Social Media topics

How to Create a Social Media Blitz

Social-Media-Blitz


Social Media
 is meant for networking, not for advertising.  However, sometimes there is an exemption, such as a book launch, pre-sale campaign, Amazon Free Days or a Kindle Countdown sales campaign, that you want to announce as often as possible to reach all your followers.

Here is how you can accomplish this without getting your posts or tweets kicked out due to spamming:
.
1. Step:  Connect Your Social Media Accounts

As more writers are engaged in Social Media and as more platforms they use, as easier it gets!  You write the posts – snippets from your blog or short announcements only once, but then you copy and paste them to several of your Social Media sites. Here are some examples:

Goodreads: Import your blog. Authors are the only members of Goodreads who can have blogs, and author blogs are a great place to start a conversation. You can add a link to your personal website or blog.

Google+: Connect your Google+ account with Twitter and everything you post is pinged to Twitter as well. How to set it up via ManageFlitter is explained in this blog post.

Pinterest: Connect with Facebook and Twitter, using their “setting” function.

LinkedIn: Connect your Twitter account with your LinkedIn page

Got Hundreds of LinkedIn Connections?
Circloscope.com is the only tool that allows you to find Google+ users from your long list of email addresses and to transfer them in bulk.
Now you just have to decide if you want to transfer your LinkedIn followers “by hand” into your Google+ circles or if you want to transfer them with one click (paid version of Circloscope.com = $47 for one year).  If you have hundreds of followers to transfer, you might choose this small one-time expense to save lots of time.
More on http://www.savvybookwriters.com/how-to-import-your-linkedin-contacts-to-google/
.

2. Step:  Add Sharing Buttons to Your Blog

How can you multiply the amount of posts and tweets for your campaign and get folks to share your posts or website content online?  Make it easy for them to share what you have written with their social networks – and forward it to their followers and friends, and these also forward it to their friends and followers …. You get the idea!
The best way to start this process is to include clickable buttons to offer the idea of sharing front and center, and make it incredibly simple for your readers to post your link to LinkedIn, Pinterest, Twitter, and most important: to Google+, and many other social networks, such as Tumblr or StumpleUpon.

.

3. Step: Join Bit.ly or Any Other Link-Shortener

You might know Bit.ly as a tool to shorten lengthy URL’s, such as this posts’ web address from: http://savvybookwriters.wordpress.com/2014/02/06/benefits-of-using-bit-ly-for-social-media/

to: http://bit.ly/NbQgkw

When someone clicks on the Bit.ly shortened version, they are then redirected to the original long URL. Best of all: you can post to several Twitter and Facebook accounts with ONE click.

.

4. Step: Join as Many Google+ Communities as Possible

Posts within a community are indexed by Google and will be found in organic search results –
which means higher ranking for you on Google’s Search Engine! However, do some networking before you post about your campaign for the first time and don’t spam the communities, rather choose those who allow self-promotions.  Best of all:  you can start your very own community, where you can post at your discretion! Important is only that you have lots of followers there.
.

 5. Step:  Write & Publish on More than one Blog – plus LinkedIn

Use this new, free feature to get more exposure for your writing and your books.  This is how it works:
If you go to your LinkedIn homepage you will need to look for an “share an update” box in the upper part of your page and look for a pencil symbol next to the paper clip.  If this is visible, you are ready to publish on Linkedin!

Hover over the symbol and it will show “create a post“.  If you click it, you will be taken to a page ready to put your title in, write a new post or paste an article from your blog, website or a previously created content.  It means you can start publishing articles, images and links to potentially 300 million users on LinkedIn.

.

6. Step:  Create Author and Fan Pages

Tips for Your Professional Amazon Author Page
Once your book goes live on Amazon you are eligible for an Amazon Author Central Account – and your very own web page on Amazon! Best of all: There is no advertising on your site, just a large image of your book(s), your reviews and your book’s description.  Get more tips here.
Amazon is not the only place where you can have an author page: Google+, Goodreads, Facebook, Pinterest etc., they all offer a second page, dedicated to your book or you as an author.

.

7. Step:  Get as Many Quality Followers as Possible

No matter which sites you join, create an attractive profile, complete with an avatar that shows a favorable and professional portrait and an attractive bio.  Display links to your Social Media accounts in your email signature, your blog or website, business cards – just everywhere.
Re-tweeting and re-posting your followers is a non-brainer. Be generous in linking and re-tweeting others. You do not have to sit all day long on your computer to do this.  Check tweets once or twice a day and pack interesting ones into Buffer who will spread them throughout the day.
.
– Share only valuable content.
– Be generous, inspiring, entertaining, provide useful links.               – Provide content that people are proud to provide to their own followers.

.
Be selective when choosing followers, avoid commercial account, celebrities and others who will most likely not re-tweet / post your content.  Never buy any followers, these are robots who will not help you.  As an author look for readers, book bloggers, reviewers etc.  and thank everyone who is helping you to get the word out.

.

8. Step:  Write Several Blog Posts Ahead of Your Campaign

Write at least three to five articles about your campaign or your book – either on several of your own blogs or as a guest blog.  Use several angles to get the message out, and write about the benefit of the reader / buyer!  Use for each of your blog posts a different image.  Use the headline and link of each of your posts during your campaign, under a variety of links as explained in the first tips of this article. Example:  FREE TODAY: The Wolf’s Moon,  ebook, 408 pages, 99 reviews – get this fascinating suspense #Thriller  Amazon.com/dp/B0077F0DFI

To get more posts / tweets out, you can exchange the main link with the links of every country your e-book is sold in.  E.g. you might create twelve completely new tweets.  And on top of that if you add to each of these tweets a recipient at the end of the message, for example:  @ebookPR or @ebooksIntl, you are able to expand your tweets into hundred or thousands more…

Don’t forget to take advantage of the Buffer function that can spread your blog posts over the day – or Hootsuite.com and Futuretweets.com.
.

9. Step:  Schedule Your Posts at the Best Times

There are several tools you can use: You can for example schedule on Hootsuite or on Futuretweets.com, (or both) or on other providers, such as Twitterfeed, Buffer and Twaitter.com (now Gemln).
Posting links to Twitter between the hours of 12:00 to 1:00 p.m. and 3:00 p.m. Eastern Time will give you the highest click rank, especially early in the week.  Meanwhile, sending a tweet with a link after 8:00 p.m. should be avoided — as should posting links after 3:00 p.m. on Fridays.  My own experience so far with both, Google+ and Twitter is:  8-9 in the morning, 11-12 around noon, 3pm and 5-6pm.  One last tip:  when you post on your Google+ timeline, you can also add a personal email to all your followers – hopefully you have lots of them!

.
Take Advantage of these Time Savers – and Reach more Followers

Using all these tactics should allow you to post your campaign at least 15 – 20 times per day, without ever repeating the link to your book or your message.  However, I am sure, as a reader and a subscriber of our blog posts you knew about these tips already.

 


9 Steps to Reach More Followers in Less Time

.
If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,130 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? There is also the “SHARE” button for easy sharing at Pinterest, Google+, Twitter, Facebook etc.

 



Discover Twitter’s Secret Feature

.

Twitter-Feature

.

Fantastic Twitter Feature
Since I implemented a “pinned tweet” on my Twitter account in June, I received week-for-week around 1,500 views on my About.Me page.  Before I was happy when 20 people viewed this site.  And as I list all my other social media sites on “About.Me”, I suddenly get more followers on these sites too.
.
IT WORKS!

THE greatest feature on Twitter, which was implemented over a year ago, is almost unknown… Make it as easy as possible for new and potential followers to locate your most important content.
.

Only 1% of Your Followers …
Otherwise followers might never see this important tweet – after all they are not 24/7 on Twitter.  Stats show that only 1% of your following is online at any one time.  Even if you have ten-thousands of followers, only a handful will see your tweet when you only post it once a day or once a week. And very few can / will re-tweet it.  Only with many re-tweets you are found by new followers.

.
Answer Yourself These Questions:
Why are you on Twitter?  What do you post usually?  If you had to choose just one, which would be your most important tweet?  My assumption is, you are on Twitter to meet and network with others and not only that, but to communicate with readers, present and future, and to show off your books from time to time.

.
More Questions:
Who do you follow on Twitter?  Do you go to their profile page?  If you are like me then you study their profile page.  Who are they?  What do you have in common?  Do they have a website or blog? What do they post on Twitter?

.
Retweet When Following a New Tweep?
You decided to follow an author or book blogger.  Most likely you study their profile page and you will re-tweet some of their latest posts. You are looking for something to re-tweet that benefits the person you are following… But you can only find random tweets, not worth to repeat / re-tweet.  Did he or she not just launch a new book?  Or received an award?  Or has an interesting blog article out?  Sometimes you are scrolling down forever (if you are patient enough), until you find something worth retweeting. Often tweeps are making it extremely difficult for others to help them…

.
Check Out Your Own Twitter Profile.
Is each of your tweets really worth re-tweeting for a new follower?  Wouldn’t you like to have a tweet – always on top – that you like your followers to re-tweet.  Twitter rolled out a new feature for profile pages that allows you to keep an important tweet visible 24/7 and it is called a “Pinned Tweet”. Are you using it yet? If not, start right now – on each of your Twitter accounts. As an author you can pin a tweet with a link to your book page at the top of your Twitter profile.

.
This is How it Works:
Twitter has made it very simple to pin a tweet to the top of your profile page. However, as of this writing, It doesn’t work on mobile apps yet. Choose and post your most important tweet – and don’t forget to add an attractive image. Now look for and click on the three little dots on the right bottom of your tweet. Choose “Pin to your profile page” from the list.
.
Notice how that tweet shows as “Pinned Tweet”?  And from now on it will be the first tweet on your profile for every visitors to see!
.

What is your “Pinned Tweet”?

More:
http://www.precisionmarketinggroup.com/blog/new-twitter-changes-for-marketers

https://savvybookwriters.wordpress.com/2013/10/02/whom-to-follow-on-twitter/

https://savvybookwriters.wordpress.com/2014/04/21/17-social-media-mistakes-to-avoid-on-twitter-2/

.

<><><><><>
.

If you would like to get a mentor and our support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day!  Learn more about this customized Online Seminar / Consulting / Book Marketing for your success: http://www.111Publishing.com/Seminars

To learn more about professional book marketing and publishing, please read also
“Book Marketing on a Shoestring”
http://www.amazon.com/dp/B00UAVL3LE

Our email newsletters with free insider tips are sent out once a month. To sign up, just go to the form on the right site of each blog post.

.



.



7 Online Marketing Trends for 2015

.

 

.

Online-Outlook

.
The year 2015 is just two weeks old, and you might have read a couple of predictions already in the last days and weeks.  Here are some in terms of digitally marketing books.  Knowing the new trends as an author will help you to change and succeed in presenting yourself and market your writing to an online audience.  These  are my seven predictions for 2015:

.

#1 Content is King!
Great content will compensate for the “Facebook problems”. They tremendously decreased the number of news feeds from (business) users and the way businesses can be seen in users news feeds, which forced account owners to change their marketing strategy on Facebook. Businesses will need to find good writers and turn to content marketing in order to compensate the decline of Facebook organic reach.

What it means for author-publishers:
Write short, 300 word articles for your Facebook book pages (not your personal ones) instead of “book ads”.

.

#2 Search Engine Optimization (SEO) Will Depend on Content Marketing
No more SEO tactics and tricks anymore – which will also improve the search experience of Google users. One of the many contributors to a high ranking on Google is how many websites link back to your site.

What it means for author-publishers:
They can get SEO through blogging, e-books, and resource guides, in order to fully take on content marketing. Way more importantly: write more on Google+ up to 500 words.

.

#3 Sharing / Follow Buttons are Imperative!
Get a higher chance of increasing the amount of visitors and also increase reader engagement. In an earlier blog (March 2012) we wrote about the necessity of sharing plug-ins and explained that these sharing buttons can mean up to seven times more visitors.
Blog-Share-Icons-Top-Side Features such as social sharing buttons and social login can do just that.

What it means for author-publishers:
Make sure you have all the social media follow buttons (where you can be found), and the sharing buttons for all Social Media on the market. After all there are still people on MySpace…

.

#4 Tweets Need to Be Optimized for Twitter’s Search Engine
Similar to GooglePlus, the inclusion of the right keywords in tweets will allow you be more visible in search queries. Using the right hashtags, links, and images will set you up to be more optimized for Twitter searches. With the recent Twitter search engine changes, Twitter achieves one of their long-standing goals of allowing people to search through every tweet, ever published.

What it means for author-publishers:
Make sure you have at least 2-3 hashtags on each tweet you post.

.

#5 Target Audience Will Be More Important
Authors who do nothing but sell, sell, sell, will get ignored, dismissed and overlooked by followers and readers. Yes, the internet offers marketers the opportunity to have a very large audience. But you need to choose and pick your target audience: book lovers, readers, book reviewers etc.
and really interact with them. It also means dedicating more time to answer reader questions and provide more value online.

What it means for author-publishers:
Choose your following carefully and understand the meaning of Social Media – being SOCIAL and NOT constantly talking about your book!
.

#6 Data Driven Marketing Will Be Essential
Trade Publishers and Online Retailers have the potential to capture massive amounts of data related to sales, personal customer information, purchase history, search activity and many more. Data that has proven to be very valuable for them. Authors on the other hand rarely know who their readers are when selling through online channels only.

What it means for author-publishers:
Diversify, diversify, diversify!  Don’t sell through online retailers only. Use your website or blog to sell your books and get your customers data.  There are dozens of ready-to-go online stores available, called “e-commerce” which can be installed in your existing website or blog – relatively easy and quick.  The benefit: Much higher revenues, faster payments and most important: you know who are your readers.
Get in touch with your readers: Install a sign-up form on your website and contact potential readers directly through email newsletters. Offer value and get your future (or present) readers to know. Don’t give your readers data to online retailers for free! Get the data yourself. There are many more tips for getting to know your readers, but this will be a different blog article. Stay tuned.

.

#7 Blogs and Websites Must be Mobile Friendly
In 2015 visitors to online presences are growing to over 50% of all users worldwide. Think also about the growth of wearable tech, which is another reason why your website should be mobile friendly.  So, it’s a no-brainer that your blog or business’ website needs to be mobile-friendlyRead my former blog on this topic: 5 Tips How to Create Mobile-Friendly Blogs and Websites.

  • Provide Quick Access,
  • Provide Short Landing Pages
  • Provide a “No-Zoom Page”
  • Provide Value
  • Provide Simple Forms

What it means for author-publishers:
Make sure your blog or website is optimized for mobile. And if that sounds to “nerdy” get an affordable freelancer on Elance.com who can do it for you.

.
Conclusion:
The need to stay on top of these growing trends will be a priority for all authors in order to make sure their efforts will help to establish their brand, using digital platforms. Valuable tips we provided here on this blog in the last two years will help you to become even stronger in 2015 and we will continue to inform you about everything that could boost the success of your books.

.

<><><><><>

.

If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,160 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? There is also the “SHARE” button for easy sharing at Pinterest, Google+, Twitter, LinkedIn etc.

.

Hyper Smash

Pingate



Worst Fault When Promoting Your Book

.
Top-Error

.
I recently received a note from an aspiring author on my LinkedIn inbox (not even sent to me by email!).  She wrote: “So, I took your advice!  You were right!  I am proud to tell you that my book is officially published!  It is called  xxx xxx xxxxx .  Please do look it up.”
When reading this message I cringed – and guess what: I certainly did NOT look it up.  I also must add:  Months ago, I had for about half a day a very complex topic researched for this writer (for free) for which I never got a “thanks” or even a note that she had received my two pages of valuable publishing advice, info and lots of links…
And now she is too lazy to give me a link to her book and wants me to “do look it up”?

.
How Would You Feel as a Reader / Customer?
To compare this behaviour to bookstores: Imagine, a customer would go into a store that has no books displayed, but lots of lockers and cabinets, all closed. When the customer asks for a certain book, the sales person just arrogantly points towards the furniture and advises the customer to find it in the lockers.  She wants to sell something – and I have to go and find it myself ???

.
How to Make it Easy for Your Readers to Find Your Book
There are so many possibilities to subtly promote your books or portfolio, just add links to everything you write, post, send out or tweet. See here just a couple of examples, certainly many more do exist:

  • email signatures
  • your avatar
  • guest blogs
  • book pages
  • Social Media posts
  • bookmarks and business cards
    .

Email Signature 
Every day you send out dozens of emails or SMS’ to friends, business colleagues, potential readers or editors … Email signatures (signature lines) are powerful, low-cost, high-return marketing tools for writers.  Very few authors use this free way of getting the emails recipients’ attention to their books.
Create a hyperlink to your author’s website or blog, or hyperlink to your Amazon.com author page. If you are not yet published on Amazon or other online retailers, link at least to your Social Media presence.


.
Why an Appealing Avatar is so Important
This was the title of a recent article, where I wrote: “There is more than just your image: To introduce yourself on the web or on Social Media, prepare a short text including links to your website or blog, the major Social Media accounts you have, such as Google+, Twitter, Goodreads, Linkedin etc. and a link to your author page on Amazon, where all your books are listed.

.
Write Guest Blogs With a Book Link
A great benefit of writing guest blogs is that you can add a short author bio with up to two links to your books’ page. Many writers have not yet discovered the great benefit of writing a guest blog on a high-ranked blog which means a lot of new readers for their own blog and certainly a lot of potential book readers – if they don’t forget to add a link to their own webpage or book sales page. You cannot imagine how often I have to remind guest bloggers to add a short bio to their submitted article!

.
Add Your Links to the eBook and Paperback
No matter which format your book is, it should contain:

  • a friendly invitation for an interview
  • all the links to your blog, website, author page and all Social Media links
  • an invitation to sign up for your email newsletter

All of it after the last book page. However, it is important to add at least your website or blog URL on the first pages as well.  In case someone browses through the “Look Inside” pages of your book on Amazon, they can find your website, even if they don’t order the book from the online retailer right away.

.
Add Your Links to All Social Media Sites
Starting a new Social Media presence prompts you to introduce yourself – an important part of your presence that every visitor or follower on your site can see. And a fantastic opportunity to place your websites’ URL and even your book sales / author page. Your descriptions, and author information should be consistent across your entire online and Social Media presences. So you need only one great description including your links, which you can copy/paste to all your Social Media headers! This way all your followers and friends can easily find your books.

.
Bookmarks and Business Cards
Use the space on one side of the card for thumbnails of your books’ covers. Take them to conferences and book signings – and everywhere else. Have them always handy. The more your card design stands out and clearly states who you are, the better. Bookmarks and author business cards are great opportunities to list ALL of you links and book sales pages.

.
Never let potential readers / book purchasers scramble to find your book sales page or any of your web and Social Media presences – and don’t prompt your readers “to look it up!”  And if someone did you a favor, recommended you and your books, or even wrote a review, then immediately write a thank-you-note!  It’s called politeness, and is part of social networking.  What do YOU think?
.

<><><><><>

If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,140 of them : ) if you haven’t already.  Why not sign up to receive them regularly by email? There is also the “SHARE” button for easy sharing at Pinterest, Google+, Twitter, LinkedIn etc.

.

Hyper Smash

Pingate



Hidden Gems: Google+ Hashtags

.

Google+-Hashtags

.

If you are a long-time reader of this blog you might have realized that I am a big fan of Google+ – or GooglePlus – however you want to write it.  And I am not the only fan of this Social Media site, more than a billion other people signed up and it won’t take long until Facebook is a thing of the past.  At least for professionals who realized how important their Google Search Engine ranking is.  Now let’s look at one of the most interesting features Google+ has to offer:

.

#Hashtags
Do you know of any Social Media site that creates custom #hashtags for you? Well, Google+ does!
And they do even more: when starting to type a #hashtag, Google kicks in and offers in a drop-down menue with suggested hashtags starting with the letters you have typed so far. Isn’t that fantastic?
And the best is: these #hashtags offered by Google+ are significant to their search engine ranking.  If you add your own hashtags to a post, Google+ will display up to three of them in the upper right corner of your Google+ post.  Initially, one is visible, but hovering your mouse over that one will show readers the other two #hashtags.  Google+ users create in fact a #hashtag database and help establish what tags will be related. In a way it is up to Google+ users what’s relevant on Google’s search engine ranking.

.

Forgot to Place #Hashtags?
No problem: If your post has a large amount of text, Google+ will often find main keywords within your text and convert them into #hashtags, which are visible at the upper right of your post, just as your own #hashtags would be.

.
Google’s Search Algorithm
It determined in the past which pages should rank the highest, but now with implementing these #hashtags, Google added a “self-learning” aspect into its algorithm. How to find out what’s trending on Google+ go to “Explore Google”. See a short YouTube video https://www.youtube.com/watch?v=BAMrGAU0Jsw. Another YouTube video http://youtu.be/19BKS_hHKYY explains in details what #hashtags are about.
If you want to improve your ranking on Google’s Search Engines even more, use these #hashtags.  As a savvy writer you have already a Google+ account and you might have it connected with Twitter – which saves you a lot of time.  Let’s meet on GooglePlus: http://bit.ly/19PrQAz
.

Read more about using Google+:

http://www.ducttapemarketing.com/blog/2013/11/07/hummingbird-hashtags-keeping-google-plus-content-strategy-alive/

http://www.googleplusdaily.com/2014/03/hashtags-on-google.html

http://www.gplusexpertise.com/2013/09/how-to-use-hashtags-on-google.html

.

<><><><><>

.

If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

.

Hyper Smash

Pingate


Tagged: Google's Search Algorithm, Google+ creates custom #hashtags for you, Google+ hashtags, GooglePlus, Search Engine Optimization, SEO, Social Media topics


%d bloggers like this: