When to Schedule Your Holiday Book Marketing

Book-Marketing.

Even if everyone tries to sell books as holiday gifts… yet marketing your own books too is still worth it.  Here is a last-minute checklist – in case you did not plan your sales campaigns for this year’s holiday season yet.  And if you need support, just find the right program for you that allows you to save time.

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November 27 – Black Friday
THE most important day of the year to run a sales campaign or free promotions. Consumers and readers just expect it on this day!

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November 30 – Cyber Monday
Same as with Black Friday: People expect specials.  The amount of internet users who are shopping online on Cyber Monday is very high.  And they are all looking for specials…  Amazon typically experiences 3 times more traffic to its website on Cyber Monday.

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Christmas Order Deadlines
December 16 – 22 are the shipping deadlines for Amazon and other online retailers, depending on your location and available shipping options.  Promote your print books heavily in mid-December, and remind your readers about the shipping deadlines.  Offer them “bundles” – your print book as a gift and the e-book version for themselves. See our article about book-bundling.

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Thursday, December 24, Christmas Eve
A fantastic benefit of e-books – no shipping costs and time saving! Friends and family of your customers will not know that they have procrastinated : )  Offer your e-book as a last-minute gift for which your customers only need the email of the recipient.

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Saturday, December 26 – Boxing Day
Everyone who received a new eReader for Christmas, a Smartphone or a tablet, wants to use it right away and starts buying books and music to fill them up right after the Christmas holidays.  Many people also receive gift cards for Christmas and start redeeming them for e-books and other entertainment.  Promote your book as a great read for new tablet or e-Reader owners!
Schedule your December book campaigns right away – or get help from us to claim more family or writing time.

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