YouTube

Will Video Dominate Social Media & the Internet?

Video-Shooting

 

Walt Disney once famously said: “I would rather entertain and hope that people learned something than educate people and hope they were entertained.”

Ryan Holmes of Forbes Online suggests: “Video is the future, not just of social media but of the Internet in general.  Cisco forecasts that 82% of all consumer Internet traffic soon will be video.  

Video feeds are surging across Instagram, Facebook, Snapchat, Twitter, and even LinkedIn.  Nearly half of the businesses are already implementing social videos, with another 26% planning to implement in the future.”

“Not only are videos fun to produce and view, but many marketers agree that they have the best “Return of Investment” (ROI).  And social media posts with video usually attract three times more inbound leads than text-only posts. Internet video increases sales conversions, several studies say, by over 30%.

It has also been shown to decrease product returns, increase engagement, and improve SEO.  Product demo videos, client testimonials, and how-to tutorials are efficient ways to expand your brand and increase sales.”
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Your audience needs to be intrigued, inspired, and informed by an outstanding viewing experience.  Video is the best performing digital content type your company chooses.  Live and recorded video and video ads increasingly dominate social media.

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Great videos are fantastic communication tools and are becoming immensely important on every platform and channel.  Video adds to your arsenal of content you can share on social media.  According to ‘Simply Measured’, video is shared 1,200 percent more often than text and link content combined.

Who’s watching your videos – and what they do after watching it – is farther important than how a lot of people are watching.  Going “viral” doesn’t mean much.  After all, you need to reach actual customers who intend to get a service or buy your products.

Instead of pondering what type of camera you should buy, think about the composition and the creation of an entertaining and attention-grabbing video.  One might be able to shoot an Oscar-worthy video or film, using an iPhone.  But on the other hand, purchasing the latest, impressive camera with overwhelming features does not generate necessarily a terrific videographer.

To bring original ideas, emotional connections and persuasion into a video are skills that are not automatically delivered with expensive equipment.  The ideal length of a video on YouTube is less than five minutes. If you plan to increase the length, the content in the video should be highly engaging or be a tutorial.

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Developing a video shouldn’t be stressful.  It should be fun and it shouldn’t take too long.  If you are just going to sit in front of the camera and speak for two minutes (which is long enough!), rehearse what you intend to say.  Practice, practice, and practice again.  Keep going until you are happy with the video.

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If you have learned how to use the Internet, and you have learned to work with software, you can learn to create a basic video without losing too much sleep.  The only real warning is that it can become quite addictive once you have got the bug…

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Books by Doris-Maria Heilmann:

Audiobooks for Success

Valuable guide book for authors, audiobook publishers, narrators, voice-over artists, and audiobook listeners. Learn how to create, produce, publish, and market your audiobooks.

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