how to prepare for changes in publishing

The Truth About Author Platforms

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Author-Platform

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A publisher’s or a literary agents’ first question she / he asks you: What is your platform? Editors and agents are for sure attracted to authors who have a “platform”. They are looking for someone with visibility and authority, who has a proven outreach to a target audience. Why? The short answer is: Money.
Publishing houses are everything but non-profit organizations, they want to earn as much money as possible from the manuscripts they buy. They can only sell a considerable amount of books and make money when lots of people know about the author and his or her work – provided the author is able to spread the word about the book to a huge audience.
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What is an Author Platform
…. which is not only important for authors who want to sell their manuscript to a trade publisher, but equally or even more important for independent writers who want to author-publish:

  • Authority:
    What other articles or books, blogs or articles for newspapers or magazines have you written previously? What’s your credibility? What are your credentials?
  • Proven reach:
    For example the size of your e-mail newsletter list, your website traffic, blog comments, high-profile reviews, testimonials or references for your writing from bestseller authors in your genre.
  • Visibility:
    What communities are you a part of? Who knows you? Who is aware of your work? Where does your work regularly appear? How many people see it? Who do you influence?
  • Target audience:
    Being visible to the right audience for the book you are publishing. For example, if you wrote a book how career women can combine work and parenthood, you should have a large target audience of parents, career women, mommy-bloggers, maybe even kindergarten teachers or psychologists.
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No Hard-Selling:
It’s not about hard selling or constant self-promotion.  And it is also not a one-time event or something you can create overnight or in a month. Creating your platform is a long-term project and it cannot be developed by posting “Follow me!” on Twitter or “Like me!” on Facebook… Compare it to opening a business or becoming self-employed: it takes many months, sometimes years, until a solid foundation is grown, one customer at a time.
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How Can You Grow Your Platform:
Publishing or distributing quality work online, on blogs, newsletters or websites, or articles in magazines and newspapers, taking part at social networks, producing pod casts, webinars or videos for your target audience. Speaking at and/or attending events where you meet new people and extend your network of contacts and your visibility.
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Don’t Give Up – it All Takes Time:
Write content and reach out: 
Building your author platform belongs to the same project as the book you write. Use your creativity , and again: write lots of content, such as guest posts, blogs and short stories for weblogs, websites, magazines, newspapers, and give speeches and presentations at writers conferences or at local libraries. Reach out to potential fans of your writing – one reader at a time.

Becoming an author-publisher is a long term commitment and requires hundreds of small steps on the path to success!  Read more about author platforms and how to establish them:

http://savvybookwriters.wordpress.com/2013/12/19/dont-give-up-it-just-takes-time/

http://savvybookwriters.wordpress.com/2013/10/30/how-to-create-your-author-platform/

http://savvybookwriters.wordpress.com/2014/01/03/a-new-way-of-book-marketing/


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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Tagged: author platform, building a platform, Freelance Writing, how to prepare for changes in publishing, how to start a publishing business, learn all about publishing, list potential readership, research your competition


Don’t Give Up! It Just Takes Time!

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Snow-Field

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Bestseller authors often need years and years to build up their audience, so it is surprising, that authors dream of their first book as a potential bestseller, and don’t realize that it takes a long time and hard work to get an audience, one reader at a time – especially if they did not do the ground work to build a huge following at Social Media, in reader forums or in real-life before they start publishing.
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Author-Publishing is Like a New Profession
And professions need to be learned! It takes years to become an excellent writer and it also takes years to become an excellent publisher. It involves lots of skills and knowledge business-wise, marketing skills, not to mention, learning constantly new internet techniques and get to know the latest changes in publishing. Many authors have unrealistic expectations when it comes to the time required for effective book promotion and to make meaningful connections with readers. They expect wonders from a single sales campaign.
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Take Advantage of their Knowledge
A book marketing professional has to learn years and years.  Why, as an author, not take advantage of their knowledge to keep your head free for writing and interacting with readers?  
No one would start an accounting business without learning the ropes, and knowing how to create a revenue / expenses sheet or fill out income tax forms. Writing a book does not make for a publisher, no matter how clever businesses want you to imagine. Take the time to build your author platform and establish a brand, it will eventually give you an advantage in the market.
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Who are Your Readers?
Authors often do very little research to really understand their audience. Asking: “Who is your audience and who is your competition?” one might receive only vague answers … Topics, that are not only very important for self-publishers, but also for authors who want to go with a traditional publisher. They need to proof to the agent or publisher that they have done their homework.
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How Can You Research Your Competition?
First of all make a long list with possible keywords that readers might use to find a similar book.
Check out the complete categories / genres at Amazon, Barnes&Noble, Kobo, Apple, Sony, Google Books, Waterstones etc. and study all the books, that could be akin to your future work.  Visit several public libraries to learn about your competition.  Borrow the most interesting ones, not only to read them, but also to study the book layout and design. Read the online reviews of their books carefully!

  • How many books of this topic / with the same keywords have been published already?
  • Where are these books sold and for which price?
  • In which format are they offered: e-book, print, audio-book?
  • Who are the customers of these competing books?
  • How are these books received and which ones are bestselling?
  • Which categories did they choose, and which keywords?
  • In which categories / genres are these competitive books listed?
  • What cover designs have been chosen for these books?
  • Which author represent him/herself and their book the best – via their Amazon and Goodreads author page, and on their website or blog?

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According to a new report from Bowker, the number of self-published titles in 2012 jumped to more than 391,000, up 59 percent over 2011. The 2012 numbers will be published soon, but they might be even much higher – which means: more and more competition for authors.

Bowker explains: “The most successful self-publishers don’t view themselves as writers only, but as business owners. They invest in their businesses, hiring experts to fill skill gaps and to gain more time for writing.”  

Conclusion:
Becoming an author-publisher is a long-term commitment and requires hundreds of small steps on the path to success!  Before you start writing, create yourself a road map. Take your time, see your writing & publishing as a long-term project and don’t have unrealistic expectations. First create a professional looking book, do the ground work to build up your author platform, and then have fun, winning one reader at a time. Becoming an author-publisher is a marathon, not a sprint, and it will require hundreds of small steps on the path to success!  Before you start writing, create yourself a road map. 

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Tagged: Author-Publishing is Like a New Profession, how to prepare for changes in publishing, It needs years to become a bestseller author, learn all about publishing, Publishers Consolidate


Good Times for Gold-Diggers are Gone …

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Future-of-Publishing
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Molly Greene wrote in a recent blog post “Book Sales Dismal Lately? Could Be The Big 5!” about flagging independent book sales, and at the same time desperation-book-discounts by established publishers who are continuing to consolidate.  She interviewed several bestselling authors about their sales.

Bad News the Burgeoning Amount of Competition
Mimi Barbour also wrote about the future of indie books:  ”Amazon’s algorithms are spinning with so many choices that the cutthroat era will be soon upon us if it hasn’t already started. I remember not too long ago when for every few books given away free, Amazon credited us with one book sold and increased the book’s ranking to reflect that sale. Today that number has changed and the difference is more like fifty free books equal one sold.”
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Wheat Separates from the Chaff
Do you remember these books: “How I Sold 1 Million Books” or “Writing an eBook in One Week”? These get-rich-quick hype is a thing from the past.It seems that the time has come when the wheat separates from the chaff. Or as author Christine Nolfi said “The dreamy, strike-it-rich-as-an-indie phase is ending. Many writers entered the field either because they thought this was an easy road to riches or they had one novel from the heart they felt compelled to write. Which is great, but writing one novel doesn’t make one a career novelist.”
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Which means only authors:

  • who are willing to write book after book,
  • who are willing to learn all about publishing and marketing,
  • who plan their books, its creation and distribution

will survive in the future, and strife as an author.

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Judith Briles wrote in another blog post: “The POD—print-on-demand method of printing—has created more trash than the book buying public needs, or wants. Why? Simply because authors are “publishing” without caring or knowing the ins and outs of being an author and publishing a book. They get duped by publishers and others who want their money.”
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Predictions Became True
One year ago, bestselling author Toby Neal  gave in her blog some predictions  regarding the author-publishing world and lots of tips how to deal as an author with changes in publishing. Most of it already happened or is about to – and not always to the benefit of indie authors.
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Her Tips How to Prepare for Changes in Author-Publishing are Timeless.
Notably this one:
“Continue to focus on building an individual, loyal fan base for your books. She explains: The great advantage of self publishing is that there’s no middleman and we can reach readers directly. I’m doing this by promoting my email sign-up for new titles, strengthening relationships with readers via Social Media, and hand-selling books locally via speaking gigs with Rotary, etc. Those email names are your hardcore fans and are worth gold!”
Every indie author should have a live link in their e-book that lets a reader signup to be notified when the next book by the author becomes available.
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Mimi Barbours’ Advice:
“I know a large back list has always been important and will continue to be even more so in the future. I also suspect that we’ll have to spend a lot more money on promotion and that marketing experts will become as crucial as good editors.”

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 960 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

.

Hyper Smash

Pingate


Tagged: Book Sales Dismal Lately, Christine Nolfi, how to prepare for changes in publishing, Mimi Barbour, Molly Greene, Publishers Consolidate, Toby Neal


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