Content Without Writing A Word

How to Create Curated Content for Your Blog


In an upcoming book, I listed content that bloggers can use without even writing much, such as info-graphics, videos, images and also “curated content”.  It prompted a question what curated content means.

News aggregation websites, for example, have been curating content from other news websites and from the wire since online news reporting began, and even before that, at newspapers and TV media. Almost every non-fiction guidebook, how-to-guide, and self-help title is an accumulation of curated content.

What is Content Curation?
Content curation is finding information relevant to your audience from a variety of sources and then sharing it via your blog, website, social media and other communication channels.  You write a post based on a given subject and within that post you add snippets from other bloggers posts written on the same subject.  In layman’s words: You write about what others write, you comment and you create a summary of their articles.
Important: Linking
However, you have to give full accreditation in the form of one or more links back to their blog post and other important sites of these authors, e.g. “about”, “bio” or other posts they have written about similar topics.  Whether you’re recommending a blog post, article, video, social media update or another online resource, always use the permalink (permanent link) for the specific item, rather than the general website address.
Any Content can be Curated
As long as you include a link to the author, you can curate any kind of content, for example, you can curate written content, any video material which is shareable and can be embedded, such as YouTube and Vimeo videos, any video images, news from aggregation sites. However, always be aware of copyright issues and check if you are not sure.  If you want to engage your visitors you need to find specific and relevant content, whether it is text or images, video or audio.
Content curation doesn’t include creating totally new content – it’s more about discovering, compiling, and sharing existing content with your online followers (from your blog or social media).

Blog Post Planning
Set the scene for your subject with a couple of paragraphs and try to include quotes or mention other authoritative bloggers or experts in that field, and introduce other relevant content. There are even tools, such as Zemanta a free WordPress plugin which scans your page as you type and suggests images and content for you to use.
An example of curated blog content is my former post from Monday this week: “Amazon Book Reviews Worldwide?”

Keep your quotes brief – one or two sentences – to adhere to fair use guidelines. Simply by placing a link to the original article and a mention of the author will suffice.  Images are more mostly covered by copyright, so use your own ones or get them at free photo sites.

Without an engaging commentary, content curation will be no more than taking someone’s content and placing it on your blog page.  Give the reader quality content which is relevant to their search, if you can give your own take on the subject and then inject the curated snippets and content into your own thread then you are getting the reader to engage with you on your own ideas.

Find Great New Content
List the best posts before moving on to the curation process, and check the page rank of the post.  A higher page rank will help your own page to rank higher.  Choose a part which is interesting to build the story you are writing, copy and paste it into your article and link back to the article that you are taking the snippet from.

Add a Commentary

In an article suggests:

  • Do you agree with the premise of the article? Why or why not?
  • How does the content relate to your specific audience?
  • What points do you think were missing from the article?
  • What is your unique way of presenting a similar message?
  • Are there examples from your life or business that illustrate points from the article?

This is your opportunity to demonstrate your expertise by drawing on great work others have published.  Explain why the content you are sharing is relevant to your audience. You could for example start with an introduction to the subject, followed by a snippet taken from another blog, followed by more of your own words, then insert a video from YouTube or an image from your own files.  The great thing about curation is that you can use anything as long as it doesn’t affect the copyright, you even could use some text from Twitter or explanations from Wikipedia.

By designing new interfaces, and making information more accessible, innovative companies have just begun creating the “Curated Web”.  With Google recently stating that it favors sharing news and information, it can only enhance your web presence.
Read More About Curated Content:




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11 Tips How to Create Web Content Without Writing

Web Content


I get this questions so often from new writers, book marketing clients or those who start a new blog or website for the first time: “What shall I write on my blog?” It surprises me always to hear this from authors, that have written 200 or 300-page manuscripts …

Creating Content Without Writing A Word?
Is that possible? Well, a couple of words, headlines or introductions should be always there, along with links to other websites, photographers or resources. All writing – and if it is only one single sentence should contain keywords for Search Engines to find and increase the ranking of your web presence.
Great content doesn’t only come by way of articles, it can be:

  1. Photos
  2. Videos
  3. Podcast
  4. Re-blogging
  5. Slide-Shares
  6. Guest posts
  7. Infographics
  8. Lists
  9. Snippets from your book
  10. Polls / Surveys
  11. Research for your book

Brainstorm what kind of photos you can shoot, that would be compelling to your readers and other prospects. These photos you take are not only useful for blogs and websites, but also for all your social media site, especially on Pinterest and Google+. Photos can certainly be free uploaded from a variety of photo sites, see a couple of URL’s on a former blog.

Video engages your audience more than text because it includes sights and sound. Link to any
of the million videos on the internet or create your own.The content can range from quasi
power-point-presentation to an animation movie. It is a lot of fun, and if you are new to video
shooting and editing, get tips at 111 Tips to Create Your Book Trailer.  Learn how to plan and
download free software, create and most important: market your video.

Become your own radio / TV station and post your creations on your blog. You can create what
is essentially a radio program that you can promote through iTunes or your blog. What pod
casting is, how it works, and how you can create pod casts, is shown an intro video:


Re-blogging is considered legitimate
sharing when the original source is obvious and available, linking to the original source,
comparable to sharing on Facebook, where it includes the link and where only a small portion
is shown. Readers can then follow the link to read the full article on the original post. WordPress’
re-blogging also includes an excerpt of the blog post, a link to the original blog post, and it
encourages you to add your own comments or an introduction before the re-blogged post. Alice
Elliott explains in her excellent blog post step for step how it works and shows all the details via
computer screen shots.

Slide-Shares is a site where you can host your presentations and share them with others. Your
presentations can be linked to the site itself or embedded in a web page. Use this link to your
slide show to embed it into your website, blog and all social media sites your are on. You can
also synchronize an MP3 audio file (podcast) with the slide set to create a slide cast – a more
powerful way of distributing presentations/tutorials. Slideshare is also a fantastic resource site of
presentations. See some samples from website to get inspirations.

Guest posts
Invite other writers to post on your blog. Let them add their bio and a short description and link
to their book’s sales page. And post often about this guest blog. A review for this writer’s book would also be a nice gesture. Your friendly guest blogger might even bring you some new readers. But at a later time write for them as well – it’s a two-way lane.

These visual stories became highly popular – the bloggers answer to cartoons in magazines
and books. Five years ago, barely anyone knew what the heck an infographic was. Search the
Internet for infographics that are free (copy and paste their code) or if you are fit with InDesign or
Photoshop and have time at your hand, you can create them yourself. Ordering them from a
designer might be a bit more than you want to spend. How to create infographics is explained here:

are a very easy and friendly way to read a blog post as long as the list is not too long and is
structured correctly. Create fantastic headlines with lists: “The five best …”, “The secret of the
most successful …”, “Seven ways of telling ….”.  You get the point?

Snippets from your book
Use these short articles as a teaser for your book, always add your books blurb and a short bio.
And certainly add the cover image of your book, and links to all online sales pages where
readers can get it.

Get to now your audience. Why not give your readers an opportunity to get involved and give you feedback on existing books or planned product feature releases, such as book covers to choose from, or the types of content they’d like to see on your page. Use apps from Polldaddy (a WordPress subsidiary) to start polls / surveys.”How to Supercharge Your Social Media Presence with Online Surveys” is an informative guide.

Use the research for your book
You gathered a lot of material, newspaper clips, websites, you might have been even travelling
to places. Use every bit of information you have for blog posts – and at the same time write articles, using this very material to feed your stories. Check out this blog post I wrote about Content Marketing for Writers: How Smart Authors Get Paid for Marketing their Books.

Don’t forget:
Your blog is the basis for your Social Media partizipation, the “bread and butter” and your
inventory. Use it! When it comes to updating your blog, the more frequently you do so the better.
To reduce the likelihood that you let weeks slip by without a blog update, set a schedule for
updating your blog, committing yourself to doing so every Monday and Thursday, for instance.
Read other related blogs, comments on posts, forums or ebooks. This is how the best ideas
come to my mind. And writing down your own experiences and answers you found when
looking for solutions.

Some useful tips about blogging and the do’s and don’ts



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Tagged: blog photos, blog videos, book marketing clients, Content Without Writing A Word, great blog content, Online Surveys, Polldaddy, Snippets from your book

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