First-time writers are often puzzled when after a very successful book launch and many book sales, their ranking on Amazon drops and their sales numbers dwindle over time – which is a totally normal process, even for bestseller authors. So what can you do as a writer – besides writing your next manuscript:
Your book has been launched months ago or even last year and you had great sales numbers. NOW readers need to see something NEW from you. It doesn’t need to be a whole new book:
The three main assets you have already
- your writing skills
- the content you already wrote
- the research you have done for your book(s) can be used to write at least 20 – 30 articles or blog posts – and if regularly posted on Google+ it is raising your Search Engine Ranking on Google tremendously.
1. Use the manuscript text from your “old” book to split it into tiny portions and write lots of short blogs / articles from the content – along with a two sentence bio and a link to your webpage or Amazon author / sales page. Make use of your assets! Which means not only your book, but using all the research notes and text, you have compiled to write it. Make it a habit to post/publish content at least two – three times a week!
More benefits of writing content:
- it is a subtle way to promote your book
- you receive valuable back links to your website or blog
- you will have lots of possibilities to post on Twitter, Google+, Pinterest, Facebook….
- include links to your articles in email newsletter (that you hopefully send out regularly to your readers)
Post these articles on your blog or contribute guest blogs to other sites that are focused on the same topics as your book.
Content is used to draw in your ideal readers / reviewers, it will link to your book sales page or your website and it helps a lot to build a platform. Last but not least it gives you a lot of material to post and to tweet. The result: you will increase your exposure, show your writing skills, grow a loyal following and attract reviewers – in one sentence: you will achieve success with your writing – and in many cases, even get paid for it.
Read more here:
2. Rewrite these articles a bit, add more material and offer them to magazines, newspapers etc., starting with Airline Inflight Magazines, Huffington Post and Salon.com etc., even The Atlantic could be interested if it is a longer article with great content. Focus more on discoverability rather than selling. Your work is important, so help readers to find it.
World-famous bestseller writers, such as Ernest Hemingway, Margaret Atwood, Tom Chiarella, Gloria Steinem and Stephen King did it: Writing occasionally short stories and magazine articles – before blogs became fashionable. In several former posts I explained in detail how easy it is for writers to create content, such as blog articles and sell them to magazines and newspapers or write guest blogs. Read more about brilliant book marketing and content writing, check out the links below.
3. You Need More Potential Readers
Are you really adding at least 25 new followers per day to your Social Media networks? You often can add more, 25 is the restriction on Goodreads, but Google+ for example allows you to follow up to 5,000 people. However, don’t choose just anyone: type into the search function: booklover, avid reader, reviewer, book blogger… you get the point? These are the folks who might be interested in your book – and tell other about it. Make it a habit to add EVERY DAY new followers to each one of your Social Media sites. Future book campaigns will only be successful if you have enough fans!
4. Post and Tweet more about borrowing your book for Prime Members. After all you earn money with each lending (approx. $2 per book). Every day new customers sign up for Amazon’s Prime membership program.
5. Post something new on your website at least once or twice a week
6. Plan and create an email campaign to potential readers
7. Book Signings end Readings bookstores, museums or literary cafes
8. Readings at libraries & book clubs or Meetup Groups
9. Participate in Writing Contests (national and international)
10. Write a prequel for your next book and add a link to the first one
11. Join HARO (Help a Reporter out) to make yourself a name as an expert in your field
12. As soon as your next book is written, contact the library distributors, read the useful blog article from SavvyBookWriters.com/blog with lots of tips and links how to sell your book to libraries.
13. You Might Need More Distribution:
Use BookBaby or .eBookpartnership for example, to place your book on all Amazon’s Kindle Stores: US, UK, France, Germany, Italy and Spain, Brazil, Japan, India etc . In North America: Apple, Baker & Taylor, Barnes & Noble, Kobo, Ingram. In Europe to: Askews & Holts, Blackwell’s, BlioBook, Depository, Kalahari.net, Waterstones, Whitcoulls, WH Smith. Their yearly fee is less than $100 and you can save LOTS of hours for uploading your book, for accounting with these retailers and if you work on Windows, to use a Mac computer (for upload to Apple). Best of all, they do not take commissions, such as with Smashword for example. You keep 100% of the revenue from online retail. However, you should buy your own ISBN’s, preferably a block of ten, and don’t forget to register your book worldwide with Bowker’s database, which goes to all bookstores and libraries in the world.
If you have only one book there is nothing that readers can actually buy from you, after they have read your book! The only benefit is the lending program for Prime Members that gives you some revenue – but only if you have priced it higher than $2.99, as readers usually prefer to borrow higher-priced books. And: marketing means not only sales campaigns … so do everything to show your potential readers a bit of content that leads to your book. The key to success is confidence in yourself, persistence, and also knowing what you want!
Your first book will very often increase in sales as a result of a successful launch of your second book. Every time you launch a new book, it has an impact on past titles, if they are written for the same audience.
If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.
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Tagged: book launch, book signings, BookBaby, content writing, eBookpartnership, HARO, Prequel, research you have done, sales plateau, Writing Contest, Writing skills