Pinterest, the image-based content sharing social networking platform allows members to “pin” images, videos and other objects to their pin board, has been growing since years at record speed. It’s the world’s largest set of images that people care about. As you’re creating a board on Pinterest, other people can get inspiration from your ideas – or learn about your books – and even buy your books.
Researchers at Visual Content Marketing Statistics found that color images or graphics increase people’s willingness to read your content by eighty percent.
- Content with relevant images gets 94% more views than content without relevant images.
- Shoppers who view video are almost twice more likely to purchase than non-viewers.
- Syndacast predicts 74% of all internet traffic in 2017 will be video.
- Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images.
Source: 37 Visual Content Marketing Statistics You Should Know in 2016.
Pinterest for Writers and Bloggers.
The process to open an author / business account with Pinterest is very easy and really fast. Visit their sample sites to learn more. Pin images from your website to your pin boards and then enjoy increased traffic to your blog or website when readers pin the images to their own boards and click on the website link.
Pinterest is Increasingly Mobile and Users are Online Shoppers.
Seventy-five percent of Pinterest usage occurs on mobile devices. Forty-five percent of users are from outside the United States. Seventy-one percent of Pinterest’s users are women. Other sources indicate that its consumer base is international (think book sales in India), and that it has a broad consumer base of Millenial’s. Visual communication—regardless of the medium—grabs our attention more than text. These statistics substantiate the importance of visually based social media in your marketing plans.
What to Post on All Your Book’s Pin Boards?
Start with verifying your website in order to have your logo on your Pinterest page. How to do this in 3 very easy steps is explained on Jeff Bullas’ blog.
- To improve discoverability on the internet, add an ALT Text to each of your images your website.
- Pin pictures of readers with your book. Consider holding a contest in which you challenge readers to take snapshots of themselves with your book. Then give a prize for the most remote (or most well-known!) location.
- Your research is a valuable source of possible photos: all the locations throughout your manuscript can be implemented, such as cities, landscapes, homes, rooms, furniture, gardens etc.
- Imaginary visuals of your protagonist and all the fictionally persons in your story can be photo objects. Be careful, don’t use photos of people who haven’t you given written consent. Best buy inexpensive images from photo sources.
- Don’t forget to place your book trailer to your Pinterest boards – of if you don’t have one yet – videos that are somewhat related to the topics of your books.
Pinterest has for so long been THE destination for users to come and declare what things they like. Finally! It now has 60 million products available from retailers, small businesses, and many e-commerce platforms – and now maybe even your books?
Create a Direct Link to Your Sales Page.
Here is the most valuable tip how to leverage your Pinterest’s book photo boards: Pinterest drives more referral traffic than YouTube, Google+ and LinkedIn, combined. This means if you want people clicking through to the book page on your website or on Amazon, B&N or Kobo, Pinterest may be your best bait. Invite your readers to discover your images: Spread hashtags in your comments, include keywords in your account description and to name your pin boards. Visitors to your page will be happy to “meet the author”.
And this is how your visitors can find – and buy – your book:
Add a description of your book, the direct link to your sales page and also the price after the description with a $ sign. For example: $2.99. Pinterest will place the price in the upper left corner of the image. Pinterest will automatically link to your sales page or product when a person clicks on it. Read also: 5 Ways of Marketing with Pinterest.
With these Pinterest marketing ideas, make sure to drive your Pinterest followers back to your Amazon, iBook or Barnes & Noble sales pages — so they can quickly and easily buy your book!