Social Media Book Marketing

Great Numbers: How to Sell Your Book on Pinterest

Pinterest

Pinterest, the image-based content sharing social networking platform allows members to “pin” images, videos and other objects to their pin board, has been growing since years at record speed. It’s the world’s largest set of images that people care about. As you’re creating a board on Pinterest, other people can get inspiration from your ideas – or learn about your books – and even buy your books.

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Statistics:
Researchers at Visual Content Marketing Statistics found that color images or graphics increase people’s willingness to read your content by eighty percent.

  • Content with relevant images gets 94% more views than content without relevant images.
  • Shoppers who view video are almost twice more likely to purchase than non-viewers.
  • Syndacast predicts 74% of all internet traffic in 2017 will be video.
  • Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images.

Source: 37 Visual Content Marketing Statistics You Should Know in 2016.
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Pinterest for Writers and Bloggers.
The process to open an author / business account with Pinterest is very easy and really fast. Visit their sample sites to learn more.  Pin images from your website to your pin boards and then enjoy increased traffic to your blog or website when readers pin the images to their own boards and click on the website link.
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Pinterest is Increasingly Mobile and Users are Online Shoppers.
Seventy-five percent of Pinterest usage occurs on mobile devices. Forty-five percent of users are from outside the United States.  Seventy-one percent of Pinterest’s users are women.  Other sources indicate that its consumer base is international (think book sales in India), and that it has a broad consumer base of Millenial’s.  Visual communication—regardless of the medium—grabs our attention more than text.  These statistics substantiate the importance of visually based social media in your marketing plans.
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What to Post on All Your Book’s Pin Boards?
Start with verifying your website in order to have your logo on your Pinterest page. How to do this in 3 very easy steps is explained on Jeff Bullas’ blog.

  • To improve discoverability on the internet, add an ALT Text to each of your images your website.
  • Pin pictures of readers with your book. Consider holding a contest in which you challenge readers to take snapshots of themselves with your book. Then give a prize for the most remote (or most well-known!) location.
  • Your research is a valuable source of possible photos: all the locations throughout your manuscript can be implemented, such as cities, landscapes, homes, rooms, furniture, gardens etc.
  • Imaginary visuals of your protagonist and all the fictionally persons in your story can be photo objects. Be careful, don’t use photos of people who haven’t you given written consent. Best buy inexpensive images from photo sources.
  • Don’t forget to place your book trailer to your Pinterest boards – of if you don’t have one yet – videos that are somewhat related to the topics of your books.
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Pinterest has for so long been THE destination for users to come and declare what things they like. Finally!  It now has 60 million products available from retailers, small businesses, and many e-commerce platforms – and now maybe even your books?

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Create a Direct Link to Your Sales Page.
Here is the most valuable tip how to leverage your Pinterest’s book photo boards:  Pinterest drives more referral traffic than YouTube, Google+ and LinkedIn, combined. This means if you want people clicking through to the book page on your website or on Amazon, B&N or Kobo, Pinterest may be your best bait. Invite your readers to discover your images: Spread hashtags in your comments, include keywords in your account description and to name your pin boards. Visitors to your page will be happy to “meet the author”.
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And this is how your visitors can find – and buy – your book:
Add a description of your book, the direct link to your sales page and also the price after the description with a $ sign. For example: $2.99. Pinterest will place the price in the upper left corner of the image. Pinterest will automatically link to your sales page or product when a person clicks on it. Read also: 5 Ways of Marketing with Pinterest.
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With these Pinterest marketing ideas, make sure to drive your Pinterest followers back to your Amazon, iBook or Barnes & Noble sales pages — so they can quickly and easily buy your book!

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The Value of Bit.ly for Social Media Users

Bit.ly-Benefits

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You might use or at least know Bit.ly as a handy tool to shorten long website names – URL’s – such as this posts’ web address from
http://www.savvybookwriters.com/the-value-of-bit-ly-for-social-media-users/ to http://bit.ly/1VobeLO.

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When a reader clicks on the Bit.ly shortened version, they are then redirected to the original long URL.  Most important: when search engines find links to your short URL’s, they will credit those links to the long URL – a great SEO benefit for your web page.  More than 800 million links are shortened every month and there are more than 10 billion clicks from 2 billion unique people on those links.
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Statistics for Enterprises.
But that’s not all: Bit.ly provides valuable statistics for each of your shortened URL’s in tweets and other Social Media posts. Last year they introduced a new analytics feature that gives enterprise customers a picture of how their content is being shared across the full Bitly network.
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More Than URL Shorts.
The tool offers enterprise level Bitly Brand Tool customers insight into how consumers interact with content shared using Bitly’s popular link-shortening service.  Most notably, the feature isn’t limited to data about links that brands or publishers share themselves, but also provides information from the full Bitly network.
Useful statistics (see the screenshot above) – here are some examples:

  • Number of times your shortened URL was clicked on
  • Number of times other Bit.ly shortened versions of the same page were clicked on
  • Referring sites / applications from which your shortened URL was clicked
  • Country of the users who are clicking on your shortened URL

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Learn From Your Statistics.
This way you know how successful your tweet or post is, which site brings you the most visitors and from which country they came from.
For example, if you get most referrals from Twitter, just because you tweet the most links there, and you have the most followers on Twitter, you might decide to post a bit more on Google+ and invite more people into your circles on Google+ or you might improve the number of followers on Facebook or LinkedIn.
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Tweet and Post Via Bit.ly.
A marvelous reason to use Bit.ly is for me the fact, that I can post to several Twitter and Facebook accounts with ONE click. For example: I just wrote a blog post with an endless long URL, which I then copy / paste into the small window on top of the Bit.ly site.  Immediately an almost perfect tweet is created in front of my eyes and I can send this tweet / post – to all the previously set-up Social Media accounts – with ONE single click!
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Mobile Deep Linking:
Bit.ly explains that “the majority of web engagement now takes place on mobile devices. Mobile users spend 86% of their time on apps.  By enabling deep linking (direct link to a certain post or article) as part of Bitly Brand Tools, marketers are becoming mobile marketing superstars without any additional code required, plus they can utilize this across their paid marketing efforts and across their audience’s organic sharing efforts as well.”  Bit.ly will redirect to the app if the user already has the app, or send them to the app store if they don’t. Check out this video, explaining deep linking: https://vimeo.com/141418088

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Sure, links can be shortened directly by Twitter, and there are other websites that shorten links, such as http://Ow.ly, http://Hootsuite.com, or http://tiny.cc.  But none of them offers Bit.lys useful advantages and valuable statistics, which allow social media users to determine on which site to spend their time and effort.  Bit.ly is – for these reasons – THE most popular link shortening service on the web!
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33 Tips on How to Get More Followers on Social Media

Followers

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Did you know that only 1% of all your followers will see your tweet or post at any given time?
So, joining Goodreads, Twitter, Google+, LinkedIn, Pinterest and Facebook is only the first step in creating an author platform.   Social media growth is more likely to happen when you are focusing on sharing amazing quality content that you know your audience loves.  To make these sites really work for you is only possible if you have lots of followers, friends or people in your Google+ circles.  

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One of the first questions of every literary agent or publisher will be: What is your platform?”  In other words: do you have a popular, well visited website or blog, and lots of followers with whom you interact on social media.

  1. Place social media sharing buttons (Google+, Twitter, Pinterest, LinkedIn, Facebook etc.) on your website and blog that will appear on each page.  Make sure you include these social media share buttons on each blog post, not just in your landing page sidebar.  All these sharing button links should also show up on “About Us” pages.
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  2. Put Follow buttons on your website and blog, that are appearing on each page.  Give your readers a way to connect with you. Don’t use only Twitter and Facebook, but also icons for all other social media site you are on: Google+ (the most important), LinkedIn, Pinterest, Goodreads etc.
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  3. Check out Twitter suggestions: “Who to Follow” on your left bar of your Twitter page.  Click the “refresh” button for more suggestions.
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  4. See who other Tweeps are following or who is following them. Do the same on Google+, click on “About” at one’s site and you will find the window “People” where you click on “in her / his circles”.  Then follow those who have the most interesting introduction.
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  5. Connect all your social media sites with each other.  When you post on Google+ or Pinterest your content should automatically appear on Twitter, and from there to all Twitter timelines you have on Goodreads, Amazon, your website etc.
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  6. “Bundle” all your social media accounts, your websites, blogs etc. in one single link, using http://about.me/
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  7. Have an appealing and professional portrait and an attractive background on all your social media sites. No one will follow a cat or a dog or an egg…
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  8. Use Twitter’s hidden gem: the “Pinned Tweet”, a master tweet that always shows up on top of your other tweets. Decide which tweet is most important.  How to place it is explained in Discover Twitter’s Secret Feature.
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  9. Encourage your email newsletter subscribers three or four times a year to follow you on your social media accounts.  List links to all your sites that readers can click to follow.
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  10. Link to your social media accounts from your email signature. The easiest way to let your readers know about ALL your social media sites is to use “About.me”.  See this example: http://about.me/ebookPR
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  11. Link your Google+ page / follower listing to your own website (see on the right site of this post).  Get more recommendations for your site in Google search and grow your audience on Google+.
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  12. In my ebook: 111 Tips on How to Market Your Book for Free, I am explaining in detail how to import your LinkedIn contacts to your Google+ site.
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  13. Goodreads allows you to import (max.) 800 of your followers each from Facebook, Twitter, Yahoo, Gmail, and Goodreads Friends of Friends.
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  14. Post tweets from your Bit.ly (link shortener site, e.g. for blog or book titles) to your Twitter account(s).
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  15. Regularly contribute guest posts to popular influencer sites and link to your social media accounts in your bio, using “About.me”.
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  16. Actively find new followers in your niche and engage with them. Use the search function on top of each social media’s timeline and type in search words for ideal followers, for example: readers, bookworms, avid readers, book bloggers, book reviewers etc. if you are a writer or publisher.
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  17. Choose up to 25 (maximum on most sites, Google+ allows up to 50) new followers per day. If you do this daily on 4 social media sites, several hundred people might follow you back per week.
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  18. Share, retweet, +plus and like your followers content, tag or mention them, or comment on their blogs. Build relationships, spread the good karma, they will return you the favor eventually.
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  19. Find out who are the influencers in your niche using for example Tapinfluence. They explain: “One of the fastest-growing areas of content marketing is influencer marketing, the idea of working with social influencers.
    Your content connects best when it comes from the people your readers are trusting.”   Their influencer marketplace connects you to thousands of content creators on platforms like Facebook, Twitter, Pinterest, Instagram, Youtube, Vine, and blogs. To learn more they offer a free ebook to potential customers.
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  20. Other professional tools can be found on Buzzsumo (free and paid versions).
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  21. Find the most influential and award-winning book bloggers recommended by Digital Publishing and follow them not only on your blog but also on social media.
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  22. Accumulating new followers and readers often comes down to how often your content gets shared.  Use Hootsuite.com, or Futuretweets.com to schedule your main posts throughout the day, freeing you time to engage with your followers in person, responding to questions and comments.
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  23. Tell stories in your posts and blogs: They are far more likely to be shared than promotional content.
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  24. Get beautiful images on free photo sites, such as Morguefile.com, Wikipedia.com or Flickr.com.  They will greatly improve your posts and entice followers to like, repost or retweet your content.
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  25. Evoking positive emotions through your posts is great for increased sharing.  Posting funny or happy content will give you more shadings.
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  26. Blog about interesting conversations taking place on your social media accounts.  Discuss social media conversations on your blog: Entice your blog readers to follow you on social media by crossing the blog/social network divide.
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  27. Join LinkedIn groups and post articles on LinkedIn: As you provide valuable insights, group members will be more likely to want to hear more from you on social media.
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  28. Include lots of quotes in your posts and tweets.  They are very popular and will be re-tweeted and liked a lot.
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  29. Become a source of trending content and breaking news: Follow leading newspapers and other sources on Twitter and Google+, and then share breaking news with your followers.
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  30. Once a week promote your other social media accounts to your readers and followers.  For example, tweet about your Google+ or Pinterest site, or let your Facebook followers know you are on LinkedIn and Goodreads as well.
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  31. Don’t forget to include a social media call to action on your business card or on your bookmarks (for print versions), such as “follow me on my social media sites” – or “go to my “About.me” page to find all my social media sites”.  Hand them out at book signings, networking events, and writer conferences.
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  32. Use “click-to-tweet” (in your books and blog articles) to encourage your readers and followers to spread the word to their followers and to let them know about your twitter account / website / book.
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  33. Never buy followers. These artificial followers won’t ever re-tweet you or buy your book, mostly they are not even real people, but robots.
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To have more followers also means people assume you are someone interesting or an expert.  It extends your popularity, influence and more book sales.  However, equally important than impressive numbers of followers is how engaged you are with them – and vice versa.  Once you have reached 2,000 followers, there is no further limit and you will see an increase in high-volume and more quality follower offers.

Read also: How to Get More Followers on Your Social Media Sites and How to Be More Social and Less Media

 

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Recipe for Failure – and How YOU Can Do Better

how to use sharing buttons

This weekend I found a huge list of “Upcoming Author Conferences & Events for Authors” at the Selfpublishingadvice.org website, run by The Alliance of Independent Authors (ALLi), an organization which I highly recommend to independent authors.
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Great Events for Authors.
This list of upcoming international events contained everything from book fairs, festival of literature, publishing conferences, writers weeks in many parts of the world, literature festivals, a self-publishing conference, the Book Expo America (BEA) to the famous 2016 San Francisco Writers Conference and the Paris Book Fair.

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How to Spread the Word?
As I like to let our clients and readers of our blogs know about all events related to books and writing, I started to post the events for February and March on our timeline at Twitter, Google+, LinkedIn, Facebook and Pinterest – or so I wanted… However, I got stuck very soon, as almost all of these event organizers did either not have:

  • any sharing buttons at all
  • only sharing buttons for Twitter and Facebook – or only Facebook
  • only one or two buttons to their own social media sites
  • no sharing buttons – but TWICE buttons to their own social media sites
  • only a Facebook like button, but no sharing button
  • IF there were sharing buttons, they often miss Google+
  • and the worst: NO follow buttons and NO sharing buttons!

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Unprofessional – but Bragging…

“BookExpo America (BEA) is the leading book and author event for the North American publishing industry”. As they do not even have a single sharing button on their event website, how should journalists and publishing insiders spread the word about the event?  Charging premium prices for membership as well as for the event, one would think they could afford a professional marketing team.
Missing sharing buttons on the San Francisco Writers Conference as well…  They have no sharing buttons whatsoever, only two buttons to follow them on Twitter and Facebook.
I am not listing every event here that offers no possibility to spread the word online as it would go on for pages.  At none of these event websites did I find a pre-worded Twitter “Click-to-Tweet” button (or other social media for that matter).
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Social Media Sharing Buttons.
At the Amelia Island Book Festival page, visitors can only share via Facebook.  However Facebook restricts very much these kind of posts, and only a few of their followers can see them.  Many people use FB only for their private accounts. It is important to have sharing buttons with Google+, Twitter and LinkedIn.  You never know where people are active, and not every post is suitable for every site.
For example, I personally would not post about a writers conference or book fair on Pinterest, but for sure on LinkedIn, where I am connected with other writers and publishing professionals.
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Many users on social media sites don’t know what to post every day. And finding an article or a website with publishing / writing news that can be shared is always a welcome post – done in a second.  To spread the word they do not even need to open their own social media page.  Just click and go!
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Google+ Buttons for Better SEO.
Of all event sites, only the Kairo (Egypt) Book Fair and the Habana (Cuba)… had sharing buttons to Google+, LinkedIn, Twitter and Facebook. These events are organized by IPA, the International Publishers Organization. Their website is professionally set up and their events can be shared all over the internet just by a mouse click.
THE most important reason for Google+ is SEO, the Search Engine Optimization, which means your post / link is immediately available through a Google search.
Try it out: post something on your Google+ timeline, and type the title a minute later into Google search: Your own post will appear on Google’s first page.  90% of the traffic to our blog comes from search engines thanks to Google+.
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Click-to-Tweet:
Pre-worded tweets are a fantastic way for online visitors to talk about an event.  Implement Pre-Worded Tweets.  An excerpt from our latest how-to-book:
Use a website called Click-to-Tweet which offers this great function for free.  It’s the easiest and fastest way to promote, share and track your content on Twitter.  Invite readers to spread the word is to implement pre-fabricated tweets, where you choose the text to put into designated spots into the manuscript of your website.
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As you already have a sales page on Amazon, you can add the URL in your tweet form.  Here is an example of the code for our latest book:
<a href=”http://ctt.ec/d2GTd”><img src=”http://clicktotweet.com/img/tweet-graphic-trans.png” alt=”Tweet: 111 Tips to Create Your Book Trailer” /></a>

Click to tweet is not only handy to spread the word about your next book within your book; it should also be implemented in your blog or website.  More about this feature: @clicktotweet.

BlogTyrant writes: “All you do is enter the quote in the box on the right and then click “generate link”. You then use the URL that they give you as the destination for your anchor text.  You can add these at any part of your post, it doesn’t have to be a block quote. It could just be a cool little phrase you use to sum up a paragraph or article. Make sure you make the quote short enough to allow people to retweet it within Twitter and make sure you include a tiny URL of the post where the quote came from.”

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Why not use this Free Promotion Buttons?
Event organizers pay thousands for their websites, for their advertisement, to find corporate sponsors, to write press releases, and many more marketing activities.  But why do they not use the only free and very efficient method to spread the word?
If you’re going to dedicate all of that time to an event and create a website, you want to get the most out of it, right?  The success of the announcement largely depends on how many people read about it and one important way to increase readership is to include social share buttons on every post.
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Search engines include the strength of a link in social media as an algorithm ranking factor.  Strength is measured by calculating the number of times that content is shared, tweeted, and posted in social media.  So if your content is getting shared frequently, the search engine ranking for relevant keywords catapults it to the top.  Social share buttons make it so much easier for a reader to pass along your content to their network.  Without sharing buttons you are missing out on a huge opportunity.
If I would be approached to sponsor any of these events, I would not commit before they would have a proper website including sharing buttons.

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Authors can Share More Professionally.
Authors have lots of events to share with their readers and followers, such as book launches, new print or audio-book versions, book signings, book price campaigns and so forth.  Sharing buttons and Click-to-Tweet buttons are available for free, they just need to be added to your website (or to your ebook).
Readers and followers don’t have time to copy and paste text and links and then visit one by one their social media sites to post your event.  Sharing content increases overall traffic.  Instead of making it hard for people to share, make it easy by including sharing buttons to announce your event with one single mouse click!

Read more about free book and event marketing at: 111 Tips on How to Market Your Book for Free 

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9 Tips What to Post on Social Media

Social-Media

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Are you struggling to create daily numerous engaging “posts” on your Social Media sites?  Then you are not the only one on the search of great content.  We all want to stand out from our “competition”.  After all, people are on the Internet for one of two reasons: Either to solve a problem, or be entertained.  On the other hand, creating content for Social Media should not end up in stress.

In a former post I explained that blogs do not necessarily need to consist of written content, but also may be among others, videos, images, curated content, reposts etc. The same is true for Social Media content. How can you achieve this is explained in nine suggestions:

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Your Blog’s Content.
Connect all your Social Media sites and use a scheduling program to post at the best times of the day.  It enables you to publish your message to all of your social media channels at once.  The time you save frees you to communicate with your followers.  Using your blog’s content lets you stand out among your peers and makes sure you have original content / messages that no one else posts.  Write posts that resonate with the things your audience cares most about.  Create a document or notepad and start listing your tweets and posts out of short sentences or headlines from your blog or website, add the URL – and voila! you just have created an archive that you can copy / paste and use forever.
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News Content.
Ask questions and tease new stories to encourage people to comment and like.  Try to find news in your field that is interesting for your followers.  Avoid political and religious topics, as well as gossip.  Bookmark the best news sites and comb through them, using their sharing buttons to post on your Social Media sites to save time.  Then spend this time to interact with your followers on a personal level.  Relevant News provide something that is shareable, conversational, and engaging for Google+, Twitter, LinkedIn, and other social platforms.
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Motivational Quotes.
One of the most popular forms of inspirational content are quotes.  Nearly everyone loves quotes!  And especially quotes with images.  Pinterest has helped to make them extremely popular.  Bestselling author Sean Gardner took it a step further: “I searched online for inspirational content from my supporters, and then started making image quotes with what they wrote and said.  I believe this is a powerful way for people to connect online.  The greater the diversity of positive, empowering statements, the greater the diversity of people sharing those points of views. ”
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Interact with Followers.
Are you a good party guest at the big Social Media party?  Are you commenting or asking questions?  Are you thanking your followers?  Invite conversation by asking your followers’ opinions on topics, or asking them to tell you what sorts of content they would appreciate.  Everybody likes being asked, and fans and followers feel extra-appreciated when you fulfill these desires. It’s all about conversation, that’s why it is called Social Media networking.
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Videos and Slide Shows.
YouTube is the second largest search engine in the world, and creating a short video is very easy these days.  Load it up to YouTube or any other video sharing site and post the URL for your video frequently on your Social Media sites.  On most of them visitors can click it directly to watch your content – and generates almost double the amount of visitors / views and attracts more content and likes or plusses on Google+.  The same is true for slideshares.

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Photos.
When you are scrolling through the feeds on any social network, what’s the first thing to catch your eye?  I bet images!  No question, photos are THE most popular Social Media tool, and more appealing than text only.  Even if you are not a professional photographer you can use fantastic photos on Social Media – for free.  We listed several sources for free photos you can use on Social Media in former blog posts.  Photos generate more re-tweets and likes, but keep in mind that attaching an image to a Twitter post takes up approximately 11 of your characters.
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Promote or Re-Blog other Posts.
Retweets are a great way to get more followers.  By retweeting something that links to a website or blog, you are doing a service to the website mentioned and the person who originally tweeted the article!  Social Media is all about networking.  Re-tweeting is a very important part of this.
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Polls and Surveys.
Most Social Media sites offer this option automatically.  What could be a question for a poll or survey?  You could ask your readers for example which one of the book covers for your next thriller or non-fiction book they like best.  Survey Monkey offers a free program that allows you to create a survey in minutes with our intuitive web based tool.  PollSnack offers a similar program.
Wepolls.com shows in a YouTube video how it works on their site.

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Contests.
For a photo contest, you can encourage users to submit their own photos and videos in order to win a really attractive prize. Another possibility would be to organize a “pay with a tweet’ contest to win a free book.  In an earlier blog we explained how fast and easy it is to set it up.  Don’t forget to highlight your contest winners in several posts later on.

 

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Test Yourself – How Professional are You Publishing? Part 1

Questionnaire

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Just yesterday I wrote a short blog article about Charles Kaiser, mentioning several interesting books of this American Bestseller author, and even watched a video of one of his many interviews he had on national TV.  When I checked out his Amazon and his Goodreads pages however, I was shocked by the unprofessional appearances…

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But it is NOT his Fault!
His publisher, one of the largest in the world, one of the “Big Five” is responsible for this disaster.  They establish the author’s presence to the public, they have the login data, and won’t give their authors access.  However, most, if not all publishers – no exception if large or small trade publishers – need URGENTLY boot-camp-like training on how to build an author platform and how to market books in the 21st century. It was not the first time that I have seen such improper author pages. Hey Simon & Schuster, Penguin Random House, Hachette Livre and HarperCollins: L.I.S.T.E.N…  Don’t embarrass your authors and their readers!

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Self-Publishing Authors Know Better.
In contrast, an hour later, I checked out the online presence of a bestselling self-publishing author with only two books so far and was surprised how professional and appealing her platform is.  She implemented just about every step and everything a perfect author presence needs.  There are dozens, maybe hundred small steps, many of them need just a minute to set up.  This was when I got the idea to set up this test / questionnaire.

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Are You Ready to Answer these Questions?
… and add up your “YES” answers at the end of this little test. Don’t worry, no one is seeing your answers, and how favourable you compare. The test needs to be split in two parts as there are so many test questions.  Today’s questions are regarding your author platform, and the next one will be about the publishing process and your sales efforts.  I think it’s a great way to see what you have already achieved – and where there is room for improvement. Ready? Here it goes:

  1. Do you have a well-defined “target-audience” for your book(s) YES / NO
  2. Do you sell your book on more than two online retailer sites YES / NO
  3. Do you post regularly (at least once a week) in your blog or your website YES / NO
  4. Did you count / make a list of all keywords in your manuscript YES / NO
  5. Do you use at least 3 links in each of your blog posts / web pages YES / NO
  6. Is your website / blog mobile-friendly created YES / NO
  7. Do you have an appealing “About the Author” page / Author Bio site YES / NO
  8. Do you have a sign-up form on your blog/website for an email newsletter YES / NO
  9. Do you have a sales page for each of your books on your website/blog YES / NO
  10. Did you include testimonials or review snippets from happy readers YES / NO
  11. Did you place Share and Follow buttons on your website/blog YES / NO
  12. Do you write regularly guest posts for “high-traffic” book blogs YES / NO
  13. Did you submit your blog to Blog Directories YES / NO
  14. Do you post regularly at Google+ reader/book-lover communities YES / NO
  15. Did you analyze your webpage speed scores with Gtmetrix.com YES / NO
  16. Do you use an attractive, professional author photo at all online sites YES / NO
  17. Do you have a free “about.me” website as virtual “business card” YES / NO
  18. Did you set up your Online Bookstore at your website YES / NO
  19. Did you create an Amazon author page for each country you sell books YES / NO
  20. Did you place editorial reviews to your Amazon sales page YES / NO
  21. Did you use the best-ranking keywords in Amazon’s categories YES / NO
  22. Do you have at least 2,000 followers on Google+, Twitter and GR YES / NO
  23. Do you post regularly blog articles on LinkedIn and Google+ YES / NO
  24. Did you contact at least 10 book reviewers last week / month YES / NO
  25. Did you find Beta Readers / Book Reviewers 3 months before launch YES / NO
  26. Do you ask your reviewers to place Amazon Reviews worldwide YES / NO
  27. Do you ask your readers at the end of the book for reviews YES / NO
  28. Do you place all your online sites / social media links in your book YES / NO
  29. Do you have an email newsletter signup in your ebooks YES / NO
  30. Do you use “Click-to-Tweet” in your books and your website YES / NO
  31. Do you network with book bloggers YES / NO
  32. Do you use social media scheduling site (Hootsuite, Futuretweet etc) YES / NO
  33. Did you create ONE sales link to ALL Amazon “countries” YES / NO
  34. Did you connect ALL your social media sites YES / NO
  35. Are you signed up in at least 10 online reader communities YES / NO
  36. Do you post your book events on free events at Goodreads, Google+ YES / NO
  37. Did you post a “pinned tweet” into your Twitter timeline YES / NO
  38. Did you “feed” your blog to your Goodreads page YES / NO

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How Many YES Answers did you Count?

These were questions, more related to your platform.  The next blog will contain “test” questions related to the publishing process. If you like to learn more about each one of these functions, just type the keyword into the search function on the right upper side of this post and get lots of info and tips through the articles that show up – or get our latest ebook:
111 TIPS ON HOW TO MARKET YOUR BOOK FOR FREE.

 

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The “Amazon of Social Media”

Aerbook

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Ever wondered how you can manage to sell your print books worldwide, maybe even selling books of your writer friends, or those that you reviewed and titles you are passionate about?  Maybe you even tried to get into book stores and libraries with your ebooks or to sell as an affiliate of Amazon?  A lot of time and work effort and often only a few bucks at the end – despite being on Social Media and having thousands of followers.
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There is a Solution:
Aer.io combines the simplicity and zero risk of an affiliate program with the earnings potential and email relationships of a full eCommerce investment – without you the author or publisher having to stock or ship anything!
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Joel Friedlaender
“Even before their acquisition by Ingram, I would have said the big news for 2016 is the evolution of Ron Martinez’s retailing tools at Aer.io, which, for the first time starts to address the problem of distribution for indie authors – especially those who publish print books.  Aer.io allows authors to sell direct to readers on their own site or through the social web.”
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Social Media and Author Websites as “Point of Sale”.
Aerbook, now a venture of Ingram that creates retail opportunities in social media for publishers and authors.  It allows (self) publishers to connect with their readers via the social streams through their timeline, news feed, and boards—on Twitter, Google+, Pinterest, Facebook and similar applications, offering product information, sample chapters, social sharing, and use of the “buy” buttons.

It’s a shift from just advertising to commerce, available to any book via interactive social content and links to purchasing opportunities that can be sent down the social streams of targeted consumers, alongside their posts, RTs, and social chit chat.

The service is focused on selling digital books as well as print books.  Unlike on the traditional Web, where the user “visits” various URLs, or social media sites, content comes to the user via a news feed or on their social media timeline.  The ability to sell directly to consumers via social media is key to Aerbook’s utility.
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This is How it Works:
When a Twitter or Facebook user clicks on an Aerbook link in his or her timeline, the Aerbook Cloud Reader opens, which can be used to read a sample chapter (or the entire book if the publisher chooses), share the excerpt, download it, or buy the book outright.

The Aerbook Cloud Reader can be viewed on laptops and mobile devices, and publishers can use it to sell print or digital books.  The service allows publishers to push books periodically into the social stream.

Publishers and authors can upload conventional epub files or PDF of their e-books to Aerbook and convert them into its format, adding keywords and metadata.  The company offers three product plans, one of them is book retail sales:
Aerbook Retail, which is free, includes a product page with a book sample, social sharing, and buy buttons to sell directly from the social stream. Aerbook fulfills the orders, and the publisher gets 85% of NET sales.  The plan also includes metrics, usage, and best of all: buyer data – well, if the buyer agrees.
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A Turn-Key Solution. Set up in Minutes.
Start selling in a day. Storefront, social marketing tools, mobile-optimized cart and checkout, and fulfillment for both print and eBooks, even audio or games.
Reliable consumer direct fulfillment for print books by Ingram Content Group – you don’t need to ship anything.  Aerbook multi-format ebook fulfillment in ePub and Kindle formats.
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Try it for Free.
There’s no upfront or ongoing cost to set up an embeddable Aer.io storefront, curating from their extended catalog of 14 million books, DVDs and Blu-Rays, Graphic Novels, Games, and more.
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Upload Your Own eBooks.
…and offer them alongside print editions drawn from the millions of books in Ingram Content Group’s warehouse. Then brand your offerings and sell on your site and on the social web. There’s no setup or annual fee for your Aer.io Retail page. Aer.io earns 10% of the selling price on each sale, and handles fulfillment, support, stats and more.  Plus ask for and get user email from within the sample.  In addition to selling directly, add links to retailers such as Amazon, Barnes & Noble, and iBooks.
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See an Example of a Book Sales Page.
Embed a storefront with a line of code, or commerce-enable an existing website and book pages.  Aer.io requires no code development.  All you need is an empty web or blog page, and your books will be presented in a mobile, responsive storefront, full of rich product detail.

If you already have a fully developed website with detailed book pages, you can add the Aer.io “Buy” and “Preview” buttons without ever using their storefront.  The choice, and the power to retain the value of your investment, is yours.  Preview and sell in social streams and native apps, desktop and mobile.
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What’s the Deal?
Aer.io combines the simplicity and zero risk of an affiliate program with the earnings potential and email relationships of a full eCommerce investment. Authors cannot only sell their own books, but also any book, available from the largest wholesale company Ingram which represents 28,000 publishers.
See an example economics for a hardcover book on their website.

Exclusivity: You can opt for the ability to make your own or other books “private” to your Aer.io Store, to make it unavailable for sale via any third party Aer.io Store Partner, so that you sell it exclusively.
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The Small Print: 
Currently this program seems to be best suited to US-authors and national publishers: You will need to have access to a U.S. bank account in order to receive Referral Fees under this agreement.  Aer.io will not transfer your commissions in any amount to any non-U.S. bank account or entity, and you will be required to provide a U.S. Social Security number or Tax ID when setting up your account.
Good: Referral fees will be payable on demand when Referral Fees earned by you are in excess of ten dollars ($10.00).  In order to initiate payment, you will use the interface in the Aer.io dashboard.  You can download a sales report that lists books sold, date and time, that includes the email address (where provided with permission to contact) for each sale. The report format is a CSV file that can be opened or imported into Excel or other financial software.
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Aerbook / Aer.io has been described as “Amazon for Twitter,” but one should also add Pinterest, LinkedIn, Google+, Facebook, and other social media applications.  The good thing is, you can send a sample of your book around the world, not just have it displayed in one online bookstore.
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Conclusion:
If you want to sell ebooks via your website (provided you are not in KDP Select) get all the information from a former article here: SavvyBookWriters How to Set-up Your Online Bookstore.  The eCommerce platforms described there charge only very small fees per month, this way your revenue will be likely over 90%.

However, if you would prefer to extend the reach of your digital AND your print book version tremendously, and stock your own virtual bookstore with an almost unlimited amount of books – plus a very sophisticated marketing system that is included – then Aerbook  is for you.  Their referral payments are approx. five times higher than those from affiliate programs for books at online retailers.

A third possibility is to sell your ebooks on both: your website and through Aerbook.  Your print version is best suited to sell via their app to worldwide retailers, bookstores and libraries thanks to the Ingram Content Group ownership of Aerbook / Aer.io and their distribution services across the world.

You as an Indie author can also use Aerbook  to achieve the same goals as those of traditionally published writers. ~ Socialmediajustforwriters.com

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More About Aerbook:

Tutorial: https://www.youtube.com/watch?v=Dpmg3m1TnC8

http://www.thebookseller.com/futurebook/when-you-are-destination-aerbooks-native-commerce-publishing

http://www.adweek.com/galleycat/harpercollins-now-selling-ebooks-on-social-networks/97667

http://socialmediajustforwriters.com/mobile-web-for-authors/

http://www.savvybookwriters.com/the-best-place-to-find-your-readers/

 

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THE Best Place to Find Your Readers

Readers

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Do you still wonder where you can find new readers for your books? THE best place is good old Goodreads.  It has more than 27 million users who join Goodreads to learn more about books and their authors.  Do not forget the ten-thousands of communities and groups for every kind of literature one can think of, as well as discussion groups, and book clubs on Goodreads.
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As a Goodreads member – no matter if writer or reader – you can post your own reviews and catalog the books that you have read, that you are currently reading, or plan to read in the future – exactly what almost every Goodreads member does.
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Use Goodreads to Learn About Interested Readers:
You might have used already Goodreads’ Giveaway feature, had hundreds of people applying for a free copy of your print book. The great benefit with these giveaways is not only the opportunity to receive reviews, but also to see who wanted to get and read your book. Check your giveaway page several times a week and immediately follow these readers on their Goodreads site (and on social media, if they post it on their Goodreads site).
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Follow Your Giveaway Applicants.
Sure there will be some members who are only chasing free books and enter lots of giveaways.  But the majority is at least interested in your genre and your book.  After the giveaway ended, send them a message through your Goodreads email.  Thank them for entering the Giveaway, and ask them if they might be interested in a free e-book version as a consolation prize.  In order to send your e-book to them via Amazon or as a PDF or ePub version from your files, they need to give you their email address.
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Meeting Readers via Book Shelves.
Goodreads ‘Book Shelves’ are another way to find your potential readers.  You know for sure who are the bestseller authors in your genre.  Go to their book’s Goodreads site and find all people who ‘shelved” (added) their book, then scroll down and see exactly who “marked it as to-read”.  Follow these readers on Goodreads, on their blogs, websites or their social media appearances, and connect with them online. You might also send them an invitation to your next virtual book launch through Goodreads or Google+.
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Readers who ‘shelved’ your own book to their Goodreads page will automatically receive a message once you start a book giveaway.
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Join Reader Forums at Goodreads.
Do you realize how many writer forums and groups are on Goodreads? Just go to the top of each page and click on “Groups”. A new page opens and shows “Recently Active Groups”, “Featured Groups”, “Goodreads Author Groups”, and so on.  On the right-hand side of the page you will find “Browse by Tag”.  This is where all the groups are listed by over 1,000 keywords.  For example:

  • Book Club
  • Historical Fictionistas
  • Non-Fiction
  • Young Adult Book Groups
  • Suspense
  • Super-Natural
  • The Perks Of Being A Book Addict

As you can see, when you scroll down on the right-hand side, there are ten-thousands of groups: Books & Literature (26598) Business (1393) Entertainment & Arts (2222) Friends & Common Interest (6914) Geography (490) Goodreads Authors (2535) Just for Fun (22709) Organizations (3365) Student Groups (6129).

There is even a group that encourages Author-Publishers (Indies) to promote their books – a rarity at Goodreads, where obvious self-promotion is not well received otherwise.
These groups are a hidden gem, helping readers and reviewers to meet. Almost all are public groups.  Anyone can join and invite others to join. However, it is not a place to blatantly tout your books, with the exception that I just mentioned.  Goodreads explains it as follows:

“Authors are welcomed and Goodreads supports authors in many ways, but the groups are primarily geared towards readers.  Authors should join and participate in the group as a reader first.”  Once you are known in these forums, your author site will be known and your books will automatically be read – and often reviewed.  Do not miss to join this group, where writers and book reviewers meet.
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As you can see, with a little bit creativity you can find out who are your actual and your potential readers. Goodreads is just one example, there are many other reader communities, such as LibraryThing, Wattpad or Shelfari and social media places to meet your readers.

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If you would like to get a mentor and our support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day! Learn more about this customized Online Seminar / Consulting / Book Marketing for your success: http://www.111Publishing.com/Seminars

To learn more about professional book marketing and publishing, please read also“111 Tips on How to Market Your Book for Free”
http://content-on-demand.blogspot.com/2015/11/111-tips-on-how-to-market-your-book.html

Our email newsletters with free insider tips are sent out once a month. To sign up, just go to the form on the right site of each blog post.

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How to Find Out Who Bought Your Book at Amazon

Find-Readers
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Did you ever wonder who are your readers and book purchasers at online stores – or brick-and-mortar?  Would you like to tell them about pre-orders for your next title?  Unfortunately, no retailer would ever give you their names or email addresses.  They all consider customer details their propriety, and also respect their customer’s privacy.  If the person really enjoyed the book, however, it’s possible they’ll contact you, the author, themselves.  And if you have taken full advantage of your Amazon Author’s Page, interested readers can click a button to follow you, after which Amazon will send them an email when you have a new book release.
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How Can You Get to Know Your Print Book’s Purchasers?
Each book you are creating, no matter if print and digital, should include a prominent message to your readers, encouraging them to connect directly with you, the author and publisher via your blog, your website and all your social media accounts. Read more in detail how to do this at 111 Tips on How to Market Your Book for Free.
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***However, giving readers a compelling reason to buy in the future directly from your own bookstore – instead from online retailers, such as Amazon, you have to give them an incentive to connect with you and to stop by at your author website.***

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Sell From Your Own Website.
Setting up your own web store is easy and inexpensive and will give you approx. 85-95% revenue from your book – versus only less than 70% maximal from Amazon, Apple, B&N or Kobo. How to set up your own store, and even more important: to get to know your readers – can be found in this article at the SavvyBookWriters.com blog: How to Sell Your Books From Your Own Website.

Take advantage of these three fantastic benefits of selling your books from your own webpage:

  • You will have much higher Revenues
  • You get paid faster – immediately
  • You will get to know your readers

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Here is How to Find Out Who Are Your Readers:
The best way to do this is to offer the free e-book edition of the book your reader just purchased from a retailer – no matter if online or in a bookstore.  If they just bought your print book version – for example as a birthday or Christmas gift – they might also like to read it themselves, as an ebook on their phone, laptop or in the Kindle app.  For them, just sending you a receipt copy or a screenshot via email in exchange to receive the Kindle edition of that same book for free is a no-brainer – much better than Amazon’s “Kindle Match Book” where you will never learn who are your readers.

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How to Make a Screenshot of a Book Purchase Receipt.
Ask your readers to scan and email the receipt from their print purchase or even easier: to make a screenshot from their Amazon receipt, which they received via email. Not everyone is familiar with the procedure, so tell them how to make screenshots. Here is how it works on Mac and here it is shown how to do it on a PC.
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Get to Know Your Readers.
Now as you have established a connection with your reader via your free ebook, you can follow their social media sites, or their blog or website and also ask them if they would like to get a message once your next title is available, maybe even if they want to sign up for your newsletter or for your blog posts.
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However, make sure to place an invitation for your free e-book into every print version – at the first pages of your book and at the end of the story again, in case your readers missed it. Write an article in your blog posts about this generous offer of a free ebook and let your social media followers know about it.

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More Related Articles:

How to Set-up Your Online Bookstore
http://www.savvybookwriters.com/how-to-set-up-your-own-online-bookstore/



How NOT to Greet Your Followers on Social Media

Direct Messages.
I must confess that I opted out of receiving all “Direct Messages” (DM) from Twitter.  Here is the instruction to opt out DM’s for iOS and Android users.

With three Twitter accounts – @111Publishing, @ebookPR and @ebooksIntl, and over 25,000 followers it is not only very time-consuming, but also often frustrating and annoying to be bombarded with “offers”.  I could use one of these automated messages to save time, but I choose not: when I answer I do it in person – or not at all.
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There will be for sure some DM’s that I miss: the ones who are just saying friendly hello, and which I should respond to.  However the majority (approx. 95 – 98 %) are from people who follow me (and in return I follow them) send their automated welcome messages via CrowdFire, UnfollowSpy, Commun.it or similar auto-DM-sending companies. In one way or the other, they summon me to do something for them – without even knowing me or having a social media “relationship” yet.
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Examples from one of our Twitter Accounts:
I just copied / pasted the DM’s of one day. To protect the identity of these tweeps, I either deleted their twitter name or placed some dots instead of the social media account. So here it goes:
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Thanks for following me. I’d love for you to join me on Instagram as well! instagram.com/bet….oi/ : )
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Thx for following, Doris-Maria. My sci-fi novel, …anica, is a pre-teen & teen “fave read”. FB: On.fb.me/1o…..
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In my opinion, auto DMs are worse than a mild case of the flu. ‘So why have you set one up?’ I hear you ask. Well, you can blame my publisher. She threatened to beat me with a sharp stick if I didn’t write one this instant. So now that I have been browbeaten into setting one up, what should I say? I suppose I should say hello. And welcome to my twitter world. I doubt that following me will change your life, but you never know, we might have some fun together from time to time. To keep my stick-wielding publisher happy, I should probably mention my website -….msauthor.com and my blog blog……msauthor.com I have even got a Facebook page, but no one ever clicks on those links, do they? -via @crowdfire
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Thanks so much for your follow. Wishing you the best today and every day, whatever that means for you. (Send custom messages to new followers via the unfollowspy.com website)
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Hey 111publishing thanks for following! I’d appreciate your vote for my commercial fiction novel, A Dress …… of the Sky. Here’s the link! soopllc.com/blog/book-idea… Thank you!!
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Hey, thanks for the follow. If you read or write romance, thrillers, or whatever, check us out at the…..bookreview.net
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Grazie per il follow 🙂 Posso ringraziarti con un ebook fantasy? Iscriviti alla mia mailing list: https://t.co/YNc6DIrwAD O preferiresti il cartaceo con autografo e dedica?
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Hi, I appreciate the follow. If you want to know more go to markrafidi.com or follow me on m.facebook.com/MarkRafidi.aut… -via @crowdfire
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Thanks for following. I’m promoting my books. If you like gritty British thrillers, please click on my author page amazon.co.uk/…../…
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Thanks for following Author’s Info, please come join our free network author…..com where you may review your favorite books.
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Hello Doris-Maria, please connect with me on LinkedIn linkedin.com/in/….etwood
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While Facebook is still a thing, why not say hello and follow my page there – no go on – facebook.com/danteh….…
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Thx for following. Check out my free, erotic short, …… on Amazon: amazon.com/dp/B00RW……
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Thanks for following me! You can check out more of my portfolio at chad-……sites.com if you decide to purchase something, please use the code MGVPZP for a $5 discount.
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Thanks for the follow!! Authors – goo.gl/1…… Sending a quick tip to help ensure you don’t lose your hard work while writing books.
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My twitterverse just got brighter now that you’re in it! Don’t hesitate to reach out and say hello ~Cheers JM -via @crowdfire
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Just letting you know Everv…..ackenbone will be Free on Amazon Worldwide 11/22/15-11/26/15 See my pinned tweet. Please add it to your calendar.
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Thanks for following me! Much appreciated! Let’s like each other on facebook!facebook.com/Te….. -via @crowdfire
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I’m going through my followers list and saying my thanks once more. What I do now wouldn’t have happened without you. So thanks, Doris. Your follow means a lot to me.
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Hi! If you’re looking for web apps for business we compiled some great resources and comparisons at c….sk.com. Plz let me know if you have any feedback 🙂
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Thanks for following me! I hope you’ll enjoy my posts. If you want to get to know me better, visit me at …..ek.com, or check out my blog at …..ek.com/blog/, Facebook at facebook.com/….ek and Instagram at instagram.com/….ek. If you’d like to sample my books, drop by Amazon (amazon.com/A…..unse…). Be careful — reviewers say my psychological thriller is deadly. Cheers!
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You Rock! Thanks for the follow. More Dark Fiction at c….ero.com Tweet you later!
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Thanks for following, I support other IAs and tweet/retweet as much as I can. Also, Like me on Facebook facebook.com/D.A….uther…
\Thanks for following. Let’s link up on Facebook too. I always reciprocate. Mine is facebook.com/….ntLei… Have a great day! -via @crowdfire
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Shared @…..Tweet and said: Hey Doris-Maria Heilmann, please grab your copy of “Jack’s W….Lant….le for Halloween &amp; Samhain)”: https://t.co/….r4Q [Today it’s #FREE] You can also RT &amp; Win the #Halloween #audiobook of it read by an Irish ba…
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Thank you SO much for following me! Please check out my works here: amazon.com/J….ne/e/… PS. You’re beautiful!
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Thanks for following ! Check our FB goo.gl/j….5 & IG goo.gl/…JTl. Send us your links in a FB message & we’ll like back!
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I truly appreciate the follow! Would you be so kind as to like my FB page? facebook.com/….ichaelsauth…
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Thanks for following! You can follow my adventures on Facebook @ facebook.com/…ventures… or on Insta instagram.com/….ventures… -via @crowdfire
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Sincere thanks fo the follow…..truly appreciate it. Want to connect on facebook or linkedIn too? facebook: goo.gl/w3pSWH LinkedIn: goo.gl/L4RbVn or check out paulmcgillicuddy.com: goo.gl/BlM9hY Thanks! Paul
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Thx for follow – DANKE fürs Folgen! Jetzt GRATIS-Muster für Sonnenschutzsystemen anfordern => bit.ly….CH… (in German, they offer free samples of a sun-protecting home system)
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Thanks for following “Books du Jour,” all about books and the people written them. Check out our TV series at booksdujour.com . Have a new book coming out? Reach out to us via site submission page. Never know, you may end up on TV for one of our panels. Need a push to promote your book? We can help you there too. Looking forward
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Thanks for following me! Please like my Facebook author page (in progress)! facebook.com/andrescruciani… -via @crowdfire
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Hi! Please turn on my notifications! I promise you’ll enjoy my tweets 🙂 x
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Thanks for the follow! Make sure to enter our giveaway for a free PACK Organizer! bit.ly/thepacksgear
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I am truly grateful that you are following me. Join me on FB on.fb.me/1IRQJQA or my blog bit.ly/1h…o -via @crowdfire
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Hi Doris-Maria Heilmann, Pleasure to connect with you on Twitter! Are you crowdfunding? If so, you may find this article on the #1 Reason why Crowdfunding Campaigns Fail interesting: bit.ly/1LdpId5 Kind regards, Team @BookCrowdfund
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Hi, a pleasure to connect with you. acrosst…..rkness.com -via @crowdfire
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Thanks for the follow! Looking forward to interacting with you more : ). Please follow my blog @ com….egal.com and connect with me on LinkedIn too bit.ly/1…X
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Hello! It’s a pleasure to connect with you on twitter. thepoeconsequence.com -via @crowdfire
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Hi Doris, I hope you’re doing well! We’ve been connected for a while, so I wanted to reach out to you personally to see if you’ve had a chance to sneak-a-peek at Storiad. What we do is very simple: we work with authors to build long-lasting and exceedingly affordable bookselling campaigns. To do this we develop three interconnected plans: 1) a Research Plan, 2) a Networking Plan, and 3) a Marketing & Publicity Plan. When all the dust clears, you’ll have the plans, software, and contacts database you’ll need to run a creative and effective bookselling campaign. If this seems like something that could be helpful to you or your bookselling efforts, I would be happy to send you some more info by email. Just let me know. Many thanks! Bye for now.

Well, this one is especially ridiculous as from someone who has not even read the introduction on top of my Twitter page, otherwise they would not offer a book marketing campaign to a book marketing and publishing consulting firm….
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IMPORTANT: What to Avoid in Direct Messages:

  • Don’t try to sell new followers anything in your welcome DM.
  • Don’t try to summon then to like your Facebook site, follow them on other social media sites, such as Instagram or Pinterest, or to sign up to receive your blog / website automatically via email. You get a message in your mailbox that someone mentioned you. Curious, you check it; but no, you are only summoned to go to their Facebook account and LIKE their page. Or, they send you the link to their book’s sales page. Do they sign up with Twitter only to advertise their wares? My reaction is to immediately UNFOLLOW. Thanks, and nice to meet you…
  • Don’t ask them to vote for your book (which – for sure – they might never have heard of, nor read it).
  • Don’t try to get your new followers to sign up for your mailing list—this includes trying to tempt them with a free gift for a free anything in an automated DM.
  • Never, Ever, Use TrueTwit Validation Service! At first, I answered, telling them that I DO NOT use TrueTwit Validation Service, but then I gave up and just ignored the sender. The irony is that these people often follow me, and then when I follow them back, their annoying message appears! Why did they choose to follow me, and then want ME to validate??? in order to follow back. Hey, you just lost a reader, a customer, a potential fan, a potential reviewer…
  • The most successful direct messages do not come with any links at all. These are seen as more trustworthy and can open the door to further communication!
  • You don’t need to add links to blog posts that your followers would be interested in. Thanking a follower on social media is enough. Recommending an article to them can be done much better in a tweet. And if you introduced yourself professionally on top of your Twitter page, you don’t need to tell them about your own blog or website. Compare it with a party where you meet new folks. You don’t say hello, nice to meet you – and add a commercial-like sentence next.

Do What I Say – Don’t Do What I Do  : )
Try to check your direct messages regularly and respond to them if possible. This is a huge trust-builder and will lead to more engagement in the future. Good advice for Twitter accounts under 5,000 followers…

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More About this Topic:

Why Twitter should remove DM’s altogether
http://www.socialtechzone.com/wordpress/twitter/twitter_remove_dm/
Who to Follow on Twitter
https://savvybookwriters.wordpress.com/2013/10/02/whom-to-follow-on-twitter/
All Mistakes to Avoid at Twitter
https://savvybookwriters.wordpress.com/2014/04/21/17-social-media-mistakes-to-avoid-on-twitter-2/



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