There’s no step-by-step guide for organic Instagram growth. But you can use these best practices that will help you reach a wider audience and win over new followers:
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Optimize Your Bio
Make the most of those 150 characters. Your Instagram bio tells potential followers who you are, what you’re about, and what action you hope people will take after visiting your profile.
Your Instagram bio should include:
- A clear description of what you do
- Touches of your personality
- A call to action (shop, read more, contact us, etc.)
- A link.
Find Your Best Time to Post on Instagram
There is no universal answer for when to post on Instagram to reach the highest number of people. But there are ways to figure out the ideal times for your followers. Use Instagram Insights to figure out when your audience is online. Tap the “Insights” button from your Instagram business profile, scroll to “Your Audience,” then tap “See All.” From there, scroll to the bottom to find your audience’s most active times.
Post Consistently
A 2021 study of 14 industries shows that businesses share four Instagram posts per week, on average. But it is recommended to post at least once a day. According to a Tailwind study, profiles that post daily gain Instagram followers faster than those that post less frequently.
With Instagram’s algorithmic timeline, consistency is a key element to getting your posts seen. If your posts are shared on a regular basis and picking up good engagement, Instagram’s algorithm will likely show your posts near the top of your followers’ feeds.
However, quality is always more important than quantity. Posting more often doesn’t necessarily translate to higher engagement rates. Focus on creating content that will resonate with your target audience.
Instagram scheduling tools allow you to post consistently without having to worry about posting directly from the app every day.
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Learn How the Instagram Algorithm Works
Many Instagram users initially panicked about the switch from a chronological feed to the ranked timeline. However, since the change, the average post is seen by 50% more followers than before. So, forget about learning how to beat the Instagram algorithm. Instead, focus on learning how to use the system to your advantage.
Find more detailed tips in this Buffer article:
https://buffer.com/library/instagram-growth/
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