Improve Your Amazon Page, Sell More Books

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One of the greatest benefits of selling your e-book or paper book at Amazon (or Barnes & Noble) is the space they provide you to “advertise” your work.  If you are a savvy author, take advantage of this marvelous opportunity and insert as much information about your writing and yourself as you can.

Look at it from the standpoint of a reader; which e-book or book would you buy: The one that shows just a boring cover, name of the author, and a very short introduction to the book – or the one that:

  • has a beautiful cover
  • an all-embracing editorial review
  • an authors bio with a portrait on the author page
  • lots of customer reviews

So, what can you do to improve your appearance on Amazon and improve book sales? A lot indeed! Starting with the book price to earn the maximum:

  • an appealing cover
  • lengthy editorial review
  • a marvelous author’s bio
  • lots of customer reviews from readers, fellow authors and journalists that are writing for newspapers book review articles

1. APPEALING COVER

Rule # 1 for your book cover at Amazon is NEVER to use a white background! White on white is barely visible and your book will not stick out, especially when you chose to have the text in black. Your book cover should be:

  • be aesthetically appealing
  • appeal to the book’s intended audience
  • represent the book’s content
  • use a clean, readable font
  • use bold or complementary colors
  • use light on dark for dramatic effects
  • visit a bookstore to research book cover designs

And most important:
Test the cover in thumbnail size to make sure it looks good at Amazon’s website!

If your funds are too limited to hire a cover artist try this for an appealing book cover: Use software, such as bookcoverpro,  if you are computer-savvy and creative / artsy or hire a professional at Freelancer  or Elance  or just get in touch with your local colleges’ graphic design class to find a young and eager cover artist. Lots of free photographs and graphics can be found at “111Tips to Create Your Book Trailer“.

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More about editorial reviews, author page, customer reviews getting more visitors to your Amazon page in my next blog. Stay tuned!

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