book Fairs or other Literary Events will you attend in the coming months to present your work?  How to organize your participation and how to attract visitors is explained in detail in this blog post, pointing out the do’s and don’ts at book fairs.

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6. Book Signings
An author tour can take various forms. Two weeks of travel, flights from city to city, an author appearance every day, twice a day if possible.  Publishers often make their choice on the basis of three factors:  if the book can sell in quantity in bookstores; if the book can be reviewed in newspapers, not simply journals;  and if the author is presentable.

How you can organize your own book signing is explained in detail, even with a time-table, here on this blog post at SavvyBookWriters.com/blog
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7. Book Clubs
Traditional Book Publishers sometimes sponsor book clubs, or invite them to participate in a contest, such as the one offered by Random House of Canada “Book Clubs are Beautiful”.  Members suggests four or five books that they must have read and then the voting and lobbying begins until they’ve got their list. member suggests four or five books that they must have read and then the voting and lobbying begins until they’ve got their list.

Authors on the book clubs list have attended a meeting or contacted them by phone or email. Writers can find easily contact addresses of book clubs via Google. Offer them a free copy of your book, just as big publishers do. Don’t overlook virtual book clubs at Goodreads, Wattpad, Bibliophile etc.
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8. Writing Contests
Many published authors compete in writing contests, and publishing houses sometimes organize contests.

How to Get More Readers from an Award:  Publicity around a book award will boost your book sales. Contests are a great way to hone your craft and show the world how much better you are than other writers. Winning a book award for your self-published fiction or nonfiction book is a great way to gain recognition and approval. You will not only see an increase in your book sales – if you market it well – you also can add the award sticker to your cover and mention the achievement on your back cover, in your books’ description, and in all your marketing and promotions – online or offline. 25 Writing Competitions You Should Enter
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9. Content Writing for magazines & newspapers
World-famous bestseller writers from big publishing houses, such as Ernest Hemingway, Margaret Atwood, Tom Chiarella, Gloria Steinem and Stephen King did it: Writing occasionally short stories and magazine articles – before blogs became fashionable.

Your book has been launched months ago or even last year. NOW readers need to see something NEW from you. It doesn’t need to be a whole new book:
The three main assets you have already
– your writing skills
– the content you already penned
– the research you have done for your book(s) can be used to write at least 20 – 30 articles or blog posts – and if regularly posted on Google+ it is raising your Search Engine Ranking on Google tremendously.

More benefits of writing content:
– it is a subtle way to promote your book
– you receive valuable back links to your website or blog
– you will have lots of possibilities to post on Twitter, Google+, Pinterest, Facebook.
– include links to your articles in email newsletter (that you hopefully send out regularly to your readers)

Post these articles on your blog or contribute guest blogs to other sites that are focused on the same topics as your book.
Content is used to draw in your ideal readers / reviewers, it will link to your book sales page or your website and it helps a lot to build a platform. Last but not least it gives you a lot of material to post and to tweet. The result: you will increase your exposure, show your writing skills, grow a loyal following and attract reviewers – in one sentence: you will achieve success with your writing – and in many cases, even get paid for it.
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10. Press Kits on your website
Bestseller authors at traditional publisher have the support of the publisher’s in-house (or out-sourced) publicity department. How much publicity support depends on many factors, but there are the basic elements that a publicity department will likely provide:  Book Press Materials.  Near publication date, the book’s publicist will email the electronic version of the press kits to a large number of applicable editors and producers to garner interest in the book. Book Media Follow-Up is the next step. The book publicist will follow up with any media outlet that responds to the mailings or e-mailings, will mail additional copies of the finished book, and will make additional calls or emails to other outlets to remind them the book is in their in-box.

To get the word out about the upcoming book launch, to receive positive articles in newspapers., magazine, book blogs, or to get interviews, writers should professionally deal with anyone who could tout their book – not only national press or TV.  Don’t make these common errors:  Not having a press page on your website for example.  Unfortunately most writers are not aware that journalists, bloggers or radio hosts need a bit more information than what they see on your Amazon page. And they won’t just copy and paste your “about the author” or the description of your book on the sales page. Check out Stephen Kings website, see how he organized his page for the media, where journalists can download high-resolution press photos.

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11. Advance Book Reviews in magazines and newspapers
Did you ever wonder why brand new books had already reviews?  New author-publishers can learn a lot in book stores:  Check out how professionally published books look like: Many of these trade books have either on their back cover (paperback) or on their binding flap (hard cover) several snippets of the book reviews, as well as endorsements from bestselling writers or other professionals, that were already written before the book was printed.
Traditional publishers may budget anywhere from fifty to several hundred “free and review” copies. Advance Review Copies (ARC’s) are what they send out half a year before book launch date.

How these pre-editions Galleys) are produced and to whom they should be sent is explained in How to Get Reviews Before Your Books Launch.  Prepare your book review query well in advance and learn what to avoid when pitching to reviewers.  Valuable tips can be found at Prestigious Reviews and How to Get Them.
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12. Radio Interviews
Bestseller authors often appear as guest at TV or radio stations. Publicists for major publishing houses have longstanding contacts to their editors and arrange interviews for bestseller authors.

Authors can go the same route, starting with internet radio stations, such as this one: The Book Report.  Don’t forget when you plan the marketing of your public events, to announce it for free on Google+ and on Goodreads, use their free Event pages.

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13. Speaking Engagements
Keynote Speakers and Motivational Speakers get handsomely paid, often $10.000 to 15,000 for a two-hour speech!  Most celebrity authors, found as speakers, are writing Non-Fiction books.

Speaker agencies, or organizers of Writers Conferences are the best approach if you want to earn more with speaking engagements than with your book.  If you are really serious about publicly speaking, join first Toastmasters.com and then the Certified Speaking Professional Association where you can get certification in public speaking.

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14. Foreign Rights
Basic subsidiary rights that publishers contract with their authors include translation into foreign languages, foreign rights, and reprint of selections by other publishers, just to name a few. An American publisher may also license a book to a British house for separate English-language publication in the UK and the Commonwealth

Foreign Rights  as well as translations into other languages can be a great way to leverage the value of your manuscript – but don’t expect big numbers right away. Additionally, it will add an international, professional image to you and your books. Revenue will be an advance and approximately 6 – 10% royalty of the retail price, minus percentage for the agent. Try to get the highest advance possible. It’s also a long-term project as it takes around 18 months until the book is translated and finally available online and in bookstores – and another half year for royalties to arrive.
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15. Bookstore Placement
Placement in bookstores, both chain and local (especially bookstores that report numbers to the Bestsellers List)  William Germano explains in his book:
Trade publishers’ marketing departments issue all kinds of catalogs to promote books—ones you see and ones you won’t unless you’re a librarian or a bookseller. The trade catalog is a publisher’s principal tool for making sales to bookstores.  Publishers with two trade catalogs bring out one per publishing season. The fall season usually begins in September and continues through the winter. The spring season begins in February or March, and continues through the summer. Books to be announced in a catalog must be securely in place at the publishing house up to a year ahead.

For those of you who want to succeed at self-publishing, use also some traditional marketing methods, create a Business Plan and a Budget, including anywhere from 5-10% for your overall book marketing including your website, paying for IT help, designer, or ads.

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16. Placement of books in big box stores
Wandering into a Walmart or Shoppers DrugMart outlet, you will most likely find close to the entrance / cashier desk the shelves of magazines and books, often from Bestseller authors. Big publishing houses sell tons of books to these big box stores – at steep discounts I must add.

If your books are selling like hot cakes, consider selling in bulk too.  Book wholesalers or websites such as ChainStoreGuide.com and TheSalesmansGuide.com, provide contact information for hundreds of buyers. You could also visit the websites of your most coveted outlets. Target even maintains a “vendor hotline” to answer questions by phone. However, be aware that having at least a dozen books is the minimum before you approach buyers at big box stores. They will not order single titles. If you have a book that should go into a specific department, for instance Sporting Goods, Electronics, Childrens, etc. contact your local store manager and ask who the buyer is for that specific department.

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17. Book Sales Page
Many big publishers and major online retailers sell from their own website print and digital books – and so can you!  How?

Get all the information you need to start selling your books from our former article:  How to Sell Your Books From Your Own Website.
Make at least 30% more on your books. Get your revenue immediately and get to know your readers, a very important point for your future marketing and to keep in contact with your customers.
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Conclusion:
This is just a small selection of the many book marketing activities that authors can copy from major publishers – beside Social Media networking.  “Just Because You Wrote a Book, Readers Won’t Line Up To Buy It!”  Yet, authors who take their publishing endaveor seriously and work as hard on their publishing business as they do on their writing, will always succeed. Read this article regarding the “Book Sales Plateau”.
Find many more detailed tips and links to all aspects of author-publishing and book marketing at SavvyBookWriters, especially how you can act like a professional publisher and take your books to the next level.  Remember that you don’t have to do all of this at once!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

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http://www.111publishing.com
http://www.e-Book-PR.com/
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Tagged: 7 million new self-published books, book marketing activities, Book Reviews in magazines and newspapers, Book Sales Page, Book Shows & Fairs, book signings, bookstore placements, radio interviews, Writing Contests


9 Tips to Increase ‘Newbie’ Writer Confidence

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Dancer

By Wanda Octave 

All writers believe in their work. Introvert or not, you write because it’s in your DNA. And when you pen your masterpiece, you know that you have developed a brilliant piece of literature that someone would love to read. But… fear keeps it hidden.

Fear of Rejection

  • Fear of what others will think.
  • Fear of writer’s poverty.
  • Fear of taking the leap.
  • Fear of sticking to it for the long haul.
  • Fear of whatever new reality pops into our heads at any given moment.

This has caused many bestselling manuscripts to die in the laptops and shelves of ‘the shy writer’.

Fear Holds Writers Back.
Fear, is the only thing holding good writers back from greatness.  My biggest fear has always been losing my words. As a published author, I am great on paper, but I fear losing my words in a live forum. And though there are many great online marketing sources, you have to put yourself out in the open to market your work. People want to ‘hear’ from the author at some point. Fans want to meet you. And inquiry minds want to know about you. And on many levels.  I have no problem with that. In fact my book is based on life lessons learnt largely from my own life, so my life is literally ‘an open book’. I am shockingly candid at times and ‘tell it like it is’ without fear of judgment. In ‘real’ life, I also love meeting people and talking about my book, about life and about their experiences. But when Cameras, microphones, and a sea of faces stare up at me, I’m suddenly afraid of losing my words.
As a newbie this is normal, but I’ve heard that it happens to established authors too. This is only my first book so my trip to OZ has been slow and rocky, I am becoming more confident as the months roll on. By this time next year, I’ll have a different article for you. In the meantime here’s what I’ve learnt and what has worked well for me:

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1. Send Interview Questions Before Hand.
Include a list of sample interview questions in your media kit so that you know what to expect and are comfortable with your answers. I used to  be worried about repetition but each interviewer somehow has a different flare or twist and though the answers are the same, they are different every time. Also sometimes the interview may move in a particular direction and you get to cover a lot more than your core questions.

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2. Have a Conversation Instead of an Interview.
It is a good idea to research your interviewer so that the interview can have more of a friendly flow. Easing your book into a ‘conversation’, makes it relate-able and relevant. If time permits, it is also beneficial to have a casual chat with the interviewer, or producer with the cameras rolling. Many times you reveal a lot more interesting information then, than during the actual interview.

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3. You Will Need to Think on Your Feet.
When I sit with my thoughts, the words don’t just flow, they gush! It’s not the same when you’re the center of attention in front of a live audience. So I usually come up with a plan of a beginning, middle and end, and fill in with personal experiences in between. I understand that it is the experiences of life that connect us and I want to connect with the sea of faces in front of me. If I only have three things to remember, ‘beginning, middle and end’ then it is less difficult to ‘lose’ my words.

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4. Hide Behind Radio.
Doing Radio is like having a one on one. At first, the prospect of hundreds of people listening to me made me started having a conversation with the announcer and literally forgot that there were hundreds or thousands of people listening.

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5. Do A LOT of Book Signings
I absolutely love book signings. It is a great way to meet people. A perfect sales medium and an excellent way to build your confidence as a writer. I do book signings at books stores, malls, events, street fares, you name it!  And I have met a wide spectrum of people, many of whom have helped me grow my business.

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6. Everyone Will Not Love You.
As it is in life you will get your share of critics and you will need to develop a tough skin. People will be judgmental and condescending, but if you believe in your message/story, it will be enough. Always remember why you decided to become a writer and remind yourself too of the many lives that you have changed through your work.

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7. Go to Conferences.
If you want to learn to be more effective in public, it is a good idea to go to conferences that you would like to speak at in the future. Recognize what each speaker brings to the table. Learn different presentation styles. See what you can offer that can add value to a future conference. Then write an awesome proposal and start pitching for next year. You may be a newbie this year, but hopefully a pro by next year.

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8. Make Yourself Interesting.
Connect. Connect. Connect! Keep it real. I believe that we connect with each other through our experiences. And we all have the same experiences, our circumstances are just different. Tell your story. You will be surprised how many people can relate. The most popular feedback that I get, is that the stories in my book are relevant. When a reader feels that you understand them, they become a fan.

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9. Hang Around.
I like to chat with staff at the radio and TV stations and talk to the audience after a conference or event that I attend or speak at. The bulk of my book sales come from book signings and ‘back of the room’ sales. Because my book is relatively new and I am not an established writer, I have to make a personal connection with potential readers. And being available for a chat gives me an opportunity to do one-on-one marketing, have in-depth personal conversations or sometimes a mini coaching session. I have learned that people are more likely to purchase your book when they connect with you.

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Finally, there is also a whole world of online marketing out there which I am only now starting to explore. I have to learn to put myself ‘out there’ both in the physical and virtual world. It’s nice to be at home, while out (in cyberspace) at the same time. I’m sure it’s not as easy as hiding behind my laptop though. I’ll have to gather all my self-confidence tools and start over.

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Bio:  A former Marketing professional, Wanda Octave worked in the fields of banking, real estate and tourism before fulfilling her lifelong dream of becoming a writer. She currently resides on the tranquil Caribbean Island of Saint Lucia with her husband Simon and daughter Kelci. Find more information at www.wandaoctave.com and her Amazon author page http://www.amazon.com/dp/9769555711 

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,060 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Tagged: book signings, confidence, Fear of taking the leap, Fear of what others will think, Fear of writer’s poverty, newbie writers, self-confidence tools


Stephen King Book Signing in Sarasota Florida

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Read tips for your own book signing, that might not draw such a crowd, but it will show your book to many more readers, and it is a part of your author platform, which helps to cement your author brand.

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Folks were lining up around the blog… What a sight!  I was curious and asked one of those in line if there is free ice cream from the new opened parlor.  But no!  She explained me that there is a book
signing.  Book Signing? Really? Yes, she said, in BookStore 1 is an author signing his books.  Yes, and what’s his name? Stephen King she said. Well, no wonder that folks are lining up!
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Stephen King Book Signing in Sarasota Florida

As I had already a small camera in hand, I asked several folks to model for me and took also lots of
photographs from parts of the line-up (sorry, had no wide angle lens with me to capture how the line went around the whole block).

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Stephen King was born in Portland, Maine in 1947. He made his first professional short story sale in 1967 to Startling Mystery Stories. In the fall of 1973, he began teaching high school English classes at Hampden Academy, the public high school in Hampden, Maine.  I would assume to make ends meet…

If it hadn’t been for Stephen King’s wife, Tabitha, the iconic image of a young girl in a prom dress
covered in pig’s blood would not exist. King received 30 rejections for his story of a tormented girl
with telekinetic powers, and then he threw it in the trash. Tabitha fished it out. She sent his story
around again and, eventually, Carrie was published. The novel became a classic in the horror
genre and has enjoyed film and TV adaptations as well.

Writing in the evenings and on the weekends, he continued to produce short stories and to work on novels. In the spring of 1973, Doubleday & Co., accepted the novel Carrie for publication, which allowed him the means to leave teaching and write full-time. He has since published over 50 books and has become one of the world’s most successful writers.
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Word for Your Week:
“Talent is cheaper than table salt. What separates the talented individual from the successful one is hard work.” –Stephen King

And by the way: There is a publishing seminar in Sarasota, FL, this coming Saturday, March 22.
Sign-up for the Early-Bird-Offer, and learn how to become a successful writer – maybe one day people are lining up for your book signings too.  It all takes a lot of time, often years, patience and dedication. We will show you at this seminar how to redeem and get short stories from your books’ manuscript and from your research, to get your name out as a writer. Remember: Stephen King started out with short stories!
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Tips for Your Own Book Signing
Start with your own towns / cities bookstores, some will agree to a book signing with a local author. However, just because you set up an event, doesn’t mean people will come! You have to annouce it to as many people as possible. In the weeks leading up to the book signing, announce it often on all your Social Media sites, on Craigslist, print some flyers and post it at libraries, on Community Boards, coffee shops etc. Sent out a press release to various local media outlets, and maybe offer them a free digital version of your book.

Don’t forget to mention that you will have a drawing (maybe for a Kindle, Kobo or Nook and also that you will have “refreshments” (ice water to juice, coffee, or cookies, or even wine and cheese). It all depends on the venue, in a chain book stores that includes a coffees hop you may think about a gift card for a large coffee to hand out to people who bought your book.
Bring your book markings or cards, a fish bowl to collect addresses for the drawing, lots of pens, and ice water for yourself. And have someone to be present at your table and help you. See more tips at our blog post: “Top 18 Book Launch Tips” where you also get a time schedule.
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In her article “How to Have A Successful Book Signing” MaryJanice Davidson said: “First, let’s define “successful”. A successful book signing is when you show up, your books are there, you have a place to sit, and you sell just one book.”  Well, hopefully more than one I would say.
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Author Michel Sauret: “Not every person that comes up to you during the signing will buy the book. Don’t be desperate and try to force a sale to everyone you talk to, but definitely show your enthusiasm and confidence in your own work.” 

Valerie Peterson wrote: “signing books—can be an important part of your book marketing campaign. While online bookselling is booming, of course, many people do enjoy seeing authors live and in person, and it gives writers an opportunity to meet their readers—as well as to sell some books!”

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

.

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Tagged: book signings, BookStore1 Sarasota, free tips for authors, How to Set Up a Book Signing, Sarasota Florida, Stephen King, Tips for Your Book Signing


Book Sales Plateau – 13 Tips What You Can Do!

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First-time writers are often puzzled when after a very successful book launch and many book sales, their ranking on Amazon drops and their sales numbers dwindle over time – which is a totally normal process, even for bestseller authors. So what can you do as a writer – besides writing your next manuscript:
Your book has been launched months ago or even last year and you had great sales numbers. NOW readers need to see something NEW from you. It doesn’t need to be a whole new book:
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The three main assets you have already

  • your writing skills
  • the content you already wrote
  • the research you have done for your book(s) can be used to write at least 20 – 30 articles or blog posts – and if regularly posted on Google+ it is raising your Search Engine Ranking on Google tremendously.
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1. Use the manuscript text from your “old” book to split it into tiny portions and write lots of short blogs / articles from the content – along with a two sentence bio and a link to your webpage or Amazon author / sales page. Make use of your assets! Which means not only your book, but using all the research notes and text, you have compiled to write it. Make it a habit to post/publish content at least two – three times a week!

More benefits of writing content:
- it is a subtle way to promote your book
- you receive valuable back links to your website or blog
- you will have lots of possibilities to post on Twitter, Google+, Pinterest, Facebook….
- include links to your articles in email newsletter (that you hopefully send out regularly to your readers)
Post these articles on your blog or contribute guest blogs to other sites that are focused on the same topics as your book.

Content is used to draw in your ideal readers / reviewers, it will link to your book sales page or your website and it helps a lot to build a platform. Last but not least it gives you a lot of material to post and to tweet. The result: you will increase your exposure, show your writing skills, grow a loyal following and attract reviewers – in one sentence: you will achieve success with your writing – and in many cases, even get paid for it.

Read more here:
http://savvybookwriters.wordpress.com/2014/01/26/prequels-authors-benefits-of-writing-them/
http://savvybookwriters.wordpress.com/2014/01/03/a-new-way-of-book-marketing/
http://savvybookwriters.wordpress.com/2013/07/07/free-brilliant-book-marketing-to-a-million-audience/
http://savvybookwriters.wordpress.com/2013/08/13/smart-authors-get-paid-for-marketing-their-books/

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2. Rewrite these articles a bit, add more material and offer them to magazines, newspapers etc., starting with Airline Inflight Magazines, Huffington Post and Salon.com etc., even The Atlantic could be interested if it is a longer article with great content. Focus more on discoverability rather than selling. Your work is important, so help readers to find it.

World-famous bestseller writers, such as Ernest Hemingway, Margaret Atwood, Tom Chiarella, Gloria Steinem and Stephen King did it: Writing occasionally short stories and magazine articles – before blogs became fashionable. In several former posts I explained in detail how easy it is for writers to create content, such as blog articles and sell them to magazines and newspapers or write guest blogs. Read more about brilliant book marketing and content writing, check out the links below.
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3. You Need More Potential Readers
Are you really adding at least 25 new followers per day to your Social Media networks? You often can add more, 25 is the restriction on Goodreads, but Google+ for example allows you to follow up to 5,000 people. However, don’t choose just anyone: type into the search function: booklover, avid reader, reviewer, book blogger… you get the point? These are the folks who might be interested in your book – and tell other about it. Make it a habit to add EVERY DAY new followers to each one of your Social Media sites. Future book campaigns will only be successful if you have enough fans!

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4. Post and Tweet more about borrowing your book for Prime Members.  After all you earn money with each lending (approx. $2 per book).  Every day new customers sign up for Amazon’s Prime membership program.
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What’s More:

5. Post something new on your website at least once or twice a week

6. Plan and create an email campaign to potential readers

7. Book Signings end Readings bookstores, museums or literary cafes

8. Readings at libraries & book clubs or Meetup Groups

9. Participate in Writing Contests (national and international)

10. Write a prequel for your next book and add a link to the first one

11. Join HARO (Help a Reporter out) to make yourself a name as an expert in your field
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12. As soon as your next book is written, contact the library distributors, read the useful blog article from SavvyBookWriters.com/blog with lots of tips and links how to sell your book to libraries.
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13. You Might Need More Distribution:
Use BookBaby or .eBookpartnership for example, to place your book on all Amazon’s Kindle Stores: US, UK, France, Germany, Italy and Spain, Brazil, Japan, India etc .  In North America: Apple, Baker & Taylor, Barnes & Noble, Kobo, Ingram. In Europe to: Askews & Holts, Blackwell’s, BlioBook, Depository, Kalahari.net, Waterstones, Whitcoulls, WH Smith. Their yearly fee is less than $100 and you can save LOTS of hours for uploading your book, for accounting with these retailers and if you work on Windows, to use a Mac computer (for upload to Apple).  Best of all, they do not take commissions, such as with Smashword for example. You keep 100% of the revenue from online retail. However, you should buy your own ISBN’s, preferably a block of ten, and don’t forget to register your book worldwide with Bowker’s database, which goes to all bookstores and libraries in the world.
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Don’t forget:
If you have only one book there is nothing that readers can actually buy from you, after they have read your book! The only benefit is the lending program for Prime Members that gives you some revenue – but only if you have priced it higher than $2.99, as readers usually prefer to borrow higher-priced books. And: marketing means not only sales campaigns … so do everything to show your potential readers a bit of content that leads to your book. The key to success is confidence in yourself, persistence, and also knowing what you want!
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SECRET:
Your first book will very often increase in sales as a result of a successful launch of your second book. Every time you launch a new book, it has an impact on past titles, if they are written for the same audience.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars  Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,010 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Tagged: book launch, book signings, BookBaby, content writing, eBookpartnership, HARO, Prequel, research you have done, sales plateau, Writing Contest, Writing skills


Successful Book Selling – The Non-Traditional Way

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Store
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Bookstores, brick-and-mortar or online, are wonderful places to buy books – and for authors to sell books, but they aren’t the only places.  Do you know that more than half of all books are not sold in bookstores?  If you really want to take your business to a higher level, there are so many other venues for selling your books.
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Your Own Webpage
David Gaughran wrote: “
The first obvious advantage is higher royalty rates. You can earn a lot more than 70% if you sell direct. I’m making $3.49 on my $3.99 titles (as opposed to $2.70 from Amazon) and I’m getting nearly double the royalties on 99c titles.  On top of that, I can now directly serve readers who face higher charges internationally (such as readers in Amazon’s surcharge zone) and those readers who can’t buy from the major retailers (e.g. Barnes & Noble only serve the US, and Amazon don’t serve much of Asia, most of the Middle East, and nearly all of Africa).”  David gives in his article detailed information to pro’s and con’s of selling directly, payment options etc.

Gift shops
Many books fit well in the gift or souvenir market. The price for your book should be under $15, the cover bright and the book a good impulse item. If you offer your book in person, bring a display for dominantly presentation at the cash counter. A good place too is a hospital’s gift shop: visitors and patients need something to occupy their time at the hospital, right?
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Local Festivals
Build your local brand and get recognized by your community and sell your book at local festivals and fairs. Contact festival organizers in your area and ask them how you can set up a booth at the next festival. It may surprise you just how much traffic your booth could attract. Bring a fish bowl and initiate a raffle, and get names and email addresses to invite for your next book launch.  A side effect might be that people demand your book at the local library and even in local bookstores.
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Retail outlets
Some golf club shops, gourmet shops, sporting goods stores, home improvement stores, museum stores, wineries or children’s shops sell books as sidelines, items that complement their other merchandise. Offer the outlet ten copies on consignment, plus a free display to get the ball rolling. For example: if there is an exhibition about the Victorian era announced, and your book takes place there, offer a limited time consignment of your book. Or an ice wine festival at a winery: offer your gourmet book to them.  Golf tournament: show your mystery that happens on a gold course.
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Corporate gifts
A book is the ideal goodwill builder because people value books. Most corporations have marketing budgets for creating goodwill and turning prospects into clients or say thank you to customers. Do you have a guide on personal finance that you could sell to a bank or investment brokerage? Could your health-oriented book interest a pharmaceutical company or hospital?
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Book-Signings
Unless you’re a celebrity, don’t expect book signings to sell a ton of books for you; look at them as building brand awareness, the true power of a book signing is in its promotion. Get lots of tips for book signings on Writing-World’s blog post.

Catalogs
There are thousands of consumer and business-to-business catalogs that cover every imaginable subject. Find the ones that already have your customer base and convince them about the value of carrying your book. You can do this online or via a major library that has various directories. Catalogs have three great advantages: No book returns, they usually pay promptly and they order frequently and for a long time.
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Local mall
Contact the mall in your area and speak with the person in charge of leasing tables. Ask them how much it costs to lease a space in the mall, as well as the best locations to sell books and the best month, other than December: Easter or Back-to-School might be a good time too.
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E-books & audio-books
Make sure to sell it to e-book vendors all over the internet – not only to Amazon. There is Kobo, Apple, Barnes&Noble, Waterstones, Google, Gardners, Sony, Powell’s etc.  If you don’t want to deal with each of them on a direct basis, there is BookBaby, who submits your e-book for a flat fee and you keep all your net-earning royalties.
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FuturePerfectPublishing wrote:  ”Non-bookstore retail venues use different selling models.  For example, Starbucks sells only one book at a time in its stores, featuring a title for several months. Costco, Walmart and other big box retailers carry bestsellers as well as a selection of lesser known titles.   A recent New York Times article on non-reported sales of consumer books sold through such non-traditional outlets grew by more than $260 million.” 

“Publishers have many book-selling options today and may continue to migrate away from bookstore retailers – as long as their outdated and onerous returns and payment policies remain in effect.”

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Tagged: audio books, book signings, Bookstores, corporate gifts, Non-traditional book markets, retail outlets, sell books in gift shops, sell your book on your own webpage


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