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Not all users are happy about Facebook’s censorship methods: showing content only based on one’s connections. Now they are extending this to video too…
Facebook Zero (a platform update) has brought new changes to the very core of how we understand the place of videos in Facebook’s context. As Facebook begins showing content based on people’s connections and that content’s ability to spark interactions, users will see more content from friends and less content from companies.
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Examples include:
- More content from friends and family
- Posts from friends and family that seek advice or recommendations
- News articles or videos that prompt people to discuss and interact
Video is seen as passive because it doesn’t spark as many conversations as other types of content; thus it will be seen less frequently in people’s feeds. It means that you’ll have to step up your business video because the competition among companies will become far more fierce. Facebook’s advice on what you can do to stand out:
“Page (business) posts and videos that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos. Many creators who post videos on Facebook prompt discussion among their followers, as do posts from celebrities. In Groups, people often interact around public content. Local businesses connect with their communities by posting relevant updates and creating events. And news can help start conversations on important issues.”
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Similar Advice Comes from SocialMediaExaminer.com: “Choose video types that generate Facebook engagement, such as:
- Live videos – which are watched three times longer and commended on ten times more than any other videos
- Educational videos – which explain problems and concepts most often experienced by people in your field.
- Company Story videos – which could show the daily “behind the scenes” and daily tasks in your company to which your audience can relate.
- How-to videos that teach viewers step-by-step how to solve very specific problems are some of the most sought-after on any platform.”
“In one sentence: Tell a story in your videos, keep them short and open with a bang to spark interest. All these tips are valid for any video and any platform where it is shown.”
“To market, your videos successfully, create compelling content, not matter if you produce a book trailer, an instructional video, a short movie video or to market your products as an entrepreneur. Everything you can do with your video and how to market your video should encourage your viewers:
- First of all, to find the video
- They must happily be watching it to the end
- Viewers subscribe to the channel, “Like”, post a comment, and recommend the video via their social media accounts
Only when all these steps play together, you will have a chance to build a follower-ship of your digital content.”
Excerpt from our latest book: 111 Tips to Create Impressive Videos
– How to Plan, Create, Upload and Market Videos.
https://www.books2read.com/u/3GYnpa
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More Books by Doris-Maria Heilmann:
111 Tips To Make Money With Writing
The Art of Making a Living Full-time Writing
An Essential Guide for More Income as Freelancer
https://books2read.com/u/bWZMjz
111 Tips on How to Market Your Book for Free:
Detailed Plans and Smart Strategies for Your Book’s Success
https://books2read.com/u/bMre1a
111 Tips to Get Free Book Reviews:
Best Strategies for Getting Lots of Great Reviews
plus 1,200+ reviewer contact links
https://books2read.com/u/mZ5nx5
111 Tips to Create Your Book Trailer
How to Create, Where to Upload and How to Market Your Videos
https://books2read.com/u/mVZkjr
Book Marketing on a Shoestring:
How Authors Can Promote their Books Without Spending a Lot of Money
https://books2read.com/u/mZ5gdp
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