How does Google Adwords Work?

Google-Adwords
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Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches / year worldwide. There is barely a better place to advertise one might assume.
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What is Google AdWords?
It is a pay per click (PPC) advertising on Google – or just paid advertising. The way it works is simple:

  • People use keywords (or search terms) to search for specific products and services.
  • If the keywords you have chosen matches what people search for, your paid ad appears next to or above organic Google search results.
  • When people click on your ad, they will go to your website to learn more or they will order your product or service.
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Keywords and Other Ad Rank Factors:
Every time a search term, phrase or keyword is put into Google’s search engine, a virtual ad auction takes place in a millisecond. This ad auction determines the order of how the most relevant ads will be organized on the search results page.
For example, if you are bidding US$10 for the keyword “Richmond Nurseries” and your competitor is bidding US$20 for the same keyword, your competitor’s ad wouldn’t necessarily be ranked above yours.

You can test your keywords and phrases with WordTracker, Overture Keyword Selector or Google AdWords Keyword – tools that can help you understand the relative traffic you can expect from a phrase, as well as related phrases that might be used.
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Google takes into account several factors
when determining the ad rank:

If your Google AdWord campaigns generally have a higher click-through-rate than your competitor’s, the probability of your ad being clicked is higher, and accordingly, your ad would be placed above the competitor’s.
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Google takes into account – or better said, their algorithm is judging the quality of your website and the landing page to which you are directing the paid traffic. If your sites are more relevant to the search query than your competitor’s, the user experience would be much higher for your ad than your competitor’s, and your ad would be placed above theirs.  See, how important a professional platform and web presence is!

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Lots of Targeting Choices.
Google AdWords allows you to target specific geographic locations. For each ad campaign, you can select locations where your ad can be shown, such as entire countries, areas within a country, cities, territories, or even a radius around a location. But there is more:

  • AdWords has over 40 language options for campaign targeting.
  • AdWords allows advertisers to select specific hours during the day for optimal targeting.
  • Enhanced campaigns allow advertisers to target mobile device users. Mobile consumption of information and mobile search queries are growing exponentially each month.

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Benefits of Google AdWords.
It’s very easy to measure your return on investment (ROI).  You only pay when someone clicks on your ad (i.e. you pay per click), visits your website, calls you, and you decide how much you want to spend: $5 or $5,000…
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No visitors, no clicks – no fee, you pay only for results!
In other words, when your advertising is working.  You set your own budget, so your costs will depend on what you are trying to accomplish with advertising.

Google AdWords are a measurable, accountable, and flexible way to advertise. You can see how your ads are doing at any time by logging into your Google AdWords account. You can tweak your ads, try new search terms, pause your campaign and re-start whenever you like, for free.  Your business gets found by people on Google precisely when they are searching for the things that you offer.

AdWords campaigns might also give you interesting insights into your competition.  Set up Google Alerts, not only for yourself but also for all of our competitors to know what they are up to.  Other resources you can use to dig up information on your competitors: Compete.com, or KeywordSpy.com.

This is an excerpt of “To the TOP”
With Smart Free Marketing for Entrepreneurs and Self-Employed – Marketing Tips for Start-Ups
It doesn’t matter how fantastic your startup’s product or service is — finding customers is always the key to success.
https://www.amazon.com/dp/B08957T6XN/
https://books2read.com/u/mqv8Z1

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