Did you ever wonder who are your readers and book purchasers at online stores – or brick-and-mortar? Would you like to tell them about pre-orders for your next title? Unfortunately, no retailer would ever give you their names or email addresses. They all consider customer details their propriety, and also respect their customer’s privacy. If the person really enjoyed the book, however, it’s possible they’ll contact you, the author, themselves. And if you have taken full advantage of your Amazon Author’s Page, interested readers can click a button to follow you, after which Amazon will send them an email when you have a new book release.
How Can You Get to Know Your Print Book’s Purchasers?
Each book you are creating, no matter if print and digital, should include a prominent message to your readers, encouraging them to connect directly with you, the author and publisher via your blog, your website and all your social media accounts. Read more in detail how to do this at 111 Tips on How to Market Your Book for Free.
***However, giving readers a compelling reason to buy in the future directly from your own bookstore – instead from online retailers, such as Amazon, you have to give them an incentive to connect with you and to stop by at your author website.***
Sell From Your Own Website.
Setting up your own web store is easy and inexpensive and will give you approx. 85-95% revenue from your book – versus only less than 70% maximal from Amazon, Apple, B&N or Kobo. How to set up your own store, and even more important: to get to know your readers – can be found in this article at the SavvyBookWriters.com blog: How to Sell Your Books From Your Own Website.
Take advantage of these three fantastic benefits of selling your books from your own webpage:
- You will have much higher Revenues
- You get paid faster – immediately
- You will get to know your readers
Here is How to Find Out Who Are Your Readers:
The best way to do this is to offer the free e-book edition of the book your reader just purchased from a retailer – no matter if online or in a bookstore. If they just bought your print book version – for example as a birthday or Christmas gift – they might also like to read it themselves, as an ebook on their phone, laptop or in the Kindle app. For them, just sending you a receipt copy or a screenshot via email in exchange to receive the Kindle edition of that same book for free is a no-brainer – much better than Amazon’s “Kindle Match Book” where you will never learn who are your readers.
How to Make a Screenshot of a Book Purchase Receipt.
Ask your readers to scan and email the receipt from their print purchase or even easier: to make a screenshot from their Amazon receipt, which they received via email. Not everyone is familiar with the procedure, so tell them how to make screenshots. Here is how it works on Mac and here it is shown how to do it on a PC.
Get to Know Your Readers.
Now as you have established a connection with your reader via your free ebook, you can follow their social media sites, or their blog or website and also ask them if they would like to get a message once your next title is available, maybe even if they want to sign up for your newsletter or for your blog posts.
However, make sure to place an invitation for your free e-book into every print version – at the first pages of your book and at the end of the story again, in case your readers missed it. Write an article in your blog posts about this generous offer of a free ebook and let your social media followers know about it.
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How to Set-up Your Online Bookstore