If you read enough blogs in the writing and publishing field – which every writer should – you will find the names of successful writers over and over – writing content for others. Their articles are almost always ending with a short bio and a link to their books or their website.
While it takes dedication to consistently write great posts, the benefits far outweigh the time investment: Guest posting means writing articles or blog posts for other websites. There are numerous websites that require authentic and originally written posts on topics which are relevant to their website. At the same time, the guest writer might have a website that has some relevance to the blogging site, thus allowing for a mutual benefit:
- A great advantage of guest blogging for others increases your exposure to more readers, while at the same time is helping you build your brand.
- An author who has been published on relevant sites will most likely be seen as more credible than someone who has not written guest posts at all.
- Increased website traffic is one of the main reasons why many writers choose to begin guest blogging.
- Many websites allow writers to submit a bio and/or their social media profile URLs to be published at the end of the post. These links drive referral traffic and boost organic search engine rankings
- Don’t forget the social media exposure from sharing buttons on these blogs
- Many blog owners allow you to take the guest blog after a month and post it also on your own website.
Why Would Anyone Write 500 Guest Blog Posts on LinkedIn?
This is just what media specialist Bruce Kasanoff did: Using social media to attract new clients, a highly efficient and effective strategy, but only if your mindset is to help people first and to sell a distant second.
He explains further that engagement matters far more than views, which means Likes, Shares, and Comments. “On LinkedIn, you can see the identity of everyone who Likes, Shares, or Comments on your articles. The Internet is plagued by trolls, but LinkedIn has very few of them. I can’t name another business site that attracts so many smart, perceptive and interactive professionals. When I pose a question, I get often dozens or even hundreds of thoughtful answers.”
Another benefit: Everything you publish on LinkedIn is seen by your (professional) followers, and you can send it out via Twitter and Facebook to their social media accounts. It certainly helps to have lots of LinkedIn followers in the area of your writing.
Tips on How to Write Guest Blogs:
Follow the Guidelines
It seems obvious, but too many writers don’t follow the guidelines – at all. Don’t wonder when there is no answer to inquiries. Editors don’t waste their time to email you back with a link to their submission rules. Just as editors vary from one publication to another, so do guidelines.
Word count matters.
This is usually non-negotiable. Some publications state that any submissions over the word count won’t even be read. Guidelines clarify necessary items, such as a title, a bio, a PayPal account, or links to social media platforms. The guidelines also state whether to submit in the body of an email, as an attachment, or through a special format.
Study their writing styles, content, and the writer’s voice.
The better you match your pitch to the blog you want to write for, the greater your chances of success.
Important Reminder: How to Write a Web Guest Blog
Reading from a digital device is different from reading a book – and so is writing! http://www.savvybookwriters.com/reminder-how-to-write-a-blog-internet-content/
Being a Welcomed Guest Blogger
When you write guest posts for someone else, do the following:
- Link to the post from your blog (or re-blog)
- Promote it on Twitter and Facebook – several times per week
- Thank the blog owner for the opportunity
- Stick around and respond to comments on the post
Writer Blogs That Pay for Guest Posts
Write Naked: http://writenaked.net/guest-blog-writers/
The Dollar Stretcher: http://www.stretcher.com/menu/writers.cfm
Scary Mommy: http://www.scarymomy.com/write-for-scary-mommy/
Make a Living Writing: http://www.makealivingwriting.com/im-starting-pay-guest-posts-blog/
Write Guest Posts for High-Traffic Blogs
There is a great number of blogs which are almost online magazines, containing generally high-quality posts and are high-traffic with outstanding rankings in search engines. These blogs may or may not pay contributors. However, they will provide fantastic visibility for the author and can be used for the writer’s portfolio:
Business/Small Business Blogs
Book & Literature Blogs
Position yourself as an authority and well-known name in the literary and publishing industry. Get lots of reader traffic backlinks to your own website and improve your Search Engine Rankings. Best of all: Have fun writing!
Excerpt from our upcoming book: How to Make More Money With Writing