keywords in books

How to Master Keywords on Amazon

Keys

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Ever wondered why similar books get different amounts of readers or book popularity?  If topics and quality of the content are comparable, then the reason is almost always the “right keywords” – or their lack of…

To improve book sales at all the online retailer’s, authors need to use the right keywords – which can be found easily on Amazon.  It starts already with optimizing your title and subtitle, and certainly your book description, and product page blurbs.  To achieve this, research on Amazon all and any books that are similar to yours.  Why searching on Amazon? What works for Google keywords may not necessarily work on Amazon or other online book retailers.
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Second or Third-Largest Search Engine
Amazon belongs together with Google and YouTube to the world’s largest search engines.  No matter if Google or Amazon searches, they both respond better to keyword strings/keyword phrases as to single keywords.  Find at least two or three words that you can string together before you add a comma. Amazon allows up to seven keyword strings, other online book retailers up to ten.

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Keywords Are Not Single Words Only
Ask yourself: what do you type into Amazon’s search function when looking for a book in a certain genre or a certain topic, maybe a thriller, happening in the medical field? Do you type in: Novel? eBook? Thriller? Hospital? For sure not!  At least you will type in “medical thriller” or better: “medical thriller doctor-author” or “medical thriller hospital 2018” or “medical thriller nurse hospital” – which are all suggestions by Amazon.  Or better-said, search the words or keywords (string of keywords – sometimes described as “Long-Tail Keywords”) which readers use in order to find a medical thriller.  Try to avoid single words, rather use keyword strings!  As you know from your own searches: consumers don’t search with single words.
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Check the Sales Rank Too
Even if Amazon suggests the keyword string, you still need to do your homework to make sure it’s the right choice for you.  You need to check out the sales rank of the top books that show up in the keyword string search.  Sales rank indicates a book’s sales in relation to other books’ sales.  A great high-sales rank is normally #10,000 or less.

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Later Keyword Changes
Important: if you work with a book distributor it is almost impossible to change your keywords/keyword strings later on.  There is no way to encourage Apple or Barnes & Noble or forty other retailers and wholesale companies to make changes to your book’s description.

However, if you uploaded your book on Amazon you are able to upload/override your book once more.  And subtitles with keyword strings can be added to product pages.  But if you haven’t chosen a title for your new book yet, you may want to seriously consider using this method to find and use trending Amazon keywords or keyword strings.  Should you decide to change your keywords, be sure to add them to your book description and maybe even incorporate them into your title if your book’s not on the shelves yet.  Don’t assume that your keyword research is over.  It is never over.  Searches and keywords change over the years.

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See also: Definition of Long-Tail Keywords
https://blog.hubspot.com/marketing/definition-long-tail-keyword-100-words-sr

Amazon Keywords
https://www.youtube.com/watch?v=gOgFGA9kw6g
https://www.youtube.com/watch?v=2XutlTYl9cg
https://www.youtube.com/watch?v=et5q8HO081c
https://www.youtube.com/watch?v=PudEdgpWlS8
https://www.youtube.com/watch?v=OC8lD9EaGOQ

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Writing for Magazines – Waste of Time?

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Writing-for-Magazines

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A fiction author recently was pondering if it is worth to write magazine articles, and asked me if he should not better use his time to write for his own blog / website. My answer: “Well, it depends how many subscribers / readers your website or blog has … Should your blog have less than a million readers per month, consider to write for these magazines with enormous readership numbers, such as:

Wikipedia  provides a list of American / International magazines and their paid yearly circulation:
AARP The Magazine 21,931,184
Better Homes And Gardens 7,624,505
Reader’s Digest 5,241,484
Good Housekeeping 4,396,795
National Geographic 4,001,937
People 3,690,031
Southern Living 2,824,751
O, The Oprah Magazine 2,417,589

The National Trust Magazine UK 2,043,876
Mathrubhoomi India 1,600,000
India Today 1,100,000
Australian Women’s Weekly 470,331
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Resource: Alliance for Audited Media

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US Newspaper’s Daily Circulation
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The Wall Street Journal with 2,378,827 in circulation; The New York Times at 1,865,318; and USA Today with 1,674,306.

If only one percent of their readership finds your article and the byline with your name, website and book info … it’s worth to write for them, one might not be able to pay their ads, but having a by-line and often even get paid for an article is worth to send a pitch to their editor.
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Best Paying: In-Flight Magazines
Travel pieces are a staple of in-flight magazines, but only when showing the culture and feel of the place. Airline publications also contain articles on technology, business, sports, and food, as well as lifestyle trends. Some in-flights feature celebrity profiles, fiction, humor and many have regular columns.

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In a former blog post writers can find lots of tips how to get into the airline magazine market. Compared to consumer magazine publishers, airline magazines often pay a higher rate for freelancers. Excellent writers might earn up to $3.000 for a three page feature with photographs. Rates are typically between $0.75 – $1.00 per word. Even though, you’ll rarely get your name in the article, at least you have it in your portfolio, and you can mention it in Social Media – and at the same time mention your book(s).
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6 Helpful tips on how to pitch to magazine editors:

  • Get to know and understand the magazine before you query, read 10 issues back.
  • Make a list of editors at prestigious magazines, blogs, newspapers.
  • You do not have to write new articles, take what you have, re-write it a bit, add or subtract an introduction
  • and conclusion.
  • Don’t forget a catchy byline at the end of the article with two links to your book / website.
  • Very important: Learn how to write a query for magazines
  • Send your pitch to dozens of editors at suitable magazines / newspapers.
  • Offer your best photographs to illustrate your articles.
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Best of All:
The research for your books and often parts of your manuscript can be used for articles – in a huge variety of magazines and newspapers. You can use published articles as clips to show to potential publishers and clients in all writing areas. You will receive traffic, money and credibility as a writer, and you will get a huge audience that you could never reach with your blog and Social Media alone!

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More Resources:
http://boostblogtraffic.com/write-for-magazines/
http://money.howstuffworks.com/magazine-writing.htm
http://savvybookwriters.wordpress.com/2013/07/07/free-brilliant-book-marketing-to-a-million-audience/
http://www.wikihow.com/Become-a-Magazine-Writer-from-Scratch
http://www.dailywritingtips.com/writing-for-magazines/
http://goinswriter.com/how-to-get-published-in-a-magazine/
https://savvybookwriters.wordpress.com/2012/06/23/writing-freelance-for-magazines/
https://savvybookwriters.wordpress.com/2012/02/28/freelance-writing-for-childrens-magazines/
https://savvybookwriters.wordpress.com/2013/08/13/smart-authors-get-paid-for-marketing-their-books/

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Tagged: clever marketing, content marketing, how to pitch to magazines, Huffington Post, In-flight magazines, keywords in books, nouns in books, write for blogs and newspapers