How to Benefit from a Google-Twitter Partnership

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According to Pew research, 19 percent of the U.S. adult population uses Twitter – and 46 percent of Twitter users visited the site daily.  Fine, but compared with Facebook for example, it’s the smallest market share of the top five social media sites.  The more visitors Twitter gets, the better, as it is the quintessential real-time news feed: user generated, conversational, hash-tagged, and global.  They will see higher ad revenue, more signups, and more engagement when co-operating with Google.

Google used to crawl Twitter to pull out relevant tweets for search results. That didn’t work very well — try to crawl 8,766 tweets per second…. Google now has complete access to their data.  Why else would Google want to cozy up with Twitter?  Because Google is about all about information — and preferably timely information.  And Twitter is timely!
In this new partnership, Google will receive data from Twitter in real time via a data feed. Google will not need to do any crawling at all to obtain the information they are looking for.  As a result, Google will suddenly get tens, or hundreds, of times more access to the tweet stream, and with potentially less effort.  Google will get to improve their user experience, while Twitter will get some extra visibility from online searchers.  What can authors do to benefit from the Google-Twitter deal?

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Optimize Your Twitter Profile.
The new change means that more people are going to be seeing your tweets, and more people are likely to check out your Twitter profile to learn more about you as a writer. Now is the critical time to get your presence straightened out. Include the web address you want people to follow, optimize your author description, and think carefully about your profile and background photos. These little details make a big first impression on potential readers visiting your profile, so don’t skimp on them.

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Choose More Social Platforms.
This partnership is currently only between Google and Twitter, but Google has made a number of moves to acquire or integrate with other social platforms too. It would make sense for Google to form similar alliances with other social media companies in the future, so the sooner you get involved, the better. Establish a presence on up-and-coming platforms like Instagram and Snapchat, even if you don’t use them as frequently as your other social hubs. You will be glad you did when Google decides to incorporate them into its search results. Optimize all your content to focus on a niche, for example using the keywords for your books. This will make your niche tweets the only ones around for searches related to them.

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Tweet About Your Current Events.
Start tweeting about at least the ones relevant to your book publishing or blogging. Some of the most popular searches involve recent happenings. Follow daily news from Publishers Weekly, Huffington Post, The Guardian and their book- and publishing news pages. Check out the “Trends” on the left side of your Twitter page, and the hash-tagged keywords there.
It is likely that tweets relevant to current events will make it to the top of the search results pages. Use trending hashtags that fit into your regular social content.  Include keywords relevant to those events, or hashtags, so Google can easily tell what you’re talking about.

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Respond and Tweet Answers to Questions.
If someone asks a question or talks about a problem with publishing or something related to the books you are writing, tweet them back. These types of answers will also be somewhat rare, so you’ll have less competition when you post something in a niche. Include a link to a more detailed explanation from your blog your website – and get some extra traffic.

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Data is King at Google.
This potential marriage is a real big step in the right direction for better search query data. Readers won’t need to be following an author’s Twitter feed in order to discover a tweet about a limited-time offer such as an Amazon countdown campaign for your book; those tweets will also be readily accessible on Google’s search results pages.

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The New Google-Twitter Deal
It will show Twitter as a bigger player on the overall digital media landscape, and makes Twitter more important to your overall digital strategy. If you are already having a strong Twitter focus, this gives you a chance to get even more out of it. If you are just getting started on Twitter, fear not—there is still a lot for you to gain over time. The better you adapt to these changes, the better positioned you’ll be to gain new visibility, new traffic, and new customers.

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“Book Marketing on a Shoestring”
http://www.amazon.com/dp/B00UAVL3LE

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