Choosing the right domain name for a website or blog is an essential step to success. Your domain name is the identifier of your blog or site. Be careful on choosing it. You want readers to find you among millions of other writers, and you want your web site to be on Google’s first page.
Use Your Author Name
Finding a domain name that’s easy to type, is critical to your online success. For ambitious writers it is almost a “no-brain-er” to use their first and last name or pen name as a domain. Exceptions: the fact that there is already an author with the same name or if the name is very common, and there might be another writer, who has already registered it.
Don’t use .net or .org
It makes no sense to use .net or .org when .com is already taken. Most people automatically type in .com and would land at someone else’s website. Having your website confused with a popular site already owned by someone else is nasty for your readers and looks unprofessional.
Put Yourself into the Shoes of Your Readers.
The next best possibility would be the genre in which you are writing. Which search terms would you use to find a certain book? For example: CrimeWriter or RomanceWriter, followed by your name / pen name.
Have five terms or phrases in mind that best describe the domain you are seeking. Once you made this list, you can start to add prefixes & suffixes to create domain ideas. For example, if you are launching your author domain, you might start with words like “author, writer, the genre etc.” then play around until you can find a good match.
If you can’t get the domain name you want, you could use forms like:
- Make it Easy to Remember
- Keep the Name as Short as Possible
- Avoid Hyphens and Numbers
- Avoid fancy names that do not reflect you or your books
In the modern Internet world, where people automatically turn to the Web for information, it pays to have a domain name that reflects your author site or publishing business.
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