Website & SEO

The Magic of Keywords for Your Success

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Magic-of-Keywords

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Did you ever wonder why almost identical blog articles or books get different amounts of readers / popularity? If topics and quality of the content are comparable, then it is almost always the right keywords – or their lack of.

Don’t expect that only building high-quality web pages that offer a valuable user experience, invites Google’s Search Engines to discover your pages, and reward them with volumes of traffic. No, that’s not how it works!

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Keywords are the Kings of Internet Search
Using the right keywords is not only important for blogs and websites, but also for shopping sites, such as eBay or Amazon, looking for a job or hiring people, and posting and sharing photos. Everything you publish should be relevant to what people want when searching the web.
Focus your content on what people are searching for!

The worst mistake is to ignore the keyword research and failing to use those words in your posts!  What words or phrases do people use to search for the topics you love to write about?  Don’t wonder why your traffic still isn’t climbing even though your writing style, quality and blog design are exceptional.
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How to Find the Right Keywords
Here are some examples of free keyword tools:

Google’s Keyword Planner
You must have an AdWords account (FREE) to access it. This Google Keyword Planner will show you statistics, such as average monthly searches, competition level (high, medium, or low), the average cost per click, and more. However, it doesn’t give you exact keyword suggestions, but suggests more synonyms and variations than many other tools available. To find it, go to your Tools and Analysis tab at your AdWords account.
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Wordstream
Enter a keyword to get profitable keyword suggestions from their FREE Keyword Tool. Wordstream has over a Trillion Keywords in their database, so try using long-tail keywords like ‘buy xbox 360′ to see exactly how people search for a particular topic.
Frank Watson from Search Engine Watch: “WordStream has launched a free keyword research tool that is better than Google’s limited one.”
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KeyWord Density Analyzer
Don’t spam your content with the same keywords. Five times is the absolute maximum for the same word. I once was offered a guest blog and found 39 times the same keyword within 700 words of content. Would I have used this text on our blog I would have gotten in trouble with Google’s spam policy, and maybe even lost our great ranking on Alexa.com.
This FREE KeyWord Density Analyzer helps you to discover spamming. Just type in your blog or website link and receive the word analysis of your content.
WordPress.com and Blogspot.com bloggers, as well as users of Bit.ly can easily see the words that readers used to find their blog or website, and conclude which search words are the most popular at the moment.
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Start right away and find out what keywords to target for each page on your website, blog or for your book description. The goal is to create an optimized page for search engines. You can do this by including the right keywords throughout your content, in your title tags as well as meta descriptions and ALT image attributes.  The right keywords are the foundation of your writing success!
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More sources:
http://www.seonick.net/keyword-research/

http://backlinko.com/keyword-research

http://www.searchenginejournal.com/3-free-seo-tools-for-identifying-target-keywords/61552/

http://blog.hubspot.com/blog/tabid/6307/bid/22842/4-Helpful-Tools-for-Identifying-the-Right-Keywords.aspx

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

.

Hyper Smash

Pingate


Tagged: Google Keyword finder, Keyword Density Analyzer, Keyword finding

The Magic of Keywords for Your Success

.
Magic-of-Keywords

.

Did you ever wonder why almost identical blog articles or books get different amounts of readers / popularity? If topics and quality of the content are comparable, then the reason is almost always the “right keywords” – or their lack of.

Don’t expect that only building high-quality web pages that offer a valuable user experience, invites Google’s Search Engines to discover your pages, and reward them with volumes of traffic. No, that’s not how it works!

.

Keywords are the Kings of Internet Search
Using the right keywords is not only important for blogs and websites, but also for shopping sites, such as eBay or Amazon, looking for a job or hiring people, and posting and sharing photos. Everything you publish should be relevant to what people want when searching the web.
Focus your content on what people are searching for!

What words or phrases do people use to search for the topics you love to write about?  Don’t wonder why your traffic still isn’t climbing even though your writing style, quality and blog design are exceptional. The worst mistake is to ignore the keyword research and failing to use those words in your posts!
.

How to Find the Right Keywords
Here are some examples of free keyword tools:

Google’s Keyword Planner
You must have an AdWords account (FREE) to access it. This Google Keyword Planner will show you statistics, such as average monthly searches, competition level (high, medium, or low), the average cost per click, and more. However, it doesn’t give you exact keyword suggestions, but suggests more synonyms and variations than many other tools available. To find it, go to your Tools and Analysis tab at your AdWords account.
.

Wordstream
Enter a keyword to get profitable keyword suggestions from their FREE Keyword Tool. Wordstream has over a Trillion Keywords in their database, so try using long-tail keywords like ‘buy xbox 360′ to see exactly how people search for a particular topic.
Frank Watson from Search Engine Watch: “WordStream has launched a free keyword research tool that is better than Google’s limited one.”
.

KeyWord Density Analyzer
Don’t spam your content with the same keywords. Five times is the absolute maximum for the same word. I once was offered a guest blog and found 39 times the same keyword within 700 words of content. Would I have used this text on our blog I would have gotten in trouble with Google’s spam policy, and maybe even lost our great ranking on Alexa.com.
This FREE KeyWord Density Analyzer helps you to discover spamming. Just type in your blog or website link and receive the word analysis of your content.
WordPress.com and Blogspot.com bloggers, as well as users of Bit.ly can easily see the words that readers used to find their blog or website, and conclude which search words are the most popular at the moment.
.

Start right away and find out what keywords to target for each page on your website, blog or for your book description. The goal is to create an optimized page for search engines. You can do this by including the right keywords throughout your content, in your title tags as well as meta descriptions and ALT image attributes.  The right keywords are the foundation of your writing success!
.

More sources:
http://www.seonick.net/keyword-research/

http://backlinko.com/keyword-research

http://www.searchenginejournal.com/3-free-seo-tools-for-identifying-target-keywords/61552/

http://blog.hubspot.com/blog/tabid/6307/bid/22842/4-Helpful-Tools-for-Identifying-the-Right-Keywords.aspx

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<><><><><>

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

.

Hyper Smash

Pingate


Tagged: Google Keyword finder, Keyword Density Analyzer, Keyword finding

Social Media and SEO: Did You Know?

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It’s not enough anymore to have a popular website with good content. If you want better search engine results for your business, it’s time to look at how social media influences those results, before hitting publish on your blog.  Make sure that you have optimized your post for search engines so you will be building your SEO. Make a list of key words and phrases that customers will be using to find you.  Then create content that includes them in the headline, content and meta description. 

Andy Crestodina explains:  Social appeals to PEOPLE. Search engine optimization appeals to ROBOTS.  Social Media and Search Engine Optimization have the same purpose: a meaningful CONNECTION with an audience.

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Social Media and SEO

 

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Andy Crestodina wrote:

  • Social: Marketing with social media involves many short-lived actions. Most visibility and traffic happens within minutes. This is why social media requires a continuous, ongoing effort.

  • Search: Once it’s working, search traffic can lead to durable visibility, creating an ongoing, passive source of visitors. Depending on the phrase and the page, high rankings may endure for weeks or months.
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Don’t try to sell your book via Social Media:
Visitors on Social Media sites are typically less likely to buy since they were likely browsing through a social network when they found you. But they are more likely to share and spread awareness. On the other hand: visitors from Search Engines are more likely to be ready to buy, but less likely to share and interact. These visitors enter with a specific purpose, need, or question.

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More info and resources:

http://www.orbitmedia.com/blog

http://savvybookwriters.wordpress.com/2014/01/08/3-simple-changes-to-improve-your-articles/

http://savvybookwriters.wordpress.com/2013/12/17/how-to-get-your-author-page-on-googles-page-1/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

.

Hyper Smash

Pingate


Tagged: Google algorithm, Google Ranking, increase your web presence, manipulating algorithms, Search Engine Optimization, Top Reasons to Be on Google's Page 1

The Key to a Successful Author Website

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Key
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No one will ever know your website exists – unless it is among the top search engine results, showing up on Google’s first page. There are billions of websites on the Internet, and millions more appear every day. So what basic steps can you do to get more traffic to your site?

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New & Updated Quality Content
The most important step is to create constantly new content, new pages or have a blog on your website that offers quality content. This is not only important to be found by search engines, but also a reason for visitors to return regularely to your website. Let your content write by a person who is trained to write for the Internet or learn it yourself. As web visitors don’t really read, but rather scan the pages, it is important to place a summary on top of the article to give them the most important info right away. The first paragraph has to catch the readers eyes. Articles also need to be divided by sub headings and listings.
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Links From and To Other Sites
To move up to the top of the search list, you need to have lots of links from other quality web sites to your page; submit your web pages to various sites that deal with your topic and encourage them to link their readers to you in return of the favor. All your external links should be set to open in a new window, leaving your site still on view.

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Content is More than Text:

  • Images
  • Audio
  • Photos
  • Twitter stream;
  • Video (embedded from YouTube or Vimeo, or self-hosted)
  • Content feeds (from other websites, or from your blog)

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Images
Adding one or more images helps to build visitor’s interest. When adding a picture also make sure to add an ALT tag to the image that describes the picture and has keywords that a search engine is also going to notice. Don’t let your web designer ever add an image without proper naming it! This helps tremendously your Search Engine Optimization (SEO). Instead of having this tag for an image: phpThumb_generated_thumbnailjpg.png – name it: Jon-Jones.png.
Another example: file593730.jpg or DSC_8405037.jpg is not helpful and totally meaningless to search engines who cannot “see” photos. Keywords in the photos name should be separated by hyphens, NOT underscores, and shouldn’t be squeezed into a single word, e.g. Antique-Leica-Camera.jpg.
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Submit Your URL to Search Engines
An important step to get better rankings in Google is to submit your URL to search engines for free. Eventually the search engines will find your site, but submitting will help expedite to the process. It might take up to some weeks until your site is indexed. Factors such as other websites linking to your site can positively affect this time. You do not have to add all of your URL addresses for your entire site, just the homepage address. Posting on Google+ helps a lot too, as every post goes directly into Google’s Search Engines.
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Sharing Plug-Ins
Visitors, who find your website or blog content valuable, can link it with one click to their own Google+, Twitter and Facebook site. They do not need to copy the post manually – and for you it is a great publicity! Your post might even go viral! Make it easy for visitors to share what you have written with their social networks, so that others can discover your content – and forward it to their followers and friends, and these also forward it to their friends and followers …. Get your site more exposure and traffic: an info graphic shows that blogs and websites with a Twitter button, will get 7 times more shares than sites without!
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Contact Buttons
Get more fans and followers for your social media sites on Google+, Twitter, Facebook, and other popular social networks. Follow-Buttons work on your site, blogs, and even newsletters.

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Contact Form
Set up a comments box on your site for visitors to communicate directly with you through email. Ensure your visitors, that their email addresses are only used to respond to messages, and not being sold or used for any other purposes. Don’t place your email address on your site, to avoid getting junk emails. Reply to every e-mail as quick as possible.

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Sales Page
If you are selling your books directly from your site: is it fully secure, from the buyers perspective? Any web pages which require sensitive customer details, need to be fully encrypted. If your web page has no “https” in the address bar, it shows that it is not secure.

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Page Title
Most search engines use the title of your web page when displaying your site in their search results. Therefore, it is always a smart idea to put keywords into the title of each of your pages. However, keep the title short (at most 5 or 6 words), use words that a potential visitor may be searching for, and make the title understandable.

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Avoid Long Pages
When first visiting a web page, most visitors do not scroll down. Keep the important and eye-catching information on the first viewable page. If your page has a lot of information, create bookmark links in the first section so visitors can jump to what interests them. The average view time on a website is only a few seconds, get the visitors attention immediately with a fast-loading page.

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Web Statistics
In a great website planning article Ben Seigel wrote: “Visitor statistics provide insight into how people use your website. Here are a few questions to consider:

  • Where are visitors coming from?
  • See search engines, direct traffic, ads, links from other websites, etc.
  • Where do visitors live? Are they mostly local, regional, national or international?
  • How long are visitors staying on the website?
  • What is the bounce rate? How many users visit only one page on the website before leaving?

Google Analytics is one of the most commonly used Web statistics apps, and you will find answers to these questions in the high-level data it presents. Other software should provide these answers as well.”

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In an earlier blog post about custom-designed websites you will find a useful checklist for your website considerations.
There are ugly websites on the Internet that get tons of traffic, and there are beautiful designed websites that are barely ever visited. Make sure that you find a web designer who is trained for Search Engine Optimization, and who is able to bring your website over time to the top in your category. Book sales will follow.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,060 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

.

Hyper Smash

Pingate


Tagged: build relevant links, domain names, how to choose a web name, how to get lots of visitors to your website, Search Engine Optimization for writers, SEO for your website / blog, Tips to Get Relevant Web Links

5 Website Tips from a Professional: Bestselling Author Deborah Dolen

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Deborah-Dolen-Website

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An appealing website is pivotal for any author who wants to establish themselves in a particular genre. Websites are low overhead and an impressive web page can allow new or up and coming authors to compete on the same level as Bestseller icons, such as Stephen King or J.K. Rowling.

A fabulous website also can be a central location for the variety of social media readers expect to find their favorite author on. Beyond offering a distinctive central presence, a good website can be a great contact area for readers to communicate with their favorite author.
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Website Features
Bestselling DIY Author Deborah Dolen created an excellent example of a model author website. Her author website conveys a sense of excitement to the viewer for the “do-it-yourself’ type of writing and genre. Beyond having links to her Facebook Fan Page, impressive Twitter presence, and links to her Pinterest board, her most powerful relationships are displayed at the top of her website.
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Deborah-Dolen-Bestselling-Author

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Deborah Dolen’s most important associates are Amazon Kindle, Barnes and Noble Nook as well as Goodreads and Amazon Instant.  Deborah’s Amazon Instant is interesting, because she found a way to make matching one hour films with seven of her 29 DIY type books.
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Deborah-Dolen-Social-Media
Mobile Page
Even more fascinating in considering a well built author website was her “mobile” page that can sense if a visitor to her dot com is beaming in from a mobile device.

In that case her site will automatically redirect to Deborah Dolen’s mobile page, which highlights her top five most powerful links.
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QR – Code
And the bestselling author also has a QR Code which she personally designed from a simple black and white QR Code image.

This QR-Code image directs a person, scanning it in their iPhone, to her top URL’s which include a link to DeborahDolen.com and several other important links, such as her work (books and videos) on both, Amazon.com and Barnes and Noble.

Deborah-Dolen-QR-Code


Also notable is her use of attractive images and enchanting cover art for her books, always properly keyword-titled so as to be easily found in web searches.

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Short Interview With the Bestselling Author
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What do you believe, is the most important aspect of marketing a book?
Deborah Dolen:  An interesting cover is usually everything, second only to a good title that is creative and relevant to the contents of the book.  This is where I notice some authors never get off the ground because they may be committed to a book title which is a dud or a cover which may be atrocious.
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deborah-dolen-basic-aroma-therapy

Basic Aromatherapy by Deborah Dolen

 

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What do you think, are other important factors to marketing a book?
Deborah Dolen:  A strong web presence and interaction, naturally on social media sites. But attracting followers who are interested in your genre is as important.  I often hang out on Amazon and leave reviews on similar topics to attract other readers to me.  If I leave a review on a similar book I have read, it will always be positive and thorough.  No one gains respect by putting down another artist’s work, and I see that happen also.  I usually mention in my book review posts that I am an author in a related subject.  I think “association” in good and honest reviews of similar work is the most powerful web marketing tool on the internet.
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deborah-dolen-how-to-make-scented-candles

How to Make Heavily Scented Candles & Soy Candles by Deborah Dolen

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About your website:  How much time did you dedicate to it?
Deborah Dolen:  Not long, as in a few days.  It did not take me vasts amounts of time to isolate my strongest, most important relationships and to express them.  What took time, was making the connecting pages look attractive, such as my Twitter Page and Good Reads presence, to express a little of what I am about.  It took about a month to have my connecting pages really tie in.  Since Bees are my biggest passion, even above flowers, you will see honey bees on my Twitter pages and other social media.  The Beekeeper’s Digest is my favorite book out of 29 books.

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Deborah-Dolen-Beekeepers

Beekeepers Digest by Deborah Dolen

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I was going to ask what your favorite book was.  Since we are there, why is Beekeeper’s Digest your favorite book of all of the books you authored?

Deborah Dolen:  Honey bees have been on this planet a hundred million years.  They have been through every natural disaster imaginable and just now, in our decade, they are dying in droves. Honey bees are responsible for the success of over 30% of our crops and their plight is probably the most underrated catastrophic natural event happening right now.

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Tagged: Aromatherapy, Beekeepers Digest, Deborah Dolen, Deborah Dolen's QR Code, Deborah Dolen's Social Media presence, Deborah Dolen's website, How to make candles

How to Get an Additional FREE Website

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… and use the URL as email signature, which contains all your Social Media links, your website or blog address and works even well as a short author bio.

The two founders Ryan Freltas and Tony Conrad and their small team created an awesome service with their free URL and website.
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When I discovered About.Me, I admired their sites’ clean design, was curious and immediately created a website, which was the easiest thing I have ever done on the web. Sheer fun!  I am amazed, thinking about how much money I paid once for software that was so complicated to use, that I gave up to build a single page.  And these folks at About.Me created such an easy program!
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OK, this will not replace your author website or blog, but it is a great place to send people to learn more about you as an author, find all your links to Social Media sites and your web presence and can follow you on all your sites with one click. In the future you don’t need to have a long link list for your readers: You give them one single link as email signature.  And last but not least: it is a Social Media site in itself.  You can connect with lots of people on About.Me.
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As more potential readers find you and your book’s cover on the Internet as better, and as higher your ranking on search engines!

Community
There are now 4.25M people on the about.me platform. We had 1.6M when we bought back the company, +264% growth versus 2012.
Places
We’re on every continent except Antarctica! There is at least one about.meuser in every country on the planet.
Views
We generated nearly a billion Profile Page-views last year, +1,111% vs 2012 and we’ll do a lot, like a lot more this year. To put our growth in perspective, we did 4M Profile Page-views in January 2013 and 148M Profile Page-views in December 2013. Said another way, we’re now doing as many Profile Page-views in 2/3 of a day as we were doing in a full month before we bought back the company.
Compliments
We generated over 3M Compliments in 2013, +486% in Q4 vs Q3. In December, we did as many compliments in a week as we did in the whole month of August.
Collections
Our users love collections, as shown by a 1,114% increase in Q4 vs Q3.”
Connections
We helped a lot of you forge new Connections, +341% vs 2012 and total replies are now doubling month over month.
Activity
Logins (+656% vs 2012), Active Users (+401% vs 2012) and Time on Site are at all time highs.

Get featured by inviting a friend!
See examples here and learn more About.Me and their fantastic performance.


Tagged: About.me, free website, list your Social Media sites, Ryan Freltas, Tony Conrad, URL for email signature

12 Tips for Your Professional Amazon Author Page

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kdp-select-controveryOnce your book goes live on Amazon you are eligible for an Amazon Author Central Account – and your very own web page on Amazon! Best of all: There is no advertising on your site, just a large image of your book(s), your reviews and your book’s description. 

Not only get your Amazon website a very high page rank, Author Central tools are very effective in marketing your books and promoting yourself as an author.

Use your Author Central page to provide more information for your readers: upcoming events, a complete listing of your books, more images and videos, your book trailer and even excerpts from your blog.

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How to Set Up Your Amazon Author Central Account
Amazon explains: once published, expect to receive an email from Kindle Direct Publishing announcing the news and inviting you to create your Amazon Author Central Account. Note your book’s ASIN enclosed in the email. You will need this to locate your book later and associate it to you as the author.  Just sign up for free accounts on both sites, and follow the instructions to set up your page:

Be the “Face” of Your Book:

  1. Add a professional author photo & biography
  2. Add all your books
  3. Add videos (e.g. trailers for your books)
  4. Add up to seven additional photos, e.g. you writing your books or scenes from your book
  5. Add images or graphics from your books content
  6. Add a biography – make sure to update it frequently
  7. List events, such as book readings or book launches
  8. Add your Twitter address so people can see your latest Tweet and easily follow you
  9. Set up the “Search Inside/Look Inside” feature
  10. Add an RSS feed, linking to your blog – a great way to get your blog in front of new people and encourage them to follow you
  11. View and edit the list of books you have written – the Amazon system doesn’t always get it right. If you have written more than one book, it will link your titles together, and allow your readers to find all of your work.
  12. Edit your product description and “about the author” section, add any professional reviews you have had.
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More Features
Track Your Sales – Find out where your sales are happening using the geographic location function and find out your Amazon ranking.
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One of the biggest advantages as an Amazon Kindle published Author is your own web page, complete with a URL, on a powerful Amazon website just for you!
You need a separate account, both for the UK and US versions of Amazon; you have to do everything twice, and be aware that the two versions vary slightly.
Amazon Author Central UK: http://authorcentral.amazon.co.uk
Amazon Author Central US: http://authorcentral.amazon.com

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 980 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

.

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Pingate


Tagged: Amazon Author Page, appealing book cover, Author Central, author portrait, authors bio, book trailer, editorial review, interview video, lots of customer reviews

5 Tips for a Perfect Author Website

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website
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In a survey, commissioned by the Romance Writers of America  41 per cent of all readers visited authors’ websites and 20 per cent more planned to do it.  This means almost two third of readers visit author websites eventually – while only 18 per cent ever visited authors’ Facebook pages.
It shows the importance of a visitor-friendly and regularly updated site.  Website visitors often decide in 5 seconds or less, if they will scan your content or if they click away from your site.
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Before you or your web designer start creating your website make a plan that should cover at least these points:

  • Easy to Read
  • Easy to Navigate the Website
  • Easy to Use Links to Other Sites
  • Contact Form for Visitors
  • Sales Page e-Commerce for Your Books
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Writing for the Web
Web design consideration: In what pattern do people scan (not read!) your website?  Your first two sentences of each web page must convince the visitor to stay on your page.
Learn how to write for the web: from most important on top to less further on.  Keep your text short, use lots of paragraphs, sub titles, bullet lists and to make your web page appealing, add lots of images and graphics.
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Easy to Navigate
One thing, with many websites have in common, is lots of clutter which hide the key messages. It’s almost as if some people want to put everything on one tiny page. Removing some of the clutter, particularly from the main page or what visitors can see, without scrolling down, can help to deliver the key messages. Ask yourself: Is my site easy to navigate, and does it have some empty space to make it easy to read?
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Links to Other Sites
If you have links to other sites: what happens when the visitor to your site clicks them? If they are taken
directly to another site in the same window, and they find something more interesting, you have lost them.  All your external links should be set to open in a new window, leaving your site still on view.
SEO: To move up to the top of the search list, you need to have lots of links from other web sites to your page; submit your web pages to various sites that deal with your topic and encourage them to link their readers to you in return of the favor. Get lots of tips how to get more inbound-links. 
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Contact Form
Set up a comments box on your site for visitors to communicate directly with you through email.
Ensure your visitors, that their email addresses are only used to respond to messages, and not being
sold or used for any other purposes.  Don’t place your email address on your site, to avoid getting junk emails.
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Maximize Your Web Traffic and Sell Online
Improve your visibility on search engines by using clear and accurate keywords in your web site title, description and body text. 
If you are selling your books directly from your site:  is it fully secure, from the buyers perspective? Any web pages which require sensitive customer details, need to be fully encrypted. If your web page has no https in the address bar, it shows that it is not secure.  Read also how to get lots of visitors and book lovers to your website.
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Usability as Common Courtesy – Why People Really Leave Web Sites:
Want to learn more about a professional author website: this is the most important and useful book, you should read before anything else:  Don’t Make Me Think: A Common Sense Approach to Web Usability  2nd Edition, by Steve Krug  http://www.amazon.com/dp/B000SEGQNS

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Web Design and Best Practices Videos:

http://www.youtube.com/watch?v=C50yf24lRfQ
http://www.youtube.com/watch?v=NOMFy3LcQG4
http://www.youtube.com/watch?v=GR04bFzUiyg
http://www.youtube.com/watch?v=51Xt3a-Ce9Q

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Tagged: build relevant links, how to get lots of visitors to your website, inbound links, outbound links, Search Engine Optimization for writers, SEO for your website / blog, Tips to Get Relevant Web Links

3 Simple Changes to Improve Your Articles

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Ice-on-Trees.

Not really happy with the response to your blogs?  Try these three changes for your blog posts, website or article writing. It will make a huge difference between articles being read or going viral.  Implementing these tips only half-heartily - starting with better headlines - I already gained almost 300,000 blog visitors in the last year.
.

# 1 The Secret to Writing Great Headlines
Studies have shown that you can increase your conversion rate on a blog article, tweet or link by 73% if you use a great headline. People read blog posts because the title catches their attention. Create headlines that will captivate readers. Posts don’t go viral, but headlines do. It’s the headline that people share on Social Media.

  • Use Promises
    Readers will click on headlines that promise a reward, such as a solution to their problem or a sure path way to success. The most popular headlines are starting with numbers, such as “How to” or “Tips for”. You have seen lots of titles like: “99 Top Websites to Show Your Book“……… “77 Reasons Why Your Book Was Rejected” ….. or “The Benefit on Using Google+” ……
  • Use Celebrity Names
    All the top tweets feature celebrities, such as Obama or Oprah. For example: ”Oprah uses this visualization technique. Should you?”
  • Use “New”
    Your headline should promise something new. ”How a New App is Changing the Way we Edit Books.” or ”5 Social Media Trends You Need to Know.”
  • Use Best and Worst
    Jeff Bullas, writing at the same topic, not only suggests to use new, celebrity, promises or numbers, but also best and worst: “Top 10 Google+ Posts or 2013.” or ”Biggest Social Media Mistakes of 2013.”

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# 2 Quote an Expert – or Several
If you read the most popular blogs on the Internet, you will notice that they have quite a few outbound links. People take you seriously when they know your information comes from an insider or a specialist in a certain field.
Theoretically, one can compile blog posts together on subjects she or he knows absolutely nothing about. As long as one knows how to quote and cite the right people, one will be taken seriously. Gather expert knowledge. This is how journalists make money with their articles (after thoroughly researching the topics).

.

# 3 Tell Stories or Write About Your Learning Experiences
Point to your own mistakes / experiences or to stories of companies or individuals that had done what you recommended, and how it worked for them. Readers like to listen to real stories. Which are much more likely to go viral than just blank information.
.
If you change only one thing about your blog content, this one should be it: Sprinkle a few stories and examples into your blog posts to justify what you are saying.
.

Last but not least: don’t get discouraged. Many bloggers write a couple of posts, don’t see much traffic, and give up. Building a readership takes time and experience. It takes effort to find ways to get your particular audience to visit, comment on your posts, and recommend you to others – but it’s worth it.!  Read More Blog Posting Tips:

http://writetodone.com/3-secrets-to-writing-blog-posts-that-go-viral/

http://www.startupbros.com/32-ways-to-make-your-blog-post-go-viral/

http://mycrazygoodlife.com/5-ways-im-making-my-blog-content-go-viral/

http://blog.crazyegg.com/2013/06/24/get-more-retweets/

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<><><><><>

.

If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

.

Hyper Smash

Pingate


Tagged: blog posting, content marketing, how to be a successful blogger, improve your blog, Quote an Expert, social networking, tell stories in your blog, Write About Learning Experiences, Writing Great Headlines

3 Simple Changes to Improve Your Articles

.

Ice-on-Trees.
Not really happy with the response to your blogs?  Try these three changes for your blog posts, website or article writing. It will make a huge difference between articles being read or going viral.  Implementing these tips only half-heartily - starting with better headlines - I already gained more than 300,000 blog visitors in the last year.
.

# 1 The Secret to Writing Great Headlines
Studies have shown that you can increase your conversion rate on a blog article, tweet or link by 73% if you use a great headline. People read blog posts because the title catches their attention. Create headlines that will captivate readers. Posts don’t go viral, but headlines do. It’s the headline that people share on Social Media.

Use Promises
Readers will click on headlines that promise a reward, such as a solution to their problem or a sure path way to success. The most popular headlines are starting with numbers, such as “How to” or “Tips for”.
You have seen lots of titles like: “99 Top Websites to Show Your Book“……… “77 Reasons Why Your Book Was Rejected” ….. or “The Benefit on Using Google+” ……

Use Celebrity Names
All the top tweets feature celebrities, such as Obama or Oprah. For example: ”Oprah uses this visualization technique. Should you?”

Use “New”
Your headline should promise something new.
“How a New App is Changing the Way we Edit Books.” or ”5 Social Media Trends You Need to Know.”

Use Best and Worst 
Jeff Bullas, writing at the same topic, not only suggests to use new, celebrity, promises or numbers, but also best and worst: “Top 10 Google+ Posts or 2013.” or ”Biggest Social Media Mistakes of 2013.”
.

# 2 Quote an Expert – or Several
If you take a look at most of our blog posts, you will notice that they have quite a few outbound links. People take you seriously when they know your information comes from a specialist in this field.

Theoretically, one can compile blog posts together on subjects you know absolutely nothing about. As long as you know how to quote and cite the right people, you will be taken seriously. Compile expert knowledge. This is how journalists make money with their articles (and thorough research about the topics).
.

# 3 Tell Stories or Write About Learning Experiences
Point to your own experiences and stories of companies or individuals that had done what you recommended, and how it worked for them. We like to listen to real stories. Which are much more likely to go viral than mere information.
.
If you change only one thing about the blog content itself, this one should be it: Sprinkle a few stories and examples into your blog posts to justify what you are saying.
.

Last but not least: don’t get discouraged. Many bloggers write a couple of posts, don’t see much traffic, and give up. Building a readership takes time and experience. It takes effort to find ways to get your particular audience to visit, comment on your posts, and recommend you to others – but it’s worth it.!  Read More Blog Posting Tips

http://writetodone.com/3-secrets-to-writing-blog-posts-that-go-viral/

http://www.startupbros.com/32-ways-to-make-your-blog-post-go-viral/

http://mycrazygoodlife.com/5-ways-im-making-my-blog-content-go-viral/

http://blog.crazyegg.com/2013/06/24/get-more-retweets/

.

<><><><><>

.

If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

.

Hyper Smash

Pingate


Tagged: blog posting, content marketing, how to be a successful blogger, improve your blog, Quote an Expert, social networking, tell stories in your blog, Write About Learning Experiences, Writing Great Headlines