How to Get Help from Freelance Journalists

Freelance-Journalist

When looking for journalists and reviewers to write about your book – or mention it in an article related to a topic in your books, don’t forget one of the most helpful types of writers: freelancers.  They are easy to overlook, but if you provide useful content for their freelance articles they might cooperate with you, and promote your work.
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Why Freelancers Are So Valuable
Joan Stewart writes in her article “here are the top three reasons why they’re such powerful media contacts:
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1. They’re familiar with online and print media that buy articles and reviews.  Full-time or part-time freelance journalists – especially those who rely on writing to make a living, know far more than you ever will about the wide variety of online and offline news outlets, websites, newspapers, magazines, and newsletters that will buy their work.
Many buy or have access to expensive media directories.  They stay on top of media trends like which magazines are new and which are ceasing publication.  They know the most influential bloggers in niches they cover.  Most freelancers already have great media contacts.

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2. You don’t have to worry about pitching a story to a busy journalist.  The freelancer pitches it.
Emailing or talking to journalists can be intimidating.  Not so much with freelancers who are always open to ideas that will make compelling stories they can sell.  Pitch freelancers with the same care and precision you would a full-time reporter.  But you probably aren’t competing with a lot of other authors for their time and attention simply because it’s so easy to overlook them.

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3. A freelance journalist can use you as a source for multiple stories sold to different media outlets.
Let’s say you’re a cookbook author, and a freelancer uses you as a source for a story she’s writing for Eating Well magazine.  If she likes working with you, and she knows you are a helpful source, she might return to you again and again for stories she’s selling to Cooking Light, Clean Eating or Plate magazine.”
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How to Find Freelance Writers
is explained in this great article by Joan Stewart:
https://www.thebookdesigner.com/2017/12/how-to-use-freelance-journalists-in-a-book-publicity-campaign/

 

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