Social Networks

The Value of Bit.ly for Social Media Users

Bit.ly-Benefits

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You might use or at least know Bit.ly as a handy tool to shorten long website names – URL’s – such as this posts’ web address from
http://www.savvybookwriters.com/the-value-of-bit-ly-for-social-media-users/ to http://bit.ly/1VobeLO.

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When a reader clicks on the Bit.ly shortened version, they are then redirected to the original long URL.  Most important: when search engines find links to your short URL’s, they will credit those links to the long URL – a great SEO benefit for your web page.  More than 800 million links are shortened every month and there are more than 10 billion clicks from 2 billion unique people on those links.
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Statistics for Enterprises.
But that’s not all: Bit.ly provides valuable statistics for each of your shortened URL’s in tweets and other Social Media posts. Last year they introduced a new analytics feature that gives enterprise customers a picture of how their content is being shared across the full Bitly network.
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More Than URL Shorts.
The tool offers enterprise level Bitly Brand Tool customers insight into how consumers interact with content shared using Bitly’s popular link-shortening service.  Most notably, the feature isn’t limited to data about links that brands or publishers share themselves, but also provides information from the full Bitly network.
Useful statistics (see the screenshot above) – here are some examples:

  • Number of times your shortened URL was clicked on
  • Number of times other Bit.ly shortened versions of the same page were clicked on
  • Referring sites / applications from which your shortened URL was clicked
  • Country of the users who are clicking on your shortened URL

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Learn From Your Statistics.
This way you know how successful your tweet or post is, which site brings you the most visitors and from which country they came from.
For example, if you get most referrals from Twitter, just because you tweet the most links there, and you have the most followers on Twitter, you might decide to post a bit more on Google+ and invite more people into your circles on Google+ or you might improve the number of followers on Facebook or LinkedIn.
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Tweet and Post Via Bit.ly.
A marvelous reason to use Bit.ly is for me the fact, that I can post to several Twitter and Facebook accounts with ONE click. For example: I just wrote a blog post with an endless long URL, which I then copy / paste into the small window on top of the Bit.ly site.  Immediately an almost perfect tweet is created in front of my eyes and I can send this tweet / post – to all the previously set-up Social Media accounts – with ONE single click!
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Mobile Deep Linking:
Bit.ly explains that “the majority of web engagement now takes place on mobile devices. Mobile users spend 86% of their time on apps.  By enabling deep linking (direct link to a certain post or article) as part of Bitly Brand Tools, marketers are becoming mobile marketing superstars without any additional code required, plus they can utilize this across their paid marketing efforts and across their audience’s organic sharing efforts as well.”  Bit.ly will redirect to the app if the user already has the app, or send them to the app store if they don’t. Check out this video, explaining deep linking: https://vimeo.com/141418088

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Sure, links can be shortened directly by Twitter, and there are other websites that shorten links, such as http://Ow.ly, http://Hootsuite.com, or http://tiny.cc.  But none of them offers Bit.lys useful advantages and valuable statistics, which allow social media users to determine on which site to spend their time and effort.  Bit.ly is – for these reasons – THE most popular link shortening service on the web!
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33 Tips on How to Get More Followers on Social Media

Followers

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Did you know that only 1% of all your followers will see your tweet or post at any given time?
So, joining Goodreads, Twitter, Google+, LinkedIn, Pinterest and Facebook is only the first step in creating an author platform.   Social media growth is more likely to happen when you are focusing on sharing amazing quality content that you know your audience loves.  To make these sites really work for you is only possible if you have lots of followers, friends or people in your Google+ circles.  

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One of the first questions of every literary agent or publisher will be: What is your platform?”  In other words: do you have a popular, well visited website or blog, and lots of followers with whom you interact on social media.

  1. Place social media sharing buttons (Google+, Twitter, Pinterest, LinkedIn, Facebook etc.) on your website and blog that will appear on each page.  Make sure you include these social media share buttons on each blog post, not just in your landing page sidebar.  All these sharing button links should also show up on “About Us” pages.
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  2. Put Follow buttons on your website and blog, that are appearing on each page.  Give your readers a way to connect with you. Don’t use only Twitter and Facebook, but also icons for all other social media site you are on: Google+ (the most important), LinkedIn, Pinterest, Goodreads etc.
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  3. Check out Twitter suggestions: “Who to Follow” on your left bar of your Twitter page.  Click the “refresh” button for more suggestions.
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  4. See who other Tweeps are following or who is following them. Do the same on Google+, click on “About” at one’s site and you will find the window “People” where you click on “in her / his circles”.  Then follow those who have the most interesting introduction.
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  5. Connect all your social media sites with each other.  When you post on Google+ or Pinterest your content should automatically appear on Twitter, and from there to all Twitter timelines you have on Goodreads, Amazon, your website etc.
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  6. “Bundle” all your social media accounts, your websites, blogs etc. in one single link, using http://about.me/
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  7. Have an appealing and professional portrait and an attractive background on all your social media sites. No one will follow a cat or a dog or an egg…
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  8. Use Twitter’s hidden gem: the “Pinned Tweet”, a master tweet that always shows up on top of your other tweets. Decide which tweet is most important.  How to place it is explained in Discover Twitter’s Secret Feature.
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  9. Encourage your email newsletter subscribers three or four times a year to follow you on your social media accounts.  List links to all your sites that readers can click to follow.
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  10. Link to your social media accounts from your email signature. The easiest way to let your readers know about ALL your social media sites is to use “About.me”.  See this example: http://about.me/ebookPR
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  11. Link your Google+ page / follower listing to your own website (see on the right site of this post).  Get more recommendations for your site in Google search and grow your audience on Google+.
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  12. In my ebook: 111 Tips on How to Market Your Book for Free, I am explaining in detail how to import your LinkedIn contacts to your Google+ site.
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  13. Goodreads allows you to import (max.) 800 of your followers each from Facebook, Twitter, Yahoo, Gmail, and Goodreads Friends of Friends.
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  14. Post tweets from your Bit.ly (link shortener site, e.g. for blog or book titles) to your Twitter account(s).
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  15. Regularly contribute guest posts to popular influencer sites and link to your social media accounts in your bio, using “About.me”.
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  16. Actively find new followers in your niche and engage with them. Use the search function on top of each social media’s timeline and type in search words for ideal followers, for example: readers, bookworms, avid readers, book bloggers, book reviewers etc. if you are a writer or publisher.
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  17. Choose up to 25 (maximum on most sites, Google+ allows up to 50) new followers per day. If you do this daily on 4 social media sites, several hundred people might follow you back per week.
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  18. Share, retweet, +plus and like your followers content, tag or mention them, or comment on their blogs. Build relationships, spread the good karma, they will return you the favor eventually.
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  19. Find out who are the influencers in your niche using for example Tapinfluence. They explain: “One of the fastest-growing areas of content marketing is influencer marketing, the idea of working with social influencers.
    Your content connects best when it comes from the people your readers are trusting.”   Their influencer marketplace connects you to thousands of content creators on platforms like Facebook, Twitter, Pinterest, Instagram, Youtube, Vine, and blogs. To learn more they offer a free ebook to potential customers.
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  20. Other professional tools can be found on Buzzsumo (free and paid versions).
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  21. Find the most influential and award-winning book bloggers recommended by Digital Publishing and follow them not only on your blog but also on social media.
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  22. Accumulating new followers and readers often comes down to how often your content gets shared.  Use Hootsuite.com, or Futuretweets.com to schedule your main posts throughout the day, freeing you time to engage with your followers in person, responding to questions and comments.
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  23. Tell stories in your posts and blogs: They are far more likely to be shared than promotional content.
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  24. Get beautiful images on free photo sites, such as Morguefile.com, Wikipedia.com or Flickr.com.  They will greatly improve your posts and entice followers to like, repost or retweet your content.
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  25. Evoking positive emotions through your posts is great for increased sharing.  Posting funny or happy content will give you more shadings.
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  26. Blog about interesting conversations taking place on your social media accounts.  Discuss social media conversations on your blog: Entice your blog readers to follow you on social media by crossing the blog/social network divide.
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  27. Join LinkedIn groups and post articles on LinkedIn: As you provide valuable insights, group members will be more likely to want to hear more from you on social media.
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  28. Include lots of quotes in your posts and tweets.  They are very popular and will be re-tweeted and liked a lot.
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  29. Become a source of trending content and breaking news: Follow leading newspapers and other sources on Twitter and Google+, and then share breaking news with your followers.
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  30. Once a week promote your other social media accounts to your readers and followers.  For example, tweet about your Google+ or Pinterest site, or let your Facebook followers know you are on LinkedIn and Goodreads as well.
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  31. Don’t forget to include a social media call to action on your business card or on your bookmarks (for print versions), such as “follow me on my social media sites” – or “go to my “About.me” page to find all my social media sites”.  Hand them out at book signings, networking events, and writer conferences.
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  32. Use “click-to-tweet” (in your books and blog articles) to encourage your readers and followers to spread the word to their followers and to let them know about your twitter account / website / book.
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  33. Never buy followers. These artificial followers won’t ever re-tweet you or buy your book, mostly they are not even real people, but robots.
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To have more followers also means people assume you are someone interesting or an expert.  It extends your popularity, influence and more book sales.  However, equally important than impressive numbers of followers is how engaged you are with them – and vice versa.  Once you have reached 2,000 followers, there is no further limit and you will see an increase in high-volume and more quality follower offers.

Read also: How to Get More Followers on Your Social Media Sites and How to Be More Social and Less Media

 

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The “Amazon of Social Media”

Aerbook

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Ever wondered how you can manage to sell your print books worldwide, maybe even selling books of your writer friends, or those that you reviewed and titles you are passionate about?  Maybe you even tried to get into book stores and libraries with your ebooks or to sell as an affiliate of Amazon?  A lot of time and work effort and often only a few bucks at the end – despite being on Social Media and having thousands of followers.
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There is a Solution:
Aer.io combines the simplicity and zero risk of an affiliate program with the earnings potential and email relationships of a full eCommerce investment – without you the author or publisher having to stock or ship anything!
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Joel Friedlaender
“Even before their acquisition by Ingram, I would have said the big news for 2016 is the evolution of Ron Martinez’s retailing tools at Aer.io, which, for the first time starts to address the problem of distribution for indie authors – especially those who publish print books.  Aer.io allows authors to sell direct to readers on their own site or through the social web.”
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Social Media and Author Websites as “Point of Sale”.
Aerbook, now a venture of Ingram that creates retail opportunities in social media for publishers and authors.  It allows (self) publishers to connect with their readers via the social streams through their timeline, news feed, and boards—on Twitter, Google+, Pinterest, Facebook and similar applications, offering product information, sample chapters, social sharing, and use of the “buy” buttons.

It’s a shift from just advertising to commerce, available to any book via interactive social content and links to purchasing opportunities that can be sent down the social streams of targeted consumers, alongside their posts, RTs, and social chit chat.

The service is focused on selling digital books as well as print books.  Unlike on the traditional Web, where the user “visits” various URLs, or social media sites, content comes to the user via a news feed or on their social media timeline.  The ability to sell directly to consumers via social media is key to Aerbook’s utility.
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This is How it Works:
When a Twitter or Facebook user clicks on an Aerbook link in his or her timeline, the Aerbook Cloud Reader opens, which can be used to read a sample chapter (or the entire book if the publisher chooses), share the excerpt, download it, or buy the book outright.

The Aerbook Cloud Reader can be viewed on laptops and mobile devices, and publishers can use it to sell print or digital books.  The service allows publishers to push books periodically into the social stream.

Publishers and authors can upload conventional epub files or PDF of their e-books to Aerbook and convert them into its format, adding keywords and metadata.  The company offers three product plans, one of them is book retail sales:
Aerbook Retail, which is free, includes a product page with a book sample, social sharing, and buy buttons to sell directly from the social stream. Aerbook fulfills the orders, and the publisher gets 85% of NET sales.  The plan also includes metrics, usage, and best of all: buyer data – well, if the buyer agrees.
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A Turn-Key Solution. Set up in Minutes.
Start selling in a day. Storefront, social marketing tools, mobile-optimized cart and checkout, and fulfillment for both print and eBooks, even audio or games.
Reliable consumer direct fulfillment for print books by Ingram Content Group – you don’t need to ship anything.  Aerbook multi-format ebook fulfillment in ePub and Kindle formats.
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Try it for Free.
There’s no upfront or ongoing cost to set up an embeddable Aer.io storefront, curating from their extended catalog of 14 million books, DVDs and Blu-Rays, Graphic Novels, Games, and more.
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Upload Your Own eBooks.
…and offer them alongside print editions drawn from the millions of books in Ingram Content Group’s warehouse. Then brand your offerings and sell on your site and on the social web. There’s no setup or annual fee for your Aer.io Retail page. Aer.io earns 10% of the selling price on each sale, and handles fulfillment, support, stats and more.  Plus ask for and get user email from within the sample.  In addition to selling directly, add links to retailers such as Amazon, Barnes & Noble, and iBooks.
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See an Example of a Book Sales Page.
Embed a storefront with a line of code, or commerce-enable an existing website and book pages.  Aer.io requires no code development.  All you need is an empty web or blog page, and your books will be presented in a mobile, responsive storefront, full of rich product detail.

If you already have a fully developed website with detailed book pages, you can add the Aer.io “Buy” and “Preview” buttons without ever using their storefront.  The choice, and the power to retain the value of your investment, is yours.  Preview and sell in social streams and native apps, desktop and mobile.
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What’s the Deal?
Aer.io combines the simplicity and zero risk of an affiliate program with the earnings potential and email relationships of a full eCommerce investment. Authors cannot only sell their own books, but also any book, available from the largest wholesale company Ingram which represents 28,000 publishers.
See an example economics for a hardcover book on their website.

Exclusivity: You can opt for the ability to make your own or other books “private” to your Aer.io Store, to make it unavailable for sale via any third party Aer.io Store Partner, so that you sell it exclusively.
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The Small Print: 
Currently this program seems to be best suited to US-authors and national publishers: You will need to have access to a U.S. bank account in order to receive Referral Fees under this agreement.  Aer.io will not transfer your commissions in any amount to any non-U.S. bank account or entity, and you will be required to provide a U.S. Social Security number or Tax ID when setting up your account.
Good: Referral fees will be payable on demand when Referral Fees earned by you are in excess of ten dollars ($10.00).  In order to initiate payment, you will use the interface in the Aer.io dashboard.  You can download a sales report that lists books sold, date and time, that includes the email address (where provided with permission to contact) for each sale. The report format is a CSV file that can be opened or imported into Excel or other financial software.
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Aerbook / Aer.io has been described as “Amazon for Twitter,” but one should also add Pinterest, LinkedIn, Google+, Facebook, and other social media applications.  The good thing is, you can send a sample of your book around the world, not just have it displayed in one online bookstore.
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Conclusion:
If you want to sell ebooks via your website (provided you are not in KDP Select) get all the information from a former article here: SavvyBookWriters How to Set-up Your Online Bookstore.  The eCommerce platforms described there charge only very small fees per month, this way your revenue will be likely over 90%.

However, if you would prefer to extend the reach of your digital AND your print book version tremendously, and stock your own virtual bookstore with an almost unlimited amount of books – plus a very sophisticated marketing system that is included – then Aerbook  is for you.  Their referral payments are approx. five times higher than those from affiliate programs for books at online retailers.

A third possibility is to sell your ebooks on both: your website and through Aerbook.  Your print version is best suited to sell via their app to worldwide retailers, bookstores and libraries thanks to the Ingram Content Group ownership of Aerbook / Aer.io and their distribution services across the world.

You as an Indie author can also use Aerbook  to achieve the same goals as those of traditionally published writers. ~ Socialmediajustforwriters.com

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More About Aerbook:

Tutorial: https://www.youtube.com/watch?v=Dpmg3m1TnC8

http://www.thebookseller.com/futurebook/when-you-are-destination-aerbooks-native-commerce-publishing

http://www.adweek.com/galleycat/harpercollins-now-selling-ebooks-on-social-networks/97667

http://socialmediajustforwriters.com/mobile-web-for-authors/

http://www.savvybookwriters.com/the-best-place-to-find-your-readers/

 

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Recipes for Writing and Publishing Success

Writing-Success

Snippets from:
111 Tips on How to Market Your Book for Free
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If anyone has earned Bestseller status for a book, than it is YOURS. You worked very hard for years on your first novel, invested in a professional editor and you chose one of the best book cover artists.

But your book sales are still disappointing… and your friends are postponing their promised book reviews from week to week.  You get more depressed from day to day and don’t even want to read tweets or posts on Social Media where authors are bragging over their bestselling works.  Even worse for you is to check the weekly NYT Bestsellers.  Becoming a bestseller author seems to be totally out of reach – or is it? Here is what you can do about it, but first some hard facts:
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7 Million Self-Published Titles: Stiff Competition.
Since 2010 roughly 7 million new self-published books appeared, almost all at online retailer’s websites.  And not only new books will launch every day, but also these titles will be offered for many years to come, as most of them are in digital format. The “gold rush” seems to be over.
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How NYT Bestsellers are “Made”:
Bestseller does not mean an outstanding book in quality-writing, it means only: sold in high numbers during a certain period, compared to other books who sold less copies.  And it means a print book, mostly as hardcovers and sold at book chains and mass markets.  This way to count numbers excludes: ebooks, audiobooks, books sold in other countries than USA, and self-published books.

If you can spend between $60,000 and $100,000 for marketing, you can use the services of a promotion company, e.g. the San Diego-based ResultSource.com who will buy your books en masse in chain stores to get your book into the bestseller lists …  We explained in detail “The Dark Side of Bestseller Lists”.  First investigated while writing “The Mystery of the Book Sales Spike” by Jeffrey Trachtenberg for the Wallstreet Journal.
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Roadblocks for Independent Writers
– and How to Overcome them.

  1. Without your personal ISBN (not from a POD) and without national distributors e.g. Ingram/ LightningSource etc., bookstores will / cannot even order a book for a customer. If your book is not internationally listed at Bowker, bookstores cannot find it in their computer.
  2. Big media reviewers do not even accept 10% of the submissions they receive – and as an independent author you are competing with traditional publishers – who know these reviewers for many years and might even be friends with them – and mostly are also their advertising customers …. you get the idea?
  3. Bookstores are still very reluctant to order self-published books from CreateSpace – after all, Amazon is their hardest competitor.

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Dreams Don’t Work – Unless YOU Do!

Bestseller authors who are the most successful, understand that publishing is a business. If no one knows about your book, then how can you expect to make sales? Nobody ever made money writing a book – only by selling it!

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Plan a Budget.
Here at SavvyBookWriters.com/blogg we have more than 1,230 articles, explaining authors in detail how they can overcome all these obstacles.  Succeeding at self-publishing means also to use some traditional marketing methods, and a budget, including anywhere from 5-10% for your overall book marketing, including a website or blog, paying for IT help, a web designer, or Google ads.
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Start early and do Your Market Research!
Authors, and especially self-publishing authors need to study their competition carefully too: Read their books, study book covers, pricing, reviews, and the marketing of competing books.
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Bestseller Authors Need Years.
Building up their audience takes lots of time, so it is surprising, that authors dream of their first book as a potential bestseller, and don’t realize that it takes a long time and hard work to get an audience, one reader at a time – especially if they did not do the groundwork to build a huge following at Social Media, in reader forums or in real-life before they start publishing.
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Get Help from a Publishing Professional.
A book marketing professional has to learn years and years.  Why, as an author, not take advantage of their knowledge to keep your head free for writing and interacting with readers?  No one would start a catering business without learning to cook, and knowing how to present food or how to find customers.  Writing a book does not make for a publisher.  Take the time to build your author platform and establish a brand, it will eventually give you an advantage in the market, no matter if you are self-publishing or if you go with a trade publisher.
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Print is a Must!
Print books still make up for about 60% of the book market, depending if you look at book sales numbers or revenue per book. The audio-book market is certainly growing too. Libraries order both book forms, however prefer hardcover with spine.  How to sell / distribute to libraries is explained in detail in our blog article.

Books for library-use need a Library of Congress Catalog in Publication block or, for a self-published book, Publishers Catalog in Publication block and / or a listing with Bowker word wide.
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Choose the Right Categories.
Be very carefully in which categories you place your book, especially on Amazon and other online retailers, so that readers find you easily and that you are not placed in a category with too much competition.
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How to Get Prestigious Book Reviews.
Check out professionally published books:  Many of these trade books have either on their back cover (paperback) or on their binding flap (hard cover) several snippets of the book reviews, as well as endorsements from bestselling writers or other professionals, that were already written before the book was printed.  It is not easy to get your book reviewed in these journals: however, it is possible. Librarians read reviews — at least those in Library Journal and Kirkus.  Both are paid reviews, so are a couple other professional book reviewers, which are often used by Trade Publishers, and are open to independent authors as well.
Study the Magazine’s / Newspaper’s review submission guidelines – and follow to the point!  Read also their previous columns, maybe a book review fits into this column, rather than in the book review editors’ section.
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Find Professional Networks.
Long before your manuscript is finished (or even better: before you start your book) get yourself into professional networks: Join lots of reader communities, such as Goodreads, Wattpad, LibraryThing etc..
Joining reader communities, and posting sample chapters (immediately after you write them) also helps to attract book lovers who often are approachable for review inquiries.
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Send out Advanced Reader Copies.
ARC’s, or advance review copies to booksellers and journalists: 8 – 6 months BEFORE your publication date! Because ARCs may not have been put through the entire editing process, the copy will often differ slightly from the standard edition of the book. You need professional reviews to entice pre-orders and early readers / reviewers.
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Turn Writing Content Into Income.
Why?  These networks with editors and publishing professionals will not only help you to improve your writing portfolio (and you even get paid for it) but it also improves your chances to get coverage by your “colleagues” – in contrast to beg an editor of a prestigious newspaper or magazine to review your book.  Clever Marketing and reaching millions of people can be done totally free (other than your time).  Just use your creativity and imagination!

  • Be self-assured and don’t hesitate to pitch international newspapers / blogs. It takes as much time as to pitch your local neighbourhood paper.
  • Write something of value for readers – which is “by chance” part of your book, such as travel tips to the location of your books plot, museums, festivals or public transportation that are mentioned in your book.
  • You have to do your research anyway, why not use the material you gather and write several articles that you can offer – always mentioning your book.
  • As a writer you know how to write, just learn how to write online content by reading lots of online articles and how they are set-up
  • Have a stunning photo of yourself on your books cover!
  • Prepare a Media Kit on your website – and in print, with perfect book description and professional photos.
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Online Marketing and Social Media
“At the very least, authors should be blogging” – that’s what publishers and agents expect.  Blogs are an essential tool of any writer.  Not only does it get you writing on a regular schedule, it lubricates your writer’s brain, eases that fear of putting yourself out there in the world.
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Social Media Tips.
In order to be found on the Internet’s Search Engines you need to be on Google+.  Second comes Goodreads where all the book lovers are, and then Twitter, LinkedIn and Pinterest.  Try to stick with readers, reviewers and book bloggers on these Social Media platforms.
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Become Friends with Book Bloggers and Reviewers.
Careers everywhere depend on networking, same with a writing career.  Start making “friends” with reviewers, long before your book is finished: Search on your social media sites for reviewers, reviews, book bloggers, etc. when using the search function on top of Twitter, Goodreads, Facebook and Google+ pages.  At Goodreads, reviewers are listed, so you can conveniently choose them as friends and follow them for a while, see which book genres they prefer, before you approach them.
Check out the bestsellers in your genre (in bookstores or online) and find names of reviewers.  If these reviewers have a blog (and most do), comment on their articles.  Offer them well-written guest blogs, geared to their topics and readership.
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Learn from these Writers:
In previous blogs we explained how: “Smart Authors Get Paid for Marketing Their Books!” and “FREE, Brilliant Book Marketing to a Million Audience“. 
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Write Something of Value for Readers.
– which is “by chance” part of your book, such as travel tips to the location of your books plot, museums, festivals, restaurants or public transportation that are mentioned in your book.  You have to do your research for your books anyway, why not use the material you gather and write several articles that you can offer – always mentioning your book.  One more way of content writing: Try to write as many guest blogs as possible for top bloggers that are high on Google and Alexa rankings.  It will give you and your books more exposure and new readers.
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Why Asking for (media) Book Reviews?
When you could get both: book promotion and at the same time (often) being paid? I know, it is a new concept to many writers, but when you think about it – it makes really sense: why use your time and effort to chase reviewers, when you can use your energy to leverage your books content and your research content – to create articles that you can pitch to both, print and online newspapers and magazines?”
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Perfect for Shy Writers.
Content book marketing is also perfect for shy writers who might cringe at stepping outside their comfort zone. They can promote their books at the end of each article they write and even add links to their website or book sales page.  Writing content will not transform your book into an overnight success, but it is a wonderful option for a long-term strategy, to build an author’s platform and it gives your readers a sample of your writing.  BTW: Traditional media is more and more outsourcing, barely any full-time writing staff is left, which means they are open to pitches from freelance contributors…
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Josh Pigford, a Social Media Marketing Guru:
“The bottom line is that people trust editorial content more than they trust advertisements.  Do the right mix.  Whether your business is as big as Colgate or whether you are a one-person start up, there’s no reason why you shouldn’t be able to utilize this simple fact in order to engage your audience and build your customer base.” 
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Do’s and Don’ts in Content Writing / Blogging.

  • Headline attention – encourage readers to read the next line
  • Use keywords that resonate with your audience
  • Use simple and direct works
  • Exciting, interesting, controversial, sensational all work well
  • Numbers / lists / real data works / infographics are popular

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Your Email Newsletter:
Don’t forget to install an opt-in email list to be able to contact your fans!  Lori Taylor wrote in an article: “Ask any serious blogger the biggest blogging mistake they have made.  All of them will tell you the same thing.  Their biggest regret is failing to set up an email list as soon as they started their blog.  Money is not an issue – nor is it difficult to set up a list.  MailChimp.com is free – if your email list is under 1,500 email subscribers, while you can try out AWeber.com for just $1.  Adding a signup form to the sidebar of your blog is simply a case of copying and pasting some html code.
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Conclusion:
The possibilities to market your book are endless, and it should be an ongoing process to build your author brand and to establish a huge platform from where you can interact with your readers.

At our online seminars we help you to get ideas how to use your books’ content to write, promote and how you can even make money with your articles.

However to become a recognized and “real” author with lots of book sales, you need to write at least three to five books and dozens of magazine or newspaper articles for your portfolio.  It will take time – a couple of years – but you will eventually become a Bestseller author.  

Take Stephen King as a role model and never, ever give up! Have fun writing and meeting your readers!

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Here Some Links to Professional Book Marketing Tips:

http://savvybookwriters.wordpress.com/2013/11/14/checklist-how-to-organize-your-book-marketing/

http://savvybookwriters.wordpress.com/2014/09/22/7-tips-to-promote-your-book-for-free/

http://savvybookwriters.wordpress.com/2014/08/24/17-tips-how-to-successful-run-book-giveaways/

http://savvybookwriters.wordpress.com/2014/07/28/benefit-of-writing-contests-and-book-awards/

http://savvybookwriters.wordpress.com/2013/12/03/successful-selling-books-the-non-traditional-way/

http://savvybookwriters.wordpress.com/2013/06/03/how-to-choose-the-right-genre-for-your-book/

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Writers: How to Leverage Social Media

Statistics have proven how important social media networks are for every business – including your writing / publishing business:

  • 8 out of 10 internet users are reached by blogs and social media sites.
  • More than 50 percent of adults (18 and over) use two or more social media sites.
  • More than 90 percent of teens go online daily, with half that number checking their social media sites several times a day.
  • 87% of small businesses claim that social media has helped their business.
  • Marketing professionals saw an increase of 74% in website traffic after devoting just 6 hours per week in social media.
  • 85% of business-decision makers believe that at least having one social media channel is very important for technology purchase decisions.
  • Online sales will generate more than $370 billion by 2017, with referrals by the top social media sites.
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Get The Most Out Of Your Social Media

Explore more infographics like this one on the web’s largest information design community – Visually.
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However, there’s much more to just creating a Twitter, Facebook, Google+ or Pinterest account and expecting success to follow, writes the Search-Engine-Journal. Understand which platforms work best for your brand and where your audience spends most of their time. Don’t forget Goodreads, where readers are searching actively for interesting books!
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A visitor who is interested in sharing the book’s web page clicks on one or more of the social sharing buttons at blogs, sales pages, such as Amazon and Goodreads and that link is posted on their social media page for all of their followers to see.

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More info about Social Media Networks and how to use them for your book’s success can be found in these articles:

6 Social Media Sites that are Important for Writers
http://savvybookwriters.wordpress.com/2013/02/15/6-social-media-sites-essential-for-writers/

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Brands with great GooglePlus pages
http://www.jeffbullas.com/2013/10/18/10-brands-with-great-google-plus-pages/
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Social Media Facts 
http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/
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How to Get More Followers
http://savvybookwriters.wordpress.com/2013/01/22/how-to-get-more-followers-on-your-social-media-sites/

Do You Use Social Book Marking / Sharing Plug-ins?
https://savvybookwriters.wordpress.com/2012/03/24/do-you-use-social-book-marking-sharing-plug-ins/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars





3 Most Important Media Platforms for Writers

3Penguins
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In some of my seminars and during publishing and book marketing consultations I meet authors that are not only new to writing, but also often have no “platform” – which means no blog or website and no Social Media presence, aside from some posts on Facebook to friends and family.

No problem, it’s all a matter of organizing it and not getting overwhelmed!  Here are some practical tips for online book marketers – no matter if they are independent writers or so-called “published” authors:
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Before You Start Posting on Your Social Media Sites

  • Make yourself familiar with each detail on these Social Media sites, all the functions and how people interact.
  • First set up folders and files for your images, posts, tweets – and most important for all your passwords, to have them always handy when you work online.
  • To find lots of free images for your blogs use either the “Commons” on Wikipedia or check out the fast inventory of photo-sharing sites.
  • List your posts and tweets neatly in a row on a notepad or word documents, so that you just need to copy and paste into your Google+ page.  Don’t forget to type all your passwords and log-ins immediately in your files!
  • Connect all your Social Media Accounts.  An essential step would be to open a Twitter account, and connect it with Google+, so that all your Google posts go automatically over to Twitter. Set up your Goodreads page, so that all your blog posts are automatically show up on your author page.
    Always type into the search function on top of each site: reader, reading, book lover, bookworm, reviewer, book blogger, avid reader etc. to find the right people to follow.
  • To shorten your links in posts and tweets, use a shortener, such as www.Bit.ly, which you can even use to tweet from their site. And later, if you want to post more on Twitter or Facebook and to be present “around the clock”, use a scheduling program, such as Hootsuite.com or FutureTweets. It will save you a lot of time – time you can use to interact directly with your followers.

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The 3 Essential Social Media Platforms for Writers

1. Your Blog:
The content you are writing can be split in short, single sentences and (together with your blog URL) posted on your Social Media sites. Why your blog sells your books is shown in a former post.  Invite your readers to sign-up for your blog posts, and eventually for your newsletter too. Thanks them for blog comments and interact like you would do on any other  social media site. Here are some key statistics about the benefit of blogging:

• 84 percent of people have bought products based on their description in blogs.

• 25 percent people (25-34 year olds) read blogs every day.

• 1 in 4 people buy something each month based on blog content.

• 18 – 34-year-olds valued blogs as the most important information source when making buying decisions.

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2. Goodreads:
With 26 Million English-speaking readers worldwide the largest pool of potential readers for your book – provided you are following eventually roughly 5000 of them. As more you reach out as greater is your success, and following readers or reviewers is done by a single mouse-click. How to open an author and a book page, to navigate Goodreads and how to start a Goodreads Giveaway is explained in these Slide Shares.

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3. Google+
The greatest benefit of Google+ and their communities is the fact that everything posted there is automatically on Google’s Search Engines and very high in rankings! As with Goodreads, Google+ also offers an author page, but for EVERY book a separate one, plus the possibility to open your own community (up to 50 separate sites). There are no strong limitations how often your book can be shown on Google+. However your followers (preferably readers, reviewers, book lovers etc. ) want to hear more from you than about your book only.
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There are certainly more Social Media sites than these three pillars, such as Twitter, LinkedIn or Pinterest – but your blog, plus Goodreads and Google+ should be your first choice.
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Why do you Need to be Visible as a Writer?
Readers need to find you and your book!  Your chances to be seen on Amazon, Kobo, Barnes &Noble or Waterstones is about 1 : 6 Million or more, almost as good as winning the lottery…

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What do you want to achieve?
Preferably show your best site to potential readers, reviewers and book buyers, interact with them, network and be sociable. Remember, there are two reasons people why people flock to Social Media: to learn / gain something or to be entertained.

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How do you Want to be Seen?
As a professional writer certainly, as someone to be taken seriously. That starts with your – not your cats’ or dogs’ – photo /avatar and your short bio.  Always remember:
You never get a second chance for a first good impression!

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If you would like to get a mentor and our support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day!  Learn more about this customized Online Seminar / Consulting / Book Marketing for your success: http://www.111Publishing.com/Seminars

To learn more about professional book marketing and publishing, please read also “Book Marketing on a Shoestring”
http://www.amazon.com/dp/B00UAVL3LE

Our email newsletters with free insider tips are sent out once a month. To sign up, just go to the form on the right site of each blog post.



iBooks Author Conference Nashville Oct 8-10

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Nashville

Meet experts in every field. Upgrade your skills. Get inspired.
You will leave the iBooks Author Conference armed to the teeth with both knowledge and inspiration to create amazing interactive, multimedia books and publish them through the iBooks Store to hundreds of millions of iPhones, iPads, and Macs worldwide.

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The defining event of the year for digital content creators:  thought leadership, best practices, and gathering of community around best-in-class content creation software, iBooks Author. Meet Instructional Designers. Creatives. Educators. Marketing pros. Self-published authors. And you.

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Apple Distinguished Educators mingling with ebook production veterans.  Best-selling authors trading tips with Fortune 500 instructional designers.  A rare melting pot of best practices, and an even rarer opportunity for networking.  Every aspect of iBooks author content creation is explored.

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Venue: the iconic Ford Theater at Nashville’s legendary Country Music Hall of Fame.
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Snippets from the Program:

The iBooks Author Hack (Thursday, October 8; shuttle provided)
After the main programming track concludes on day 1, bring your iBooks Author project (or your eagerness to learn and network) and meet Tumult (makers of Hype 3 Pro), BookWidgets (headquartered in Belgium), and the iBooks Author Conference session leaders and keynotes for an informal gathering, complete with hands-on tutorials and one-on-one time. Oh, and we’ll feed you with award-winning Nashville BBQ and pizza!  Where the extras aren’t extra: bonuses included with all passes.
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The iBooks Author Conference Awards (“The iBAs”)
These awards for best-in-class achievement in iBooks Author, which are peer-nominated and peer-voted, will be handed out as part of the iBooks Author Conference. You won’t want to miss this start of an amazing annual tradition. If you missed this year’s nomination window, you’ll still have an opportunity to win one of a handful of on-site awards.

Complementary iBooks Author Certification Opportunities
All attendees of the iBooks Author Conference are eligible to sit for one of two complementary iBooks Author Certification exam sessions ($299.99 value). Educators attending the Conference may also schedule a private session to learn more about iBooks Author Jr./Sr. Badges, a new and innovative program which recognizes middle school and high school students for demonstrating iBA proficiency.

General Admission $499
Groups of three = $399 each

Seating is extremely limited in the iconic Ford Theater, located in the heart of downtown Nashville at the Country Music Hall of Fame, October 8-10, 2015.

 

Meet the Keynote Speakers here:

http://www.ibooksauthorconference.com/#!Meet-The-Keynotes/c1v65/557325750cf24a198381c285

 

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Discover Twitter’s Secret Feature

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Twitter-Feature

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Fantastic Twitter Feature
Since I implemented a “pinned tweet” on my Twitter account in June, I received week-for-week around 1,500 views on my About.Me page.  Before I was happy when 20 people viewed this site.  And as I list all my other social media sites on “About.Me”, I suddenly get more followers on these sites too.
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IT WORKS!

THE greatest feature on Twitter, which was implemented over a year ago, is almost unknown… Make it as easy as possible for new and potential followers to locate your most important content.
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Only 1% of Your Followers …
Otherwise followers might never see this important tweet – after all they are not 24/7 on Twitter.  Stats show that only 1% of your following is online at any one time.  Even if you have ten-thousands of followers, only a handful will see your tweet when you only post it once a day or once a week. And very few can / will re-tweet it.  Only with many re-tweets you are found by new followers.

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Answer Yourself These Questions:
Why are you on Twitter?  What do you post usually?  If you had to choose just one, which would be your most important tweet?  My assumption is, you are on Twitter to meet and network with others and not only that, but to communicate with readers, present and future, and to show off your books from time to time.

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More Questions:
Who do you follow on Twitter?  Do you go to their profile page?  If you are like me then you study their profile page.  Who are they?  What do you have in common?  Do they have a website or blog? What do they post on Twitter?

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Retweet When Following a New Tweep?
You decided to follow an author or book blogger.  Most likely you study their profile page and you will re-tweet some of their latest posts. You are looking for something to re-tweet that benefits the person you are following… But you can only find random tweets, not worth to repeat / re-tweet.  Did he or she not just launch a new book?  Or received an award?  Or has an interesting blog article out?  Sometimes you are scrolling down forever (if you are patient enough), until you find something worth retweeting. Often tweeps are making it extremely difficult for others to help them…

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Check Out Your Own Twitter Profile.
Is each of your tweets really worth re-tweeting for a new follower?  Wouldn’t you like to have a tweet – always on top – that you like your followers to re-tweet.  Twitter rolled out a new feature for profile pages that allows you to keep an important tweet visible 24/7 and it is called a “Pinned Tweet”. Are you using it yet? If not, start right now – on each of your Twitter accounts. As an author you can pin a tweet with a link to your book page at the top of your Twitter profile.

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This is How it Works:
Twitter has made it very simple to pin a tweet to the top of your profile page. However, as of this writing, It doesn’t work on mobile apps yet. Choose and post your most important tweet – and don’t forget to add an attractive image. Now look for and click on the three little dots on the right bottom of your tweet. Choose “Pin to your profile page” from the list.
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Notice how that tweet shows as “Pinned Tweet”?  And from now on it will be the first tweet on your profile for every visitors to see!
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What is your “Pinned Tweet”?

More:
http://www.precisionmarketinggroup.com/blog/new-twitter-changes-for-marketers

https://savvybookwriters.wordpress.com/2013/10/02/whom-to-follow-on-twitter/

https://savvybookwriters.wordpress.com/2014/04/21/17-social-media-mistakes-to-avoid-on-twitter-2/

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If you would like to get a mentor and our support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day!  Learn more about this customized Online Seminar / Consulting / Book Marketing for your success: http://www.111Publishing.com/Seminars

To learn more about professional book marketing and publishing, please read also
“Book Marketing on a Shoestring”
http://www.amazon.com/dp/B00UAVL3LE

Our email newsletters with free insider tips are sent out once a month. To sign up, just go to the form on the right site of each blog post.

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It All Sounds so Familiar …

Parallels Between Screen Writing and Novel Writing
When I read an article this morning on how to sell a screenplay on Jane Friedman’s blog – adapted from ScratchMag – I found so many parallels between the movie industry and publishing, that I just had to compare it right away.
Selling a movie script needs to be well planned and executed, and networking is a huge part of it. Here are some tips from Friedman’s blog how to pitch a movie and the similarities to books:
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An Unknown Screen Writer Cannot Sell an Idea.
You must have a spec script to start playing, and it needs to be between 100 and 110 (correctly formatted) pages for a comedy and a little more for a drama. And don’t hang dreams on one brilliant screenplay.  Motto is “always be writing”; every piece you write opens doors to other jobs, and the process feeds on itself.
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Just as With Books…
I cannot count how often I received inquiries like this: “I am writing a historic novel (or have written) and would like to publish it with your company.  Thanks for answering soon.”
First of all, these authors don’t even bother to read our submission guidelines, where it’s clearly stated that we accept only non-fiction books, and that a submission should contain a cover letter stating why they want to publish with us, a table of the book’s contents, synopsis of the proposed book etc.   My answer to inquiries like these is always a link to the submission guidelines, and good luck for the rookie writer…
You are NOT considered an author if you wrote only one manuscript. Publishers will ask you what else have you written, they will ask “what’s your platform”? And if you have never published anything, not even a couple of newspaper or magazine articles or short stories, let alone a finished and edited manuscript, they might not be very interested in dealing with a total newcomer.

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Selling Your Script at Pitch-fests.
Jane Friedman wrote: “Ever attended a writing conference with a pitch component? Some say that writing conferences got the idea from Hollywood pitch-fests. A pitch-fest is just what it sounds like: an intense, anxiety-producing opportunity to talk to industry insiders about your script.”
“As in book publishing, there is a fair amount of criticism of the pitch-fest concept—those who say that hardly any agents or editors sign deals with people they meet at such events, and that the event organizers profit off the naive dreams of new writers. They are profitable events, to be sure, but the key as a pitching writer is not to have any expectations going in. You shouldn’t expect to sell anything at a pitch-fest.”
“Rather, it’s a bona fide opportunity to build a network of industry contacts and get valuable feedback. You can get some idea of whether what you’re working on is of value and marketable. And, best of all, you get to practice pitching, which is an essential skill in the screenwriting world.”

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Tips for Pitch-fests – and Writer Conferences:

Movie: Your film should be easy to describe in terms of other successful films.
Book: Know exactly in which category your book would be placed.
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Movie: Invoke the name of a film that’s made a ton of money.
Book: Know your bestselling competition.
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Movie: Keep the pitch short. No matter how much time you have, always be able to describe your movie in one sentence.
Book: Remember the elevator pitch? Describe the value of your book for readers in one sentence!
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Movie: Rehearse your pitch before delivering. You shouldn’t have to read anything from note cards.
Book: Besides a perfect elevator pitch, and a blurb or several, have a bunch of reasons ready why someone should publish and promote your book. This is part of your “business plan” and you need to know your potential readers, how your book stands out and above bestselling books in your genre (know their sales numbers!), how impressive your platform is, where else than in bookstores your book can be sold and how you can market it from your side.

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Movie: Ideally, before you begin the pitching process, you should have an arsenal of materials ready to show or to send if requested, such as a log-line, one-sheet, synopsis, and treatment. Just about any published screenwriting how-to guide offers strong examples of these materials, along with a list of do’s and don’ts.
Book: Here they are called blurbs, synopsis, table of contents …

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Follow Up
“Regardless of how well the pitch goes, most people waste the opportunity by failing to properly follow up after the event.”
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Movie: Friedman advises to ask if there is an open door to pitch the next project, or for a writing assignment. Whatever happens, stay in touch, whether that’s through social media or some other method. Now that they’ve met you in person, they know you are human, you can present yourself well, then they see you on social media every day, and they don’t forget you.

Book: Meeting and pitching to editors at writer conferences is the first step and a wonderful opportunity to ask them for advice. But that needs follow up. A thank-you-note, following on social media, maybe even a Christmas/Hanukka Card and a pitch for your next book are essential to keep in touch

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Movie: Getting Attention Through Contests and Online Pitch/Listing Services
Studios, producers, and agencies frequently look at the winners of established contests. However, most winning scripts don’t get sold or produced; contests tend to be judged on artistic merit, not commercial viability. When evaluating a contest, research how well the winners have done—did any deals follow? Will the contest get your work in front of real industry contacts?
Book: If you finish very well in a competition, it’s easier to get your work read, period. Use it for your portfolio and the marketing of your book, but don’t expect too many publishing contracts / sales.

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Finding an Agent or Manager to Sell Your Script.
Movie: If you don’t like the idea of paying for play at an online pitch site (or at a pitchfest), you can try cold-querying agencies with your project. It’s not dissimilar from querying a literary agent. If an agency agrees to represent you, it will pitch your spec script to its contacts inside the industry. However, most agencies aren’t open to hearing from unknown writers and, even if they are, the query process takes persistence and patience—and often an appetite for talking on the phone to assistants. There’s a much bigger chicken-and-egg problem in Hollywood than in book publishing. You need an agent to submit your work, but agents won’t take you unless someone is already interested.
Book: It’s similar as querying a literary agent.
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Movie: Either an agent or a manager can help spread the word about your script, but only agents are regulated by the Writers Guild of America. Neither should ever ask for a reading fee.
Books: Unfortunately there is very few oversight in terms of literary agents, so it’s important to choose one with a very good reputation and great connections, and who has lots of references (authors).

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Movie: Friedman advises “Whether you score representation depends partly on whether you’re seen as a one-hit wonder. Agents and managers want to represent writers who can continually generate saleable scripts.” In their guide, Garant and Lennon say that sending out your script cold is probably the least likely way to get an agent. They write, “A method that will have a much higher success rate would be to write a short script, funny, scary, or touching, and shoot it. Get it up on YouTube or FunnyorDie (or the hundred other sites like those). … Try ANYTHING. … Even if it’s only thirty seconds long and only on the internet, a finished product gives you a huge advantage over a script on paper.”
Book: Ever heard about a book trailer?

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Working Your Connections and Relationships.
Jane Friedman: “If you’ve heard that it’s all about who you know, you heard right. Probably a smarter path than reaching out cold to agents and managers is to find someone you do know—a person in the industry who can offer you a small break—because Hollywood operates on relationships. If you don’t have any connections, you have to be adamant about making some, whether that’s through pitch-fests and pitch sites, hiring consultants, entering contests, or using opportunities presented by social media (try #scriptchat on Sundays).
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Movie: So much depends on presenting the right story to the right person at the right time. While talent is part of that, access and timing are equally important, which means your success can be largely out of your control. What you can control is being a relentless advocate of your own work, and developing a network of potential representatives and buyers—as well as promoting all those new stories that you’re prolifically producing.”
Book: I can only second these tips. Start with this article: Bestseller Tips,  or this one: Are you a good party guest?
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Last but not Least: Guides and Resources for Selling Your Script.
Movie: Jane Friedman gives lots of tips and links at the end of her article
Book: Valuable Tips for Authors – Don’t Miss This: Book Marketing on a Shoestring 

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