Andy Warhol, film-maker and visual artist, once famously stated: “Sex is more exciting on the screen and between the pages than between the sheets.” How true this really is, proves the author, Dr. Charlayne Grenci, in her latest book: SECRET CINEMAS: 10 Erotic Movie Fantasies.
Opening SECRET CINEMAS, you are entering a world of sexual fantasy, passion and pleasure where you can explore and experience the powerful, captivating realm of erotic sexual adventures and escapades.
Only for a short time: US-Goodreads members have a chance to win the print version.
AMAZON REVIEWER: “I really liked the “out of the box” idea of placing yourself in the storyline. It is a very erotic book and a new take on erotic novels. Awesome book, I highly recommend it.”
"Most of us wish for a happy, healthy and prosperous year and it is ever more important here. Syrian families displaced by war wish for peace and wonder about when the day comes that the war is over if they will have a place to go back to.”
For the last two years, Canadian volunteer Charmaine Craig helped war refugees in Greece. This winter she went to Lebanon were huge tent cities house hundred-thousands of Syrian people, who lost their homes, jobs, schools and often many family members to this five-year war. They have to live in tents in the middle of winter!
This eBook is intended to raise funds to help families and toprovide them with food and warmth. It shows how volunteers
helped stranded war refugees on the island of Kos, in Greece
“Families live in abject poverty in camps here in the Beqaa Valley.They have barely enough food to survive let alone for proper nutrition. And, children run around in sandals and light jackets when it is freezing outside. So many children and elderly will end up sick this winter. There are over 1400 informal settlement camps scattered on farmer fields throughout the valley. Not every settlement receives aid. A lot of NGO’s will not work here due to safety concerns. Here at Salam LADC we try to reach the most vulnerable. We have done many distributions in my short time here and the relief and joy it brings to the people is very gratifying. We provide food bags with enough staples for one month for each family and heating fuel to help keep them warm. “Charmaine wrote: “I am very happy to work with Salam LADC. I can see they do so much good here with their projects. But as they are a small grassroots NGO their funding is provided by us, the volunteers, and our networks.Please do also help with a donation to GoFundMe Winter 2016 CampaignIf you buy the book, please leave a review, thanks.
From December 23 to December 28 .
Purchasing one of my books on Amazon, and sending the receipt by email,
will give you two more FREE ebooks.
Just take a pic of your sales receipt, and add it to your email,
sending it latest on December 29 to 111Publishing a t gmail d o t com
You will receive two more books of your choice for FREE. Don’t forget to state in your email which of the books you would like. All books are certainly available in the UK, Canada, Germany, and many other countries – beside the USA.
COMING SOON: 111 Tips to Get FREE Book Reviews e-Book, covering the best strategies for getting lots of great reviews – including over 1,200 direct links (clickable links to each website!) to reviewers and book bloggers.
Book Bloggers and Reviewer contact addresses can be found at the end of each chapter. And if you send us an email, using our contact form at 111Publishing.com, you will receive twice a year the latest reviewer contacts.
. Even More Benefits for REVIEWERS:
Send us a link to your review at Amazon or Goodreads of this upcoming book 111 Tips to Get FREE Book Reviews o r for the already launched: 111 Tips on How to Market Your Book for Free and we will refund you an Amazon gift card for two book purchases.
Table of Contents
WHY ARE REVIEWS SO IMPORTANT
HOW TO GET FREE REVIEWS?
THE IMPORTANT LAST PAGES
WHERE ELSE TO FIND REVIEWERS
VIRTUAL BLOG TOURS TO GET REVIEWERS
WHAT BOOK REVIEWERS LIKE
EXAMPLES OF REVIEWER SUBMISSION GUIDELINES
HOW TO CONNECT WITH INFLUENTIAL BOOK BLOGGERS
HOW TO PITCH TO BOOK BLOGGERS / REVIEWERS
PLANING YOUR PITCH TO BLOGGERS / REVIEWERS
PAID BOOK REVIEWS
EXAMPLES OF PAID REVIEW SITES
NEWSLETTER MAILING PROMOTION SERVICES
PAID BOOK REVIEW CONNECTING SERVICES
PAID REVIEWS FOR TRADE PUBLISHERS
AIM FOR AMAZON TOP REVIEWERS
AMAZON READER REVIEWS
UNCOVERING FAKE REVIEWS
APPLE iBOOK REVIEWS
AUDIO BOOK REVIEWS
HOW TO PREPARE YOUR BOOK FOR REVIEWS
ADVANCE REVIEW COPIES (ARC)
REVIEWS READ BY LIBRARIANS
WHY STAMP YOUR BOOK “REVIEW COPY”?
IMPORTANCE OF PRESS KITS / MEDIA KITS
ENDORSEMENTS FOR YOUR BOOK
MEDIA BOOK REVIEWS
TIPS ON HOW TO GET MEDIA BOOK REVIEWS
READER WEBSITES / FORUMS / COMMUNITIES
BOOK GIVEAWAYS at READER COMMUNITIES
JOIN GOOGLE+ REVIEWER COMMUNITIES
JOIN THESE GROUPS TOO
HOW TO WRITE BOOK REVIEWS
HOW TO DEAL WITH NEGATIVE BOOK REVIEWS
WHY READERS – YOU – SHOULD WRITE REVIEWS
CAUTION: DON’T LOSE YOUR REVIEWS
HOW TO LEVERAGE YOUR BOOK REVIEWS
. Getting your book reviewed is the direct outcome of these three factors combined: Preparation – Presentation – Luck of the Draw.
You can at least totally influence the first two! For the last one, I cross fingers for you!
During the past four years I have written more than 1,500 blog posts at SavvyBookWriters, which have been read by over a Million people. These posts are submitted regularly – often several times a day – to Google+, Twitter, Pinterest, LinkedIn, Tumblr, a dozen Google+ Communities, Goodreads etc..
However, this blog would benefit from time to time by a variety of voices, additional advice and different points of views. So, I am now inviting guest posts on our successful blog.
You might have read a blog post or in my publishing guide books, how authors can get publicity for their titles by writing content. Blog guest posting is one of the possibilities!
Guest posting is a great way for your blog and your book to get some fantastic exposure. You certainly can add links from your guest blog to your website, your own blog or the online retailer where your book is sold. .
At the same time you will be helping readers of this blog by providing them with useful and relevant information. I welcome posts from writers or bloggers and others in the publishing industry, who know from their own experience what they are writing about.
Here are some Guidelines for you:
Before you start writing, check out the table of contents from earlier blogs, in order to avoid duplicated articles – unless you write from a different and new angle.
Your Guest Post must be original. It should be a new, original post, written entirely by you. No articles from article directories.
Topics: should be relating to writing, publishing and book marketing. It doesn’t have to be specific to e-books. Articles about print or audio-books are very welcomed.
Length: somewhere between 500 words to 750 words. Longer posts if the subject requires it.
Exclusivity: for 30 Days. By submitting a guest post to me, you agree not to post it anywhere else online for a period of 30 days after it first appears on this blog.
Don’t query. Just send your entire post to 111publishing *at* gmail . com – directly into the email-body.
NO ATTACHMENTS will be opened!!!
Subject: Guest Post
Please include a short “About the Author” bio of approximately 80 words – not including the link to your Web site. Add your Twitter, Google+ and Goodreads link to the post, so that I can follow, re-tweet and re-post your article.
The link back to your blog should be in the Author Bio, not within the article itself. Your bio link must link to your own author site, writing- or publishing-related web site or book. No affiliate links and no links to unrelated sites.
Writing a book and writing an online article are two different things. Check a former post that describes how to write for the web before submitting.
Please send a polished and edited post that you would be proud to have published!
You will be contacted within 3 working days.
Thank you for your interest and I do look forward to hearing from you!
Making a list and checking it twice … still sounds in your ears. Not only Santa made his list in December, you did too. More writing this year? And more marketing? How went your first month of 2016?
. What’s in Your List for 2016? Did you divide your writing and marketing plans in small, easy-to-manage steps? Not to be overwhelmed by a huge mountain of tasks?
Have you included e-Newsletters and mobile-friendly email in your plan?
Have you designed your online marketing plan to deliver a clear call to action?
. Your Author Website:
Is your website turning casual readers into subscribers to your blog or newsletter, and do they opt-in for your email lists?
Is your website mobile-friendly, or have you deployed a mobile website?
Do you frequently add new content, and do you have a content marketing calendar in place for at least the first quarter of 2016?
. Social Media and YourBlog.
How many new posts are you planning each week? Did you connect your Goodreads and other sites with your blog to have the content showing up on these sites automatically after you post it?
What keywords are you going to optimize in your blog post for better search engine optimization?
How to Measure the Success of Your Blog:
Google Analytics page views, clicks on links embedded in blog posts, referrals to your blog from other blogs and social networks, mentions or pick-ups in other blogs/media, comments, and likes? Hopefully you are on Google+ and leverage the fact that your blog posts on your timeline is picked up immediately by the Google’s Search Engines.
Is your Google+ profile optimized for SEO?
Do you share engaging content, videos, images, and relevant links from across the company’s digital media to Google+?
Key measurement criteria for Google+: SEO and page rank, click-through on links shared in Google+, referred traffic to other company sites/links, Google+ Circle adds/followers, Google+ mentions.
Is your LinkedIn page up to date? Did you list all your books? Are you posting blog articles on LinkedIn?
What LinkedIn groups do you follow and participate in?
How many LinkedIn connections do you have? Are you inviting regularly new followers?
How many boards did you create on Pinterest? Boards for authors could be for example:
Books Worth Reading
Book of the Week
Gifts for Writers
Success criteria for Pinterest: Pinterest followers, Pinterest pins and follows, Pinterest as a referral site to other sites via link click-through (for example to your blog or book sales page.
Build reputation and follow customers, writers, designers, book bloggers, book reviewers, and interact with them regularly via retweets, likes, and replies.
Increase your Twitter quality follower numbers regularly.
. One Step per Day.
There are certainly other online marketing tools that might be part of your New Year’s checklist, such as email newsletters, content marketing outreach, blog tours. Not to mention small steps to connect all your online marketing, and the use of “click-to-tweet”, sharing buttons on your blogs and website, book “bundling”, videos and book trailers, book giveaways, a perfect author page at your online retailers and at reader communities – and many more daily steps to future publishing success.
Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches / year worldwide. There is barely a better place to advertise one might assume. . What is Google AdWords? It is a pay per click (PPC) advertising on Google – or just paid advertising. The way it works is simple:
People use keywords (or search terms) to search for specific products and services.
If the keywords you have chosen matches what people search for, your paid ad appears next to or above organic Google search results.
When people click on your ad, they will go to your website to learn more or they will order your product or service.
Keywords and Other Ad Rank Factors:
Every time a search term, phrase or keyword is put into Google’s search engine, a virtual ad auction takes place in a millisecond. This ad auction determines the order of how the most relevant ads will be organized on the search results page.
For example, if you are bidding US$10 for the keyword “Richmond Nurseries” and your competitor is bidding US$20 for the same keyword, your competitor’s ad wouldn’t necessarily be ranked above yours.
Google takes into account several factors
when determining the ad rank:
If your Google AdWord campaigns generally have a higher click-through-rate than your competitor’s, the probability of your ad being clicked is higher, and accordingly, your ad would be placed above the competitor’s.
Google takes into account – or better said, their algorithm is judging the quality of your website and the landing page to which you are directing the paid traffic. If your sites are more relevant to the search query than your competitor’s, the user experience would be much higher for your ad than your competitor’s, and your ad would be placed above theirs. See, how important a professional platform and web presence is!
. Lots of Targeting Choices.
Google AdWords allows you to target specific geographic locations. For each ad campaign, you can select locations where your ad can be shown, such as entire countries, areas within a country, cities, territories, or even a radius around a location. But there is more:
AdWords has over 40 language options for campaign targeting.
AdWords allows advertisers to select specific hours during the day for optimal targeting.
Enhanced campaigns allow advertisers to target mobile device users. Mobile consumption of information and mobile search queries are growing exponentially each month.
. Benefits of Google AdWords. It’s very easy to measure your return on investment (ROI). You only pay when someone clicks on your ad (i.e. you pay per click), visits your website, calls you, and you decide how much you want to spend: $5 or $5,000…
No visitors, no clicks – no fee, you pay only for results!
In other words, when your advertising is working. You set your own budget, so your costs will depend on what you are trying to accomplish with advertising.
Google AdWords are a measurable, accountable, and flexible way to advertise. You can see how your ads are doing at any time by logging into your Google AdWords account. You can tweak your ads, try new search terms, pause your campaign and re-start whenever you like, for free. Your business gets found by people on Google precisely when they are searching for the things that you offer.
AdWords campaigns might also give you interesting insights into your competition. Set up Google Alerts, not only for yourself, but also for all of our competitors to know what they are up to. Other resources you can use to dig up information on your competitors: Compete.com, or KeywordSpy.com.
Just yesterday I wrote a short blog article about Charles Kaiser, mentioning several interesting books of this American Bestseller author, and even watched a video of one of his many interviews he had on national TV. When I checked out his Amazon and his Goodreads pages however, I was shocked by the unprofessional appearances…
. But it is NOT his Fault!
His publisher, one of the largest in the world, one of the “Big Five” is responsible for this disaster. They establish the author’s presence to the public, they have the login data, and won’t give their authors access. However, most, if not all publishers – no exception if large or small trade publishers – need URGENTLY boot-camp-like training on how to build an author platform and how to market books in the 21st century. It was not the first time that I have seen such improper author pages. Hey Simon & Schuster, Penguin Random House, Hachette Livre and HarperCollins: L.I.S.T.E.N… Don’t embarrass your authors and their readers!
. Self-Publishing Authors Know Better.
In contrast, an hour later, I checked out the online presence of a bestselling self-publishing author with only two books so far and was surprised how professional and appealing her platform is. She implemented just about every step and everything a perfect author presence needs. There are dozens, maybe hundred small steps, many of them need just a minute to set up. This was when I got the idea to set up this test / questionnaire.
. Are You Ready to Answer these Questions?
… and add up your “YES” answers at the end of this little test. Don’t worry, no one is seeing your answers, and how favourable you compare. The test needs to be split in two parts as there are so many test questions. Today’s questions are regarding your author platform, and the next one will be about the publishing process and your sales efforts. I think it’s a great way to see what you have already achieved – and where there is room for improvement. Ready? Here it goes:
Do you have a well-defined “target-audience” for your book(s) YES / NO
Do you sell your book on more than two online retailer sites YES / NO
Do you post regularly (at least once a week) in your blog or your website YES / NO
Did you count / make a list of all keywords in your manuscript YES / NO
Do you use at least 3 links in each of your blog posts / web pages YES / NO
Is your website / blog mobile-friendly created YES / NO
Do you have an appealing “About the Author” page / Author Bio site YES / NO
Do you have a sign-up form on your blog/website for an email newsletter YES / NO
Do you have a sales page for each of your books on your website/blog YES / NO
Did you include testimonials or review snippets from happy readers YES / NO
Did you place Share and Follow buttons on your website/blog YES / NO
Do you write regularly guest posts for “high-traffic” book blogs YES / NO
Did you submit your blog to Blog Directories YES / NO
Do you post regularly at Google+ reader/book-lover communities YES / NO
Did you analyze your webpage speed scores with Gtmetrix.com YES / NO
Do you use an attractive, professional author photo at all online sites YES / NO
Do you have a free “about.me” website as virtual “business card” YES / NO
Did you set up your Online Bookstore at your website YES / NO
Did you create an Amazon author page for each country you sell books YES / NO
Did you place editorial reviews to your Amazon sales page YES / NO
Did you use the best-ranking keywords in Amazon’s categories YES / NO
Do you have at least 2,000 followers on Google+, Twitter and GR YES / NO
Do you post regularly blog articles on LinkedIn and Google+ YES / NO
Did you contact at least 10 book reviewers last week / month YES / NO
Did you find Beta Readers / Book Reviewers 3 months before launch YES / NO
Do you ask your reviewers to place Amazon Reviews worldwide YES / NO
Do you ask your readers at the end of the book for reviews YES / NO
Do you place all your online sites / social media links in your book YES / NO
Do you have an email newsletter signup in your ebooks YES / NO
Do you use “Click-to-Tweet” in your books and your website YES / NO
Do you network with book bloggers YES / NO
Do you use social media scheduling site (Hootsuite, Futuretweet etc) YES / NO
Did you create ONE sales link to ALL Amazon “countries” YES / NO
Did you connect ALL your social media sites YES / NO
Are you signed up in at least 10 online reader communities YES / NO
Do you post your book events on free events at Goodreads, Google+ YES / NO
Did you post a “pinned tweet” into your Twitter timeline YES / NO
Did you “feed” your blog to your Goodreads page YES / NO
. How Many YES Answers did you Count?
These were questions, more related to your platform. The next blog will contain “test” questions related to the publishing process. If you like to learn more about each one of these functions, just type the keyword into the search function on the right upper side of this post and get lots of info and tips through the articles that show up – or get our latest ebook: 111 TIPS ON HOW TO MARKET YOUR BOOK FOR FREE.
Today I planned to write an article for my Monday blog about the benefits of writing content and giving readers samples of your work – rather than posting ads for their books. I was already sitting in front of my laptop, clicking through my Google+ timeline, when I stumbled over a post that made me stop in the tracks:
For the second time this week, I heard from authors that their ads at book promo sites don’t work (anymore). The first article just made me feel like: He didn’t plan his marketing better. Not even trade publishers buy ads anymore. Why did he expect to sell books with ads… But now there is again an article postedwhere an author explains a bit more in detail her dismal experiences – and she even has a clue why her ads didn’t work anymore.
. Well, this is Common Sense… “I scheduled an ad in January of 2015, and this time sold 53. I scheduled an ad for July of 2015 and sold 12.”
Here the author gives herself the answer: “Once a promo site is used two to three times for the same book, it tends to lose effectiveness. This is more true for some sites than others, and I imagine that has to do with the rate at which new subscribers sign up to receive promo emails. If I’m scheduling ads faster than the site is adding new subscribers, I can expect the effectiveness to go down considerably with repeated ads.”
. How Will You Measure the Success? “I signed up again in March of 2015, but this time I also signed up for ads on ReadCheaply, EbookBooster, and EbookLister at the same time. I sold 78 books, but there’s no way to tell which sites resulted in sales.”
Never run ads for the same book on several sites on the same day! Yes, she is right: there is no way to measure which ad was successful and which not. Maybe none of them – readers might just have ordered by coincidence all at the same day. Promo sites cannot report the numbers of books sold – even though they are all in affiliate programs and make additionally a couple of cents for each book sold.
. Against All Marketing Rules. “I don’t necessarily have to make my money back in order to consider an ad a success, but I do need to gain some exposure. I once ran an ad on seven of the lesser-known sites on the same day and sold zero. And no exposure at all.”
Common Business Sense is to get a return of investment. Why else would you spend money? Look at the revenue to cost ratio: incremental revenue driven by an ad campaign divided by the cost. Rule of thumb for most companies is that 5x is a decent return, and 10x is a home run.
Compare the impact of your ads to the money you invested to evaluate the “return of investment” (ROI). Read also the 10 shocking truth about advertising.
. Write More!
The author concludes: “First and foremost it means we need to keep putting out new books. New material is the way to go….”.
Absolutely! “New material” – however it must not be necessarily books, use your manuscript and the research for your book to write article after article for more exposure. Let your potential readers discover you on the internet, in magazines and newspapers. Every fiction manuscript has at least 50 – 100 keywords and topics one could write about. Consider writing a prequel for each of your books. There are thousands of media outlets (print and web) your can write for. And in each of these articles you are mentioned as an author, who wrote …(title of your latest or most important book) added by a link to your book sales or your author page.
Get lots of addresses in our latest book: 111 Tips on How to Market Your Book for Free.
. Write More Content, not Only in Book Form.
All the big brands use now content ahead of other marketing forms, and not only communicate, but involve their customers via storytelling. Content offers value, news and appeal, instead of plain promotion. It is about the consumer (in our case about the readers), not the brand (the author). These days at least half of the marketing budget is used for content, often re-evaluating their entire advertising strategy – which means also: good writers are on demand.
Make sure that not only your books, blogs and short stories, but also your social media content has substance, and that it adds real value for your audience. Substance comes from consistent interesting blog content, real-time social media engagement, superb visuals and videos, interesting info-graphics to increase reader loyalty.
. More Ways to Use Your Writing Instead of Ads.
If you have at least half a dozen books, set up one short title permanently for free on Amazon, listing and linking to all your other books. Everything is better than to pay for useless ads. Get more ideas and detailed explanations in each of our marketing books.
. Sampling is the Best Way to Hook a Reader.
Retail businesses always have known the importance of sampling. Now, readers can download samples of any book published electronically. If they like the book, they will most likely buy it. Some reader communities are even specialist in offering sample chapters (i.g. Wattpad) before the book’s launch. Equally important is a large following on Goodreads, on Google+ (for a great SEO), Twitter, and in a variety of literary sites and communities. Why not browse through the blog posts at SavvyBookWriters where I explain in detail, how you can show your future readers, book purchasers and reviewers your writing talent:
. Don’t Throw Money for ads Down the Drain.
I must admit, I am reading very few fiction books, so I have never heard about this very prolific author before, who has written around a dozen fiction books, short stories – and even a how-to-guide book about self-publishing, where she admits on page 107: “….one thing that stood out is the need for continuing crash courses in marketing.”
I hope she convinced lots of writers of her article on TheBookDesigner that advertising is NOT marketing and often not a good idea to sell books via ads – even not to get more exposure. Browsing through the author’s books, I was pretty impressed with her writing style, and she could for sure get far more exposure (and often well-paid) at magazines, guest blogs, or writing for newspapers – on and off-line. Better than throwing money for ads down the drain. If you need more ideas read “How to Organize Your Book Marketing”.
111Publishing was named after a series of guidebooks, who's titles are all starting with "111 Tips" and is a sequel of a book and magazine publishing company, founded in the 1980's in Europe. At that time the focus was on technical manuals, guide books and magazines in the aviation and travel sector, and expanded now into a wide variety of non-fiction books, travel guides and short stories. Our publishing company is located in Nova Scotia, Canada. We are committed to publish & market books and to help authors on their way to success.
“Nobody ever made money writing a book – only by selling it”. Are you one of those writers, hiding behind your laptop, terrified at the thought of “marketing”, because your skill is writing – not marketing? Authors need BOOK PROMOTION, but don’t want to appear like a “used car salesman”. Even if you are signed up with an international publishing house: You have to do your own book marketing and run a viable social media presence! We can help: Individual training and customized marketing consultations for your book and your author platform. Register for the online consultations and start your road to success!