How to Let Readers Pay With a Tweet

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A Great Way to Introduce Your Upcoming Book to Readers:
Write a prequel in form of a short free book, including links to your book sales page or your website. But how to let as many readers as possible know about your free one – and at the same time about your new upcoming book?  Use the help of Social Media and let your free book or other written content go viral via Twitter by re-tweeting to your customers friends and followers.  Yet, not only can your readers pay with a tweet:  FB, Google+ or LinkedIn Posts are possible too!  Nowadays it’s sometimes more valuable to have people talking about your book than the money you would earn for it.
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Sell Your Free Book for the Price of a Tweet
Instead of locking your book to Kindle Select and let it download at five days for free, let your readers “pay with a tweet”.  This way your e-book doesn’t need to be exclusive on Amazon and you are free to “sell” it from all other platforms and everywhere else, for example on your own website.  Best of all:  the word about your e-book is spread all over the internet, maybe even going viral.  Two great benefits!

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Pay-with-a-tweet is a service that lets visitors access to your content without having to “pay” for it by giving up any personal information on a form — all they have to do is share it with their own networks or Twitter, LinkedIn or Facebook. Three steps is all it takes to get your book noticed!

  • Step 1: create a button and embed it on your website, e-mail or wherever.
  • Step 2: users access your content and ‘post’ about it.
  • Step 3: your users’ shares are re-tweeted and re-posted by their friends and followers.
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Easy to Set-Up and Use
Not only is the tool super easy for your landing page visitors to use, but it’s also quite easy to set up.  Pay With A Tweet  allows you to stash content (a song or an e-book, a document, an image and even music) and only allows access to it after a user has tweeted or posted (on Google+ or Facebook) something about it.  In other words, it’s like a paywall in which you pay by tweeting about something.  They offer it for free, but also an ad-free, one-month service for $49.

“If it’s true that attention is a scarce resource, drawing attention to something ought to be worth something, right?”

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The “social payment system” was developed by Christian Behrendt and Leif Abraham, who tested it on their own book: Oh My God What Happened and What Should We Do?  After eight weeks, their book had been downloaded 113,000 times and they had sold 1,300 copies on Amazon.  It became a Twitter trending topic twice, and the only promotion they did for the book was Tweet a single time.
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Start your own campaign http://www.paywithatweet.com or use other services who also offer this system for free, for example  http://www.estago.com/
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Teaser Version for Your Book
Why not give away a teaser version of your ebook in exchange for some promotion? Authors and book sellers can post the exact message they want consumers to send, in exchange for the free book. Retailers can attach a URL to the Twitter message that directs consumers to the web page that has the “Pay with a Tweet” button.
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If you use a WordPress.org theme for your website you can install their own plug-in:  https://wordpress.org/plugins/pay-with-a-tweet/
While consumers can add short personal notes to the author’s message, consumers cannot edit the URL attached to the tweet.  The Basic Version of Pay with a Tweet is free.  Read more details in a Hubspot article.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

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