study your competition

The 10,000-Hour Rule for Writers

.
The-10,000-Hour-Rule

.

Expectations? Lower them!
Ian Irvine, an Australian bestselling author wrote: “Feel free to write the most beautiful, thought-provoking words in the English language. The public will feel equally free to ignore them. Rarely, someone will write a book and get it published straight away.  I was once in a roomful of writers when that question was asked, and only three writers raised their hands. Most writers work for 5-10 years before getting their first book published (my first took 9 years.)

.
Remember the 10,000-hour Rule
“That’s roughly how much work and practice it takes to become accomplished in any field, whether it be sporting, creative or professional. 10,000 hours is 5 years of full time hard work. To become a virtuoso, triple that.”

.
Bestseller Authors Need Years
Building up their audience takes lots of time, so it is surprising, that authors dream of their first book as a potential bestseller, and don’t realize that it takes a long time and hard work to get an audience, one reader at a time – especially if they did not do the ground work to build a huge following at Social Media, in reader forums or in real-life before they start publishing.

.
Author-Publishing is Like a New Profession
And professions need to be trained! It takes years to become an excellent writer and it also takes years to become an excellent publisher. It involves lots of skills and knowledge business-wise, marketing skills, not to mention, learning constantly new internet techniques and get to know the latest changes in publishing.
Many authors have unrealistic expectations when it comes to the time required for effective book promotion and to make meaningful connections with readers. They expect wonders from a single sales campaign, and don’t understand that under-pricing or “selling” for free is not a marketing strategy.
.

Take Advantage of their Knowledge
A book marketing professional has to learn years and years. Why, as an author, not take advantage of their knowledge to keep your head free for writing and interacting with readers? No one would start
catering business without learning to cook, and knowing how to present food or how to find customers.  Writing a book does not make for a publisher. Take the time to build your author platform and establish a brand, it will eventually give you an advantage in the market, no matter if self-publishing or going with a trade publisher.
.

Did You Learn About Your Readers?
It is staggering how few authors think about their future readers – and about their competition. Authors often do very little research – if any at all – to really understand their audience. Asking: “Who is your audience and who is your competition?” one might receive only vague answers … Topics, that are not only very important for self- publishers, but also for authors who want to go with a traditional publisher. They need to proof to the agent or publisher that they have done their homework.
.

How Can You Research Your Competition?
First of all make a long list with possible keywords that readers might use to find a similar book.  Check out the complete categories / genres at Amazon, Barnes&Noble, Kobo, Apple, Sony, Google
Books, Waterstones etc. and study all the books, that could be similar to your future work. Visit several public libraries and book stores to find similar books as the one you want to write, learn about your competition. Borrow the most interesting ones, not only to read them, but also to study the book layout and design. Read the online reviews of their books carefully!
.

Can You Answer These Questions?

  • How many books of this topic / keywords have been published already?
  • Where are these books sold and for which price?
  • In which format are they offered: e-book, print, audio-book?
  • Who are the customers of these competing books?
  • How are these books received and which ones are bestselling?
  • Which categories did they choose, and which keywords?
  • In which categories / genres are these competitive books listed?
  • What cover designs have been chosen for these books?
  • Which author represent him/herself and their book the best?
  • Did you study their Amazon and Goodreads author page, their website or blog?

.
More and More Competition for Authors
According to a new report from Bowker, the number of self-published titles in 2012 jumped to more than 391,000, up 59 percent over 2011.  The 2012 numbers will be published soon, but they might be even much higher – which means: more and more competition for authors.

.
Marathon – Not a Sprint:
Becoming an author-publisher is a long-term commitment and requires hundreds of small steps on the path to success! Before you start writing, create yourself a road map. Take your time, see your writing & publishing as a long-term project and don’t have unrealistic expectations. First create a professional looking book, do the ground work to build up your author platform, and then have fun, winning one reader at a time.  Becoming an author-publisher is a marathon, not a sprint, and it will require hundreds of small steps on the path to success!  Before you start writing, create yourself a road map.  Bowker explains: “The most successful self-publishers don’t view themselves as writers only, but as business owners. They invest in their businesses, hiring experts to fill skill gaps and to gain more time for writing.”

.
Read More:
http://savvybookwriters.wordpress.com/2013/04/01/writing-is-an-art-publishing-is-a-business/
http://savvybookwriters.wordpress.com/2013/05/12/what-publishers-wont-tell-you/
http://savvybookwriters.wordpress.com/2013/05/11/success-for-your-book-in-non-traditional-markets/

.

<><><><><>

.

If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,060 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

.

Hyper Smash

Pingate


Tagged: 10000 hours is 5 years of full time hard work, a list with possible keywords, Bowker Statistics, getting their first book published, Ian Irvine, research your competition, study your competition


Top 7 Regrets of Less Successful Authors

.
Less-Successful

.
If I would have known then, what I know now” or “why didn’t I listen to …” and yes there might be much to regret.  However, it is never too late and with your next book there is another chance to do the publishing and book marketing part much better planned and in time for the book launch. Authors are always “before the next book” so why not start today writing your prequels and use the content of your older books manuscript to create lots of short stories or blog posts, guest blogs or free chapters – in order to show off your writing and at the same time announce your next bestseller.
.
These Are the Regrets I Often Hear or Read from Writers:

  • started too late with Social Networking 
  • did not learn about publishing and marketing
  • did not evaluate the market for my book
  • did not study the books’ competition 
  • did not get professionals to edit / proofread the book
  • did not pay enough attention to book layout 
  • did not check the formatting before publishing

You might even add two more regrets if you sold your manuscript to a trade publisher in order to be able to brag that you are a “published” author:

  • not to have an attorney checked your publishing contract and explained it to you
  • not to have realized the implications that your book has only 3 months to fly from the shelves at bookstores and online retailers
    .

What Can be Improved in the Future:

How to build a solid foundation to network with lots of followers, and how to find lots of readers for your short stories, newspaper articles and guest blogs long before starting to publish your book, is explained here: http://savvybookwriters.wordpress.com/2014/01/10/the-truth-about-author-platforms/ 

.
Learn all about publishing possibilities and book marketing long before writing your book. It is so easy, either by attending a weekend seminar or one-on-one via a customized online Seminar in the comfort of your home:  http://savvybookwriters.wordpress.com/2013/10/28/the-latest-numbers-for-your-benefit/
http://savvybookwriters.wordpress.com/2014/02/10/publishing-seminar-in-decaturatlanta-ga-march-1/ 

.
Answer yourself these questions:  How many similar books are on the market?  Go into Amazon’s categories to find out. What do you think about their book covers?  How are theirs, compared to your books’ price?  Who will be your readers? Where on Social Media did you find readers in your Genre / book category? Who are your target readers? Are you visible to the right audience for the work you are trying to sell?  http://www.rachellegardner.com/2012/02/know-your-competition/
.

A few typos may look like a little matter – but they can cost you big business. The editors or the proof readers job is to partner with you on a journey to make your vision of your book working – in the way your prospective readers will see it. http://savvybookwriters.wordpress.com/2013/11/26/manuscript-finished-tips-for-pre-book-production/

.
Suddenly confronted with fonts, typography, page and other book layout requirements? However, not only for printed books, but also for e-books it is essential to know a bit about the possibilities and rules.
http://www.thebookdesigner.com/understanding-fonts-typography/
.

Test the formatting results on multiple devices. Get your hands on as many reading devices as possible — or, failing that, get in touch with people who have a number of different reading devices and get feedback from them. The desktop Kindle application, for instance, has quirks that the actual device does not, so it helps to know when problems like this are relevant.  Be prepared to repeat as necessary.
http://guidohenkel.com/2010/12/take-pride-in-your-ebook-formatting/

.

Signing a “Standard” Publishing Contract can have serious consequences for authors. A publisher’s standard agreement could contain a one-sided non-competition clause that prevents the author from using material from his manuscript in day-to-day business, such as blogs posts, magazine articles, even tweets. Do use the comprehensive Book Contract Checklist by Attorney Lloyd J. Jassin!
http://www.copylaw.com/new_articles/final.three.html

.
Your book has four months to fly off the shelves. If your book doesn’t sell in the first four months of its bookstore life, it will be remaindered and disappears from bookstores und could end up at “A Buck a Book”.  90 to 95% of books don’t pay back their advance. Royalty will only be paid if the advance is paid back. What you get up front as an advance is usually all you will ever get. If you screw up on your first book, you are out. If you do well with it, publishers will be eager to see your next title.
http://savvybookwriters.wordpress.com/2011/08/15/what-publishers-won%E2%80%99t-tell-you/

.
Hope you found these tips useful and your next books publication goes smooth and successful. Let us know what was your regret from a former publishing experience.

.

<><><><><>

.

If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,010 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

.

Hyper Smash

Pingate


Tagged: book contract lawyer, check formatting errors, how to publish a book, professional edit and book layout, social networking, start to promote your book, study your competition


%d bloggers like this: