Google+ a MUST for authors

Why Share Your Google+ Posts “Privately”?


Google+

I just found a great and very useful post of one of my favored peers on Google+ and clicked on the SHARE icon – which is a right-turning arrow on Google+, when a window came up:
This post was originally shared privately. Be thoughtful about who you re-share it with. You can’t reshare it publicly.”
Well, I should have seen it, before hitting the sharing button: under her name appeared “Shared privately”.
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Going back to her timeline, I found this “Shared privately” on all her articles she published on Google+ recently.  This Google+ pop-up window prevented me to share this great article with all my followers (and their followers and the public).

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Why Share Only Privately?
As it was a post about book cover design, I assumed, it was just an oversight and contacted the author.  She was surprised to learn that everything she posted on Google+ goes only to her followers, but not to “extended followers” and certainly not to “public”.
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Usually if one chooses “circles, extended circles and public”, these buttons stay put at future posts.  Usually you don’t have to click on them again before posting.  However, if you “emptied your computer’s cache” or if you have several email addresses, and you change the address that is related to your Google+ account, the chosen circles disappear and when you return to your Google+ page later, you have to set your posts once more to “extended circles” and to “public”.
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The greatest advantage of using Google+ is having your posts immediately in Google’s Search Engines.  Your content does not need to be “found” by the search engines, it is already there.

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Posts are Indexed Almost Immediately.
Try this out – provided you are on Google+ for a while and you have posted there before: publish a short article or a headline and link on the side, copy your headline and go to Google’s internet search function.  You will find your own article on page one of Google Search.  There is more: If you like a post and click on +1, this article will also show up under your name in Google’s Search Engine.
Cyrus Shepard from Moz.com explains: “1’s ARE NOT used in Google’s algorithm, but the secondary effects are quite significant, such as:”

  • Google+ passing PageRank
  • Google+ passing Anchor Text
  • Google+ helping indexation
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”Posting content on Google+ that folks share is just like earning a link.  And if the post is widely shared and earns authority on its own right, then it’s just like earning an editorial, high-authority link, and should be treated so.”
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Alphabet-and-Google
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How to Avoid “PRIVATE” Posts?
Assuming you are on Google+ to reach as many people as possible, and to get immediately into the search results, even trying to get your message viral – you need to set your posts to

  • Public
  • Extended Circles
  • You even get the option: “Also send emails from you to Your circles” – which should be sparingly used, for example only when you launch a new book.

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When you place your message / post in your timeline, you will see directly underneath the field all the icons for photos, link, video, event and poll.  The next line ask you to share to “Your circles” – which means you will sharing it only PRIVATELY. When you click on public and extended circles your post might get picked up by ten-thousands of people all over the Internet, as your post can be found immediately in Google’s search engines.

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SearchMetrics‘ and Moz’s Studies on Google+
Other studies have found similar results: “After Page Authority, a URL’s number of Google +1s is more highly correlated with search rankings than any other factor.  In fact, the correlation of Google +1s beat out other well known metrics including linking root domains, Facebook shares, and even keyword usage.”
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More about the benefits of Google+

https://savvybookwriters.wordpress.com/2014/02/25/5-tips-for-a-successful-google-presence/
https://savvybookwriters.wordpress.com/2014/09/17/the-best-reasons-to-be-on-google/
https://savvybookwriters.wordpress.com/2014/07/07/5-google-tips-for-advanced-users/
https://savvybookwriters.wordpress.com/2014/11/05/how-to-import-your-linkedin-contacts-to-google/

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Social Media: Is it a Total Waste of Time?

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Airshow-Acrobatics

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It’s always surprising: when searching on Google for a certain word or topic, I often find our own articles and blog posts, as well as re-posted content from our Google+ sites on Google’s first page. This very high ranking on Google’s Search Engine means that users find easily our content. And if YOU, as an author, write a lot of posts, blog articles etc. – always with a link to your website or Amazon author page – you will be high in Google ranking too and more people will learn about your books.

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Total Waste of Time
Authors flock to Social Media sites to get the word out about their books. However, many writers see it as a waste of time and would rather write on their next book. Smart authors combine the best of the two worlds and post small snippets of their writing or interesting details of their research on Google+ posts. Think about it: if you combine your Google+ page with your Twitter presence, explained here in detail, you post only once on Google+ and it appears on Twitter as well. You save 50% of your time on Social Media!

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Your Goal for Being Online:
Unless you have ten-thousands of dollars every month to spend on advertising for your book, you might use the more subtle way of book marketing and meet your readers online on Social Media sites. But what would your (potential) readers be interested in or want to hear from you? They certainly want to learn more about you as a writer and they want to learn about your books and get samples of your writing. It means you can do what you like most: WRITING and at the same time give your potential readers and buyers of your book reasons to follow you and tell others, or re-post and re-tweet your content.

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Use Your Creativity
Authors often ask: “what should I post on Google+ or on Social Media sites in general?” Nothing easier than that. You can use every word, every fact, every location or scene in your book to write a short post, blog or even a long article. Even novels, such as a Science Fiction story has lots of potential to be used to write short articles. Just one example: I recently thumbed through a clients’ book and found on the first page, under acknowledgements, that she thanked the police chief of her town for giving her a tour and explaining her certain laws when she did the research for her book. Her meeting with the police chief and each one of the laws she learned about, could be the topic of a short article or blog!

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For Authors: It’s a Must to Be on Google+
Google has been using Google+ to discover new content, and many authors have discovered that URLs (links to their sites or articles), but also posts that they commented and shared on Google+ are indexed very quickly – and they find themselves often on page 1 on Google’s search results – one of the main reason to be on Google+ or to post on Google+ communities.
Compare this to Facebook, where privacy settings and restrictions on data sharing, make it rather often impossible for posts to never be crawled or indexed by Google at all. Unlike Facebook, which hides data from Google, or Twitter – which directs Google not to follow most of its links – Google+ data will be immediately and fully accessible on the Internet and readers can find you and your books easily. Each post on Google+ acts like a mini blog post and adds highly share-able, link-able context to the search engines. Last but not least: Don’t miss to link to all relevant profiles from your Google+ “About” page.

To sum it up:  Use your research and your manuscript to write lots of blog posts, articles and Social Media content and post it first on your Google+ page.  Combine your Social Media sites, linking to each of them.  Post with one click on several of your Social Media sites, which can be done by using scheduling sites, such as Hootsuite.com or Shortening Sites, such as Bit.ly. This is just for posting your articles – not for directly connecting with your followers or readers. The time you save when linking your Social Media sites is not only time you save to write, but also some time you can spend to connect directly with your readers!  Social Media = Social Networking.

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More About the Benefits of Google+

http://savvybookwriters.wordpress.com/2013/12/17/how-to-get-your-author-page-on-googles-page-1/

http://savvybookwriters.wordpress.com/2014/02/25/5-tips-for-a-successful-google-presence/

http://savvybookwriters.wordpress.com/2013/09/21/3-top-reasons-to-be-on-googles-page-1/

http://savvybookwriters.wordpress.com/2013/09/01/15-reasons-to-be-on-google/

http://savvybookwriters.wordpress.com/2013/01/25/how-to-get-more-followers-on-your-google-page/

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Tagged: Google+ a MUST for authors, GooglePlus is the best Social Media site, how to link all your Social Media sites, how to write great content, leverage your manuscript, Social Media Content, Social Media: Waste of Time?, your reason for being online


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