The best way to make more money from your author-publishing imprint is to write and publish more books. But how can you find time to write new books while you are promoting your existing work and your backlist? I have seen more than one writer crying and feeling overwhelmed with all of the things that writing and publishing – no matter if self-publishing or selling the manuscript to a trade publisher.
Christ Robley wrote:
“The biggest hurdle to author-publishing isn’t cost, or distribution, or lack of an author platform. It’s FEAR. Maybe even fear of success.” Also uncertainty, or maybe the lack of a plan… But it’s worth the effort to overcome your fear. If you don’t do the things that you’re afraid of, you never learn anything and you won’t grow as a writer and a human. One of the great things about writing is that your comfort level grows as your audience does.
Get to Know Yourself
Ask yourself these questions:
- Are you a morning or evening person?
- Are you often procrastinating?
- What of your time-consuming, often useless habits can you reduce or stop?
- How many hours per day or week can you realistically spend on your writing and publishing business?
Have a Plan and Start New Habits
Schedule your writing time on your calendar as you would it with any other important meeting. Once you have your strategy in place, create a checklist for routine tasks. And start habits, doing certain parts of writing and promoting. Start a marketing plan with a timeline.
Set your alarm clock as a reminder, which helps you to structure and plan your day. Think about it: If you are an employee you have to show up at work at a certain time – why not as a writer? Schedule not only your writing, but also publishing tasks and book promotion.
Shut Out Distractions
Close your office door, turn off your phone and the television. If you can, set up one computer or laptop (without internet) for your writing and another one for emails, surfing and promoting. Do the most important tasks first each day. It will give a sense of accomplishment and the following hours will be a delightful time.
One Small Step Every Day.
Do something every day to promote your books, even if you have only time for an email or phone call. Each step you take is moving you closer to your goals. Don’t forget: “There is no elevator to success. You have to take the stairs” ~ Stieg Larsson. You are on a long-term journey – your writing and publishing career will span over decades. Enjoy the writing in every form, from blogs or short stories to novels, for many years to come. Don’t stress yourself over all these completely new steps in the publishing and marketing process. Slow and steady wins the race!