content writing

Get Paid to Market Your Book


Social Media has become part of our culture, and it helps to connect with your readers.  However when crawling through tweets and other posts on Social Media sites, one gets the impression that very few links are pointing to interesting, entertaining or helpful content – despite the fact that there are so many talented writers out there who could write great articles or show snippets of their books.  This would make their Social Media presence more valuable and would connect readers with the author’s writing craft.

Question: Whom Would you Believe More:

a) advertisements
b) newspaper / magazine articles
c) reading samples

Most consumers / readers are not excited by pure advertising, they prefer authentic content and like to read writing samples.

Why are authors trying to market their books only with a) when b) and c) are more authentic in the eyes of readers – or at least a mixture of a, b and c?  I am not telling a secret here: b and c are free book marketing.  On top of that: often authors can even make more money with writing newspaper and magazine articles, online or in print, than with their books.

And it is nothing new, if you work in marketing. From Coca Cola to Volkswagen to IKEA, content marketing is getting more and more foot hold. Read an article “Why Content Marketing Works”.
All these companies have to employ and pay a lot of money to “story tellers”.  However, you as an author, you have done the “content” part already in writing your book, you just need to use your content and “market” it, in order to give your readers samples of your writing or make them curious about your new book.  Study after study have shown that this marketing method can be hugely effective for turning your audience into paying customers.  When it’s done well, a content marketing strategy entertains your readers and shows them how good you are at writing.
Learn from these Writers:
In previous blogs we explained how: “Smart Authors Get Paid for Marketing Their Books!” and “FREE, Brilliant Book Marketing to a Million Audience“.

Write Something of Value for Readers.
– which is “by chance” part of your book, such as travel tips to the location of your books plot, museums, festivals or public transportation that are mentioned in your book.  You have to do your research for your books anyway, why not use the material you gather and write several articles that you can offer to the media – always mentioning your book.  Another way of content writing: Try to write as many guest blogs as possible for top bloggers that are high in Google and Alexa rankings.  It will give you and your books more exposure and new readers.

Why Asking for (media) Book Reviews?
When you could get both: book promotion and at the same time (often) being paid?  I know, it is a new concept to many writers, but when you think about it – it makes really sense: why use your time and effort to chase reviewers, when you can use your energy to leverage your books content and your research content – to create articles that you can pitch to both, print and online newspapers and magazines?  Read the stories of writers who have just done that.

Perfect for Shy Writers.
Content book marketing is also perfect for shy writers who might cringe at stepping outside their comfort zone.  They can promote their books at the end of each article they write and even add links to their website or book sales page.  Use sentences from your articles to build interesting posts and tweets.
BTW: Traditional media is more and more outsourcing, barely any full-time writing staff is left, which means they are open to pitches from freelance contributors…

Josh Pigford, a Social Media Marketing Guru, Wrote Recently:
“The bottom line is that people trust editorial content more than they trust advertisements (only). Do the right mix. Whether your business is as big as Colgate or whether you are a one-person start up, there’s no reason why you shouldn’t be able to utilize this simple fact in order to engage your audience and build your customer base.” And Joe Chernov brought it to the point: “Creating content that is so valuable that people would pay for it, yet you give it away for free, is a reliable way to earn the public’s trust.”
Where to Find Markets for Your Writing?
Get the comprehensive guide to find publishers, agents, magazine and newspaper editors and thousands of addresses to online writing markets – including the online version and the latest additions and changes for a full year:  The Best Resource for Writers in 2016

Do’s and Don’ts in Content Writing and Blogging.

  • Headline attention – encourage readers to read the next line
  • Use keywords that resonate with your audience
  • Simple and direct works well
  • Exciting, interesting, controversial, sensational all work well
  • Numbers / lists / real data works well
  • Just don’t be boring
  • Don’t forget to install an opt-in email list to be able to contact your readers and fans!

Writing content will not transform your book into an overnight success, but it is a wonderful option for a long-term strategy, to build your author’s platform and it gives your readers a sample of your writing.


How to Create Curated Content for Your Blog


In an upcoming book, I listed content that bloggers can use without even writing much, such as info-graphics, videos, images and also “curated content”.  It prompted a question what curated content means.

News aggregation websites, for example, have been curating content from other news websites and from the wire since online news reporting began, and even before that, at newspapers and TV media. Almost every non-fiction guidebook, how-to-guide, and self-help title is an accumulation of curated content.

What is Content Curation?
Content curation is finding information relevant to your audience from a variety of sources and then sharing it via your blog, website, social media and other communication channels.  You write a post based on a given subject and within that post you add snippets from other bloggers posts written on the same subject.  In layman’s words: You write about what others write, you comment and you create a summary of their articles.
Important: Linking
However, you have to give full accreditation in the form of one or more links back to their blog post and other important sites of these authors, e.g. “about”, “bio” or other posts they have written about similar topics.  Whether you’re recommending a blog post, article, video, social media update or another online resource, always use the permalink (permanent link) for the specific item, rather than the general website address.
Any Content can be Curated
As long as you include a link to the author, you can curate any kind of content, for example, you can curate written content, any video material which is shareable and can be embedded, such as YouTube and Vimeo videos, any video images, news from aggregation sites. However, always be aware of copyright issues and check if you are not sure.  If you want to engage your visitors you need to find specific and relevant content, whether it is text or images, video or audio.
Content curation doesn’t include creating totally new content – it’s more about discovering, compiling, and sharing existing content with your online followers (from your blog or social media).

Blog Post Planning
Set the scene for your subject with a couple of paragraphs and try to include quotes or mention other authoritative bloggers or experts in that field, and introduce other relevant content. There are even tools, such as Zemanta a free WordPress plugin which scans your page as you type and suggests images and content for you to use.
An example of curated blog content is my former post from Monday this week: “Amazon Book Reviews Worldwide?”

Keep your quotes brief – one or two sentences – to adhere to fair use guidelines. Simply by placing a link to the original article and a mention of the author will suffice.  Images are more mostly covered by copyright, so use your own ones or get them at free photo sites.

Without an engaging commentary, content curation will be no more than taking someone’s content and placing it on your blog page.  Give the reader quality content which is relevant to their search, if you can give your own take on the subject and then inject the curated snippets and content into your own thread then you are getting the reader to engage with you on your own ideas.

Find Great New Content
List the best posts before moving on to the curation process, and check the page rank of the post.  A higher page rank will help your own page to rank higher.  Choose a part which is interesting to build the story you are writing, copy and paste it into your article and link back to the article that you are taking the snippet from.

Add a Commentary

In an article suggests:

  • Do you agree with the premise of the article? Why or why not?
  • How does the content relate to your specific audience?
  • What points do you think were missing from the article?
  • What is your unique way of presenting a similar message?
  • Are there examples from your life or business that illustrate points from the article?

This is your opportunity to demonstrate your expertise by drawing on great work others have published.  Explain why the content you are sharing is relevant to your audience. You could for example start with an introduction to the subject, followed by a snippet taken from another blog, followed by more of your own words, then insert a video from YouTube or an image from your own files.  The great thing about curation is that you can use anything as long as it doesn’t affect the copyright, you even could use some text from Twitter or explanations from Wikipedia.

By designing new interfaces, and making information more accessible, innovative companies have just begun creating the “Curated Web”.  With Google recently stating that it favors sharing news and information, it can only enhance your web presence.
Read More About Curated Content:




If you would like to get a mentor and our support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day! Learn more about this customized Online Seminar / Consulting / Book Marketing for your success:

To learn more about professional book marketing and publishing, please read also“Book Marketing on a Shoestring”

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Book Sales Plateau – 13 Tips What You Can Do!



First-time writers are often puzzled when after a very successful book launch and many book sales, their ranking on Amazon drops and their sales numbers dwindle over time – which is a totally normal process, even for bestseller authors. So what can you do as a writer – besides writing your next manuscript:
Your book has been launched months ago or even last year and you had great sales numbers. NOW readers need to see something NEW from you. It doesn’t need to be a whole new book:
The three main assets you have already

  • your writing skills
  • the content you already wrote
  • the research you have done for your book(s) can be used to write at least 20 – 30 articles or blog posts – and if regularly posted on Google+ it is raising your Search Engine Ranking on Google tremendously.

1. Use the manuscript text from your “old” book to split it into tiny portions and write lots of short blogs / articles from the content – along with a two sentence bio and a link to your webpage or Amazon author / sales page. Make use of your assets! Which means not only your book, but using all the research notes and text, you have compiled to write it. Make it a habit to post/publish content at least two – three times a week!

More benefits of writing content:
- it is a subtle way to promote your book
- you receive valuable back links to your website or blog
- you will have lots of possibilities to post on Twitter, Google+, Pinterest, Facebook….
- include links to your articles in email newsletter (that you hopefully send out regularly to your readers)
Post these articles on your blog or contribute guest blogs to other sites that are focused on the same topics as your book.

Content is used to draw in your ideal readers / reviewers, it will link to your book sales page or your website and it helps a lot to build a platform. Last but not least it gives you a lot of material to post and to tweet. The result: you will increase your exposure, show your writing skills, grow a loyal following and attract reviewers – in one sentence: you will achieve success with your writing – and in many cases, even get paid for it.

Read more here:

2. Rewrite these articles a bit, add more material and offer them to magazines, newspapers etc., starting with Airline Inflight Magazines, Huffington Post and etc., even The Atlantic could be interested if it is a longer article with great content. Focus more on discoverability rather than selling. Your work is important, so help readers to find it.

World-famous bestseller writers, such as Ernest Hemingway, Margaret Atwood, Tom Chiarella, Gloria Steinem and Stephen King did it: Writing occasionally short stories and magazine articles – before blogs became fashionable. In several former posts I explained in detail how easy it is for writers to create content, such as blog articles and sell them to magazines and newspapers or write guest blogs. Read more about brilliant book marketing and content writing, check out the links below.

3. You Need More Potential Readers
Are you really adding at least 25 new followers per day to your Social Media networks? You often can add more, 25 is the restriction on Goodreads, but Google+ for example allows you to follow up to 5,000 people. However, don’t choose just anyone: type into the search function: booklover, avid reader, reviewer, book blogger… you get the point? These are the folks who might be interested in your book – and tell other about it. Make it a habit to add EVERY DAY new followers to each one of your Social Media sites. Future book campaigns will only be successful if you have enough fans!

4. Post and Tweet more about borrowing your book for Prime Members.  After all you earn money with each lending (approx. $2 per book).  Every day new customers sign up for Amazon’s Prime membership program.

What’s More:

5. Post something new on your website at least once or twice a week

6. Plan and create an email campaign to potential readers

7. Book Signings end Readings bookstores, museums or literary cafes

8. Readings at libraries & book clubs or Meetup Groups

9. Participate in Writing Contests (national and international)

10. Write a prequel for your next book and add a link to the first one

11. Join HARO (Help a Reporter out) to make yourself a name as an expert in your field

12. As soon as your next book is written, contact the library distributors, read the useful blog article from with lots of tips and links how to sell your book to libraries.

13. You Might Need More Distribution:
Use BookBaby or .eBookpartnership for example, to place your book on all Amazon’s Kindle Stores: US, UK, France, Germany, Italy and Spain, Brazil, Japan, India etc .  In North America: Apple, Baker & Taylor, Barnes & Noble, Kobo, Ingram. In Europe to: Askews & Holts, Blackwell’s, BlioBook, Depository,, Waterstones, Whitcoulls, WH Smith. Their yearly fee is less than $100 and you can save LOTS of hours for uploading your book, for accounting with these retailers and if you work on Windows, to use a Mac computer (for upload to Apple).  Best of all, they do not take commissions, such as with Smashword for example. You keep 100% of the revenue from online retail. However, you should buy your own ISBN’s, preferably a block of ten, and don’t forget to register your book worldwide with Bowker’s database, which goes to all bookstores and libraries in the world.

Don’t forget:
If you have only one book there is nothing that readers can actually buy from you, after they have read your book! The only benefit is the lending program for Prime Members that gives you some revenue – but only if you have priced it higher than $2.99, as readers usually prefer to borrow higher-priced books. And: marketing means not only sales campaigns … so do everything to show your potential readers a bit of content that leads to your book. The key to success is confidence in yourself, persistence, and also knowing what you want!

Your first book will very often increase in sales as a result of a successful launch of your second book. Every time you launch a new book, it has an impact on past titles, if they are written for the same audience.



If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers:  Or visit
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

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Tagged: book launch, book signings, BookBaby, content writing, eBookpartnership, HARO, Prequel, research you have done, sales plateau, Writing Contest, Writing skills

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