Writers: How to Leverage Social Media

Statistics have proven how important social media networks are for every business – including your writing / publishing business:

  • 8 out of 10 internet users are reached by blogs and social media sites.
  • More than 50 percent of adults (18 and over) use two or more social media sites.
  • More than 90 percent of teens go online daily, with half that number checking their social media sites several times a day.
  • 87% of small businesses claim that social media has helped their business.
  • Marketing professionals saw an increase of 74% in website traffic after devoting just 6 hours per week in social media.
  • 85% of business-decision makers believe that at least having one social media channel is very important for technology purchase decisions.
  • Online sales will generate more than $370 billion by 2017, with referrals by the top social media sites.
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Get The Most Out Of Your Social Media

Explore more infographics like this one on the web’s largest information design community – Visually.
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However, there’s much more to just creating a Twitter, Facebook, Google+ or Pinterest account and expecting success to follow, writes the Search-Engine-Journal. Understand which platforms work best for your brand and where your audience spends most of their time. Don’t forget Goodreads, where readers are searching actively for interesting books!
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A visitor who is interested in sharing the book’s web page clicks on one or more of the social sharing buttons at blogs, sales pages, such as Amazon and Goodreads and that link is posted on their social media page for all of their followers to see.

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More info about Social Media Networks and how to use them for your book’s success can be found in these articles:

6 Social Media Sites that are Important for Writers
http://savvybookwriters.wordpress.com/2013/02/15/6-social-media-sites-essential-for-writers/

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Brands with great GooglePlus pages
http://www.jeffbullas.com/2013/10/18/10-brands-with-great-google-plus-pages/
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Social Media Facts 
http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/
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How to Get More Followers
http://savvybookwriters.wordpress.com/2013/01/22/how-to-get-more-followers-on-your-social-media-sites/

Do You Use Social Book Marking / Sharing Plug-ins?
https://savvybookwriters.wordpress.com/2012/03/24/do-you-use-social-book-marking-sharing-plug-ins/

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