Web usability

Establish a Perfect Web Presence


It’s a no-brainer: every author needs a website and a blog to write about the topic of their books. To create an effective author website it needs some key elements. Please see also an article about custom-designed websites with a detailed checklist for you. Essential Elements of Your Author Website:

Your Blog.
Your blog drives traffic to your site – at least if you blog regularly and post these blogs on social media, first of all on Google+. This makes your site, as well as you and – most important – your books, discoverable. While the website part is static, the constant changes on your blog invites the search engine robots to your site.

Write “Top List” Articles.
It is common knowledge for marketing professionals: 1% of any audience creates new ideas, 9% talk about the ideas, and the remaining 90% follows the conversation. By reaching the 1%, you can reach the 99%. It’s called “influencer” marketing.

To receive high-quality back links, you need to get the attention not only of your readers, book bloggers, reviewers, but also of influencers in book publishing. Create a blog post similar to the top 20 blogs in your niche. With this kind of article, you are giving a recommendation of blogs to read. It should invite some of the bloggers in your list to blog about it and link back to your article. To ensure that your article will get their attention, you can for example send them an email or mention them in your tweets about your blog post.

Write Credible Content.
Don’t miss to mention reliable references or outbound links in order to give your content more credibility. Remember that SEO isn’t only about what you show to the search engines but also what you show and prove to your users.  When you link to high-authority and relevant sites, you are also connecting to those sites, giving search engines a signal that your site is related to them.


Website Design.
How do you want to brand yourself? And how do you want to design your web presence? Visitors to your site should know in seconds who you are and what you write.

Another important point is to design your website / blog mobile-friendly. 74% of North Americans used their smart phone to access the internet in 2013.  According to Forbes, “87% of connected devices sales by 2017 will be tablets and smartphones.” And Google’s search engines ignore websites that are not mobile-friendly. It’s not expensive to have your website optimized for mobile devices: Get it done for a couple of dollars, at http://www.Fiverr.com/Denis555, along with even more improvements to bring more people to your website.

About / Author Bio.
If your blog / website visitors know you, like and trust you, they will more likely purchase your books. Write your author bio in the first person and place it on the “About” page of your website.  You could for example explain why you are writing, and why they should want to read your blog and your books.  If you are writing non-fiction explain what makes you an expert in your area.  Don’t forget to mention things that interest you, all in all, telling readers who you are.

Social Media Sharing Buttons.
Make it easy for visitors to your site to both follow you on social media sites and to share your blog posts and your books with their followers and communities. Include links to all you social media sites on all your site pages. Add sharing buttons to ALL pages of your blog / website, which makes it easy for readers to share your posts.

Follow Social Media Buttons.
WordPress has built-in follow widgets, but you can also code or ask your web designer to do it, or you can get them for free online, for example on shareaholic.com   https://blog.shareaholic.com/introducing-follow-buttons/. Place them to each of your web pages to encourage readers following you on social media.

The area on the right or left of your website can be set up as a “sidebar.” Use the right space for a small search window, to list your blog archive, social media icons, blog categories, sign-up form for your blog / email newsletter (sign up for an email marketing service, such as MailChimp or Aweber.com) and maybe a follower counter. On the left bar place on top your latest bestseller and underneath all your other books, certainly “clickable” so that reader can easily order them.

Sales Page for Each of Your Books.
It’s easy to feature your book or books on the home page of your site and provide a link to Amazon. However, a sales page will do a better job of getting people to purchase the book, even if the buy button takes them to Amazon. Create a sales page for each one of your books. This page should feature the book cover, describe the book, list its benefits and features, and provide testimonials, or blurbs. If you also offer other products and services, each one of these needs its own sales page, too.

Media page.
Your author site should attract journalists too. Your media page makes should make it easy to get the information they need about you and your books. Radio, TV journalists and podcasters, Google Hangout on Air hosts and book bloggers need also high-resolution images in Tiff and jpeg.

Contact Page.
Make it easy for your readers, the media, potential customers and clients to get in touch with you. Create a page that contains a contact form. These contact forms are ready-to-use contact plugins that you can download, for example from SitePoint.com

Include testimonials and review snippets from happy readers or customers or logos from the fabulous blog sites, also show videos from radio and TV shows, or copies from print publications where you and your work have appeared.

A Must-Read before planning your website:
Don’t Make Me Think: A Common Sense Approach to Web Usability
, 2nd Edition, by Steve Krug http://www.amazon.com/dp/B000SEGQNS


If you would like to get a mentor and our support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day!  Learn more about this customized Online Seminar / Consulting / Book Marketing for your success: http://www.111Publishing.com/Seminars

To learn more about professional book marketing and publishing, please read also
“Book Marketing on a Shoestring”

Our email newsletters with free insider tips are sent out once a month. To sign up, just go to the form on the right site of each blog post.



Free Checklist for Your New Author Page




Programmer, designer and SEO people can only work with the material you provide them. Planning a website is just as important as creating one. The website must work in concert with your overall marketing plan. It might need a series of one-on-one meetings between you and an experienced designer in order to create a stunning website.

We compiled a checklist for you with the most important steps in planning and creating a website or blog.  Read more on:



To receive regularly these publishing and book marketing tips, please sign up at the window that opens when you start reading http://www.savvybookwriters.com/blog.  See you there : )




Tagged: http://www.savvybookwriters.com/blog, planning a website, SEO, web desing, Web usability

Part 3: Custom-designed Websites


Web- Planing-Designing

Website Planing and Designing


Part 3 is the last in a series about website creation through a variety of platforms. Read these first Part 1: Choices of Websites and Part 2: Benefits of a WordPress.org Website

Custom-designed websites
Website design is split in three parts: the technical, programming and SEO (Search Engine Optimization) part:

  1. programmers who make websites run
  2. web designers who make websites pretty
  3. and SEO specialists who make websites popular -
    the art and science of getting a website to the top of Google or Bing.


Planing is the most important step
Programmer, designer and SEO people can only work with the material you provide them. So,planning a website is just as important as creating one. The website must work in concert with your overall marketing plan. It might need a series of one-on-one meetings between you and an experienced designer in order to yield a great website.

Question you should ask yourself:

  • why should there be certain features on the site
  • what will be the best possible result for visitors (and you)
  • where should the website be promoted
  • who should do what in the web creation process
  • which devices will be used to visit your website

Before you (or your web designer) start creating your website make a plan that should cover at least these points:

Checklist for Your Author Website

  • Domain Name
  • Web hosting
  • Programming language **
  • Font type*
  • Page layout
  • Website Title and Meta title
  • Meta description and Keywords
  • Text preparation and editing
  • Image preparation for web
  • Customer tracking system
  • Email opt-in buttons
  • Follow me buttons
  • Sharing buttons / plug-ins
  • Event calendar
  • About us
  • Privacy page
  • Payment systems
  • Site map and search function
  • Usability tests
  • Website marketing
  • Search Engine Optimization

* Arial or Verdana are available on all computers
** HTML or XHTML & CSS, if you sell your book(s) from your website: shopping cart PHP embedded

Create a quality website, interesting content, be genuine and give your customers value. The following multimedia elements, will greatly enhance the appeal and usefulness of the website:

  • Images, illustrations – in high-quality
  • Documents (usually PDFs)
  • Audio
  • Video (i.e., embedded from YouTube or Vimeo, or self-hosted)
  • Content feeds (from other websites, or blogs)
  • Twitter stream
  • RSS feeds

How to Write Internet Content
Eye-tracking studies have shown that readers SCAN text (in an F-shaped pattern), rather than READ it. And: website visitors read more slowly on the screen than in print.
Reading on a screen is fatiguing. A screen, whether a massive 26-inch monitor or a diminutive smartphone, projects tiny points of light at your eyes. Reading long stretches of text can be very tiring. Users will scan for key points in the text, write short blocks of copy and bulleted or numbered lists to make it easy to scan your text.
Online content is not just about words. When you write for the Internet, think “presentation”. Print content is formally written and a passively read. Online content is informally written, interactive and dynamic:

Use bullet lists, such as this one

  • Create lots of short paragraphs, and give them all a headline
  • Keep sentences short, they should never be longer than one line
  • Use spell check and a beta reader / software
  • Readers like to interact on the Web, so give them lots of links
  • Illustrate your text, use lots of images
  • Don’t let your readers scroll on the screen, keep it to one page
  • Except prepositions and the words “and” and “the”, all major words in a headline
  • should be capitalized

Webdesign books on Amazon:
The Web Designer’s Idea Book, Vol. 2, by Patrick McNeil
Learning Web Design: A Beginner’s Guide to (X)HTML, CSS, by Jennifer Niederst
White Space is Not Your Enemy, by Kim Golombisky
The Principles of Beautiful Web Design, by Jason Beaird
Bulletproof Web Design: Improving flexibility and protecting against worst-case
scenarios with XHTML and CSS, by Dan Cederholm
Head First HTML with CSS & XHTML, by E. Freeman and E. Robson
Beginning HTML, XHTML, CSS, and JavaScript, by Jon Duckett

And this is the most important and useful book, you should read before anything else:
Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition, by
Steve Krug  http://www.amazon.com/dp/B000SEGQNS

Motto of the book: Usability as common courtesy – Why people really leave Web sites
“I thought usability was the enemy of design until I read the first edition of this book. Don’t Make Me Think! showed me how to put myself in the position of the person who uses my site.”

Another great resource for planning a website is a comprehensive article: Web Planning Guide 
by Ben Seigle.



If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

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Tagged: Checklist for Website, Create lots of short paragraphs, Customer tracking system, customized website, Don’t Make Me Think, Eye-tracking studies, How to Write Internet Content, Steve Krug, Usability tests, use bullet lists, Web Design, Web usability

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