Search Engine Ranking

Part 2 of “How to Get More Visitors to Your Website or Blog”

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Traffic-San-Francisco

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You don’t need to be a web designer or Search Engine Optimization (SEO) specialist in order to implement these steps without any problem.  There is no magic way to rank your website in the first page of Google, Bing or Yahoo.  Search engines have complex algorithms and it takes some effort to show them that your web site or page deserves one of the top spots.
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Add a Privacy Policy Page.
A website’s privacy policy page is a must!  Adding privacy policy, terms of use, and disclaimer pages to your website may help your site become more trusted – which ultimately can help your web site’s search engine optimization.  If Google shows in its search results that your website is trusted, there is a better chance that users will click on your site.


Don’t Overuse Keywords.
I once got a guest blog offered which contained 35 times! the same word in a 500 word text.  Don’t try to stuff the content of your website with keywords. It won’t work.  Search engines look at how many times a term is in your content and if it is abnormally high, it will count this against you rather than for you.
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Keyword Planner.
There are many tools on the web to help with basic keyword research, for example the Google Keyword Planner tool and “Best SEO Tools“.   
Google’s Keyword Planner is for building new Search Network campaigns or expanding existing ones.  You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by adding several lists of keywords together.
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Social Media Means Be Social.
Interact with the people who engage with you and your content on social media. Interact with them, such as giving thanks or leaving comments on your content that they shared.  This conversation marketing helps you get closer to your audience/readers and creates relationships with book reviewers too. It also improves engagements in your content on social media.
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Write “Top List” Articles.
To receive high-quality backlinks, you need to get the attention not only of your readers, book bloggers, reviewers, but also of influencers in book publishing.  Create a blog post similar to the top 20 blogs in your niche.  With this kind of article, you are giving a recommendation of blogs to read. It should invite some of the bloggers in your list to blog about it and link back to your article.  To ensure that your article will get their attention, you can for example send them an email or mention them in your tweets about your blog post.
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Install Sharing Buttons
Encourage your visitors to share your content on social media.  Would you like to have SEVEN times! more people read your blog or visit your website? The make it easy for your readers to share what you have written with their own social networks, so that others can discover your content too – and forward it to their followers and friends, and these also forward it to their friends and followers …. You get the idea!   The more shares your content has, the more social authority signal it will signal to search engines to rank your business higher on search engines.
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Write Credible Content.
Don’t miss to mention reliable references or outbound links in order to give your content more credibility.  Remember that SEO isn’t only about what you show to the search engines but also what you show and prove to your users.  When you link to high-authority and relevant sites, you are also connecting to those sites, giving search engines a signal that your site is related to them.
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Create a Site Map
Having a site map is a great help to your visitors.  Google needs links to find and help categorize your pages.  Submit your site to Google, Yahoo and Bing Webmaster Tools.  This will help to ensure that your web pages are all indexed by search engines. Webmaster Tools will also help you monitor the health of your website and identify errors so you can fix them easily.
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Comment on High-Authority Sites.
Do it to build relationships with other bloggers, not just to earn back links.  Though you may not earn a do-follow link, having conversation with other bloggers through commenting will give you benefits such as driving traffic, improving your author brand, and even making some friends with book bloggers and reviewers that could lead to natural inbound links and book reviews or mentions.
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Write Guest Blog Posts
Offer high-quality guest posts for the most excellent publishing and book blogging sites.  It gives you relevant traffic and new loyal readers.  In your bio on guest blogs you can link to your author page or your own blog, or book sales page.
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Website Architectural Structure.
Remove redundant banners or excessive advertisements that may ruin users’ great experience. Improve your site’s speed.  See a recent blog article here on this site: 5 Tips to Make Your Website Faster.  Create useful call-to action that will convince your visitors what’s the best thing to do next.

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Google’s Search Engine algorithms are raising the “quality bar”, ensuring a higher level of quality on page content, website architecture, usability, and promotion.  Most important is to add quality and a great user experience to your website and make your readers happy.

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If you would like to get a mentor and support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,200 of them : ) and read “Book Marketing on a Shoestring” http://www.amazon.com/dp/B00UAVL3LE    Free insider tips are sent out once a months by email.  To sign up, just go to the form on the right site of each blog post.

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Book-Marketing-on-a-Shoestring



How Much Traffic Get Your Website / Blog?

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Via: growtraffic.com

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Do you want to be on Google’s first page improve your search engine optimization?  Using Google+ should be on your main effort on the list of activities. Make sure that your Google+ usage will help with your search rankings.

  1. Priority is to get lots of followers, to make sure that your posts are read by as many people as possible and that they get a chance to go viral.
  2. Link your Google+ page to your own website. Get more recommendations for your site in Google search and grow your audience on Google+.
  3. Fill in the information for your profile and pages completely.  Google prioritizes different areas of the profile for both on-page optimization and in search results: the first 55 characters of your Introduction are important for search results within Google+.
  4. Encourage +1′s. Do you have a +1 button (Google+ Sharing Button) on your website? The +1 button is Google’s much more powerful answer to the Facebook Like button.  The number of +1′s your page gets will show up in search results, even if a searcher is not logged into Google+.

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Last but not least:  

Create constantly quality content that readers want to share on Google+.  More tips in a fantastic, useful article by Mary Ellen Slayter: 20 Ways to Get More Website Traffic This Year (Ethically!)

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,130 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? There is also the “SHARE” button for easy sharing at Pinterest, Google+, Twitter, Facebook etc.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Hyper Smash


Tagged: 111Publishing.com, Google+, growtraffic.com, Link your Google+ page to your website, Search Engine Ranking, SEO, Traffic to your website


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