When I started out on social media ten years ago – seems like a lifetime – there were no books, articles, stats or any data available. Spending many hours a day on all kind of sites (sometimes that are long gone) and still sticking with Google+, Twitter, Pinterest and LinkedIn I had to learn mostly through trial and error. Nowadays it’s much easier:
“Data and statistics might give you a good starting point for testing out your own strategies. Start with these statistics, test them for yourself, and find the best system that works for you”, explains social media guru Kevan Lee.
First Things First: Maximize Your Profile Data
Help more awesome people find you. Hava complete bio and links to your blog, web and social media presence. You need to help people find you and make it easy for them to follow you.
Your Biggest Advocates Might Have the Fewest Followers
Social monitoring website Mention analyzed over 1 billion social mentions from the past two years, and in their analysis, they found that 91 percent of mentions come from people with fewer than 500 followers. Less than 10% of mentions will come from a power user. You can prioritize these power users if you want, but it’s also important to give a quick and delightful response to those with few followers—the vast majority of those talking about you.
Less Than an Hour to Respond on Twitter
Consumers expect a lot from you on Twitter, as recent research by Lithium Technologies confirms. According to Lithium, 53 percent of users who tweet at a brand expect a response within the hour. The percentage increases to 72 percent for those with a complaint. As a business owner either invest in a monitoring service to manage your timeline or get really good at checking your Twitter email alerts.
Late Night = Best Time For Retweets
TrackMaven analyzed over 1.7 million tweets to come up with data behind the best practices for earning a retweet. The best time of the day to tweet for a retweet? After-hours, between 10:00 p.m. and 11:00 p.m. ET. is the best time of day for a retweet. Track Maven also found that Sundays are the best day of the week to get retweets and that tweeting with the word “Retweet” or with all caps or exclamation points leads to more retweets.
The Social Intelligence Report from Adobe analyzed over 225 billion Facebook posts. Their research on the best day to post pointed to a clear winner: Fridays, with more comments, likes, and shares than any other day of the week.
Twitter, Pinterest, and Facebook Drive the Most Traffic
In terms of quantity, Facebook, Pinterest, and Twitter are the top three referrers of traffic. Social sharing site Shareaholic revealed an interesting split in the way that social media
YouTube, Google+, and LinkedIn Are the TOP Three Sources!
Get involved in social media accordingly. If you’re after a big reach and spreading brand awareness, go with Facebook and Twitter, and think long and hard about joining Pinterest, too. If you’re interested in more qualified traffic, then be sure to invest time in Google+, LinkedIn, and YouTube.
There’s a “Best Day” for Everything on Pinterest
The Pinterest blog recently revealed which categories get the most engagement on each day of the week:
Monday: Fitness
Tuesday: Technology
Wednesday: Inspirational quotes
Thursday: Fashion
Friday: Humor
Saturday: Travel
Sunday: Food and crafts
If possible, create a Pinterest board that touches on each of these seven topics, and build this sort of specific sharing into your Pinterest schedule.
Written Content Trumps Visuals
Social Media Examiner’s annual survey of nearly 3,000 marketers leads to a ton of insights into how marketers think about social media and sharing. Surprisingly, 58 percent claim written content is their most important form of social content. Visual content came in second (19 percent.) Original written content can be a great opportunity for thought leadership, authority, and brand awareness. When you’re creating new content to share, keep in mind the power of storytelling.
When Thinking of Social Media, Think of a Big Party!
Imagine you are invited to a big party. You are entering the room, you say hello to everyone, you small-talk a bit, you participate in a discussion, you listen what others say, you make some compliments or praise someone, you have fun and you show yourself from your best side.
https://savvybookwriters.wordpress.com/2013/11/17/which-social-network-is-best-for-authors/
Are You a Good Party Guest?
https://savvybookwriters.wordpress.com/2012/12/11/acting-like-a-professional-author-on-social-media/
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