Social Media is meant for networking, not for advertising. However, sometimes there is an exemption, such as a book launch, pre-sale campaign, Amazon Free Days or a Kindle Countdown sales campaign, that you want to announce as often as possible to reach all your followers.
Here is how you can accomplish this without getting your posts or tweets kicked out due to spamming:
1. Step: Connect Your Social Media Accounts
As more writers are engaged in Social Media and as more platforms they use, as easier it gets! You write the posts – snippets from your blog or short announcements only once, but then you copy and paste them to several of your Social Media sites. Here are some examples:
Goodreads: Import your blog. Authors are the only members of Goodreads who can have blogs, and author blogs are a great place to start a conversation. You can add a link to your personal website or blog.
Google+: Connect your Google+ account with Twitter and everything you post is pinged to Twitter as well. How to set it up via ManageFlitter is explained in this blog post.
Pinterest: Connect with Facebook and Twitter, using their “setting” function.
LinkedIn: Connect your Twitter account with your LinkedIn page
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2. Step: Add Sharing Buttons to Your Blog
How can you multiply the amount of posts and tweets for your campaign and get folks to share your posts or website content online? Make it easy for them to share what you have written with their social networks – and forward it to their followers and friends, and these also forward it to their friends and followers …. You get the idea!
The best way to start this process is to include clickable buttons to offer the idea of sharing front and center, and make it incredibly simple for your readers to post your link to LinkedIn, Pinterest, Twitter, and most important: to Google+, and many other social networks, such as Tumblr or StumpleUpon.
3. Step: Join Bit.ly or Any Other Link-Shortener
You might know Bit.ly as a tool to shorten lengthy URL’s, such as this posts’ web address from: http://savvybookwriters.wordpress.com/2014/02/06/benefits-of-using-bit-ly-for-social-media/
When someone clicks on the Bit.ly shortened version, they are then redirected to the original long URL. Best of all: you can post to several Twitter and Facebook accounts with ONE click.
4. Step: Join as Many Google+ Communities as Possible
Posts within a community are indexed by Google and will be found in organic search results –
which means higher ranking for you on Google’s Search Engine! However, do some networking before you post about your campaign for the first time and don’t spam the communities, rather choose those who allow self-promotions. Best of all: you can start your very own community, where you can post at your discretion! Important is only that you have lots of followers there.
5. Step: Write & Publish on More than one Blog – plus LinkedIn
Use this new, free feature to get more exposure for your writing and your books. This is how it works:
If you go to your LinkedIn homepage you will need to look for an “share an update” box in the upper part of your page and look for a pencil symbol next to the paper clip. If this is visible, you are ready to publish on Linkedin!
Hover over the symbol and it will show “create a post“. If you click it, you will be taken to a page ready to put your title in, write a new post or paste an article from your blog, website or a previously created content. It means you can start publishing articles, images and links to potentially 300 million users on LinkedIn.
6. Step: Create Author and Fan Pages
Tips for Your Professional Amazon Author Page
Once your book goes live on Amazon you are eligible for an Amazon Author Central Account – and your very own web page on Amazon! Best of all: There is no advertising on your site, just a large image of your book(s), your reviews and your book’s description. Get more tips here.
Amazon is not the only place where you can have an author page: Google+, Goodreads, Facebook, Pinterest etc., they all offer a second page, dedicated to your book or you as an author.
7. Step: Get as Many Quality Followers as Possible
No matter which sites you join, create an attractive profile, complete with an avatar that shows a favorable and professional portrait and an attractive bio. Display links to your Social Media accounts in your email signature, your blog or website, business cards – just everywhere.
Re-tweeting and re-posting your followers is a non-brainer. Be generous in linking and re-tweeting others. You do not have to sit all day long on your computer to do this. Check tweets once or twice a day and pack interesting ones into Buffer who will spread them throughout the day.
– Share only valuable content.
– Be generous, inspiring, entertaining, provide useful links. – Provide content that people are proud to provide to their own followers.
Be selective when choosing followers, avoid commercial account, celebrities and others who will most likely not re-tweet / post your content. Never buy any followers, these are robots who will not help you. As an author look for readers, book bloggers, reviewers etc. and thank everyone who is helping you to get the word out.
8. Step: Write Several Blog Posts Ahead of Your Campaign
Write at least three to five articles about your campaign or your book – either on several of your own blogs or as a guest blog. Use several angles to get the message out, and write about the benefit of the reader / buyer! Use for each of your blog posts a different image. Use the headline and link of each of your posts during your campaign, under a variety of links as explained in the first tips of this article. Example: FREE TODAY: The Wolf’s Moon, ebook, 408 pages, 99 reviews – get this fascinating suspense #Thriller Amazon.com/dp/B0077F0DFI
To get more posts / tweets out, you can exchange the main link with the links of every country your e-book is sold in. E.g. you might create twelve completely new tweets. And on top of that if you add to each of these tweets a recipient at the end of the message, for example: @ebookPR or @ebooksIntl, you are able to expand your tweets into hundred or thousands more…
9. Step: Schedule Your Posts at the Best Times
There are several tools you can use: You can for example schedule on Hootsuite or on Futuretweets.com, (or both) or on other providers, such as Twitterfeed, Buffer and Twaitter.com (now Gemln).
Posting links to Twitter between the hours of 12:00 to 1:00 p.m. and 3:00 p.m. Eastern Time will give you the highest click rank, especially early in the week. Meanwhile, sending a tweet with a link after 8:00 p.m. should be avoided — as should posting links after 3:00 p.m. on Fridays. My own experience so far with both, Google+ and Twitter is: 8-9 in the morning, 11-12 around noon, 3pm and 5-6pm. One last tip: when you post on your Google+ timeline, you can also add a personal email to all your followers – hopefully you have lots of them!
Take Advantage of these Time Savers – and Reach more Followers
Using all these tactics should allow you to post your campaign at least 15 – 20 times per day, without ever repeating the link to your book or your message. However, I am sure, as a reader and a subscriber of our blog posts you knew about these tips already.
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