History of Digital Content Marketing

.
Content.

Do you remember these digital steps?  Bill Gates encouraged users in the early 1990’s that literally anyone with a computer can publish whatever content they create.  “Put your stuff on the internet and you could potentially reach billions of people”.
.
What is Content Marketing?
Content marketing is different from advertising in two ways:
Content, everything you publish, (blog posts, tweets, short stories, guest blogs etc.) is on owned or earned media.  Content marketing is a pull, rather than a push, strategy. Content doesn’t interrupt, it attracts, it delivers value, such as advice, entertainment, and information.
.

Around 1993: Official Birth of the e-Book
O’Reilly & Associates who created the first ever commercial website.  This e-book was a guide to the internet and it paved the way for corporations to create content and publish it to a wide audience.

.
End of the 1990’s Blogging Becomes Popular
1999 Blogger (now Blogspot) was launched and blogging became mainstream. Blogger’s opinions and how-to articles are not less popular than they were twenty years ago.

.
Early 2000’s Social Media Became Popular
MySpace and Facebook started out as student websites and turned into huge platforms.  LinkedIn and Twitter followed in a different way, then Google+ and Pinterest came…  With the launch of Instagram social media became visual.

.
2005 Video and Video Marketing
YouTube launched and today it is the second most successful search engine.

.
2012 Info-Graphics Became Popular
With the implementing of Googles’ Penguin algorithm businesses started to really focus their efforts on creating content that people would want to look at and share. Using infographics, lots of data could be shown, combined with a story in an attractive way, inviting people to share them at a much higher rate than just plain text.

.
Content Marketing Now
Great news for Writers:  These days at least half of the marketing budget is used for content, often re-evaluating their entire advertising strategy – writers are on demand.  All the big brands use now content ahead of other marketing forms, and not only communicate, but involve their customers via storytelling.  Content offers value, news and appeal, instead of plain promotion.  It is about the consumer, not the brand.

.

<><><><><>

.

If you would like to get a mentor and our support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or learn how you can make yourself a name as an author through content writing: We offer for three months all this and more for only $179 – or less than $2 per day!  Learn more about this customized Online Seminar / Consulting / Book Marketing for your success: http://www.111Publishing.com/Seminars

To learn more about professional book marketing and publishing,
please read also “Book Marketing on a Shoestring”
http://www.amazon.com/dp/B00UAVL3LE

Our email newsletters with free insider tips are sent out once a month. To sign up, just go to the form on the right site of each blog post.

.

Social tagging: > > > > >