Russell Blake: “How to Sell Loads of Books”

Silver Justice by Russell Blake

Silver Justice by Russell Blake

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Regularly listed in the top 100 (and often top 50) best-selling authors on Amazon, Russell Blake is a thriller writer who has written twenty-eight novels and who has mastered the art of great writing and great sales.
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Short Snippets of his Advice for Fellow Writers:
“Pick one genre that’s popular and with which you are extremely familiar, and then write in that genre. Stick to it. Don’t hop around. It confuses your potential readers and muddies who you are in their minds, and will hurt your sales.  If you want to write different genres, use a pseudonym, and if you like, let your readers know that moniker is you. But stick to one name, one genre, because you are building your brand, and brand building is a function of clarity – clearly communicating what you do, and what your product is.”
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“Write a series. Why? Because readers like series, and you want to give readers what they like. Or you won’t sell as much. You can try stand-alone – I have – but my series outsell my stand-alone books 4 to 1. Once you have at least three books in the series, make the first one free. Earn your income from the rest, but give readers a whole novel to decide whether they like your writing or not.”
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“Write a lot. By that I mean try to write at least three novels a year. Write 60-90K installments in your series, and release them AT MINIMUM every four months. Every three months would be better. Every two, better still. Momentum breeds success, and readers have short memories.”
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RussellBlake Jet

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“Allocate time every day to write, and be disciplined. I suggest a minimum of one hour per day, or 1000 words. I actually ignore that and shoot for 5000-7000 a day when writing a novel, but that’s just my approach, and it’s not for everyone.  If you don’t make it a habit, you will not write enough to put out one novel every four months.”
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More of Russell Blake’s Advice:

  • “Stay off the internet when you’re writing.”
  • “Allocate time every day to market your books.”
  • “Get professional help.”
  • “Know your audience.”
  • “Make sure your cover and product description rocks.”
  • “You have five pages to hook the reader.” The first five. Make those amazing pages that demand the reader continues.”
  • Read a lot. To write well, you need to read things that are well-written.”

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Read all of Russell Blake’s tips and more details in his blog
Featured in The Wall Street Journal, The Times, and The Chicago Tribune, Russell Blake is the USA Today bestselling author of twenty-eight books – and for sure a great role model for other writers.

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