A fiction author recently was pondering if it is worth to write magazine articles, and asked me if he should not better use his time to write for his own blog / website. My answer: “Well, it depends how many subscribers / readers your website or blog has … Should your blog have less than a million readers per month, consider to write for these magazines with enormous readership numbers, such as:
- Huffington Post (43 Million/month)
- Salon.com (7,7 Million / month)
- Travel & Leisure 950,000 magazine readers
- Delta Sky Magazine over 5 Million Readers / month
Wikipedia provides a list of American / International magazines and their paid yearly circulation:
AARP The Magazine 21,931,184
Better Homes And Gardens 7,624,505
Reader’s Digest 5,241,484
Good Housekeeping 4,396,795
National Geographic 4,001,937
Southern Living 2,824,751
O, The Oprah Magazine 2,417,589
The National Trust Magazine UK 2,043,876
Mathrubhoomi India 1,600,000
India Today 1,100,000
Australian Women’s Weekly 470,331
Resource: Alliance for Audited Media
US Newspaper’s Daily Circulation:
The Wall Street Journal with 2,378,827 in circulation; The New York Times at 1,865,318; and USA Today with 1,674,306.
If only one percent of their readership finds your article and the byline with your name, website and book info … it’s worth to write for them, one might not be able to pay their ads, but having a by-line and often even get paid for an article is worth to send a pitch to their editor.
Best Paying: In-Flight Magazines
Travel pieces are a staple of in-flight magazines, but only when showing the culture and feel of the place. Airline publications also contain articles on technology, business, sports, and food, as well as lifestyle trends. Some in-flights feature celebrity profiles, fiction, humor and many have regular columns.
In a former blog post writers can find lots of tips how to get into the airline magazine market. Compared to consumer magazine publishers, airline magazines often pay a higher rate for freelancers. Excellent writers might earn up to $3.000 for a three page feature with photographs. Rates are typically between $0.75 – $1.00 per word. Even though, you’ll rarely get your name in the article, at least you have it in your portfolio, and you can mention it in Social Media – and at the same time mention your book(s).
6 Helpful tips on how to pitch to magazine editors:
- Get to know and understand the magazine before you query, read 10 issues back.
- Make a list of editors at prestigious magazines, blogs, newspapers.
- You do not have to write new articles, take what you have, re-write it a bit, add or subtract an introduction
- and conclusion.
- Don’t forget a catchy byline at the end of the article with two links to your book / website.
- Very important: Learn how to write a query for magazines
- Send your pitch to dozens of editors at suitable magazines / newspapers.
- Offer your best photographs to illustrate your articles.
Best of All:
The research for your books and often parts of your manuscript can be used for articles – in a huge variety of magazines and newspapers. You can use published articles as clips to show to potential publishers and clients in all writing areas. You will receive traffic, money and credibility as a writer, and you will get a huge audience that you could never reach with your blog and Social Media alone!
If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars
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Tagged: clever marketing, content marketing, how to pitch to magazines, Huffington Post, In-flight magazines, keywords in books, nouns in books, write for blogs and newspapers