share button on Goodread

How to Increase Readership via Sharing Buttons


Originally I wanted to start this blog post, mentioning hundreds of websites I visited just last week, which did not have any sharing buttons.  And how difficult it makes it for the reader to share information about news and events in publishing, such as publishing conferences, writing contest deadlines, freelance offers etc., or book reviewer pages.  Even major international book fairs were missing out on these valuable tools. But it gets worse:

Browsing the Internet for the latest social sharing button offers, I discovered an article at “Social Sharing Buttons For Your WordPress blog”.  This article did NOT contain a single sharing button on their own blog, despite the introduction sentence for this post: “Social sharing buttons are a must for a blog nowadays. There are multiple plugins for …”

Benefits of Social Sharing Buttons.
In order to generate free advertising, social sharing buttons are one of the best ways to spread the word via a variety of social media channels.  Social shares are important for driving traffic to your website or blog.  The impact of getting shares from influencers on social media networks will have positive effects on a website.
More is Not Always Better.
Each social sharing button uses a piece of JavaScript code to connect forth and back between the social network’s servers and your site – which can slow site load-times of your site. The only real way to test their impact is to A/B test pages with and without social media sharing buttons, and make a decision based on the evidence. A/B testing is a way to compare two versions of a single variable typically by testing a subject’s response to variable A against variable B, and determining which of the two variables is more effective.
Select the Right Social Networks.
There are two ways you can be sure to select the social networks that matter most to your site. First, you can check out where your readers are already sharing your content and then on which social media site you have the most followers.
Limit the number of social media buttons. Three, maximal four social sharing buttons (Google+, Twitter and Facebook) are enough. Make them small, maybe even grey/blue to not distract readers from your content or your message.
Where to Place the Sharing Buttons?
It’s not enough that your buttons look good, or that they are just present somewhere on your pages. They need to be placed where they’re going to catch your reader’s attention and make it easy for them to share your content with their followers.
Placing social buttons to the left of the blog post makes sense, as readers follow text left to right. A growing trend is to place shareable content inline with the rest of your content, for example these “click-to-tweet” plug-ins.
No matter where you place the buttons: they should be in close proximity to the content being shared. According to a Nielson eyetracking visualizations study, online visitors in the Western world are mostly reading Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.  The top left portion is the most-viewed part of the web page, which supports the idea that left and top are best choices for social share buttons (beside an image of your latest book, I might add).
Remember: “Design is not just about how it looks. It goes much deeper than that. It’s how it works
~ Steve Jobs

Some Facts About Social Media Sharing Sites.
While Facebook has the most users, it is not the best site for SEO, which is GooglePlus, which feeds posts automatically into their search engines.  They don’t need to be “found” by web crawlers, as they are immediately pinged to Google.  A Google sharing button is a must-have component of your social media button set.
A Twitter button is also a must-have, as the nature of  Twitter itself is content sharing. Including this button on your blog, in combination with participating in the conversation, will drive more traffic to your posts.
If your blog or website has an image to each article, or videos, place a Pinterest button.  The site is popular among readers who consume lifestyle content.  Think entertainment, books (especially romance, as the majority of Pinterest users are women), recipes, interior design, fashion etc.
Reading and Sharing.
Hopefully you have already linked your own Twitter page(s) with Google+ and LinkedIn. In order to save time, share the content you found on the internet and let other users and followers know about it with LinkedIn and Google+.  No need to tweet it, it will appear on Twitter automatically – if your Twitter account is connected with those sites!
Find Links, Images, Descriptions and even Reviews of Sharing Buttons in these web articles:




Why You Should Have a Print Book Too & POD


Private Library

Photo Credit: Alex Duret Lutz


Paperbacks or Hardcover – to Sell More of Your Work?
Many successful authors will tell you exactly how to do start as a real publisher with their books and blogs – from Dan PoynterAaron Shephard to John KremerJoanna Penn and JoelFriedman. Author David Gaughran wrote in one of his blogs: Making Money from Paperbacks  ”I was really slow to see the potential in print, and it was probably the biggest mistake I made over the last years.”

Why should you have a print book and not the digital version only? In a former blog post we listed lots of reasons for this:

  • The majority of book buyers still chooses printed books at the moment (that will change)
  • You can give out review copies to newspaper/magazine or book blog reviewers
  • To be hosted at local media / TV interviewers who want to show a copy of your book
  • To sell your book easier to libraries
  • To participate in a Goodreads Giveaway -
  • To sell your book to those who really don’t want an e-Reader or just love paper books
  • If you write non-fiction it is almost a MUST to have it in print
  • You have an ISBN number and can get listed with Bowker at WORLDWIDE bookstores
  • Physical books are just nicer to give on Christmas – unless you put an e-book on a new e-Reader and wrap it
  • To sell more e-books! Yes – because they seem to cost so much less in comparison…
  • To list your book in more categories / genres on Amazon: per book type you are allowed to choose two categories / genres. Two print and two digital versions – which increases your books’ visibility and also shows you exactly in which genre you have the most success.

Espresso Book Machine


During your pre-production phase you acquired already a bar code (for your print book) and an ISBN, the International Standard Book Number, a 13-digit number that uniquely identifies books published anywhere in the world. How to get one? Or better a block of ten, if you intend to write more books. BTW, the price of a block of ten is the same as buying only two ISBN’s.

Good news for authors in Canada: ISBN are free for Canadian citizens, publishing a book in Canada – no matter were it is sold. But that’s not the only benefit for the publishing industry in this country.

Selling your e-book on Amazon doesn’t necessarily require an ISBN, you will get automatically an ASIN, Amazon’s identifier. Other retailers may require an ISBN, such as Kobo URL for example.
ISBN numbers are assigned by a group of agencies worldwide coordinated by the International ISBN Agency in London, England.  In the United States, ISBN’s are assigned by the U.S. ISBN Agency: R.R. Bowker is the independent agent in the US for this system. You can apply for an ISBN online. On average it takes about two weeks for ISBN’s to be assigned. Getting your own ISBN is very important, as the initial purchaser of this number is considered officially as the publisher. Don’t fall for “free” ISBN and don’t purchase it from other sources than the official organizations.

Plan and Calculate Printing Carefully
Unless you have hundreds or even thousands of paperback orders, it doesn’t make sense to have your book printed the traditional way. Book printers expect a run of at least five thousand books to give you a reasonable price per book. Avoid to be one of these authors who have a garage full of books and no idea how to sell them ever. Get your distribution channels (more about this in one of the next blogs) first and then order your printing.
For Small Print Runs Consider “Print On Demand”
CreateSpace and Lightning Source are recommendable POD’s who offer small print quantities and are distributing your book to wholesale and retailers. They have changed the book publishing landscape considerably. The issue of discounts and returns (the banes in book selling) are one of the primary reasons you might use them. Getting into Lightning Source (LSI) requires you have at least three books for sale. If you have only one book, you can band together with other authors, however, one of you has to be the official publisher. You can get your book into and Barnes& with only a 20% discount, and you avoid accepting returns.

Use BOTH POD Services for Best Results
Printing through Lightning Source is the least expensive way to get your book into If you get into Amazon via a distributor or the Amazon Advantage program, you’ll pay a slightly higher discount. Lightning Source is owned by Ingram, so when you sign up with LSI and pay $12 per year (per title), you get your book into Ingram’s large distribution network.
The benefit of CreateSpace: it’s owned by Amazon and your book will always show as available on Amazon’s website. However you can go with both to get full advantages and broader distribution of your book.

For Just a Few Copies Use “Espresso Book Machine”
If you don’t want to have print books, but would like to have a book signing or your grandma wants a copy of your book in paper, use either a print shop that offers digital printing or any of these Espresso Book Machines that are sprouting up in large cities. You certainly can order it online from them and get it shipped. Their prices are a bit higher, but if you need a bunch of books “yesterday” then it is a good option. Locations can be found at their North America Map.

Traditional Book Printing
Finding a cost effective Book Printer who wants to deal with a small publisher requires a bit of a search. Most printers can print books but few printers are professional book printers. There are only about 50,000 printers in North America and only a handful of them are book printers. Few book printers want to work with the first time publisher. Get referrals from other writers, check out books in your library that often shows the name of the printer or ask at writer seminars others about their experiences with printers. Don’t just order it from the first book printer you cross, get at least ten quotes for printing & binding prices, including shipping costs and references to have enough points to compare. Then ask those printers to give you titles of books they printed, and even maybe contact the independent authors, who dealt with the printer. A Google search or the Better Business Bureau regarding the printers reputation might be helpful too. Sample printing calculations can be found here:

TIP: Expect at least about 2-3 weeks in average including freight, but this depends heavily on your printer’s schedule – The earlier you book, the less time you need to budget. Add at least ten days as a safety margin for unforeseen’s, such as lost freight, weather disasters, machine breakdowns and other delays. A great source for detailed information about the printing process and explanations of trade-specific “slang” can be found at

Use the Print Time to Spruce Up Your Marketing Efforts:

  • Plan and advertise the book launch (FREE on Google+ and Goodreads)
  • Start a Goodreads Giveaway (1-3 copies)
  • Get as many pre-order for your book as possible
  • Increase Social Media efforts and sign up with even more reader forums
  • Spruce up your web page and write lots of blogs
  • Prepare news / press releases
  • Schedule interviews and book signings
  • Use Google+, Flickr, Pinterest etc. to show your new books’ cover image

The book release date is not the end of your book journey, but the beginning. Your book should have an active life span of at least 2-5 years, and much longer for an e-book, as it is a living document and can be revised to a new version any time. You now have almost a full-time job of being an author, and should continue to perform all of the marketing activities in a smart way. Use the content of your book to write articles – maybe even get paid for it.



If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help:
Or visit to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 930 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

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Tagged: CreateSpace, espresso book machine printing, Goodreads communities, Goodreads forum, Google+, how to get a ISBN, Lightning Source, locations of espresso print machines, Print on Demand, printing, share button on Goodread

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