Google’s Search Algorithm

Why Share Your Google+ Posts “Privately”?


Google+

I just found a great and very useful post of one of my favored peers on Google+ and clicked on the SHARE icon – which is a right-turning arrow on Google+, when a window came up:
This post was originally shared privately. Be thoughtful about who you re-share it with. You can’t reshare it publicly.”
Well, I should have seen it, before hitting the sharing button: under her name appeared “Shared privately”.
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Going back to her timeline, I found this “Shared privately” on all her articles she published on Google+ recently.  This Google+ pop-up window prevented me to share this great article with all my followers (and their followers and the public).

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Why Share Only Privately?
As it was a post about book cover design, I assumed, it was just an oversight and contacted the author.  She was surprised to learn that everything she posted on Google+ goes only to her followers, but not to “extended followers” and certainly not to “public”.
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Usually if one chooses “circles, extended circles and public”, these buttons stay put at future posts.  Usually you don’t have to click on them again before posting.  However, if you “emptied your computer’s cache” or if you have several email addresses, and you change the address that is related to your Google+ account, the chosen circles disappear and when you return to your Google+ page later, you have to set your posts once more to “extended circles” and to “public”.
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The greatest advantage of using Google+ is having your posts immediately in Google’s Search Engines.  Your content does not need to be “found” by the search engines, it is already there.

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Posts are Indexed Almost Immediately.
Try this out – provided you are on Google+ for a while and you have posted there before: publish a short article or a headline and link on the side, copy your headline and go to Google’s internet search function.  You will find your own article on page one of Google Search.  There is more: If you like a post and click on +1, this article will also show up under your name in Google’s Search Engine.
Cyrus Shepard from Moz.com explains: “1’s ARE NOT used in Google’s algorithm, but the secondary effects are quite significant, such as:”

  • Google+ passing PageRank
  • Google+ passing Anchor Text
  • Google+ helping indexation
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”Posting content on Google+ that folks share is just like earning a link.  And if the post is widely shared and earns authority on its own right, then it’s just like earning an editorial, high-authority link, and should be treated so.”
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Alphabet-and-Google
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How to Avoid “PRIVATE” Posts?
Assuming you are on Google+ to reach as many people as possible, and to get immediately into the search results, even trying to get your message viral – you need to set your posts to

  • Public
  • Extended Circles
  • You even get the option: “Also send emails from you to Your circles” – which should be sparingly used, for example only when you launch a new book.

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When you place your message / post in your timeline, you will see directly underneath the field all the icons for photos, link, video, event and poll.  The next line ask you to share to “Your circles” – which means you will sharing it only PRIVATELY. When you click on public and extended circles your post might get picked up by ten-thousands of people all over the Internet, as your post can be found immediately in Google’s search engines.

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SearchMetrics‘ and Moz’s Studies on Google+
Other studies have found similar results: “After Page Authority, a URL’s number of Google +1s is more highly correlated with search rankings than any other factor.  In fact, the correlation of Google +1s beat out other well known metrics including linking root domains, Facebook shares, and even keyword usage.”
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More about the benefits of Google+

https://savvybookwriters.wordpress.com/2014/02/25/5-tips-for-a-successful-google-presence/
https://savvybookwriters.wordpress.com/2014/09/17/the-best-reasons-to-be-on-google/
https://savvybookwriters.wordpress.com/2014/07/07/5-google-tips-for-advanced-users/
https://savvybookwriters.wordpress.com/2014/11/05/how-to-import-your-linkedin-contacts-to-google/

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Hidden Gems: Google+ Hashtags

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Google+-Hashtags

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If you are a long-time reader of this blog you might have realized that I am a big fan of Google+ – or GooglePlus – however you want to write it.  And I am not the only fan of this Social Media site, more than a billion other people signed up and it won’t take long until Facebook is a thing of the past.  At least for professionals who realized how important their Google Search Engine ranking is.  Now let’s look at one of the most interesting features Google+ has to offer:

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#Hashtags
Do you know of any Social Media site that creates custom #hashtags for you? Well, Google+ does!
And they do even more: when starting to type a #hashtag, Google kicks in and offers in a drop-down menue with suggested hashtags starting with the letters you have typed so far. Isn’t that fantastic?
And the best is: these #hashtags offered by Google+ are significant to their search engine ranking.  If you add your own hashtags to a post, Google+ will display up to three of them in the upper right corner of your Google+ post.  Initially, one is visible, but hovering your mouse over that one will show readers the other two #hashtags.  Google+ users create in fact a #hashtag database and help establish what tags will be related. In a way it is up to Google+ users what’s relevant on Google’s search engine ranking.

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Forgot to Place #Hashtags?
No problem: If your post has a large amount of text, Google+ will often find main keywords within your text and convert them into #hashtags, which are visible at the upper right of your post, just as your own #hashtags would be.

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Google’s Search Algorithm
It determined in the past which pages should rank the highest, but now with implementing these #hashtags, Google added a “self-learning” aspect into its algorithm. How to find out what’s trending on Google+ go to “Explore Google”. See a short YouTube video https://www.youtube.com/watch?v=BAMrGAU0Jsw. Another YouTube video http://youtu.be/19BKS_hHKYY explains in details what #hashtags are about.
If you want to improve your ranking on Google’s Search Engines even more, use these #hashtags.  As a savvy writer you have already a Google+ account and you might have it connected with Twitter – which saves you a lot of time.  Let’s meet on GooglePlus: http://bit.ly/19PrQAz
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Read more about using Google+:

http://www.ducttapemarketing.com/blog/2013/11/07/hummingbird-hashtags-keeping-google-plus-content-strategy-alive/

http://www.googleplusdaily.com/2014/03/hashtags-on-google.html

http://www.gplusexpertise.com/2013/09/how-to-use-hashtags-on-google.html

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Tagged: Google's Search Algorithm, Google+ creates custom #hashtags for you, Google+ hashtags, GooglePlus, Search Engine Optimization, SEO, Social Media topics


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