.
Ever wondered why similar books get different amounts of readers or book popularity? If topics and quality of the content are comparable, then the reason is almost always the “right keywords” – or their lack of…
To improve book sales at all the online retailer’s, authors need to use the right keywords – which can be found easily on Amazon. It starts already with optimizing your title and subtitle, and certainly your book description, and product page blurbs. To achieve this, research on Amazon all and any books that are similar to yours. Why searching on Amazon? What works for Google keywords may not necessarily work on Amazon or other online book retailers.
.
Second or Third-Largest Search Engine
Amazon belongs together with Google and YouTube to the world’s largest search engines. No matter if Google or Amazon searches, they both respond better to keyword strings/keyword phrases as to single keywords. Find at least two or three words that you can string together before you add a comma. Amazon allows up to seven keyword strings, other online book retailers up to ten.
.
Keywords Are Not Single Words Only
Ask yourself: what do you type into Amazon’s search function when looking for a book in a certain genre or a certain topic, maybe a thriller, happening in the medical field? Do you type in: Novel? eBook? Thriller? Hospital? For sure not! At least you will type in “medical thriller” or better: “medical thriller doctor-author” or “medical thriller hospital 2018” or “medical thriller nurse hospital” – which are all suggestions by Amazon. Or better-said, search the words or keywords (string of keywords – sometimes described as “Long-Tail Keywords”) which readers use in order to find a medical thriller. Try to avoid single words, rather use keyword strings! As you know from your own searches: consumers don’t search with single words.
.
Check the Sales Rank Too
Even if Amazon suggests the keyword string, you still need to do your homework to make sure it’s the right choice for you. You need to check out the sales rank of the top books that show up in the keyword string search. Sales rank indicates a book’s sales in relation to other books’ sales. A great high-sales rank is normally #10,000 or less.
.
Later Keyword Changes
Important: if you work with a book distributor it is almost impossible to change your keywords/keyword strings later on. There is no way to encourage Apple or Barnes & Noble or forty other retailers and wholesale companies to make changes to your book’s description.
However, if you uploaded your book on Amazon you are able to upload/override your book once more. And subtitles with keyword strings can be added to product pages. But if you haven’t chosen a title for your new book yet, you may want to seriously consider using this method to find and use trending Amazon keywords or keyword strings. Should you decide to change your keywords, be sure to add them to your book description and maybe even incorporate them into your title if your book’s not on the shelves yet. Don’t assume that your keyword research is over. It is never over. Searches and keywords change over the years.
.
See also: Definition of Long-Tail Keywords
https://blog.hubspot.com/marketing/definition-long-tail-keyword-100-words-sr
Amazon Keywords
https://www.youtube.com/watch?v=gOgFGA9kw6g
https://www.youtube.com/watch?v=2XutlTYl9cg
https://www.youtube.com/watch?v=et5q8HO081c
https://www.youtube.com/watch?v=PudEdgpWlS8
https://www.youtube.com/watch?v=OC8lD9EaGOQ
.
Books From the Author:
111 Tips to Create Impressive Videos:
How to Plan, Create, Upload and Market Videos
https://www.amazon.com/dp/B07BYDH41S/
111 Tips To Make Money With Writing
The Art of Making a Living Full-time Writing
An Essential Guide for More Income as Freelancer
https://books2read.com/u/bWZMjz
111 Tips on How to Market Your Book for Free:
Detailed Plans and Smart Strategies for Your Book’s Success
https://books2read.com/u/bMre1a
111 Tips to Get Free Book Reviews:
Best Strategies for Getting Lots of Great Reviews
1,200+ reviewer contact links
https://books2read.com/u/mZ5nx5
111 Tips to Create Your Book Trailer
How to Create, Where to Upload and How to Market Your Videos
https://books2read.com/u/mVZkjr
Book Marketing on a Shoestring:
How Authors Can Promote their Books Without Spending a Lot of Money
https://books2read.com/u/mZ5gdp
.