How to Reduce Email Spam Complaints

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Get an Email List Already. That was the tenor of the article “Why Email Marketing Benefits Your Book’s Sales“. Did you install an email opt-in list in the meantime? 

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Lori Taylor wrote in a recent article:
“Ask any serious blogger the biggest blogging mistake they have made. All of them will tell you the same thing. Their biggest regret is failing to set up an email list as soon as they started their blog.  These days, you can’t hide behind any excuses. Money is not an issue – nor is it difficult to set up a list.  MailChimp is free if your email list is under 2,000 email subscribers, while you can try out AWeber for just $1.  Adding a sign up form to the side bar of your blog is simply a case of copying and pasting some html code…

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Value of a Newslettercs4_carrie.edits_9.28.12_carrie.edits_10.4.

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When it comes to reaching your readers, and creating a relationship, absolutely nothing is as cost-efficient as email marketing. Email provides you the most direct line of communication for conversion to sales. Unlike other forms of communication that are difficult, and often inconvenient to personalize, email newsletters are a breeze. If you use a professional email marketing service provider, you can automatically add the recipient’s name to every newsletter for that extra bit of warmth.

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Benefits of email marketing:

  • It’s simple and easy to use.
  • Can be personalized.
  • It’s low cost.
  • Functions round the clock.
  • And produces much faster response.
  • Quicker, wider reach
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I often sign up for newsletters, but also unsubscribe many of them: When email addresses are solicited to receive a “free” e-book or report. However, when I get from then on a “newsletter” every dayto my mail box, containing no news at all, just soliciting books or other products, then I regularly click on unsubscribe.
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However, some people don’t click on unsubscribe, they click on SPAM …

Why do people mark legitimate email messages as spam?  After all, they subscribed for it in the first place … Some of these email subscribers will click “spam” whether they signed up for your list or not. Maybe it’s because they think the email messages are not interesting, or they don’t have time for shopping, or they have got dozens of emails to read and respond right now.|
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Use double opt-in
Or you have used single opt-in instead of double opt-in. Single opt-in will accept new subscribers immediately after the form is submitted. Double opt-in lists include an interim step, which usually involves an email being sent to the subscriber’s email address first. Once a link in the email is clicked (confirming that the email address is valid), the subscriber is added.
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So, how can you avoid to have your newsletter/email put into the spam filter?  Author Pam Neely gives these tips in her blog:

        • Use double opt-in
          Double opt-in has been proven to reduce spam complaints. It’s also been shown in sev.eral email industry reports that double opt-in will increase click-through rates.
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        • Don’t email too often to your subscribers
          Two emails a month should be enough, unless you send out daily deals to your readers, e.g. for free books.
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        • Make it easy to unsubscribe
          A time-pressed subscriber doesn’t want to have to hunt for the hidden unsubscribe link in an email message. They definitely do not want to fill out a survey about why they’re unsubscribing. Make it a one-click unsubscribe.
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        • Segment your recipients
          Segmentation works best when it is based on past purchases, but it doesn’t have to be that complex. Even asking for basic product category interests at sign-up can help. Asking people whether they prefer text or email is also easy to do.
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        • Fulfill the promise of your sign-up box
          You know that the #1 reason people sign up for emails is to get freebies or discounts. A free chapter, free report or list of valuable links?.

Read more at Pams blog:
http://pamneely.com/category/emailoverload/#sthash.KrLLsW0J.duf

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