Great News from Google+

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GooglePlus-Feature

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Google+ is the only Social Media site where your posts, comments and likes are directly transferred to their search engines. That’s not the only reason Google+ is the number one networking site, writers and publishers should choose and participate in. Read in this article about another new, great benefit of using Google+ and how it can improve your online visibility and credibility and maybe let your posts go viral.
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More Than Just Increasing Search Engine Rankings
Here are just some of the many benefits of setting up a Google+ page:

  • Create your main author page plus a page for each one of your books.
  • Establish up to 50 of your own Google+ communities.
  • Google+ lets you fine-tune who reads what.
  • Promote all your events for free on Google+.
  • Your Google+ profile will always be top ranked on a Google search
  • Use Google Talk or chat with friends, customers and readers.
  • Build “Circles” with hundreds or thousands of followers out of existing groups which are easily identified by key words.
  • Easy to upload images, lots of them, and video allow authors to post cover photos of their books, book descriptions, authors’ bio, their book trailer and a link to Amazon or other online book retailer pages.

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If you joined and participated through posts on Google+,  readers and bloggers will find you and your writing easily when “googling”.  With Google’s latest improvement you can go even further and add your Social Media buttons to your profile to further improve your Search Engine rankings – just like on any other website you may have.

Google adds your social profile links to search results for both, organizations and individuals. In the past readers could only see Social Media buttons on celebrity and famous brand name Google+ accounts.  Now everyone can use this feature.
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First Important Steps When Using Google+
Add more people to your circles! Use keywords such as book lovers, book bloggers, avid readers, book club, book reviewer, reading and also keywords that describe your books. Please these folks into your circles and they will most likely follow you too. When posting use the button: “Public”, “Your Circles” and “Extended Circles”.

The second step would be to optimize your page, your profile and content. By adding this feature, Google helps to reduce the time spent on getting information for readers and also increases the amount of followers you will get in the future on both, your books pages and your personal profile.
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Social Media Profile
Use structured data markup – which is embedded in your public website – to specify your preferred social profiles. You can choose the following types of social profiles:

  • Twitter
  • Google+
  • Instagram
  • Facebook
  • Youtube
  • LinkedIn
  • Myspace

Google algorithms process the social profiles you specify and then display the most relevant ones in response to users’ queries.  The social profiles in your markup must correspond to the ones that users can see on the same page.
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Google-socialprofiles
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DIY or Get Help from a Web Designer, e.g. at Elance
Optimizing Your Google+ Page for Search Ranking
Spending a little time to optimize your information can result in big rewards. With some easy tweaks to your Google+ business page and personal profile, you can build a strong foundation for SEO success. For example:  SEO (Search Engine Optimization) Title. The SEO title is the name of your Google+ business (books) page. Make sure you are using your publishing company name and only a few, really important keywords in the title.

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Adding Your Social Media Buttons:
In order for Google to recognize structured data as social profiles, make sure you fulfill these requirements – found on Google’s instructions for web masters “Adding structured markup to your site”:

Publish markup on a page on your official website
Pages with markup must not be blocked to the Googlebot by robots.txt
Include a Person or Organization record in your markup with:
“url” = the url of your official website
“sameAs” = the urls of your official social media profile pages

And then Google gives you a template for coding your social profiles into the Google+ pages.  Just add your own profile name to each of the Social Media links that you want to appear later on Google search results.
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Test to Make Sure it Works Perfectly
To verify that your markup is well-formed and can be processed by Google, paste the HTML source of your marked-up page (or just the <script> block) into Google’s Structured Data Testing Tool.

Google’s developer instructions explains: When our robot next crawls the page, its indexing algorithms will process the profiles from your markup and make them eligible to be used in search results. To expedite you can ask Google to crawl the page by following the re-crawl instructions.  Please note that this process still may take up to a week.

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Every visitor or reader who finds your posts or your website on Google can immediately see on which Social Media sites they can follow you or recommend your book or content. Just google the word Apple and you will see the first result showing their LinkedIn and YouTube Social Media buttons. So could show yours too! And you might even present more Social Media sites, such as Twitter, Facebook, Google+ or Instagram. Take advantage of this easy to implement feature.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing:  We offer for three months all this and more for only $179 – or less than $2 per day!  Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,160 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? There is also the “SHARE” button for easy sharing at Pinterest, Google+, Twitter, LinkedIn etc.

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